The document analyzes data from Vitrue on the effectiveness of Facebook posts. It finds that image posts receive more engagement than video or text posts. Friday and mornings generally see more engagement, though the best times vary by industry. The document recommends optimizing posts through images and video, targeting audiences using interests and locations, and engaging mobile users to improve Facebook marketing.
5 Key Questions to answer: Are social recommendation the new Social Media Cur...Markus Kucborski
How will social media change the Internet and Online financing ?
Google revenues come by more than 95% through advertising. Whereas 60% are on Google owned inventory. Currently community sites have a very high lock-in factor to users and also high usage numbers.
At the same time people using the Internet and Social Sites anytime, anywhere on their mobile.
Business have to keep up with customer and try to offer conversations where customers are. But how can you argue:
Why should a company do social media ?
How do you measure Social Media ROI ?
5 Key Questions to answer: Are social recommendation the new Social Media Currency ?
YouTube Google+ Platform & Ad Offering OverviewNadia James
Educated LinkedIn's EMEA Sales Organization (Marketing, Talent & Sales Solutions) on alternative social media and digital offerings within the market. Objective of the training was to support sellers in practicing consultative selling.
5 Key Questions to answer: Are social recommendation the new Social Media Cur...Markus Kucborski
How will social media change the Internet and Online financing ?
Google revenues come by more than 95% through advertising. Whereas 60% are on Google owned inventory. Currently community sites have a very high lock-in factor to users and also high usage numbers.
At the same time people using the Internet and Social Sites anytime, anywhere on their mobile.
Business have to keep up with customer and try to offer conversations where customers are. But how can you argue:
Why should a company do social media ?
How do you measure Social Media ROI ?
5 Key Questions to answer: Are social recommendation the new Social Media Currency ?
YouTube Google+ Platform & Ad Offering OverviewNadia James
Educated LinkedIn's EMEA Sales Organization (Marketing, Talent & Sales Solutions) on alternative social media and digital offerings within the market. Objective of the training was to support sellers in practicing consultative selling.
Why you should monitor social media as a healthcare/pharma brand? There are 143 million patients online today looking for healthcare information. They are comparing drungs, treatments, doctors and hospitals. Learn more here.
Why and how to create and edit articles on WikipediaColin Warwick
When there is a Wikipedia article on a topic that you search on, it usually appears as the top result or near it. It's tempting for the passionate professionals here to jump in and contribute but be careful because this might backfire. This talk will help you contribute to Wikipedia successfully.
This fall, our Global Social Media team takes a step back at the five underlying social media trends spotted as of September 2012. With over 1.4 billion social media users (19.2% increase over 2011) we continue to witness unprecedented growth in an industry where new players, features, and technologies are introduced every single day. And as the industry furthers its scale globally, we'll no doubt see additional shifts in trends and behaviors as new markets enter in with unique cultures and practices of their own.
iStrategy London - The future of SEO is Content, Social and PPC Mark Iremonge...iStrategy
As the search landscape continues to develop brands need a view of the value SEO can deliver beyond a search ranking. Methods and tactics have moved. How well integrated are you PPC and SEO efforts? Do your social teams talk? Has your brand kept up? Join iCrossing’s Mark Iremonger and Adam Skalak as they paint a picture of the future of SEO – and it's implications for brands and agencies.
Google Apps for Nonprofits: Running Your Nonprofit In The Cloud4Good.org
Nonprofit organizations, in an effort to streamline their costs and their efforts, need to think strategically about technology. Not to mention that hard economic times demand that all organizations develop creative and innovative ways of looking at their programming, infrastructure, and fundraising. In this workshop, we'll show you how to save costs on IT by moving your infrastructure to the cloud, specifically talking about Google Apps (Google Email, Calendar, Documents/Drive and Sites), which are available at NO COST to nonprofit organizations through the Google for Nonprofits program at http://www.google.com/nonprofits/.
Bangkok Business Brief - Advertising Presentation.Andy Hyde
From the publishers of Bangkok Trader, Thailand Homes & Condos and several other business and industry publications, Bangkok Business Brief will be the must-have monthly English-language business tabloid in Bangkok.
