Fatima Hussein submitted a media studies assignment on constructing a radio news product. The document discusses conventions used in real media that were developed or challenged in the news product. It also addresses how the product represented social groups and what type of media institution might distribute it. Fatima explains how technology like different software and portable devices were used to attract the target audience of 16-23 year olds.

1. MEDIA STUDIES
SEVEN QUESTIONS
Name: Fatima Hussein
Candidate number : 5124

2. IN WHAT WAYS DOES YOUR MEDIA PRODUCT
USE DEVELOP OR CHALLENGE FORMS AND
CONVENTIONS ON REAL MEDIA PRODUCTS?

3. CONVENTIONS
OUR NEWSCAST USES THE FOLLOWING CONVENTIONS:
JINGLES
VOX POPS, PHONE INTERVIEW, OUTSIDE BROADCAST
HEADLINES
SERIOUS NEWS FIRST
NEWS FOR LOCAL AREA
TRAFFIC UPDATE

4. HOW WE DEVELOPED & CHALLENGED
CONVENTIONS
• DEVELOPED • CHALLENGED
• Instead of the weather we • Our entire news team of reporters
provided a range of celebrity and presenters are under the age
gossip stories allowing young of18. Real newscasts have a
teens to keep up-to-date with mature, adult team because it adds
entertainment and lifestyle . NO YOUNG to credibility and professionalism.
However, our young audience are
WEATHER NEWS more likely to relate to us and
FORCAST TEAM believe us because we are one of
them.
INFORMAL MORE
• CHALLENGED
• The type of language and style our
LANGUAGE MUSIC • CHALLENGED
news cast will be is simple, informal
and friendly. We want our listeners • The theme music is lively, fresh
to almost feel involved in our radio and youthful unlike conventional
station allowing them to understand grave and dramatic newscasts.
as well as play and active role in the
newscast.

5. HOW DOES YOUR MEDIA PRODUCT REPRESENT
PARTICULAR SOCIAL GROUPS?

6. OLYMPICS
• Unemployment: The Olympics provides jobs for
young kids as well as represents individuals talents
globally.
It also represents young struggling students unable
to find jobs.
Also working class individuals are represented as
strugglers who are unable to peruse their talent
therefore the Olympics provide opportunities for
them

7. HAPPINESS DAY
• The head teacher Esther Holland at
central foundation girl’s school represents
head teachers ho have an aim to bridge
the gap between school and community.
• Some families are not able to afford to go
to evens, thus a festival like this allows a
family to spend the day out with a minimal
budget.
• The students at the school represent
students who aim to work coherently with
other peers, teachers and member of the
public and create spectacular event.

8. WHAT KIND OF MEDIA INSTITUTION MIGHT
DISTRIBUTE YOUR MEDIA PRODUCTS AND WHY?

9. DIFFERENT RADIOS • From many surveys we have conducted it was
evident that these radio station where very
popular, especially towards the younger
generation as it allows them to:
• Listen to their favorite music on their demand.
• Keep up-to-date with celerity gossip
• As well as briefly listen to current affairs.

10. CHOICE FM
• TARGET AUDIENCE - 15 to 24
The radio station aims to reach out to the nations urban
youth, just like our radio station FERM FM
• In order to connect to the youths, they have conducted
many projects and events in order to tackle issues such as
knife and gun crime which has risen dramatically in Britain.
• The presented and the website has been formalised in a
way to appeal to the younger generation. The language
spoken is also very modern and simplistic making it easier
for kids of this age to remain in tune with out feeling bored
because they do not understand.

11. OUR RADIO STATION
• Having done research on Choice FM it is evident that
this is very popular choice for our target audience, thus
we have decided to use their conventions and apply it to
our radio newscast
• From this we want to have an appealing , urban jingle
that instantly engages our listeners
• Current affairs about issues that effects them
individually as well as around them in their community.
• And finally Celebrity gossip that is at the end of our radio
newscast.

12. RESULTS ON SURVEY
It is apparent that the news
convections are not appealing
towards the younger
generation, thus why they do not
stay in tune with other radio
stations other then kiss, choice
fm and radio 1 who provide a
range from all
music genres to the
latest celebrity gossip
other then current affairs

13. WHO WOULD BE THE AUDIENCE FOR YOUR
MEDIA PRODUCT?

14. RESULTS FROM THE SURVEY CONDUCTED
From this survey, it is apparent that the
most popular age group was between the
ages of 16-20. This is perfect as our radio
newscast aims to target these group of
individuals.
What age group do you belong to?
100.00%
80.00%
60.00%
It was evident from this survey that 40.00%
evening is the most popular time when 20.00%
our target audience tune into a radio
station. This could be , because they
0.00%
have school or college in the morning and 16-20 Age Groups 21-24
afternoon thus making them not able to
stay in tune with any radio station

15. RESULTS CONTINUED .....
Young individuals evidently have no
interest in politics and health as they
find it boring and feel that the can nit
relate to it as appose to entertainment
which covers celebrity gossip music etc.
Due to technological convergence people are now
able to listen to any radio station whilst doing their
homework on a Microsoft app. This is evidently a
popular choice, especially for our target audience.

