It's an All Year Af-Fair 2013 IAFE

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Saffire Events and Benton-Franklin Fair team up for "It's an All Year Af-Fair!"

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It's an All Year Af-Fair 2013 IAFE

  1. 1. IT’S AN ALL YEAR AF-FAIR Lori Lancaster | Kendra Wright
  2. 2. Rodeo Austin South Texas State Fair Rodeo Belton/ 4th of July Celebration Brazos Valley Fair Heart O' Texas Fair & Rodeo Amarillo Tri-State Fair Fort Bend County Fair Central Texas State Fair Comal County Fair Okeechobee County Fair Amador County Fair Chowchilla Fair Palomino Fest Lea County Coors Cowboy Club Washington County Fair Texas State Forest Festival American Royal Colorado State Fair EVENT PORTFOLIO Napa County Fair Dodge City Round Up Brazoria County Fair San Angelo Rogers County Fair Greater Baton Rouge State Fair Central States Black Hills Stock Show/Rodeo Los Fresnos Twas the Lights Reno Rodeo Redding Rodeo Northwest Washington Fair Sikeston Rodeo Delaware State Fair Sangamon County Fair East Texas Park of East Texas Laramie County Fair Benton-Franklin Fair Carroll County Fair Pendleton Round-Up Pony Express Days Arizona National Livestock Show Yolo County Fair California Rodeo Salinas Rio Grande Valley Livestock Show Old Sorehead Trade Days Cuero TurkeyFest Fiesta San Antonio Glenn County Fair State Fair of Louisiana Four States Fair Montgomery County Fair Fiesta San Antonio Glenn County Fair State Fair of Louisiana Four States Fair OVER 100 Four States Fair Montgomery County Fair Agricultural Learning Center Grant County Fair North Texas State Fair Rooftop Rodeo West End Fair Crabtree Amusements Trinity Valley Exposition Brackenridge Recreation Complex Kitsap Rodeo Cowpokes Refugio County Fair Rockdale Fair & Rodeo Children’s Center NILE MATE Volusia County Fair Firefighter’s Fair Fayette County Fair Extreme Tix CLIENTS! Salvation Army Jerry Jones Education Town Wings Stadium Bradford County Fair Pasco County Fair Greeley Stampede Sweetwater Events Complex iFest Hardee County Fair Angelina Ccounty Fair/Expo Midland Horseshoe Arena Harborside Events Center My River District Taylor County Expo Five State Fair Western Heritage Classic Extraco Events Center Central Washington State Fair El Paso County Fair
  3. 3. PALAMINO FEST
  4. 4. SAFFIRE ASSOCIATION PARTNERS
  5. 5. Benton Franklin Fair & Rodeo
  6. 6. YOU MAY NOT HAVE A YEAR-ROUND EVENT
  7. 7. BUT YOU CAN STAY RELEVANT & ACTIVE ALL YEAR-ROUND
  8. 8. IDEA CATEGORIES • • • • • • Teaser Promotions Sales Outreach Posts Newsletter/Advertising
  9. 9. We’ve laid out a MONTH BY MONTH plan of ideas… …but you can CUSTOMIZE IT to fit your event dates
  10. 10. THEN TWEAK IT!
  11. 11. January
  12. 12. JANUARY Teaser • Begin releasing info about entertainment that will be at your event • Medium: Everywhere!
  13. 13. JANUARY Promotions • Create a social media contest that gives followers an opportunity to win tickets to your event • Medium: Social Media • Example: Benton Franklin “photo hints”
  14. 14. CREATE CONTESTS FOR INTERACTIVITY Facebook has changed its contest rules! • Biggest change: You can now utilize Likes and Comments as voting mechanisms.
  15. 15. EXAMPLE
  16. 16. JANUARY Sales • Event tickets go on sale • Gets people excited and adds cash flow • Medium: Website, In Person
  17. 17. MAKE FOLLOWERS INSIDERS • Make sure your email subscribers, Facebook & Twitter followers are the first to know about entertainers, ticket sales and other announcements. • Tie them all together (BufferApp, etc.)
