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How Organization Size Influences
Product Management explained by Xero's Sr PM
/Productschool @ProductSchool /ProductmanagementSF
About Me
Currently a senior product manager
at Xero
8 years of experience working in
product management (or what
resembles product management)
Spent 12 years working in federal
and state governments
Measuring organization size
Number of Employees
Size of Product Management Team
Revenue
Number of Customers
Startup Conglomerate
Most Organizations
Why is organization size important?
Skills
Focus
Autonomy and ownership
Advancement
Skills
Scrappy
Navigating ambiguity
Jack-of-all-trades
Intuition
Communication
Navigating bureaucracy
Specialization in UX,
analytics, platform, etc.
Small Org Big Org
Focus
Product-market fit
Prioritization
Fail fast
Ship and iterate
Keep the trains running
Grow the product
Coordinate with other
product areas
Manage risk
Small Org Big Org
Autonomy and ownership
Fewer layers and more
control over decisions
Collaborate and decide
Broader product scope
More layers and less
control over decisions
Drive consensus
Narrower product scope
Small Org Big Org
Advancement
Flatter org structure is less
likely to have
intermediate roles
More freedom to customize
role
Hierarchical org structure
usually creates career
stepping stones
Opportunity to specialize
(platform, domain, etc.)
Small Org Big Org
Apply it
Know yourself and what you want
Identify what makes your skills and experience relevant
Seek out opportunities to make the transition
Questions?
www.productschool.com

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