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How to Make the Final Call as a PM by Microsoft Product Lead.pdf

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How to Make the Final Call as a PM
by Microsoft Product Lead
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How to Make the Final Call as a PM by Microsoft Product Lead.pdf

  1. 1. How to Make the Final Call as a PM by Microsoft Product Lead productschool.com
  2. 2. Your Product Management Certificate Path Certificates Product Manager Certification™ Senior Product Manager Certification™ Product Leader Certification™
  3. 3. Corporate Training Level Up Your Team Management Skills productschool.com
  4. 4. Come join us on Launch! Become part of our exclusive community Where Product People go to connect, exchange ideas and build better together! Join exclusive product community
  5. 5. Free Product Management Resources Resources Events Courses Podcasts Newsletters Communities eBooks and Reports
  6. 6. ryandicicco EVERYONE WANTS CONFLICTING FEATURES OR HOW TO MAKE THE FINAL CALL AS A PM
  7. 7. Agenda Agenda Agenda ABOUT ME SCENARIO OVERVIEW MAKING THE FINAL CALL
  8. 8. About About About me me me 6 years @ Microsoft Experience building 0 to 1 and scaling small solutions enterprise-wide Likes cooking, reading, giant dogs
  9. 9. Scenario Scenario Scenario Generates financials for B2B deals for sales teams Currently has features X and Y Sprint planning for next cycle FruitSmart Platform Pineapple Inc.
  10. 10. Scenario Scenario Scenario 20% of user base Tech-forward Wants deeper Analytical capabilities (Feature Z) High Engagement Users 80% of user base Tech-averse Wants simplification (only features X and Y) Medium/Low Engagement Users
  11. 11. Scenario Scenario Scenario Add feature Z High Engagement Users Keep features X and Y only Medium/Low Engagement Users Deprecate feature X Sales Leaders
  12. 12. Scenario Scenario Scenario Add feature Z High Engagement Users Keep features X and Y only Medium/Low Engagement Users Deprecate feature X Sales Leaders Building feature Y Competitor
  13. 13. Approach Approach Approach Add feature Z High Engagement Users Keep features X and Y only Medium/Low Engagement Users Remove feature X Sales Leaders Analyze user segments and motivations Think about opportunity cost Keep in mind business priorities 1. 2. 3. Building feature Y Competitor
  14. 14. Options Options Options Add feature Z High Engagement Users Keep features X and Y only Medium/Low Engagement Users Remove feature X Sales Leaders Analyze user segments and motivations Think about opportunity cost Keep in mind business priorities Building feature Y Competitor Build Z Build B Deprecate X Build Z and deprecate X Build B and deprecate X 1. 2. 3. 4. 5.
  15. 15. Takeaways Takeaways Takeaways Analyze user segments and motivations Think about opportunity cost Keep in mind business priorities 1. 2. 3.
  16. 16. Part-time Product Management Training Courses and Corporate Training productschool.com

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