The document discusses sustainability practices in the rubber industry. It notes that Asia produces 93% of the world's natural rubber, with China being the largest consumer. The rubber industry faces issues like decreasing raw material costs, deforestation, and poor labor conditions. Environmental risks to the industry include high levels of pollutants. The industry's approach to sustainability involves analyzing risks and opportunities, focusing on key issues, setting long-term goals, and transparent communication. Areas of action discussed include reducing energy and water consumption, safe chemical management, lowering emissions, efficient material use, and sustainable supplier guidelines. Some companies are increasingly adopting sustainable practices like using alternative fuel sources and eco-certification aims to promote ethical and sustainable rubber production.

1. Xavier Institute of
Management, Bhubaneswar
Sustainability practices across Industries

2. Sustainability in Rubber
Industry
Group – 12
Aayush Jain UM15311
Abhishek Saurav UM15312
Adarsh Mishra UM15313
Ambarish Sarangi UM15315
Anand Kulkarni UM15316

3. Industry Overview
Rubber is a $30
billion cash crop
Global
consumption is
expected to reach
19.4 million tonnes
ASIA – 93% of
world natural
rubber production
China – World’s
largest consumer
Followed by India
and USA

5. Decrease in Numbers
Low
Inflation
Environme
nt
Decreasing
raw
material
costs
Deforestati
on
Farmers
shifting to
alternate
crops
Strict
Environme
ntal laws
Poor Labor
conditions
and
increased
poverty

6. Environmental Risks
High concentration
of BOD, COD
High conc.
of ammonia
and acidic
compounds
High level of
sulphate

7. Approach to Sustainability
1. Analyses of risks and opportunities.
2. Focus on the most important sustainability issues
3. Long-term objectives at the Group level.
4. Preventive environmental work and occupational health and
safety programmes
5. Systematic work at all units through certified management
systems
6. Transparent Communication

8. Areas of Action
ENERGY CONSUMPTION
• Installation of more energy-efficient production equipment
• Detecting leaks in the compressed air
• Installation of steam traps on presses and insulation of furnaces.
• Better control of the processes of mixing rubber and small cycle times
reduces the energy consumption.
• Performing energy surveys and introduction of the ISO 50001 energy
management system.
• Reducing energy consumption during peak periods on the electricity
network.
• Surplus energy can be sold to the local district network.

9. Areas of Action
WATER CONSUMPTION: Water issues are important to society
and business. The production facilities can have cooling systems
with re-circulated water and various actions can been taken to
reduce water consumption such as leak searches, training and
technical measures.
SAFE CHEMICAL MANAGEMENT: The Company objective
for safe chemical management should be that the chemicals deemed
as hazardous for humans and the environment should be replaced
with other substances are to be taken. Chemical legislation
(REACH) and laws concerning labelling

10. Areas of Action
EMISSIONS TO THE ATMOSPHERE:
The following actions can reduce the impact on the climate:
· The purchase of “green” electricity.
· Use of Bio Gas.
· Use of recycled components, better transport logistics,
automobiles with less fuel consumption
RESOURCE-EFFICIENT USE OF MATERIALS:
By minimising spoilage, improving waste sorting at source
and minimising the waste, the production plants can use raw
materials more efficiently.

11. Areas of Action
SUPPLIER SUSTAINABILITY GUIDELINE
• Environment and work environment
• Human rights
• Business Ethics
• Supply Chain Practices

12. Growth in Sustainable Practices
Goodyear uses
Soybean oil to
reduce
petroleum in
tires
Goodyear
converts rice-
husk waste to
fuel efficient
tire treads
Bridgestone to
develop
sustainable
source of
rubber from
‘Guayule’
Toyota – First
car
manufacturer
to sign
agreement with
WWF

13. Eco-Certification for Rubber Plantations
Product for
consumers
that is
produced
ethically
Increase in
sustainable
development
Generate
Competitive
Advantage
Better
Relationship
with
stakeholders
Higher
profitability

14. Thank you