2. 1.
SUMMARY
Date
for
a
Better
World
campaign
presents
Czech
Development
Projects
and
it‘s
beneficiaries
and
participants
in
a
friendly,
personal
and
educative
way.
To
precisely
target
and
reach
our
audience
we
use
social
media
platforms
which
are
popular
among
them.
Date
for
a
Better
World
gives
development
projects
a
real
face
and
personal
approach
you
will
fall
in
love
with.
SUMMARY
PICTURE INTEGRATED
SOCIAL
MEDIA
CAMPAIGN
SUMMARY
YL2016_cyber_17 2
3. 2.
WRITTEN
SUBMISSION
OF
THE
CAMPAIGN
To
take
advantage
of
this
trend!
We
decided
to
use
real
persons
(with
a
bit
of
fake
details
– customized
locations)
to
talk
via
them
with
our
audience.
For
every
large
city
we
will
create
several
accounts
on
Tinder
and
Badoo (male,
female)
based
on
beneficiaries
and
real
people
who
participate
in
Czech
Development
Projects.
These
personas
will
respond
and
chat
with
our
targeted
audience.
Each
conversation
will
lead
to
new
Instagram
account
called
Date
for
a
Better
World
where
current
and
successful
projects
are
presented.
Uniquely
designed
Instagram
account
consists
of
picture
and
video
content
to
show
what
the
project,
in
which
their
potential
partner
is
involved,
is
really
about,
it’s
importance
and
a
way
to
support
it
– by
sharing,
liking
and
participating.
WHAT
IS
YOUR
SOLUTION?
We
want
to
get
in
deep
touch
with
each
person,
communicate
with
them
so
we
could
become
more
relevant
and
reliable
source
of
information
for
them.
+
Tinder
and
Badoo users
are
more
engaged
than
in
other
social
platforms.
We
will
run
a
simple
poll
to
find
out
our
audiences’
partner
preferences
to
make
our
personas
more
likeable
for
our
audience.
In
each
video
on
Instagram
we
will
present
results
of
development
projects,
before
/
now,
and
how
effectively
donated
money
were
spent.
After
the
first
month
we
strongly
recommend
to
reveal
our
personas
and
their
development
projects
on
official
channels
+
results
from
previous
communication.
HOW
DOES
IT
WORK?
To
understand
complexity
of
a
problem
you
need
to
see
it
with
your
own
eyes.
People
believe
someone
who
is
close
to
them
or
related
rather
than
brands
or
media.
People
support
a
good
idea
when
they
see
true
positive
result.
The
clear
and
effective
communication
needs
to
be
based
on
personal
and
intimate
contact.
Key
objective
is
to
attract
new
audience
which
has
some
knowledge
of
Czech
Development
Projects
but
does
not
know
much
about
particular
development
projects,
their
importance
and
results.
The
current
communication
trend
goes
more
and
more
the
superficial
way.
People
have
no
time
and
do
not
go
deeper
into
the
serious
topics.
CREATIVE
INSIGHT
YL2016_cyber_17 3
4. 3.
THE
USE
OF
3
SOCIAL
MEDIA
PLATFORMS
Tinder
(PICTURE
1)
Instagram
(PICTURE
3)
Badoo
(PICTURE
2)
YL2016_cyber_17 4
5. 4.
THE
USE
OF
TINDER
YL2016_cyber_17 5
Several
profiles
for
every
city.
Each
profile
has
its
own
personality
–
interests,
about,
etc.
Each
profile
has
its
own
characteristic
tone
of
voice.
6. 5.
THE
USE
OF
BADOO
YL2016_cyber_17 6
We will use
a
premium
Badoo features
Rise
Up
which moves
your
profile
to
the
top
of
the
search
results.
Both
Badoo and
Tinder
users
are
very
active
and
engaged
7. Date
for
a
Better
World Date
for
a
Better
World
6.
THE
USE
OF
INSTAGRAM
YL2016_cyber_17 7
video
content
explaining
the
project
