The document provides guidance on setting up and planning a social media marketing strategy for a business, including establishing goals and measuring results, creating social media profiles on platforms like Facebook, LinkedIn, and Twitter, and developing a content plan to engage target audiences and drive traffic to the company website to increase sales. It was written by Susan Schauer John, the creator of Spider Web Connections, a social media marketing firm.
Week 6 project starter - social media managementBrian Pichman
The document discusses social media and its importance for starting a business or fundraising campaign. It provides tips for using key social media platforms like Twitter, Facebook, LinkedIn, and video marketing to expand one's network and influence, build an online brand, and develop a responsive audience to support an upcoming crowdsourcing campaign. The goal is to establish an active online presence and following prior to launching the campaign to promote it and encourage engagement.
This slideshow presents data to support the stance that Twitter is reaching its peak. To read about the opposite take, check out this opposing stance: http://slidesha.re/TwitterDyingNO
#MKTGdebate
This document provides an overview of social media platforms and tips for organizations to utilize social media. It discusses the demographics of Facebook, Twitter, and YouTube users. It then summarizes IU Bloomington Continuing Studies' social media presence and provides more detail on setting up Pages and Groups on Facebook versus personal profiles. The document also summarizes how to create posts and engage on Facebook and Twitter. It recommends defining objectives, knowing when help is needed, using multiple platforms, and engaging networks for posts to spread. Other tips include considering blogs, tools like HootSuite, creating a social media checklist, and providing contact information.
This document provides a template to guide companies through establishing a 5-step social media strategy:
1. Establish SMART goals for social platforms
2. Audit current social media presence and target audiences
3. Develop a content strategy including types of content and posting schedules
4. Measure performance using analytics tools
5. Refine the strategy based on learnings
The Social Media Cheat Sheet - The Daily Social Media Workouts v3Lightspan Digital
The document provides recommendations for daily social media engagement on Twitter and Facebook. It recommends using social media management tools like Hootsuite to schedule posts. It outlines specific actions to take each day, including retweeting others, posting your own content, interacting with new and existing connections, and thanking others for their engagement. The goal is to expand your network and maintain relationships through regular posting and commenting on social media.
Social Media Strategy: Tips by Lukasz ZeleznySemrush
This document discusses strategies for using social media platforms like Twitter, LinkedIn, and Hootsuite. It provides tips for setting up accounts, engaging followers, scheduling posts, tracking brand mentions, and automating content. Fitness and wellness content is also highlighted as a topic that can be effectively shared across social media. The document encourages networking via platforms like LinkedIn and interacting with followers to build audiences and promote posts and links.
The document provides guidance on setting up and planning a social media marketing strategy for a business, including establishing goals and measuring results, creating social media profiles on platforms like Facebook, LinkedIn, and Twitter, and developing a content plan to engage target audiences and drive traffic to the company website to increase sales. It was written by Susan Schauer John, the creator of Spider Web Connections, a social media marketing firm.
Week 6 project starter - social media managementBrian Pichman
The document discusses social media and its importance for starting a business or fundraising campaign. It provides tips for using key social media platforms like Twitter, Facebook, LinkedIn, and video marketing to expand one's network and influence, build an online brand, and develop a responsive audience to support an upcoming crowdsourcing campaign. The goal is to establish an active online presence and following prior to launching the campaign to promote it and encourage engagement.
This slideshow presents data to support the stance that Twitter is reaching its peak. To read about the opposite take, check out this opposing stance: http://slidesha.re/TwitterDyingNO
#MKTGdebate
This document provides an overview of social media platforms and tips for organizations to utilize social media. It discusses the demographics of Facebook, Twitter, and YouTube users. It then summarizes IU Bloomington Continuing Studies' social media presence and provides more detail on setting up Pages and Groups on Facebook versus personal profiles. The document also summarizes how to create posts and engage on Facebook and Twitter. It recommends defining objectives, knowing when help is needed, using multiple platforms, and engaging networks for posts to spread. Other tips include considering blogs, tools like HootSuite, creating a social media checklist, and providing contact information.
This document provides a template to guide companies through establishing a 5-step social media strategy:
1. Establish SMART goals for social platforms
2. Audit current social media presence and target audiences
3. Develop a content strategy including types of content and posting schedules
4. Measure performance using analytics tools
5. Refine the strategy based on learnings
The Social Media Cheat Sheet - The Daily Social Media Workouts v3Lightspan Digital
The document provides recommendations for daily social media engagement on Twitter and Facebook. It recommends using social media management tools like Hootsuite to schedule posts. It outlines specific actions to take each day, including retweeting others, posting your own content, interacting with new and existing connections, and thanking others for their engagement. The goal is to expand your network and maintain relationships through regular posting and commenting on social media.