16. Audience
Gender: Male and female
Age : 16- 23
Time: Mornings and evening
Economics: phone
Television
Radio

17. SOCIAL CLASS AND ENGAGEMENT WITH THE
AUDIENCE
• Working/Middle class individuals so they can play an active role in our newscasts
as well as keep up-to-date with current affairs that will effect them and there
community.
• As technology has become advanced there are many ways our target audience
can remain engaged and participate with our newscast. For instance we had a live
phone call to the studio from a girl who is aspiring to be a Reggie singer.
• The other ways out audience could engage with our newscast is through -
- Texting
- Email
- Phone In

18. HOW DID YOU ATTRACT/ ADDRESS YOUR TARGET
AUDIENCE?

19. MUSIC
• From a survey we had conducted, we had noticed that
music is very popular and appeal to our target
audience ( youths). It was also evident that the music
stations they enjoyed the most was kiss and choice
FM, thus we had to do research about these radio
stations and see what kind of music they play.
• This helped us in terms of choosing our coherent
jingle which will be played throughout our radio
station, which will help individuals recognize our radio
station. We ensured that our jingle is urban and
modern, yet sophisticated and catchy at the same
time. This will appeal to our target audience making
them want to stay in tune with our radio station.

20. OUTSIDE VOX POPS
BROADCAST
STORIES CARRIED OUT INTERVIEWS
Happiness day, a festival held The 2012 Olympics that is
annually at central foundation being held in London have
girls school aims to bridge the created great job opportunities
gap between the community for our target audience. Our
and schools. It allows our target • HAPPINESS DAY radio station checks whether
audiences (youths) to contribute this statement is actually true
back to their community , as by asking many individuals
well as get to know those living in East London.
around them. • ASPIRING YOUTHS
• 2012 OLYMIPCS The new Stratford Westfield
Aspiring Youths illustrates have allowed young kids to
the issue young talented shop, spend and socialize
without travelling far from
teenagers are facing daily. • STRATFORD WESTFEILD their area. This has also
The media have created
an illusion that the music created many job
industry in open to anyone opportunities for young
, yet have not specified youths who are now able to
the tight competition now balance work with
individuals will be facing. school life as times have
been made flexible.

21. SURVEY MONKEY
In order to engage our audiences we wanted
to know exactly what they would like to hear
daily.

22. WHAT HAVE YOU LEARNT ABOUT TECHNOLOGY
FROM THE PROCESS OF CONSTRUCTING THIS
PRODUCT?

23. TECHNOLOGY
Over the past years technology has become more advanced
changing from Analogue to digital (DAB).
Digital Analogue
Many Digital radio systems for example DAB which Unlike the new digital radio system , Analogue radio only
stand for (digital Audio Broadcast ) aims to o has the ability to transmit the actual audio signal onto a RF
transmit digital waves form the carrier to the carrier.
receiver. It is then when these waves are then
converted and transmitted as a binary format where Likewise, Analogue signal can take on any figures within
there digital words are carried to the amplitude. the limits set by the transmitter. However, the problem with
These waveforms are then transmitted as an binary using transmitting analogue audio signals is due to any
format . D.R.B ( digital radio broadcasting ) has noise or interference added to the signal at any point then
also got the ability to provide satellite this cannot be removed from the audio signal and
radio services. In modern society now , they have degrades the audio quality of the signal.
been specifically designed for mobile devices a
means which the majority of people have , for
example mobile-TV systems where people are able
to watch and listen to when they like on there
demand.

24. ADVANTAGES AND DISADVANTAGES OF
ANALOGUE AND DIGITAL
Advantages
• The main advantage is the fine definition of the analog signal which has the potential for
an infinite amount of signal resolution. Compared to digital signals, analog signals are of
higher density. Another advantage with analog signals is that their processing may be
achieved more simply than with the digital equivalent.
Disadvantages
The disadvantage of analog signaling is that any system that
has noise for instance random unwanted, variation due to the
signal being copied and re-copied, or transmitted over long
distances. These losses can be amended by shielding, good
connections, and several cable types such as coaxial or twisted
pair. The effects of noise create signal loss and distortion.

