4. INTRODUCTION- Consumer durables
Consumer durables can be defined as those household goods which provide continuous or repeated use over
a period of at least one year
Brown Goods
• TV
• Laptops
• Computers
• Audio Systems
White Goods
• Washing Machine
• Microwave
• Cleaning Equipment
• Air Conditioners
India’s consumer durables industry is valued at $9.7 billion as of 2015. This sector is expected to grow to
$20.6 billion by 2020 and become the fifth largest in the world by 2025
5. ENVIRONMENTAL IMPACTS
The production, use and disposal of consumer energy-using durables represents a significant proportion of
households' total impact on the environment
Pollutant Household
emissions
Transport
Emissions
CO 11% 85%
SOx 6% 4%
NOx 5% 52%
VOC 5% 44%
Transport and household-related emissions of air
pollutants in the OECD, 2001
Impacts from motor vehicle production and use are well-known. In Table 1 the
relative importance of transport emissions in total economy-wide emissions for
four different air pollutants is shown. Car use alone is responsible for
approximately 90% of carbon monoxide emissions from mobile sources, and
somewhat less for the other pollutants (80% for hydrocarbons, and 50% for
nitrogen oxides) (see OECD, 1995). In 1990 car use was responsible for
approximately 1,800 million metric tones of carbon dioxide (see OECD, 1995).
However, it must be emphasized that by no means all car use is undertaken by
households.
Among consumer electronics, televisions have the highest overall energy use.
Television electricity consumption increased by 17.2 per cent between 1990 and
2000. By itself, “standby power”2 of appliances and other electrical equipment in
the residential sector of OECD Member countries is estimated to be responsible
for 1.5 per cent of total electricity consumption and to contribute 0.6 per cent (68
million tones) of CO2 emissions from the electricity sector. This represents annual
CO2 emissions of 24 million European-type cars (IEA, 2000).
Reference: ENVIRONMENT DIRECTORATE ENVIRONMENT POLICY COMMITTEE
6. ENVIRONMENTAL IMPACTS
The production, use and disposal of consumer energy-using durables represents a significant proportion of households'
total impact on the environment
Television electricity consumption increased by 17.2 per cent between 1990 and 2000
Energy consumption associated with clothes dryers is estimated at 71 TWh in 2000, up 32 per cent from 1990
Environmental impact through water extraction and water pollution either directly with water-using durables (washing
machines and dishwashers) or indirectly with the growing use of water for energy generation purposes
Electricity consumption for a typical home may grow from around 350 kWh a year in 2000 to 1400 kWh a year per
household in 2020
Energy-using consumer durables can also be significant contributors to hazardous and nonhazardous solid waste
generation
7. ACTIVITY WISE RISKS
RAW MATERIALS
Iron, Cobalt,
Nickel, Zinc
Extraction of
these
elements
harmful for
environment
MATERIAL USED
Excess use of
Arsenic, CFC as
refrigerant etc.
Harmful for the
environment
PROCESSING
Raw materials
pass through
several level of
processing
Harmful
chemicals used
TRANSPORT
Lot of energy in
the form of oil if
transported by
truck and
electricity if
transported by
train
AFTER USE
Proper disposal
and reuse
recycling method
must be there so
that there
remains no after
use impact of
these products
8. Regulation and sourcing standards
Sourcing standards on animal testing-In today’s world testing on animals, is considered highly
unethical and as a result there are several slandered that companies follow .
Product packaging- Packaging is considered a menace in present world, as they tend to produce a lot of
waste which harm the environment. Companies must follow parameters to reduce packaging so that overall
Waste from packaging can be reduced.
Chemicals used- In the production of any consumer durable a lot chemicals are used which create a lot
of waste as these chemicals tend to go to several water bodies and soil where they reduce the productivity of
these areas.
Life cycle of products- Companies in a saturated market tend to make money if they are able to
repeat purchase. So in many cases they go for planned obsolesces so that repeat purchase can happen.
Companies should try to increase the product life cycle so that one product can last for a long time so that
Less resource are used to produce them and less harm is produced to the environment.
Energy efficiency of end products- Companies produce products which usually consume
a lot of energy which increases the overall carbon foot print of the planet. Companies must produce
products which must take less amount of energy to make them more sustainable.
9. Product innovation-Products should be made in such a way that they should not harm the environment
through out their life cycle. Products should be innovated so that they require less energy less raw material.
products should be innovated properly for this purpose.
