This document discusses the capabilities and importance of social media. It notes that social media allows for photo sharing, video sharing, tagging, blogging, microblogging, and interacting with others through activities like friending, lending, voting, and trending. The document contrasts older concepts of the internet with today's more social internet defined by user participation and influence over brands through interpretation and discussion. It introduces Campbell-Ewald's social media group and their role in listening, tracking, trending and recommending strategies in response to topics spreading through social networks.

1. Social Media Capabilities

2. Why should I care about social media?

3. It’s more than just MySpace

4. photo sharing

5. video sharing

6. tagging

7. blogging

8. vlogging

9. Twittering

10. Flickr-ing

11. voting

12. polling

13. lending

14. friending

15. sending

16. trending

17. … and lots of really strange pictures of cats.

18. This was the Internet back in 1968. Series of Tubes

19. This was the Internet back in 1998. 3D buttons!

20. This is the Internet today. Avatars

21. How is it different?

22. It’s more informative.

23. It’s influential.

24. It’s collaborative.

25. And you’re not in control.

26. Your brand is no longer yours.

27. It’s up for interpretation .

28. Consumers define it.

29. So does your competition.

30. Our industry has gone through major changes .

31. Our traditional model has broken down .

32. (Now comes the big, ugly slide)

33. Web Sites Advertising Institutions Mobile Social Networks RSS Feeds Mashups Metaverses This is “the current” Traditional media silos -> Consumers own the current

34. Orwell was partly right

35. But we’re watching back.

36. We’re sharing what we see.

37. And remixing it in unexpected ways.

38. So how does Campbell-Ewald fit in?

39. We have a dedicated Social Media Group.

40. Really smart people .

41. Dave Linabury SVP, Social Media Planning Manager Helena Johnson Strategic Planner Anjanee Parmar Social Media Analyst Cathryn Catcho Community Manager

42. What do we do?

43. We listen.

44. We track.

45. We trend.

46. We recommend.

47. An example

48. It might start with a hot topic

49. Like say… a building shaped like a swastika

50. That gets the attention of key influencers…

51. It spreads through social networks rapidly

52. Meanwhile we track the spread of conversations

53. Response is not only needed, it’s expected .

54. (Remember that slide about not having control?)

55. (In case you forgot)

56. Now the Big Question :

57. Are you going to embrace Web 2.0?

58. Or reject it?

59. We recommend embracing it .

60. campbell-ewald.com

61. kthxbai