With a print run of 10,000 copies, the magazine utilizes a well co-ordinated distribution network that delivers supplies directly to the business community in Bangkok, including expats and upper-income Thais. In addition, the tabloid is placed in over 300 locations in condominiums, office buildings, business centers and executive lounges of five-star hotels, serviced apartments, and waiting rooms and coffee shops of hospitals. From its business news encapsulations to its impacting cover stories to its insightful opinions and analyses from the business community itself, Bangkok Business Brief will be a valuable tool for business leaders and those on the rise in Bangkok's business world.
Please contact Andy Hyde at Bangkok Business Brief for additional Information.
My Top Friend is Nike.
A short presentation on how-to integrate brands into social network services like facebook.
It gives an overview on Social Networks, explains the relation to Social Media and gives hands-on examples on howto integrate.
This is a copy of a presentation i did at ComputerSpace 2008 in Sofia, Bulgaria.
(c) http://die.socialisten.at
The Glossary of Social Media Terms is a resource from Hot Potato Social Media. Learn about the key terms used in social media marketing - you may even learn about some new social media sites!
SLAM Strategy Social Media Live - Case StudyShaun Cornu
SLAM Strategy formally SLAM Marketing, Social Media Live is the most up to date social media strategy on the market. Perfect for any business wanting to get live coverage of their event to all their fans in a truly engaging way. This is real social media
Research Communication via Social Media at the National Cancer InstituteBrooke Hardison
This presentation is for the annual meeting of the Association of Independent Research Institutes, for a panel called, "Across the Twitterverse."
Here is the description of the session: Websites, blogs, Facebook, Twitter … Communications and development professionals agree that the rise of social media is changing the way we reach our constituents, and the way they reach us. How do we select the best vehicles and platforms, manage our outreach and measure our effectiveness? This session will explore best practices in using technology in communications.
Why you should monitor social media as a healthcare/pharma brand? There are 143 million patients online today looking for healthcare information. They are comparing drungs, treatments, doctors and hospitals. Learn more here.
Why and how to create and edit articles on WikipediaColin Warwick
When there is a Wikipedia article on a topic that you search on, it usually appears as the top result or near it. It's tempting for the passionate professionals here to jump in and contribute but be careful because this might backfire. This talk will help you contribute to Wikipedia successfully.
This fall, our Global Social Media team takes a step back at the five underlying social media trends spotted as of September 2012. With over 1.4 billion social media users (19.2% increase over 2011) we continue to witness unprecedented growth in an industry where new players, features, and technologies are introduced every single day. And as the industry furthers its scale globally, we'll no doubt see additional shifts in trends and behaviors as new markets enter in with unique cultures and practices of their own.
iStrategy London - The future of SEO is Content, Social and PPC Mark Iremonge...iStrategy
As the search landscape continues to develop brands need a view of the value SEO can deliver beyond a search ranking. Methods and tactics have moved. How well integrated are you PPC and SEO efforts? Do your social teams talk? Has your brand kept up? Join iCrossing’s Mark Iremonger and Adam Skalak as they paint a picture of the future of SEO – and it's implications for brands and agencies.
Google Apps for Nonprofits: Running Your Nonprofit In The Cloud4Good.org
Nonprofit organizations, in an effort to streamline their costs and their efforts, need to think strategically about technology. Not to mention that hard economic times demand that all organizations develop creative and innovative ways of looking at their programming, infrastructure, and fundraising. In this workshop, we'll show you how to save costs on IT by moving your infrastructure to the cloud, specifically talking about Google Apps (Google Email, Calendar, Documents/Drive and Sites), which are available at NO COST to nonprofit organizations through the Google for Nonprofits program at http://www.google.com/nonprofits/.
Bangkok Business Brief - Advertising Presentation.Andy Hyde
From the publishers of Bangkok Trader, Thailand Homes & Condos and several other business and industry publications, Bangkok Business Brief will be the must-have monthly English-language business tabloid in Bangkok.
With a print run of 10,000 copies, the magazine utilizes a well co-ordinated distribution network that delivers supplies directly to the business community in Bangkok, including expats and upper-income Thais. In addition, the tabloid is placed in over 300 locations in condominiums, office buildings, business centers and executive lounges of five-star hotels, serviced apartments, and waiting rooms and coffee shops of hospitals. From its business news encapsulations to its impacting cover stories to its insightful opinions and analyses from the business community itself, Bangkok Business Brief will be a valuable tool for business leaders and those on the rise in Bangkok's business world.