Social Media Strategy: Tips by Lukasz ZeleznySemrush
This document discusses strategies for using social media platforms like Twitter, LinkedIn, and Hootsuite. It provides tips for setting up accounts, engaging followers, scheduling posts, tracking brand mentions, and automating content. Fitness and wellness content is also highlighted as a topic that can be effectively shared across social media. The document encourages networking via platforms like LinkedIn and interacting with followers to build audiences and promote posts and links.
Top 10 Tips to Apply Law of Attraction on Social MediaYogesh M. A.
This document provides 10 tips for applying the Law of Attraction on social media. The tips include creating a blog with social sharing tools, engaging with your network by interacting with their posts and content, using the like button, giving positive feedback and comments, and using time management tools to engage across time zones. Following these tips effectively can help you connect with like-minded people and see good results, as demonstrated in a past social media study where many people liked, shared, and commented on posts. The document encourages reviewing the study and participating in offline training workshops.
Evan LaPointe: B2B & Social Media: Performance, Measurements, and SEO BenefitsLIFT Summit 2009
This document discusses strategies for effective social media use in B2B marketing. It covers why companies should include social media in their marketing mix, who the key players are, and five ways to succeed in social media, including being in it for the long run, identifying influencers, and creating genuine content. The document also discusses how social media can help with search engine optimization through techniques like optimizing anchor text, using deep links, and networking across platforms.
This document outlines a social media strategy and plan for MG in NYC, a travel and tourist blog. The strategy focuses on differentiating the blog through unique and engaging content that listens to audience feedback. Key objectives include increasing Twitter followers by 500 in 4 months through hashtags and engagement. The plan details social media roles, a content calendar highlighting holidays, and metrics for measuring success.
How to Use Social Media to Promote Volunteerism and Your NetworkSusan Torres
I made this workshop for New York Cares volunteers to help them use social media more effectively. Topics covered include how to interact with a nonprofit account on Twitter and Facebook, what makes a good blog post, and how you can use social media to make new connections and expand your network.
#ACUI15 Social Media Assessment Flash SessionJennifer Keegin
Quick Flash Session about Assessment of Social Media for professional staff in the Union and Activities field. This was created in Keynote for Mac and these slides do not show all of the animation and some of the information that flew in and out for which I apologize.
WHO WE ARE? - We offer capabilities and expertise in every communication discipline, in nearly every industry, with client relationships that span the globe. We create Global Brands and make our consumers experience the heavenly feeling and would like them to always “Cherish the Sweet Memories forever”. We call them “CHANGE YOU”. In a simplistic way, “CHANGE YOU” VALUES YOUR SWEET MEMORIES.
Hootsuite released a Social Media Strategy course, and I had the privilege to complete it and apply what I learned to my own brand. Check out bbronkie and the projected growth and social media plan to promote encouragement and joy throughout our days!
This document summarizes an email marketing webinar series. The webinar will discuss effective group segmentation and how to manage email lists. The agenda includes why managing contacts is important, what makes a good list, how to segment contact databases, and webinar tasks. Attendees are encouraged to clean their contact lists, determine grouping criteria, segment their databases, and download an email campaign builder resource. Support contacts are also provided.
Social Media Checkup and Social Media AdvertisingAliza Sherman
Presentation given at Arizona Western College about assessing how you are doing in social media, best social media practices, and basic social media advertising options.
Social media requires getting the fundamentals right such as understanding your goals and audience. It is about engaging in conversations, not one-way spam. Listen to your audience and be prepared to have your content ignored if you are only interested in direct sales. Follow etiquette and norms within different communities to make a good first impression. Commit sufficient time for ongoing engagement to build relationships over time through valuable and frequent updates. Focus social media use on appropriate platforms that complement your objectives while maintaining a consistent message across all channels.
10 Ways to Hit Harder with Social MediaAliza Sherman
With a focus on Facebook and Facebook advertising, this presentation was given July 2016 at the Martial Arts Supershow in Vegas. About social media marketing best practices.
North Dakota Bankers Association - Social Engagement Strategy Max Kringen
Old industry plus conservative midwest values do not usually equal an environment where new technology can thrive. However, I presented to a group of banking marketers from all over the state of North Dakota who were ready and willing to get going on their social media strategy.