25. SOFTWARE USED
• Garage Band: This software allows us to create instruments, which
will be useful for our radio station. This coherent tune will allow
individuals to identify FERM FM, conforming to the conventions of a
radio show.
• Audacity: Editing were usually seen as a job only for expertise
which have the skills and knowledge for editing audios, likewise it
can now be done in the comfort of your own home . This software
allows us as media students to edit interviews and box plots we me
have conducted for our radio station.
• Sound Cloud: Similarly sound cloud allows individuals to be able to
upload audios where ever they wish, for example on blogger, twitter
or face book. This advanced software portrays the moving
technology as one no longer requires to transfer audios on to CDs.

26. PORTABILITY
The beauty about moving technology is that
microphones have now become portable, thus
allowing individuals to recorded anything wherever
they are on their demand.
This new technology also allows you to remove
certain background noise, given you a clear, quality
voice that doesn’t face any interference.
Mp3 recorders now have a built in USB , hence
allowing a quick transfer to another computer. This
prevents the hassle of having to connect several
leads to the recorder, making it quicker to transfer
items on demand.

27. HOW I USED THIS FOR MY NEWS
• In order to find out what people thought about
happiness day, I decided to conduct an interview
with individuals that physically took part in the
event.
• What this allows me to do is include varies
opinions in my news making sure that I am not
bias and provide a range of views. This also allows
people that weren't at the event to see what they
missed out on.

28. MICROPHONES
A microphone that has shock mount is
designed to isolate vibrations and
background noises that may interfere in
between voices . This will be an appropriate
medium to use when recording our news.
This microphone also known as a ‘dead cat’ is
a useful tool when recording outside or in a
loud area. This is mostly used in studios as it
captures the voice rather then unnecessary
inference from the back making viewers have
an enjoyable viewing.

29. CONVERGENCES
• This is where two or more technologies merge into one. This has become a dominant
aspect over the past years especially the latest
• I phones- which now have the useful software's such as sound cloud, meaning an
easy, fast transition of your audio to the site or computer you wish to transfer it to.
• Samsung Galaxy- Now individuals are able to listen to the radio simply on their
demand. It is also now of a better quality were there is less interference and having
to stand at a certain area to find a good signal.
• Portable mp3 players – You are now able to store photos , listen to all your favorite
music, as well as listen to the radio simply by placing your headphones in and put it
in your pocket

30. PROS & CONS
• It is portable, therefore easy to carry . You can also • Software's such as Garage band only range with a
record on you demand without the hassle of wires and limited instruments, making it very difficult if you are
stands. creating it for a certain genre.
• Audio clips - It is easy to transfer to your computer via •Portable Mps require battery, thus there will be rare
USB again with out the hassle of complicated wires. Also circumstances where someone may have not noticed the
you are now able to upload your audio clip anywhere as battery has ran out , hence won’t be able to conduct their
simple as a click of a button, therefore allowing recording.
individuals to view your work instantly for example *
•In order to get the best sound from your clip, it will require
YouTube
a lot of money due to some Mps being better then others.
• *face book etc
•Software's such as audacity and garage band allow you
to edit audio clips within the comfort of your own home. It
does not require any skills and knowledge, but rather
focus and patience. These methods also allow you to
pick out elements you want and remove others. Garage
band also allows you to create instruments which will be
useful.

31. WHAT HAVE LEARNT IN THE PROGRESSING OF
THE PRELIMINARY TASK TO THE MAIN TASK?

32. THE PRELIMINARY TASK
• This allows us to practice using a variety
of software meaning we are able to be
confident and have the necessary skills
and knowledge before our real thing.
This also allows us to choose appropriate
equipment that may come in handy for
our radio station for instance certain
microphones etc.
Here me and my team mate Najah have played around with
the editing as recording on audacity in order to build our
skills and knowledge required when creating our newscast.

33. EQUIPMENT AND SOFTWARE
In order to
We used sound conduct my
cloud in order interviews for our
to place our radio station, I
audio clips on used a usb mp3
our blogs. player.
We also used a
microphone To record our
that has shock meetings, we
mount in order used an I phone
towashout any 4 to make the
interference transition from
and only get the phone to the
the voice. computer more
easier.

34. WE LEARNT HOW TO MAKE A WEBSITE
We created this website on www.wix.com to allow our audience to provide feedbacks and
comments as well as see the latest celebrity gossip.

35. Me and Tanjia
recording the newscast FINAL PRODUCT
in the studio
OUR RADIO
NEWS CAST
OUR WEBSITE WE
CREATED ON WIX.COM