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Productization:
From Lab to the Marketplace
Designed for Global Impact
Bringing Products to Market
New Product Development
Product Concepts
• Productization Strategy
• Feasibility Studies
Product Realization
• Engineering – Industrial, Mechanical,
Electronics, Software
• Regulatory Approvals
• Prototyping
• Manufacturing
Productization Strategy
• Design Approach
‐ System Architecture
‐ Depth of Customization
• Product Scalability
• Risk Assessment
• Testing Plans & Acceptance
• Manufacturing Strategy:
‐ Unit Cost vs Tooling Investment
XentiQ have been designing products
since 1987. Our 20 staff has cumulative
more than 160 years of product design
experience.
Feasibility Studies
• Concept Investigation
• Design Approach
• System Architecture
• Component & Tooling Costs
Health Coach Device
Prototype Fabrication
• Soft and Hard Mock-Ups
• Prototype
‐ Lab/ Concept
‐ Showcase
‐ Representative
• Component Sourcing
• System Assembly and
Verification
• Trade-shows
• Management Approval
• Fund Raising
• Design Verification
Purposes :
Production Test Plans
• Engineering Test Specifications
• Test Jig Development
• Tests Software Development
• Process & Quality Plans
Functional Test-jig and Test Software
Regulatory Approvals
Burn-in Testing
Regulatory Approvals Test Software Development
Manufacturing Strategy
• Small Builds (<100 units)
• Tooling Investment & Methods
• Testing/Acceptance Criteria
• System Assembly and Testing
Project Track Record
Medical & Lab Equipment
• DNA Extraction, Developer’s Station
• Bio-Test Shaker, Washer
• Kidney Dialysis Blood Pump
• Skin Imaging Portable Station
• Class 2B Active Surgical Tool
• Oligo Synthesis Capping Station
• pH Comparison Device
• Tonsil Treatment Device
• Tissue Slicing Platform
• Endoscopic Gastrostomy Kit
• Cancer Diagnostic Station
Design Tools
Industrial & Mechanical CAD
• SolidWorks
• COSMOS Simulation
(Finite Element Analysis)
• Alias Wavefront
• Esim Interface Simulation
Mechanical Workshop
• 2 x 3 Axis CNC Milling with tool
changer
• CNC Lathe
• Paint Booth
• Rapid Prototyping (FDM)
• Electronics CAD :
‐ Altrium Designer 7
• Electronics Workshop :
‐ Dry PCB Prototyping Machine
‐ High end oscilloscope (2GHz, 4
channels)
• Environmental test chamber
• EMC radiation analyzer
• HP spectrum analyzer
• HP logic analyzer
Electronics Lab and CAD
• Development Tools:
‐ National Instruments LabView
Development Tools
‐ Lonworks PowerLine
Development Environment
‐ Extensive micro-P embedded
emulators
has 20 years of experience in product design. He has worked in several product design
consultancies in France. He collaborated with design pioneers like Roger Tallon and Pierre
Paulin in Paris and lectured at CREAPOLE Design School. His clients include MNCs like
Colgate, Unilever, Alcatel, Sagem and Alsthom in the mass-market and technological sectors. He
has also worked on design programmes for Hewlett Packard, Osim, Hyflux, Honeywell,
Singapore Technologies, LUX Asia Pacific and Shell Solar in Singapore. Mr Schraudolph has
also been a consultant with the Korean Institute of Design and Packaging (KDP) and a lecturer in
the Asian Productivity Organisation (APO), at the National University of Singapore (NUS) and
Nanyang Technological University (NTU)
Ulrich Schraudolph, Design Director
To find out more, visit www.xentiq.sg

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Product Development Process from Concept to Market

  • 1. Productization: From Lab to the Marketplace
  • 3.
  • 5. New Product Development Product Concepts • Productization Strategy • Feasibility Studies Product Realization • Engineering – Industrial, Mechanical, Electronics, Software • Regulatory Approvals • Prototyping • Manufacturing
  • 6. Productization Strategy • Design Approach ‐ System Architecture ‐ Depth of Customization • Product Scalability • Risk Assessment • Testing Plans & Acceptance • Manufacturing Strategy: ‐ Unit Cost vs Tooling Investment XentiQ have been designing products since 1987. Our 20 staff has cumulative more than 160 years of product design experience.
  • 7. Feasibility Studies • Concept Investigation • Design Approach • System Architecture • Component & Tooling Costs Health Coach Device
  • 8. Prototype Fabrication • Soft and Hard Mock-Ups • Prototype ‐ Lab/ Concept ‐ Showcase ‐ Representative • Component Sourcing • System Assembly and Verification • Trade-shows • Management Approval • Fund Raising • Design Verification Purposes :
  • 9. Production Test Plans • Engineering Test Specifications • Test Jig Development • Tests Software Development • Process & Quality Plans Functional Test-jig and Test Software
  • 10. Regulatory Approvals Burn-in Testing Regulatory Approvals Test Software Development
  • 11. Manufacturing Strategy • Small Builds (<100 units) • Tooling Investment & Methods • Testing/Acceptance Criteria • System Assembly and Testing
  • 12. Project Track Record Medical & Lab Equipment • DNA Extraction, Developer’s Station • Bio-Test Shaker, Washer • Kidney Dialysis Blood Pump • Skin Imaging Portable Station • Class 2B Active Surgical Tool • Oligo Synthesis Capping Station • pH Comparison Device • Tonsil Treatment Device • Tissue Slicing Platform • Endoscopic Gastrostomy Kit • Cancer Diagnostic Station
  • 13.
  • 15. Industrial & Mechanical CAD • SolidWorks • COSMOS Simulation (Finite Element Analysis) • Alias Wavefront • Esim Interface Simulation Mechanical Workshop • 2 x 3 Axis CNC Milling with tool changer • CNC Lathe • Paint Booth • Rapid Prototyping (FDM)
  • 16. • Electronics CAD : ‐ Altrium Designer 7 • Electronics Workshop : ‐ Dry PCB Prototyping Machine ‐ High end oscilloscope (2GHz, 4 channels) • Environmental test chamber • EMC radiation analyzer • HP spectrum analyzer • HP logic analyzer Electronics Lab and CAD • Development Tools: ‐ National Instruments LabView Development Tools ‐ Lonworks PowerLine Development Environment ‐ Extensive micro-P embedded emulators
  • 17. has 20 years of experience in product design. He has worked in several product design consultancies in France. He collaborated with design pioneers like Roger Tallon and Pierre Paulin in Paris and lectured at CREAPOLE Design School. His clients include MNCs like Colgate, Unilever, Alcatel, Sagem and Alsthom in the mass-market and technological sectors. He has also worked on design programmes for Hewlett Packard, Osim, Hyflux, Honeywell, Singapore Technologies, LUX Asia Pacific and Shell Solar in Singapore. Mr Schraudolph has also been a consultant with the Korean Institute of Design and Packaging (KDP) and a lecturer in the Asian Productivity Organisation (APO), at the National University of Singapore (NUS) and Nanyang Technological University (NTU) Ulrich Schraudolph, Design Director To find out more, visit www.xentiq.sg