"The WHO, the WHAT, and the WHY of Social Media: Getting your message heard," was delivered via webinar in partnership with The Thoracic Network of Alberta & NWT on September 21, 2012. The presentation recording is available here: http://login.icohere.com/ablung?pnum=RGS32519 Please contact Bonnie Zink at bonnie@bonniezink.com with your questions.
This document summarizes a digital advertisement survey conducted on Twitter over 3 days. The survey consisted of 4 simple questions and received 113 responses. Key findings were that people prefer advertisements that are relevant to their interests and look professional. Lessons learned included using a targeted approach on Twitter to get responses, keeping surveys simple, and ensuring advertisements are relevant to gain trust. The survey was not scientifically rigorous due to its design and distribution only to the author's Twitter followers.
This document outlines a marketing campaign for Isifa, a service that provides images from Shutterstock. The campaign will target key social media networks Facebook, Twitter, and LinkedIn. On Facebook, Isifa will swap irrelevant images for news article thumbnails, then direct readers to use Isifa for better images. On Twitter, influencers will tweet "broken" image links that Isifa will fix by providing the correct images. On LinkedIn, Isifa will inspire professionals by enabling them to write blog posts using time saved from Isifa/Shutterstock services. The goal is to show how Isifa improves image searching across social media.
Social media refers to interactive technologies that allow people to communicate and share information online. It encompasses various websites and applications used for social networking, blogging, content sharing, and communication. Some key points from the document are that over 500 billion minutes are spent on Facebook each month, with over 500 million active users, and Twitter sees 65 million tweets sent per day. The document provides tips on using social media for business purposes such as listening, engaging audiences, and avoiding aggressive or inappropriate behavior online.
This document summarizes the agenda for Sustrans' social media away day.
The agenda was split into two parts. Part I included discussing what social media can do for Sustrans, the benefits of social media compared to the printing press, case studies of activist organizations using social media successfully, and creating a 6 point social media strategy.
Part II was to cover specific social media tools like Twitter, content strategy across different platforms, reputation management using analytics, and how to avoid social media disasters. The goal was to help Sustrans embrace social media and set an example for others in their organization to follow suit.
The document discusses the social media presence and strategy of Print Genius, a company that started as Ink Genius. It provides statistics on their Twitter accounts, including the number of followers, tweets, and retweets. It also discusses their blog and plans to work with other bloggers to generate content and drive traffic. The document outlines plans to promote the company's launch on social media through competitions and advertising. It briefly mentions other social accounts like Google+, LinkedIn, Tumblr and Pinterest. Finally, it discusses strategies for promotion on social media once the company launches, including an initial push on Twitter with offer codes and competitions.
This blog post debunks 5 common myths about social media marketing. It explains that you do not need accounts on every platform to succeed, and should instead focus on where your target audience engages. It also notes that scheduling tools can still allow for engagement if relevant content and follow up responses are provided. Additionally, the post emphasizes building quality connections over quantity of likes and shares, and that organizing posts through a calendar allows for consistency and accountability rather than preventing productivity. The post encourages readers to start growing an engaged community by applying these truths.
Google ofrece varias herramientas gratuitas como Gmail y Google Assistant. Gmail permite a los usuarios administrar su correo electrónico de manera fácil al almacenar y organizar mensajes en la nube. Los usuarios también pueden eliminar cuentas de Gmail completamente limpiando todos sus datos personales.
Mi proyecto de vida trata sobre mis metas y aspiraciones para el futuro. Planeo terminar mi carrera universitaria el próximo año y encontrar trabajo en una empresa relacionada con mi especialidad. A largo plazo, me gustaría establecer mi propio negocio después de adquirir experiencia laboral.
The document discusses the remake of the Spanish horror film "Rec" into the American film "Quarantine". It provides three key reasons for the remake: 1) The language barrier of watching a film in Spanish with subtitles distracts from the film. 2) The first-person filming style of "Rec" had become popular due to first-person shooter video games. 3) In order to appeal to American and English audiences who would struggle with the Spanish dialogue and subtitles. The remade version had a much higher budget but only marginally higher box office returns.
Top 10 Tips to Apply Law of Attraction on Social MediaYogesh M. A.
This document provides 10 tips for applying the Law of Attraction on social media. The tips include creating a blog with social sharing tools, engaging with your network by interacting with their posts and content, using the like button, giving positive feedback and comments, and using time management tools to engage across time zones. Following these tips effectively can help you connect with like-minded people and see good results, as demonstrated in a past social media study where many people liked, shared, and commented on posts. The document encourages reviewing the study and participating in offline training workshops.