Please contact Andy Hyde at Bangkok Business Brief for additional Information.
My Top Friend is Nike.
A short presentation on how-to integrate brands into social network services like facebook.
It gives an overview on Social Networks, explains the relation to Social Media and gives hands-on examples on howto integrate.
This is a copy of a presentation i did at ComputerSpace 2008 in Sofia, Bulgaria.
(c) http://die.socialisten.at
The Glossary of Social Media Terms is a resource from Hot Potato Social Media. Learn about the key terms used in social media marketing - you may even learn about some new social media sites!
SLAM Strategy Social Media Live - Case StudyShaun Cornu
SLAM Strategy formally SLAM Marketing, Social Media Live is the most up to date social media strategy on the market. Perfect for any business wanting to get live coverage of their event to all their fans in a truly engaging way. This is real social media
Research Communication via Social Media at the National Cancer InstituteBrooke Hardison
This presentation is for the annual meeting of the Association of Independent Research Institutes, for a panel called, "Across the Twitterverse."
Here is the description of the session: Websites, blogs, Facebook, Twitter … Communications and development professionals agree that the rise of social media is changing the way we reach our constituents, and the way they reach us. How do we select the best vehicles and platforms, manage our outreach and measure our effectiveness? This session will explore best practices in using technology in communications.
"Conversion vs. Conversation" - Measure Social Media ROI (2010)BusinessOnline
This deck was presented at a BMA luncheon where we discuss approaches for tracking social media marketing efforts and return on investment. This is a great deck for anyone who wants to learn about how to begin thinking about social media marketing attribution.
Social Media Disclosure - Is Now the Time? - June 14, 2011Darrell Heaps
The use of social media by institutional and retail investors is growing at a significant rate. Companies that have embraced social media as a core element of their disclosure are seeing a substantial increase in awareness of their company and their ability to attract and influence investors.
Based on these findings, on June 14, 2011 Q4 sponsored a Lunch ‘n’ Learn session at the 2011 NIRI Annual Conference which sought to answer this question:
‘Is now the time for all companies to adopt social media disclosure and move beyond compliance to a more efficient and effective model of disclosure?’
In our web 2.0 world, the business landscape has changed. Consumers refuse to be interrupted anymore - demanding that brands engage with them.
People do business with people they like, know, and trust. By utilizing the social media tools available to all of us, businesses can become human. By creating valuable content and engaging with customers where they are, businesses are creating real relationships, resulting in real trust.
This presentation offers a high-level overview to where we've been, where we are, and we're we are going in social media. It gives simple-to-follow steps to start implementing social media into a business. It's not comprehensive, but can help a business take that first step.
Content developed by Jon Thomas and M80 (m80im.com). Presentation designed by Jon Thomas at Presentation Advisors (www.presentationadvisors.com).
Presentation notes from the Frocomm Social Media Bootcamp, June 2009, Sydney presenters were Brian Giesen and Graham White from Ogilvy 360 Digital Influence
This presentation was given by Kathy Hokunson - New England Regional Sales Manager for Site-Seeker, Inc., to the Glastonbury, CT Chamber of Commerce and it's members. The presentation highlights how to effectively use Twitter, Linkedin, Facebook, YouTube, and Slideshare for business.
Social Monitoring and Reputation ManagementStarmark
This two-chapter presentation covers both the quantitative and qualitative reporting of social marketing. Learn about what tracking and reporting is currently built into all the social networks, what tools you can use as a consolidated dashboard for all your reporting, and why "sentiment" reporting and alerts can automatically keep you abreast about the conversations about your brand or product.
NBTDA Madison Conference Facebook and twitter110610Wendy Soucie
Wendy Soucie www.wendysoucie.com presented on Using FaceBook and Twitter to market bike tours and connect with riders before, during and after the ride.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
A tale of scale & speed: How the US Navy is enabling software delivery from l...
