This document provides 10 tips to make blogs more accessible to readers: 1) Post quality content often with catchy headlines and long articles; 2) Use photos which improve aesthetics and SEO; 3) Link to other websites to help them and improve your own SEO; 4) Make content easily shareable on social media; 5) Engage readers through contests and giveaways; 6) Encourage interaction through comments and subscriptions; 7) Reach out to your contact lists and relevant organizations; 8) Schedule posts on social media for visibility; 9) Interact on LinkedIn groups to expand reach; 10) Optimize for long-tail keywords which drive major traffic increases.

1. 10 Things To Do To Make Your
Blog Accessible To Readers

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Everyone has a talent. Some of us like to share it, while others don’t. Those
who do like to share it, often use blogs as a medium to express themselves to
the world. However, not every blog goes viral. With how vast the world wide
web really is, grasping the attention of audiences is not all that easy. This
problem is faced not only by home bloggers but by professional bloggers as
well. So really, there is no need to panic at all.
Famous American author, Thomas Harris once said, “Problem solving is
hunting. It is savage pleasure and we are all born to do it.”
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So, the top ten foolproof ways to drive traffic to your blog are: -
Post Real Quality Content [OFTEN]
Use Photos
Link To Websites
Stick To Social Sharing
Entice Audience
Drive Interaction
Reach Out
Schedule Posts
Interact With Groups
Long Tail Keywords
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Post Real Quality Content [OFTEN]
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 Quality here has a broader definition.
 It includes your
 Headline
 Data
 Facts
 Number of words etc.
 80% of the readers say, that they choose to read a particular article only because
of its title.
 So what does this imply?
 Spend the right amount of time developing eye-catching titles for each blog article.
 Your article should range between, 3000-10000 words to be among one of the
most shared posts.
 To sum it all up, exciting content should be posted twice in a week, to increase
traffic to your blog.
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Use Photos
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 People like articles with pictures.
 There are more positives than negatives in using photos.
 Photos don’t just make an article look better and more interesting,
they serve an even more useful purpose.
 Keywords can be attached to them, which in turn boost the SEO for
your blog.
Note: Please don’t use pictures from Google as most of them are subject
to copyright issues. Try other websites or you can even use your own
pictures. The same thing applies to videos as well. -
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9. Link To Websites
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10.  Always link another website or webpage that is mentioned in your article.
 Think of it simply as, helping out a friend. You are providing a kind of
promotion service for them for free.
 Someday they someone would return this good gesture .But just like that’s
one reason, there is a more ‘profitable’ one, to say the least.
 Google likes it when you link other websites (outbound) and thereby gives
you an boost in the SEO rankings.
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11. Stick To Social Sharing
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12.  Make it easy for people to share your blog posts.
 Humans are social creatures.
 So use the social connections that we are good at making.
 Allow your readers, to share your content on popular social
media websites, like, Facebook, Twitter, Instagram etc.
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13. Entice Audience

14.  Conduct exciting events on a weekly basis like contests and quizzes
to keep the readers glued. Nobody says no to free things.
 It would be a nice idea if some kind of a give-away could be
distributed on a weekly or monthly basis.
 Getting your readers to participate, will only enhance your
relationship with them.
 Short on funds? Still, no problem. Look out for sponsors or such
people who can contribute a little for these gifts
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15. Drive Interaction
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16.  Get interactive with your readers.
 You want to have a good relationship with them so the onus is on you to
make the first move.
 Invite them to leave comments.
 Make it easy for them to subscribe to you.
 Reply to them as soon as possible, they should not be kept waiting for
too long.
 Surprisingly, hospitality does matter, even for blogs.
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17. Reach Out
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18.  Reach out to potential readers easily. How?
 If you already have a contact list, things aren’t that hard.
 Send an e-mail if you don’t have an e-newsletter to everyone on your
contact list with a link of your blog.
 Since they are already your customers, they already like your work.
 So why not, give them more of your work?
 Don’t be scared to share some of your work with esteemed
organizations that work in your line.
Note: This tip is for the more professional bloggers. However, home
bloggers can also make use of this but they will need to purchase some
kind of database. Since, they won’t necessarily be their customers, it’s not
very useful.
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19. Schedule Posts
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20.  Twitter accounts are actually useful. But it’s not that easy maintaining
one.
 You can use automation websites like, HootSuite to help you handle, not
just Twitter but even Facebook.
 It is important to follow and unfollow regularly, to increase awareness.
 Repeatedly tweet articles from your blog, thereby providing them
access to your blog.
 However, it is important to continue this process for sometime and also
retweet the old tweets as well.
 Don’t be too ashamed to ask for things like retweets, everyone does it.
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21. Interact With Groups

22.  LinkedIn is not too far away from Twitter. It is infact, equally
important.
 The best thing about LinkedIn is that, it lets you join up to 50 groups
in total. Each group have hundreds and thousands of people.
 Thereby, making your reach unimaginable, in many ways.
 Occasional posts with link to your blog, will definitely make a
difference.

23. Long Tail Keywords
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24.  Use long-tail keywords to drive traffic to your blog.
 This has become much more useful since the implementation
of Panda in 2011.
 Truth be said, the statistics are actually scary. 78% increase in
organic traffic after the optimization for long-tail keywords.
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Spinta Digital is an award winning, digital-savvy, solutions provider company based in
London and India, run by hybrid professionals who are both tech-savvy and digital-
savvy. We provide hybrid marketing strategies to various sectors of a business entity
including Banking, Hospitality, Technology, Real Estate, Retail, Healthcare and
Manufacturing.
Our hybrid marketing strategies are employed across multiple departments of a
business entity. Our solutions are provided keeping in mind an organization's holistic
digital potential. Employed with digitally technical savvy hybrid professionals, our
inbound marketing strategies cope with services like Search Engine Optimization,
Social Media Monitoring, Online Reputation Management, Pay Per Click Campaigns
with includes Search and Display Advertising and Email Drip Marketing.
We also provide web strategy to drive traffic and increase the outreach of our
prospects. We offer Mobility Solutions to clients to help empower them into the
global spectrum of digital transformation, maximize their space, reach out to the
broader sector in the audience and unfolding effectiveness in many niche.

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Thanks !!
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