Evan LaPointe: B2B & Social Media: Performance, Measurements, and SEO BenefitsLIFT Summit 2009
This document discusses strategies for effective social media use in B2B marketing. It covers why companies should include social media in their marketing mix, who the key players are, and five ways to succeed in social media, including being in it for the long run, identifying influencers, and creating genuine content. The document also discusses how social media can help with search engine optimization through techniques like optimizing anchor text, using deep links, and networking across platforms.
This document outlines a social media strategy and plan for MG in NYC, a travel and tourist blog. The strategy focuses on differentiating the blog through unique and engaging content that listens to audience feedback. Key objectives include increasing Twitter followers by 500 in 4 months through hashtags and engagement. The plan details social media roles, a content calendar highlighting holidays, and metrics for measuring success.
How to Use Social Media to Promote Volunteerism and Your NetworkSusan Torres
I made this workshop for New York Cares volunteers to help them use social media more effectively. Topics covered include how to interact with a nonprofit account on Twitter and Facebook, what makes a good blog post, and how you can use social media to make new connections and expand your network.
#ACUI15 Social Media Assessment Flash SessionJennifer Keegin
Quick Flash Session about Assessment of Social Media for professional staff in the Union and Activities field. This was created in Keynote for Mac and these slides do not show all of the animation and some of the information that flew in and out for which I apologize.
WHO WE ARE? - We offer capabilities and expertise in every communication discipline, in nearly every industry, with client relationships that span the globe. We create Global Brands and make our consumers experience the heavenly feeling and would like them to always “Cherish the Sweet Memories forever”. We call them “CHANGE YOU”. In a simplistic way, “CHANGE YOU” VALUES YOUR SWEET MEMORIES.
Hootsuite released a Social Media Strategy course, and I had the privilege to complete it and apply what I learned to my own brand. Check out bbronkie and the projected growth and social media plan to promote encouragement and joy throughout our days!
This document summarizes an email marketing webinar series. The webinar will discuss effective group segmentation and how to manage email lists. The agenda includes why managing contacts is important, what makes a good list, how to segment contact databases, and webinar tasks. Attendees are encouraged to clean their contact lists, determine grouping criteria, segment their databases, and download an email campaign builder resource. Support contacts are also provided.
Social Media Checkup and Social Media AdvertisingAliza Sherman
Presentation given at Arizona Western College about assessing how you are doing in social media, best social media practices, and basic social media advertising options.
Social media requires getting the fundamentals right such as understanding your goals and audience. It is about engaging in conversations, not one-way spam. Listen to your audience and be prepared to have your content ignored if you are only interested in direct sales. Follow etiquette and norms within different communities to make a good first impression. Commit sufficient time for ongoing engagement to build relationships over time through valuable and frequent updates. Focus social media use on appropriate platforms that complement your objectives while maintaining a consistent message across all channels.
10 Ways to Hit Harder with Social MediaAliza Sherman
With a focus on Facebook and Facebook advertising, this presentation was given July 2016 at the Martial Arts Supershow in Vegas. About social media marketing best practices.
North Dakota Bankers Association - Social Engagement Strategy Max Kringen
Old industry plus conservative midwest values do not usually equal an environment where new technology can thrive. However, I presented to a group of banking marketers from all over the state of North Dakota who were ready and willing to get going on their social media strategy.
"The WHO, the WHAT, and the WHY of Social Media: Getting your message heard," was delivered via webinar in partnership with The Thoracic Network of Alberta & NWT on September 21, 2012. The presentation recording is available here: http://login.icohere.com/ablung?pnum=RGS32519 Please contact Bonnie Zink at bonnie@bonniezink.com with your questions.
This document summarizes a digital advertisement survey conducted on Twitter over 3 days. The survey consisted of 4 simple questions and received 113 responses. Key findings were that people prefer advertisements that are relevant to their interests and look professional. Lessons learned included using a targeted approach on Twitter to get responses, keeping surveys simple, and ensuring advertisements are relevant to gain trust. The survey was not scientifically rigorous due to its design and distribution only to the author's Twitter followers.
This document outlines a marketing campaign for Isifa, a service that provides images from Shutterstock. The campaign will target key social media networks Facebook, Twitter, and LinkedIn. On Facebook, Isifa will swap irrelevant images for news article thumbnails, then direct readers to use Isifa for better images. On Twitter, influencers will tweet "broken" image links that Isifa will fix by providing the correct images. On LinkedIn, Isifa will inspire professionals by enabling them to write blog posts using time saved from Isifa/Shutterstock services. The goal is to show how Isifa improves image searching across social media.