  18. 18. Be bigger than YOURSELF
  19. 19. BE BIGGER THAN YOURSELF • Promote events that are relevant to the community • Support good causes • Community outreach
  20. 20. JANUARY Outreach • Offer a scholarship to deserving students • Medium: Social Media, Website
  21. 21. February
  22. 22. PROMOTE YOUR SPONSORS • Use your social media as a way to interact with your sponsors—especially big ones! • You get retweets and likes, they get exposure EVERYBODY WINS.
  23. 23. TWITONOMY
  24. 24. FEBRUARY Outreach • Speak out about a good cause • Medium: In person, Social Media
  25. 25. ANTI BULLYING ASSEMBLY
  26. 26. FEBRUARY Promotions • Give a ticket to someone who came to your outreach effort • Medium: In person
  27. 27. FEBRUARY Post • On Valentine’s Day, post a cake recipe • Put your fair’s winning recipe to good use! • Medium: Social Media
  28. 28. March
  29. 29. MARCH Outreach • Find a local event to be a part of • Remember-be bigger than yourself! • Medium: In person • Ex: Farm Fair
  30. 30. FARM FAIR
  31. 31. MARCH Promotions • Offer a discounted ticket to people who attended the event • Medium: In Person
  32. 32. MARCH Post • Post about your involvement with the local event • Medium: Social Media
  33. 33. INCORPORATE INSTAGRAM Mainly MOBILE Known for image DOCTORING Trends YOUNGER
  34. 34. MARCH Post • Do “Throwback Thursday” posts • #throwbackthursday, #tbt • Medium: Social Media • Ex: Faces of the fair
  35. 35. April
  36. 36. APRIL Sales • Have a one-day sale on tickets to your event • Medium: In person, Website
  37. 37. APRIL Promotion • Advertise the one day sale • Medium: Social Media, Website, Email
  38. 38. ALWAYS BE ACTIVE ON SOCIAL MEDIA.
  39. 39. WHAT DO I POST?
  40. 40. SIMPLE ANSWER: Whatever gets action from your audience.
  41. 41. Use the Make 80% of your posts FUN, and 20% PROMOTIONAL
  42. 42. BUT REMEMBER: EMAIL MARKETING IS NOT DEAD
  43. 43. EMAIL MARKETING
  44. 44. Top Revenue Generator Most Cost-Effective Fastest Results
  45. 45. May
  46. 46. WELCOME TO EVENT SEASON!
  47. 47. MAY Outreach • Find a local event to be a part of • Have a booth or an info session-any way to get involved! • Medium: In person, Social Media
  48. 48. SALMON SUMMIT
  49. 49. MAY Post • Post about your involvement with local events • Medium: Social Media
  50. 50. MAY Three-Months-Out To Do List • Schedule social media posts • Schedule emails • Could be the time to schedule advertising Bottom Line: As busy as you are, you’re less busy than you will be! This ensures you reuse info and it is cohesive.
  51. 51. June
  52. 52. JUNE Outreach • Award your event’s scholarship • Just in time for graduation! • Medium: In person
  53. 53. JUNE Publicity • Involve the press in your scholarship winner announcement • Medium: In person, Website
  54. 54. JUNE Post • Make sure your followers know about your event opportunities and deadlines • Medium: Social Media, Email
  55. 55. JUNE Outreach • Sponsor a community team • Ex: Little league teams • Medium: Social Media
  56. 56. July
  57. 57. One month until the BIG event
  58. 58. KICK YOUR ADVERTISING INTO HIGH GEAR.
