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Mock Interviewing with Salesforce's Product Manager

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Mock Interviewing with Salesforce's
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Mock Interviewing with Salesforce's Product Manager

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Priyanka Kumar, Product Manager at Salesforce, talked about how to prepare for PM interviews, what top companies like Google, Amazon, and Microsoft really look for, and how to tackle the toughest problems. She discussed how the ambiguously-named "PM" (product manager / program manager) role varies across companies, what experience you need, how to make your existing experience translate and what a great PM resume and cover letter look like.

Priyanka Kumar, Product Manager at Salesforce, talked about how to prepare for PM interviews, what top companies like Google, Amazon, and Microsoft really look for, and how to tackle the toughest problems. She discussed how the ambiguously-named "PM" (product manager / program manager) role varies across companies, what experience you need, how to make your existing experience translate and what a great PM resume and cover letter look like.

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Mock Interviewing with Salesforce's Product Manager

  1. 1. Mock Interviewing with Salesforce's Product Manager www.productschool.com
  2. 2. FREE INVITE Join 10,000+ Product Managers on
  3. 3. Product Management Courses
  4. 4. Coding for Managers Courses
  5. 5. Data Analytics for Managers Courses
  6. 6. Include @productschool and #prodmgmt at the end of your tweet Tweet to get a free ticket for our next Event!
  7. 7. Priyanka Kumar Tonight’s Speaker
  8. 8. Priyanka Kumar Sr. Product Manager, Salesforce Angel Investor Ace your Product Manager Interview www.linkedin.com/in/priyankakumars
  9. 9. Land a PM job!
  10. 10. Role of a Product Manager Text Title Place your own text here Text Title Place your own text here Voice of the Customer Executes & Delivers the product Bridges & Shields the team Evangelizes the Product Communication & Stakeholder Management
  11. 11. PM: Big Company vs Startups Source: Drew Dillon on Quota Startups Big Companies Biggest Challenge: Resources Biggest Challenge: Organization Impact - Build for growth Impact - Build for Scale Access to Customers/Users Limited access to Customers Ad-hoc requirements Defined product process Influence on Product Vision Business driven Product vision
  12. 12. Breaking into a Product role
  13. 13. Skills of a Good Product Manager Source: Todd Jackson on First Round
  14. 14. Selling your Resume Buzzwords
  15. 15. Selling your Resume Bring out prior communication, leadership and coordination work. Focus on Customers Think about Strategic Initiatives Display prioritization skills Importantly, Quantify everything!
  16. 16. Examples: “Built and maintained web payment interfaces using Java, XML, XSL, AJAX, and JWS.” VS “Led successful integration of payment flow with checkout and increased user conversion by X%.” “Coordinated with Product team to define, track & measure release metrics” VS “Led green light meetings for Product buy-in on key product metrics. Increased MoM user growth by X%.”
  17. 17. Grab that phone! http://pmint.herokuapp.com/
  18. 18. Elevator Pitch
  19. 19. Behavioral Questions Source: Gayle Laakmaan Books Framework Nugget First Situation Action Result Summarize
  20. 20. Estimation Questions Framework Clarify Think about what you know Make an equation Consider edge cases Solve components Sanity Check Source: Gayle Laakmaan Books How many airplanes are in the airspace?
  21. 21. Case Questions Source: Gayle Laakmaan Books Which region should Amazon Fresh expand into?
  22. 22. Case Questions Source: Gayle Laakmaan Books
  23. 23. Product Questions Text Title Place your own text here Text Title Place your own text here Improve a Product Favorite Product Product Design What’s your favorite product? “Start with WHY?”
  24. 24. Technical Questions Source: Gayle Laakmaan Books Prep these..
  25. 25. Product Vision
  26. 26. Interview Evaluation & Process Understand the Evaluation process
  27. 27. Resources Books Gayle Laakmann - Cracking the PM interview Decode & Conquer Rise above the noise Interview Math Geoffrey Moore: Escape Velocity, Crossing the Chasm, Inside the Tornado Chip Heath: Made to Stick: Why Some Ideas Survive and Others Die Marty Cagan: Inspired: How to Create Products Customers Love Blogs https://www.lewis-lin.com/ https://growthhackers.com/posts http://www.sachinrekhi.com/how-to-ace-your-product-management-interview Podcast http://www.thisisproductmanagement.com/episodes/
  28. 28. MOCK INTERVIEW
  29. 29. Tell me about yourself?
  30. 30. Describe a time when you had to influence your team?
  31. 31. How would you improve Quora’s home feed?
  32. 32. Questions?
  33. 33. Part-time Product Management Courses in San Francisco www.productschool.com

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