Social media refers to interactive technologies that allow people to communicate and share information online. It encompasses various websites and applications used for social networking, blogging, content sharing, and communication. Some key points from the document are that over 500 billion minutes are spent on Facebook each month, with over 500 million active users, and Twitter sees 65 million tweets sent per day. The document provides tips on using social media for business purposes such as listening, engaging audiences, and avoiding aggressive or inappropriate behavior online.
This document summarizes the agenda for Sustrans' social media away day.
The agenda was split into two parts. Part I included discussing what social media can do for Sustrans, the benefits of social media compared to the printing press, case studies of activist organizations using social media successfully, and creating a 6 point social media strategy.
Part II was to cover specific social media tools like Twitter, content strategy across different platforms, reputation management using analytics, and how to avoid social media disasters. The goal was to help Sustrans embrace social media and set an example for others in their organization to follow suit.
The document discusses the social media presence and strategy of Print Genius, a company that started as Ink Genius. It provides statistics on their Twitter accounts, including the number of followers, tweets, and retweets. It also discusses their blog and plans to work with other bloggers to generate content and drive traffic. The document outlines plans to promote the company's launch on social media through competitions and advertising. It briefly mentions other social accounts like Google+, LinkedIn, Tumblr and Pinterest. Finally, it discusses strategies for promotion on social media once the company launches, including an initial push on Twitter with offer codes and competitions.
This blog post debunks 5 common myths about social media marketing. It explains that you do not need accounts on every platform to succeed, and should instead focus on where your target audience engages. It also notes that scheduling tools can still allow for engagement if relevant content and follow up responses are provided. Additionally, the post emphasizes building quality connections over quantity of likes and shares, and that organizing posts through a calendar allows for consistency and accountability rather than preventing productivity. The post encourages readers to start growing an engaged community by applying these truths.
Google ofrece varias herramientas gratuitas como Gmail y Google Assistant. Gmail permite a los usuarios administrar su correo electrónico de manera fácil al almacenar y organizar mensajes en la nube. Los usuarios también pueden eliminar cuentas de Gmail completamente limpiando todos sus datos personales.
Mi proyecto de vida trata sobre mis metas y aspiraciones para el futuro. Planeo terminar mi carrera universitaria el próximo año y encontrar trabajo en una empresa relacionada con mi especialidad. A largo plazo, me gustaría establecer mi propio negocio después de adquirir experiencia laboral.
The document discusses the remake of the Spanish horror film "Rec" into the American film "Quarantine". It provides three key reasons for the remake: 1) The language barrier of watching a film in Spanish with subtitles distracts from the film. 2) The first-person filming style of "Rec" had become popular due to first-person shooter video games. 3) In order to appeal to American and English audiences who would struggle with the Spanish dialogue and subtitles. The remade version had a much higher budget but only marginally higher box office returns.
Este documento presenta la lista de jugadores convocados para un entrenamiento de la selección valenciana masculina sub-16 de rugby en febrero de 2012. La lista incluye 30 jugadores con sus nombres, apellidos, clubes y posiciones. También se proporcionan los detalles de contacto de los dos entrenadores.
El documento anuncia una conferencia magistral del periodista Javier Darío Restrepo sobre "Libertad de expresión y el periodismo en la era digital" el 3 de mayo de 2012 a las 7pm en el Hotel El Panamá como parte de las actividades del Día Mundial de la Libertad de Prensa, e incluye información de contacto para confirmar asistencia.
Plants have roots that take in water and nutrients, stems that provide structure and transport nutrients between roots and leaves, and leaves that perform photosynthesis to produce food for the plant using sunlight, water and carbon dioxide. The document discusses the main parts of plants and their functions, as well as different types of plants like trees, bushes and grasses.
El documento habla sobre los peligros de criar hijos en un mundo irreal alejado de la realidad y las dificultades. Los padres que se enfocan demasiado en el trabajo y compensan la falta de atención con bienes materiales crían hijos mimados que no saben valerse por sí mismos y pueden meterse en problemas. La historia de Pelé, cuyo hijo se involucró con narcotraficantes a pesar de haber tenido todo, ilustra este punto. Educar a los hijos con un poco de hambre y frío, en vez
El documento habla sobre un accidente aéreo ocurrido en el aeropuerto de Madrid-Barajas el 20 de agosto de 2008 que dejó 154 fallecidos y 18 supervivientes. Apoya una petición presentada ante el Parlamento Europeo solicitando la revisión del informe oficial hecho por el Ministerio de Fomento sobre el accidente, alegando que falta a la verdad y podría volver a suceder.
Corporate events and public event facility in central texasreunionranch1
The Reunion Ranch covers 116 acres, covered with century old live oaks. The grounds are beautifully manicured each and every week to insure each event has a pristine area for their guest.