  59. 59. JULY Press • Strategically plan emails to go out before the morning news • Allows local news station to talk about your event • Medium: Email (Media List)
  60. 60. JULY Newsletter • Distribute your event’s newsletter or magazine • Send at same time as press • Medium: Print, Email, Website
  61. 61. JULY Advertising • Run a billboard ad • Medium: Billboard
  62. 62. August
  63. 63. EVENT TIME
  64. 64. AUGUST Promotions • Make sure your event schedule is complete • Then promote it. • Medium: Website
  65. 65. Event TIME
  66. 66. AUGUST • Your customers are texting. • Consider joining the conversation. • Text deals and special announcements. RELEVANCY BAR IS HIGH! Offer people the opportunity to sign up for text, even if you don’t know what you’ll do with them.
  67. 67. AUGUST Post • Let your followers know what’s going on every day of your big event • Medium: Social Media, Email, Traditional Media
  68. 68. AUGUST • Don’t post when you have news! • • Schedule posts ahead of time Strategize them to appear at the optimal times
  69. 69. AUGUST BufferApp
  70. 70. AUGUST IFTTT
  71. 71. AUGUST Outreach • Create a fun, competitive learning opportunity for kids at your event • Medium: In Person • Ex: Wheelbarrow Garden
  72. 72. Wheelbarrow GARDEN
  73. 73. Schools plant gardens in a wheelbarrow Wheelbarrow garden competition at the fair A chef harvests the veggies
  74. 74. September
  75. 75. SEPTEMBER Post • Thank everyone who made your event possible • Medium: Social Media, Website, Email
  76. 76. SEPTEMBER Post • The event may be over, but it’s time to post your videos and pictures! • Medium: Social Media, Website
  77. 77. PHOTO SHARING Uploading and sharing photos is the most popular Facebook activity! • Photos are “Liked” two times more than text updates
  78. 78. Videos are shared 12x MORE than links/text posts
  79. 79. SEPTEMBER Promotions • Encourage event-goers to share their photos of your event with a contest • Medium: Social Media
  80. 80. October
  81. 81. OCTOBER Outreach • Promote Halloween safety by joining or hosting a fun Halloween bash • Medium: In person
  82. 82. OCTOBER Promotion • Give away a ticket to next year’s event at the bash • Encourages attendance! • Medium: In person & promote on Social Media
  83. 83. SAFE TREAT STREET
  84. 84. OCTOBER Outreach • Donate to a good cause on your event’s behalf • October is breast cancer awareness month! • Medium: In person
  85. 85. OCTOBER Publicity • Invite the press to your check presentation • Gain exposure! • Medium: In person
  86. 86. OCTOBER Post • Post photos related to your cause and donation • Medium: Social Media
  87. 87. November
  88. 88. NOVEMBER Post • Post about the holidays and pies – it’s Thanksgiving and everyone loves pie! • Medium: Social Media
  89. 89. OFF SEASON • Everyone loves a random holiday. Google “random holidays” and post about them. • You can schedule them in advance through Facebook!
  90. 90. December
  91. 91. DECEMBER Sales • Sell carnival wristbands as Christmas gifts • Comes with a stuffed animal and ticket to Kid’s Day at the fair • Medium: Online, In person
  92. 92. DECEMBER Outreach • Donate toys for kids • Medium: In person
  93. 93. DECEMBER Promotions • Give away a kid’s tickets to your event during the toy drive • Kid’s tickets are less expensive, and they’ll always need an adult to go with them. • Medium: In person
  94. 94. DECEMBER Post • Consider Elf on a Shelf! • Medium: Social Media
  95. 95. DECEMBER Post • Encourage followers to share their New Year’s resolutions with a unified hashtag • Medium: Social Media
  96. 96. STAY ORGANIZED
  97. 97. CREATE AN EDITORIAL CALENDAR www.saffireevents.com/editorialcalendar http://www.saffireevents.com/editorialcalendar.aspx
  98. 98. FREE ONLINE MARKETING TIPS Website Facebook Twitter Instagram Pinterest YouTube www.saffireevents.com Saffire Events @SaffireEvents saffireevents saffireevents saffirestudio
  99. 99. FOLLOW BENTON FRANKLIN FAIR Website www.bentonfranklinfair.com Facebook Benton-Franklin Fair & Rodeo Questions?

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