Anatomy of a Facebook Post
1. The Anatomy of a Facebook Post:
Findings on Post Effectiveness by Type,
Time and Day of Week
Erika J. Brookes
VP, Marketing
erika@vitrue.com
@ebrookes
2. Objectives
• Understand the importance of inbound marketing
• Optimize inbound marketing through social media
• Maintaining your relationship with your fans
• Learn how to get the most out of every Facebook post
• Target your audience to ensure delivery to the right
people
2010 Vitrue, Inc. All Rights Reserved vitrue.com
3. Outbound vs. Inbound Marketing
Outbound Marketing:: Marketing that pushes
messaging to the masses in hopes of gaining response,
shooting in the dark
Inbound Marketing:: Driving and engaging people to
your brand/business.
2010 Vitrue, Inc. All Rights Reserved vitrue.com
4. Marketing Channels
Outbound Marketing Inbound Marketing
Television Social Media
Blogs
Print Ads
vs.
Search Engine
Radio/Broadcast Optimization
Word of Mouth
Direct Mail
2010 Vitrue, Inc. All Rights Reserved vitrue.com
5. Marketing Channels
Outbound Marketing Inbound Marketing
Television Social Media
Blogs
Print Ads
vs.
Search Engine
Radio/Broadcast Optimization
Word of Mouth
Direct Mail
2010 Vitrue, Inc. All Rights Reserved vitrue.com
6. Average Facebook Use
• Users interact with over 900 million
objects
• Average user is connected to 80
community pages, groups and events
• More than 30 billion pieces of content
(web links, news stories, blog posts, notes,
photo albums, etc.) shared each month.
*Facebook Statistics, 2010
2010 Vitrue, Inc. All Rights Reserved vitrue.com
7. Average Facebook Use
The average Facebook user clicks 9 “Like”
buttons, writes 25 comments, “Likes” 2 Pages,
is a member of 12 groups and spends 55
minutes on Facebook daily.
*Mashable Facebook Factlook, 2010
2010 Vitrue, Inc. All Rights Reserved vitrue.com
8. Engagement vs. Shouting
Engage with your fans by driving
conversations without overloading your
messaging with marketing and advertising
jargon.
Create buzz, not noise.
2010 Vitrue, Inc. All Rights Reserved vitrue.com
9. Vitrue Methodology
Vitrue delivers messages, content and applications more than
265MM fans or followers through its Social Relationship
Management (SRM) Platform for a wide-range of clients.
We contracted a third party to analyze a subset of this data with
a focus on Facebook post effectiveness. Specifically, we have
analyzed publisher posts made from 5/1-8/11/2010 for more
than 100 randomly selected streams, representing 42.6 million
Facebook fans (or 15.5% of total fans served) and 32,000 posts
to present the following conclusions.
We have defined Facebook post effectiveness as the amount of
engagement (comments, likes, shares, views) received through
a Facebook post.
2010 Vitrue, Inc. All Rights Reserved vitrue.com
10. Vitrue Insights: Facebook Post
•Post effectiveness by post type
•Post effectiveness by time of day
New Stats: Posting and Response patterns by hour
•Post effectiveness by day of week
2010 Vitrue, Inc. All Rights Reserved vitrue.com
11. Post Effectiveness by Type
Post Types Surveyed
•Image Post
•Video Post
•Text Post
Vitrue Stats
-
Image posts received 22% more
engagement than video posts
-
Image posts received 54% more
engagement than text posts
-
But, video receives 27% more
engagement than text posts
2010 Vitrue, Inc. All Rights Reserved vitrue.com
12. Post Effectiveness by Type
(by Vertical)
2010 Vitrue, Inc. All Rights Reserved vitrue.com
13. Post Effectiveness by Type
A multi-media post
will receive more
engagement than a
regular text post
2010 Vitrue, Inc. All Rights Reserved vitrue.com
14. Post Effectiveness by Day of Week
Vitrue Stats
-
Overall, Friday gets the most
engagement per fan than Sunday
with 64% more shares, likes and
comments; and 13% more than
Saturday.
- However, Friday is only 7% more
effective than Monday and 3%
more than Tuesday and
Thursday.
2010 Vitrue, Inc. All Rights Reserved vitrue.com
15. Post Effectiveness by Day of Week (QSR)
Vitrue Stats
- When evaluating Quick Serve
Restaurants, we see that
Wednesday is ...
‐ 34 % more effective than
Sunday
‐ 156% more effective than
Saturday
147% more effective than
Tuesday
2010 Vitrue, Inc. All Rights Reserved vitrue.com
16. Post Effectiveness by Day of Week (QSR)
Wednesday
vs.