El documento argumenta que los padres deben educar a sus hijos con un poco de hambre y frío para prepararlos para la realidad. Relata la historia triste de Pelé cuyo hijo se involucró con narcotraficantes a pesar de haber tenido una vida acomodada, y Pelé admite que estuvo demasiado ocupado para darse cuenta de los problemas de su hijo. Finalmente, sugiere que los padres deben pasar más tiempo con sus hijos y enseñarles valores en lugar de darles todo materialmente.
El documento describe las respuestas de Gilma Beatriz Arboleda H. a preguntas sobre un taller de apropiación de TIC en el aula. Ella reconoce la utilidad de las TIC en el aprendizaje, y cómo trabajar sola con TIC la ayudó a ser más amiga de la tecnología. Ella se inspira a trabajar más los valores a través del uso de TIC, y cree que todas las herramientas disponibles pueden mejorar el comportamiento de los estudiantes.
More than 70,000 university US issued patents and published patent applications are reviewed for finding the good candidates for the IoT strategically packaged patent portfolio. Even if the Internet of Things (IoT) gets a huge attention recently, the concept of interconnected devices and connecting billions of devices to the internet in the IoT is not new and has been researched for over 10 years. Thus, there may be a large number of patents (that were not intended for specific IoT application at the time of invention) that can be exploited for developing new IoT business by forming the strategically packaged patent portfolio for providing the new IoT value propositions. The strategically packaged patent portfolio is the collection of the existing patents that can be exploited for developing new products/services (and thus, new business) by integrating the value propositions of each patent of the portfolio. The strategically packaged patent portfolio can be exploited for monetization through patent sale, patent licensing, commercialization, spin-off, patent banking, and financing.
Adriana Ocampo es una geóloga planetaria colombiana que trabaja para la NASA en Washington D.C. dirigiendo misiones como Juno a Júpiter y New Horizons a Plutón. Obtuvo licenciaturas y maestrías en geología en universidades estadounidenses y un doctorado en los Países Bajos. A lo largo de su carrera ha trabajado en varios proyectos de la NASA e hizo descubrimientos importantes como el cráter de Chicxulub y el cráter Aorounga.
This document discusses common misconceptions about social media management and outlines what social media managers actually do. It then provides details on Transterra Media's (TTM) social media strategy, including their approach on key platforms like Facebook, Twitter, LinkedIn, and using hashtags and ads. On each platform, it describes TTM's posting frequency, most popular post types, how they promote content, and how their approach compares to competitors. The document aims to clarify misconceptions and inform others on how they can contribute to and engage with TTM's social media efforts.
Beginner's Guide to Marketing on Social NetworksAWeber
Instagram, Reddit, and MySpace are popular social networks but may not be worth marketing time for beginners. Instagram focuses on photos but has over 200 million users. Reddit is a discussion site divided into topic-based subgroups but the diverse audience makes targeting difficult. MySpace was once dominant but has declined significantly and lacks relevance for most modern businesses. Beginners should focus their initial social media efforts on more consistently high-impact networks like Facebook, Twitter, Google+, Pinterest, YouTube, and Tumblr.
Jordan Toolsee Discussion Board 4 - Social Media Collapse.docxssuser47f0be
Jordan Toolsee
Discussion Board 4 - Social Media
Collapse
Discussion Board 4
Social media has been something that has taken this nation by storm. Everywhere you turn and everyone you see, they are talking about either Facebook, Instagram, or Twitter. “Social media represent a unique blending of technology and social interaction to create personal value for users” (Kerin & Hartley). I believe that it has found so much favor in such little time because of the benefits of social media. This is a generation now that we try to find things to entertain us. Social media is something that keeps us entertained but also can give us useful information at times to help better our lives. It is something that some may say “the world can’t survive without”; so this is why it could have been taken by storm in such little time.
Facebook, Twitter, LinkedIn, & Youtube are all examples of social media sites that all can compare and even contrast with each other. Facebook is a social media site that involves social networking. This is a site that differentiates from the others because you are able to post posts as long as you would like, connect with your friends and family you haven’t seen in a long time and interact with them. Facebook also has an add-on app called Messenger that helps you send direct messages and even video chat with others. Twitter is a social media website that involves sharing online news and social networking. Twitter is used a lot to give updates on situations and each tweet is only given in 140 characters. This is how it differentiates from the others. LinkedIn is a business-based and employment oriented social networking site. Even though the others you could seek for employment opportunities, LinkedIn is designed specifically for that purpose. Youtube is a video-sharing website. This is used to share videos about specific things (entertainment, informational, social, etc). This differentiates with the others because it is strictly a video sharing website.