Supplier Screening-A lot of waste and harm to the environment is created from the suppliers.
in many cases they tend to extract raw martials and transfer them in ways which harm the society in every
possible ways. So companies should look at the background of the suppliers to remove these problems.
Migrant workers- Many companies use migrant workers for cheap production and cost cutting , but in
the process they tend to exploit them to large extent. Companies should tend not to exploit them .
Disposal- After the end of the life cycle of the products they need to be disposed properly else they
Will harm the environment. They must be disposed properly so that they don’t harm the environment even
when they are used off completely.
Regulation and sourcing standards
10. SUSTAINABILITY SCORECARD
Recognition of Risks and Opportunities of
Sustainability Management
Participation in Global Sustainability Initiatives
Connecting Social Responsibility Issues and
Businesses
Stakeholder satisfaction can improve financial
performance but will also relate strongly to the
organization's social and environmental impacts
The sustainability scorecard builds on the concept of
a Balanced Business Scorecard
The approach allows organization to identify key
drivers and how they are linked and use these to
develop targets and measures.
12. Technology & SUSTAINABILITY
Sustainable development must take
account of the effects of technology on
the environment and society
Achieving sustainable economic growth
will require changes in industrial
processes, in the type and amount of
resources used, and in the products
which are manufactured
Sustainable Technology Challenges
Hidden costs of Production
Lackluster Investment
Government Apathy
Public Perception
13. Company Wise sustainable practices
Efficient Energy Use at Singapore and Malaysia Sony Corp Locations
In Singapore implemented a number of key measures to increase lighting efficiency, including the installation of mirror reflectors in
order to better diffuse the light
Reducing Energy Consumption via Sony Corp Vehicles
In an effort to reduce the total amount of energy consumption by Sony Corp business vehicles, the company has been replacing a
number of their existing vehicles with hybrid vehicles
Development and Utilization of Vegetable Based Plastics
Plastics that are based in vegetables are a type of biomass – plant matter-based resources. These vegetable-based plastics are superior
when compared to conventional plastic because this type reduces consumption of petroleum and contributes to the overall reduction of
carbon dioxide emissions
Promotion of Environmentally Conscious Packaging
Sony Corp has been able to boost the total quantity of products it is able to load on every container by shrinking the size of their
packaging
Utilizing Recycled Plastics in Products
Sony Corp has been making an effort to minimize consumption of finite resources by making large strides in utilizing recycled plastics for
its products.
14. Company Wise sustainable practices
Declaration of Green Management and Green Management System -
Sharing eco-friendly ideas and our vision through the Green
Management Declaration, mid-term roadmap, and Environmental
Declaration
EM2020 - Through EM2020, second phase of mid-term roadmap, man
aging GHG emission reduction at the product use stage and the annual
reduction rate of GHG emission intensity at worksites, as performance
indicators
Response to Climate Change- Analyzing climate change risks, and refle
-cting the results when deciding upon corporate policies according to t
heir importance. We also conduct research project with external instit
utions for adaptation to climate change
Green Communication - Communicating with relevant stakeholders o
n green activities through established channels and external age
ncies; e.g. the Carbon Disclosure Project and Water Disclosure Project
15. For the individual consumer, the interpretation of the terms "justified consumer
expectations" and "conformity with the contract" in relation to early and unexpected
failure of a product should be explored. The introduction of the criteria ‘ durability” into
the definition of “conformity” as currently stipulated in the 1999/44 consumer sales
directive would be necessary to facilitate Arctriggering consumer remedies under the
legal guarantee rights in such cases. Moreover, new measurement methods will be
needed to ensure that market surveillance authorities will be able to check conformity
of durability requirements which may be introduced more widely under the EU
Ecodesign Directive in the future.
CONCLUSION
The 7th Environment Action Programme “Living well, within the limits of our planet”
and the Commission’s communication on “Towards a circular economy: A zero waste
programme for Europe emphasizes the importance of more sustainable production and
consumption patterns. In particular, the 7th EAP urges the Union policy framework to
ensure that priority products placed on the Union market are “eco-designed” in order to
optimise resource and material efficiency
It is not difficult to argue for the EC’s choice of framing its upcoming strategies under the
encompassing umbrella of circular economy, given that the overall savings potential for
the European industry by improving the use of resources is worth EUR 630 billion per
year, boosting EU’s GDP by up to 3.9% and reducing material input needs by 17%-24% by
2030. Nor is it far-fetched to expect an immense ecological potential in the transition
towards a re-use model, which could be able to respond to the greenhouse gas
emissions challenge, and to increase energy efficiency, among other things.
Source: Circular Economy in EU