Monday
2010 Vitrue, Inc. All Rights Reserved vitrue.com
17. Post Effectiveness by Day of Week (CPG)
Vitrue Stats
-
When comparing fans by vertical
to see if there are variations in
day effectiveness, CPG has some
variations to the entire audience
of fans. Specifically, Thursday is
‐ 136% more effective than
Wednesday
‐ 51% more than Sunday
18% more than Saturday
2010 Vitrue, Inc. All Rights Reserved vitrue.com
18. Post Effectiveness by Time of Day
Methodology
- Time of Day will be segmented
as “Morning” from 12 am to 12
pm and “Afternoon” is 12:01 pm
to 11:59 pm
Vitrue Stats
-
On average, posts made before
noon get 65% more engagement
for all the fans analyzed
2010 Vitrue, Inc. All Rights Reserved vitrue.com
19. Post Effectiveness by Time of Day
‐ Peak times occur
during the typical
work day, peaking at
3:00 PM.
2010 Vitrue, Inc. All Rights Reserved vitrue.com
20. Post Effectiveness by Time of Day (QSR)
Vitrue Stats
-
QSR posts made after noon,
received 12% more engagement
than in the morning. While this
might seem like a small margin
of performance difference, if a
QSR restaurant can capitalize on
a 12% improvement on a
Facebook coupon posted in the
afternoon to drive in store
purchase, that would be
meaningful.
2010 Vitrue, Inc. All Rights Reserved vitrue.com
21. Post Effectiveness by Time of Day
Post made at 8:00 AM
received 1,200+ more
interactions than a
post made at 8:00 PM
2010 Vitrue, Inc. All Rights Reserved vitrue.com
22. Post Effectiveness by Time of Day (CPG)
Vitrue Stats
‐ CPG posts made before noon
received 21% more
engagement than posts made
in the aDernoon.
2010 Vitrue, Inc. All Rights Reserved vitrue.com
25. Targeting
Optimize delivery of content by targeting
using Facebook’s Open Graph objects and
Places
Target the right people where they
interact with your brand
2010 Vitrue, Inc. All Rights Reserved vitrue.com
26. Open Graph API
Use Open Graph Objects to help define your
product/affinity group
Open Graph objects lets fans tell you what
they ‘like’
2010 Vitrue, Inc. All Rights Reserved vitrue.com
27. Facebook Places
Tap into your local
market by messaging
and targeting fan who
are engaging with your
brand at a local level
2010 Vitrue, Inc. All Rights Reserved vitrue.com
28. Mobile
Engage the mobile market of Facebook with
Facebook Places.
There are more than 150 million active
users currently accessing Facebook through
their mobile devices.
People that use Facebook on their mobile
devices are twice as active on Facebook than
non-mobile users.
*Facebook Official Stats, 2010
2010 Vitrue, Inc. All Rights Reserved vitrue.com
29. Defined Target Audience
Once you know who you’re fans are, what
they like and where they are- you can further
target your audience online
2010 Vitrue, Inc. All Rights Reserved vitrue.com
30. About
Vitrue is the leading social media management company focused on providing soluFons for brands
and agencies looking to maximize their presence across the vast social web. Anchored by its industry‐
leading Vitrue SRM (Social RelaFonship Management) PlaOorm, Vitrue works with marketers of all
sizes to deliver a comprehensive soluFon to manage, measure and maximize value across Facebook,
TwiRer and other social environments. The Vitrue SRM is currently being used by global brands such
as McDonald’s, Best Buy, Kellogg Company, AMC Theateres and 3M, to name a few.
Headquartered in Atlanta, GA with offices in New York, Chicago, CincinnaF and San Francisco, Vitrue is
a Facebook “Preferred Developer Consultant” and has received numerous industry accolades
including the Red Herring Global 100 and OnMedia 100. For more informaFon, visit hRp://vitrue.com
2010 Vitrue, Inc. All Rights Reserved vitrue.com
31. for the latest trends, insights
+ product innovations...
facebook.com/vitrue
@vitrue
youtube.com/vitrue
vitrue.com/blog/feed
2010 Vitrue, Inc. All Rights Reserved vitrue.com