Social media is a very big part of the marketing plan, as well. The way that it is chosen is by how effective each social site will be. If you are advertising a job, you will most likely choose LinkedIn over Twitter, due to LinkedIn being a business-employment based social networking site. If you are advertising the selling of an item, you may choose Facebook over Youtube due to Facebook being a bigger platform and more people being on Facebook for social purposes. The effectiveness of how this is measured is by the feedback. A lot of times there are surveys taken to know “How’d you hear about us?” Also, the websites can count how many clicks were taken for ad, etc.
“I know, my God, that you examine our hearts and rejoice when you find integrity there.” (1 Chron. 29:17 NLT) When it comes to business or personal matters, we have to have integrity and a good heart. This is what God has called us to do. We cannot be spiteful or do ...
It's Alive - a beginners guide to social media marketingNathan Ours
This document discusses social media marketing strategies for platforms like Facebook, Twitter, LinkedIn, and Pinterest. It provides tips for each platform, such as scheduling Facebook posts in advance, boosting posts to increase engagement, using LinkedIn to connect with professionals, and using Pinterest to share content and images to attract customers. The document encourages businesses to utilize social media for low-cost branding, exposure, and marketing through these major platforms.
What Should Your Business Post on Social Media - GennGlobalSarah Ward
This document provides tips on what content businesses should post on social media and how frequently they should post. It recommends that businesses post the following types of content: news and updates about their business, useful industry tips and advice, and engaging creative content. It also advises posting 3-10 times per week on Facebook, over 5 times per day on Twitter, 2-5 times per week on LinkedIn, and 3-10 times per week on Google+. The document stresses the importance of quality over quantity for Facebook posts and engaging followers through high volume for Twitter.
Make this year the year you shine on Twitter! This deck was presented at the Women in Digital Lausanne meetup and is created for marketers, solopreneurs, business owners (and anyone else) who wants the skinny on what's important to know when getting started on Twitter.
Thanks to everyone who attended the meetup. You rock!
This document provides an overview of using social media for business purposes. It discusses the top social media platforms of Facebook, Twitter, and LinkedIn. For each platform, it provides statistics on user numbers, tips for how businesses can engage on each platform, and suggestions for types of content and metrics to measure engagement. The overall message is that social media takes consistent time and effort but can provide great returns in terms of new connections, ideas, and exposure for a business with little monetary investment. Regular posting of various types of content is recommended to keep current and attract new customers.
27 social media experts give you their #1 practical tip for managing a Facebo...Ravi Shukle
To help you out I have gathered a great list of social media experts who have all experienced success with their Facebook pages. They will reveal their #1 practical tip for managing a Facebook page.
This document provides 27 tips from social media experts for managing a Facebook page. The tips focus on engaging with audiences, understanding them, tailoring content to their needs and interests, responding to comments, scheduling posts in advance, reposting evergreen content, paying for advertising and promotions, diversifying contact points, and focusing on the target market. The overarching message is that managing a Facebook page requires an ongoing commitment to building and nurturing real relationships and communities through helpful, relevant and engaging content.
Social Media 101: Choose the Best Platforms for Your Business s.h.e. CONSULTING
Understanding social platforms and choosing the right one for your business can be overwhelming. This presentation is a basic overview of the most used platforms, user statistics on each, and tips to leverage one or more for your business.
Hi!
Like everybody knows, our courses are coming to an end soon, that's why I decided to make a PPT which resume all my SMM Quarter!
I hope you'll enjoy it guys!
Social media marketing refers to gaining attention through social media sites. Different social media sites provide different social actions, like sharing updates on Twitter or photos on Facebook. Social media helps discover new content and build links to support search engine optimization efforts. Facebook has over 2 billion active users and allows targeting ads by location, demographics, and interests. LinkedIn is a professional social network for career and business networking rather than direct consumer marketing. Instagram is a visual platform used to introduce products and grow brand awareness. Twitter is an information network of 280-character messages used to discover and share information. YouTube has massive traffic that validates video marketing as a growing trend, with 80% of internet traffic now being video.
Blog writing portfolio : Social media articlesKen Bradford
Many content marketers consider an effective business blog to be an important social media marketing tool. A blog is an easy to use platform to create sharable, linkable content that addresses specific questions or solves unique problems.
Every single post in your business blog is a potential SEO booster. The optimization of social blog content can improve search visibility for those who are looking for what you have to offer.
