This document outlines a marketing campaign for Isifa, a service that provides images from Shutterstock. The campaign will target key social media networks Facebook, Twitter, and LinkedIn. On Facebook, Isifa will swap irrelevant images for news article thumbnails, then direct readers to use Isifa for better images. On Twitter, influencers will tweet "broken" image links that Isifa will fix by providing the correct images. On LinkedIn, Isifa will inspire professionals by enabling them to write blog posts using time saved from Isifa/Shutterstock services. The goal is to show how Isifa improves image searching across social media.

1. Campaign Summary
YL2015_cyber_03
1
What would the world look like if no one can
use image stocks properly? And what if
everyone is able to use it professionally?
Let’s find out.
We’re starting on Facebook, where almost
every thumbnail image of shared article is
irrelevant.The internet would totally make
more sense with Isifa.
Step forward, we’re moving to Twitter, where
users are sad because of their missing images.
Isifa is coming to help, as usual.The world of
images is getting better and better.
Finally, there’s a world called LinkedIn, where
everyone can focus on creating
and self-development thanks to saving time
using Isifa and Shutterstock services.
Since Isifa started bringing
Shutterstock closer to you,
the world is perfect now.

2. How the Magic Happens?
WHAT
Key Socmedia Networks
HOW
Three Steps to Success
Imagine there’s no Isifa, Shutterstock or no
other image stock at all.
Just a big mess, huh?
And now, think about a world where everyone
uses Isifa services.
Pretty wonderful, no doubt.
Let’s show them all, what a big
difference lays between these two
universes and how it is cool and
easy to use the world’s best image
stock with Isifa.
WHY
Imagine… The Insight
YL2015_cyber_03
2
Different users require different approaches.
Our solution goes through the mass Facebook,
media industry related Twitter and truly
professional LinkedIn.
On Facebook, we focus on viral campaign every
user will love, explore and share with LOL
comments.
On Twitter, we let the users experience
the difference between Isifa service and the
non-Isifa world, embracing the top influencers
and also connecting regular tweeters.
On LinkedIn, we are deeply connected to
the influencers in creative and media industry
or business.They give you an insight about
stuff you can do with the time you save thanks
to using Isifa.
Facebook
We cooperate with a news server and modify its
og:image tag to show some bizarre and irrelevant
thumbnail image when sharing an article, giving it
a viral potential.Those pictures are selected manually,
just to be as funny as they can be. On each linked
website, there is the Isifa banner showing that you can
do better with its service.
Twitter
We are in advance to arrange influencers tweeting stuff
like “This is me riding the unicorn through Neverland,”
but their attached images are left blank.And here comes
Isifa replying them with the right image! The magic
comes when our influencers retweet the pictures what
makes a pretty visible connection in Twitter timeline.
LinkedIn
When you use a professional service, you have a plenty
of time to do better things. Let’s blog about being more
creative and productive. Regular blogs are getting dead,
but LinkedIn posts are trending.

3. Overview of the Platforms
FACEBOOK
og:image Swap
LINKEDIN
Inspiring the Professionals
TWITTER
Focused on a Dialogue
YL2015_cyber_03
3

4. Facebook og:image Swap
YL2015_cyber_03
4
1
Isifa team is
changing the
og:image tags
on a news
server…
2
…so the links
are pretty
confusing and
funny.
4
However, with Isifa
there is no reason
not to use
Shutterstock as a
professional.
3
The readers will
find out that these
things are
happening
because of poor
using of image
stock.

5. Twitter Focused on a Dialogue
YL2015_cyber_03
5
1
Cooperating
influencers are
tweeting
“broken”
images.
2
Isifa is creating
the image
content for
them.And
influencers are
retweeting it!
3
Because
Isifa LOVES
to care.
4
Isifa is
encouraging other
users to tweet their
requests.They will
happily share
those unique
images with their
friends.

6. LinkedIn Inspiring the Professionals
YL2015_cyber_03
6
1
Isifa is
cooperating
with
professional
influencers.
2
Thanks to Isifa
and Shutterstock
services, they can
write inspiring
blog posts in
their saved
time…
3
...and the consumers
can focus on
improving their
creativity and other
skills instead of
spending
meaningless time
with image stocks.

7. #improvement
#creativity
@experts
YL2015_cyber_03
7
No one knows
how to use image
stocks properly.
Isifa &
Shutterstock offer
helping hand.
The world is full
of relevant and
pretty images.
@involved
ones
@mass
#mess