This document summarizes a webinar on crowdsourcing and social media. The webinar featured panelists Wil Merritt, an advertising innovator, Meredith Gould, a sociologist and digital strategist, and Carl Esposti, the CEO of massolution, a crowdsourcing research firm. It also highlighted Zooppa, a creative crowdsourcing platform with over 185,000 members. The webinar discussed how brands can leverage crowdsourcing for content generation, case studies of content created through Zooppa, and massolution's research on crowdsourcing platforms and models. The document announced that the webinar series won an award for excellence in new communications.

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2. Brought to you by &
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3. Join the Conversation…
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4. About the Moderator
Maggie Fox is the founder and CEO of Social Media Group, established in 2006 and one of the
world’s most highly respected independent agencies helping business navigate the socially
engaged Web. Pioneers in their field, Social Media Group has developed social media strategies
for some of the best-known brands in Europe and North America, including; Ford Motor Company,
SAP Global Marketing, Norwegian Cruise Line, 3M and Thomson Reuters. Maggie has been
interviewed about social media by The Washington Post, CBC Radio, The Globe and Mail, CBC
News, CTV News, AdAge and The Financial Post, among others. She was also named one of the
Top 100 Marketers in the 100th anniversary edition of Marketing Magazine and sits on the Board of
the Empire Club of Canada.
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5. Our Speakers
Wil Merritt is an advertising innovator with an exceptional record of achievement in
technology and marketing. Before Zooppa, Wil served four years as a SVP for Bill
Gates’ private company Corbis and eighteen years in posts around the globe at Time
Warner, including President/Publisher of Time & Fortune Europe.
Meredith Gould, Ph.D. (@meredithgould) is a sociologist and digital strategist with 25+
years of experience as a working writer and marketing communications consultant to
mission-based organizations. She's the author of eight books, with another on the way.
She's also the founder of the weekly church social media (#chsocm) chat on Twitter.
For more information: http://www.meredithgould.com.
Carl Esposti is the CEO of massolution, a research, advisory and implementation
firm that specializes in helping large organizations explore, design and implement
crowdsourcing and crowdfunding business models. He is also the Founder of the
industry website Crowdsourcing.org, the leading international website on
crowdsourcing and crowdfunding. Carl has been at the leading edge of
crowdsourcing for four years participating in its development and adoption,
internationally.
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6. Thanks to Our Sponsor
For more information visit:
www.zooppa.com/
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7. • Social Crowdsourcing
• Engages customers and target audiences
• Creative Community 185,000 members
• 300 Clients + Agencies
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8. How Zooppa works…
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9. Consumer-powered content
Leverage Passion
Awareness and Engagement Compelling Themes
Distribution & Viral Seeding Social Promotions
Quality Content
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10. Shareable, visual content
Brand Manager’s comments:
“546 graphics were submitted in 20 days! That is a different graphic per day on social
platforms for the next year and a half
In the evolving digital world, a young brand as Shockwave wants to be as close as possible
to the consumer fueling its social platforms with cool content. It is however nearly
impossible to keep up the pace. We partnered with Zooppa in order to generate a high
volume of quality content. The work was so good, differentiated and insightful that we are
selecting some of them to work as the main communication for a brand campaign.”
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11. Sustainability mini-documentaries
“One of the best things we ever did…”
- Stefan Heeke, Head of Digital
Goal:
• Documentary videos showing how
people are “changing their cities for
the better”
Results:
• 118 mini-documentary videos
• Submissions represent 26 countries,
six continents
• Top videos appear on the homepage
of Siemens’ global corporate website
http://zooppa.com/siemens
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12. ABOUT MASSOLUTION
massolution is a unique research, advisory, and implementation firm that specializes in
crowdsourcing and crowdfunding solutions for private, public, and social enterprises.
massolution also operates The Industry Website™ Crowdsourcing.org.
For crowdsourcing, massolution provides research and For crowdfunding, massolution provides research and
analysis covering Crowdsourcing Service Providers analysis covering Crowdfunding Platforms (CFPs),
(CSPs), use cases and the adoption of crowdsourcing by enterprise implementations, entrepreneur, investor and
enterprises. campaign data and analysis.
massolution’s unique data assets, fact-based research and proprietary intellectual property, drive forward-looking and
actionable insights that inform the strategies and operations of business leaders and market stakeholders.
Crowdsourcing Inc.
Carl Esposti, Founder and CEO +1 310.948.1258
Email: carl@crowdsourcing.org www.massolution.com
Twitter: @Crowdsourcing_ www.crowdsourcing.org
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14. Thanks for Joining Us
Connect with our panelists on Twitter
Share your thoughts with us: webinar_info@socialmediatoday.com
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15. Announcing Our Latest Achievement
Our Best Thinkers Webinar series has recently won a SNCR
Excellence in New Communications Award.
The prestigious awards program honors individuals and organizations
that are pioneering the use of social media and Internet communications
technologies (ICT).
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16. Upcoming Webinars
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