An effective content marketing strategy combines SEO and social media marketing with high-quality blog and website content. Social media networks are key distribution tools for all of your blog content.
Social media marketing is the modern version of word-of-mouth advertising. The social sharing of blog content helps establish credibility, drive new leads, and build that very important lasting first impression.
All about Digital Marketing and its types. Jawhar Ali
Digital marketing refers to marketing activities carried out online as opposed to traditional offline methods. It offers lower costs and more accurate targeting than traditional methods.
Some key digital marketing channels include search engine optimization (SEO) which improves website visibility in organic search results; search engine marketing (SEM) which uses paid search listings; and social media marketing which creates engaging content to attract users and generate electronic word of mouth. Popular social media platforms for marketing include Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, and YouTube. Display advertising is another form of digital marketing that appears in web banners and other forms on websites.
Making Sense of Social Media Pan Experience - August 8, 2014Lorri Ratzlaff
The document provides advice on using social media to help businesses grow. It discusses establishing social media objectives and analyzing key networks like Facebook, Twitter, Instagram and Pinterest. The author recommends businesses create profiles on major networks, post graphics and engaging content regularly, and use social media to build relationships with customers. The document also analyzes a sample business's social media strategy, providing tips to improve profiles, posting frequency and use of networks like Google+.
This document provides an overview of social media and digital marketing strategies. It discusses popular social media platforms like Facebook, Twitter, LinkedIn, Pinterest and Instagram. It also discusses best practices for social media engagement, including focusing on 2-3 platforms, sharing 70% of the time and creating original content 30% of the time. The document recommends having a strategic social media plan and using tools like Hootsuite, Buffer and IFTTT to automate tasks. The most important thing is to engage where your target audience is already active on social media.
This document provides guidance on using social media to find a job. It discusses how over 15% of people found jobs through social networking in 2011. The main benefits of social media for job searching are communication, collaboration, community, and collective intelligence. The document recommends choosing 5 social media channels to use consistently and provides tips for using each channel effectively for job searching, including creating content, following companies, and engaging with posts. Overall, the document presents social media as an important tool for networking, branding oneself, and ultimately finding new job opportunities.
Using Social Media PR: Building Your Brand Online for the Lawrence Chamber of...Rodger Johnson
This document discusses best practices for using social media for business purposes. It covers corporate blogging, LinkedIn, Facebook, and Twitter. For each platform, it provides an overview and discusses engagement strategies. It emphasizes the importance of optimizing content for search, relationship building, education, and lead generation through social media. It also outlines key facts about each platform and notes that tone, content quality, and calls to action are important for engagement.
Social media is changing.. drastically. In this presentation, I update you on recent changes and what to do about it. Originally presented at 3XE Digital on May 11th, 2018.
Similar to Page 2: Marketers find Twitter a tweet recipe for success (20)
Niagara Falls is taking a broad approach to attract more visitors by focusing on enhancing the overall experience rather than individual attractions. Officials are working to improve walkability, develop new outdoor recreation areas, and add unique dining and shopping options. The goal is to encourage visitors to spend more time exploring and increase both overnight stays and return visits to the city.
Page 2: Marketers find Twitter a tweet recipe for success
1. Page 2: Marketers find Twitter a tweet recipe for success
"It's all about Internet marketing," he says. "If you can catch someone's attention on Twitter, and
they go write a blog post about you, someone else might link to it, and that will help your Google
rankings."
Matt Rutledge, CEO of Dallas-based website Woot, sends out only one Twitter tweet a day -- and it's
the only marketing he does.
Woot sells just one item a day and announces what it is nightly via a Tweet and an RSS feed to his
website. Rutledge now has 270,000 Twitter followers -- No. 18 overall on Twitterholic's rankings,
and No. 1 business. Whole Foods Market and Zappos.com are close behind with 263,000 and
262,000, respectively.
He can't point to any measurable sales gains from his Twitter love but says, "It's been enjoyable to
watch Twitter grow. For us, with just one product per day, it's really well aligned with a short,
micro-summary."
Jason Hirschhorn, who recently resigned his post as president of Sling Media, the online
programming arm for Sling, is happily unemployed but eager to broadcast his latest missives on
both Facebook and Twitter from two to 10 times daily.
"It's whatever's on my mind," he says. "I love the idea of telling people what I'm thinking about
without having to talk to them," he says.
On the plus side, he says he reads their posts as well. "I'm able to ingest a lot more than if I was
having conversations with them," he says. "I wonder less about what to read or watch, because they
post it, and I value their opinions."
TELL US: How often do you post updates to Twitter, Facebook, or other social networking sites?