Social Content, Social Promotion
It's more than just kittens. Social media is a tool with many uses. Let's take a look at a few:
Finding your people:
Online networking is a very powerful, but underrated use of social media. Twitter is a fantastic research tool. And content is a means to get their attention. We're going to show you how to find and connect with any audience.
Content Curation:
The pros don't do all the work themselves. They get others to help out. Social media is a way to connect with the people who can help you finish that piece. Who doesn't like to be interviewed?
Content Promotion:
There's an audience for every post. You just need to find them. We're going to show you how to find the audience for any piece of content and some time-saving tricks to getting it in front of the right people.
4. Quick Reminder about Twitter…
Not everyone will see this tweet….
This tweet will be seen by more people...
Hashtags, mentions and special characters…
5. The Twitter Rule of Thirds
1/3 Conversation
Twitter
1/3 Curation, Sharing
Buffer
1/3 Promotion
Hootsuite
15. 1. Evergreen, cornerstone content
2. Most useful, most relevant
3. Make a list
First pick out past content…
good time travelers
16. Rewrite the Headline, Tweets
1. Leave some mystery
2. Mention relevant people
3. Use images, video, etc.
4. Hashtags in the titles
17. Do people use #hashtags?
Source: Radium One Mobile Hashtag Survey, April 2013
18. Why do people use #hashtags?
Communicating
personal ideas, feelings
Searching categories
and brands of interest
Re-directing audience to
content (links, articles, etc.)
Promoting Events
Source: Radium One Mobile Hashtag Survey, April 2013
28. How Upworthy does it…
1. Find something worth sharing.
2. Rewrite the headline 25+
times, always leaving a curiosity
gap.
3. Tailor and share aggressively on
every imaginable networkSource: Nieman Journalism Lab
35. “One of the least sexiest ways to building
links is email out reach. It sucks because
it’s time consuming and boring… but it
works. It actually works really well.
For every 100 emails you send out, at least
5 of them should be linking back to you…”
Neil Patel
KISSmetrics, Crazy Egg
37. 1. Search Google (duh!)
2. People who have linked to similar
content (Open Site Explorer, Ahrefs)
3. People who have linked to
competitors
4. Sites with broken links (Broken Link Checker)
Targeting: Build Your Lists
38. 1. Personalized: Use their name (several times)
2. Relevant: They’ve covered the topic recently
3. Proof: Evidence that the content is good
4. Offer: A helpful offer to help the recipient
“There’s a broken link on your site,” “I can write a
mini-post,” “I can help you with your marketing”
5. Don’t Push: Use a “yes ladder”
Want to see it? …Got an opinion? …Mind sharing it?
6. Be Weird!
The Template
sources: Smart Passive Income Podcast
Backlinko Skyscraper Technique
39. Subject: [insert first name of website owner], i think i’m in love with you
Hopefully I didn’t freak you out by my subject line, but I’m really in love with you. Don’t
worry, it’s not in a creepy way, mostly I’m in love with your website [insert their website
name].
You probably get tons of people everyday whom are in love with [insert website name], so I
won’t bore you with my reasons. Instead I thought I could show some appreciate by giving
you some feedback on how you can improve your website.
Insert suggestions
And if you are wondering how you can repay your biggest fan, feel free to link to my website
[insert URL].
Ah… just kidding, you’ve already done enough for me by making [insert their website name]
so awesome!
Cheers,
[insert your name]
PS: If you do happen to link to my website, [insert URL], it will seriously make my year! Maybe
even decade!
source: Link Builders Guide to Email Outreach
40. 1. Send Email
YesMail, ToutApp
2. Form Submissions
Clumsy, but easy
3. Direct Message
Customize or get penalized
4. Facebook Mentions
Costs 1$ each?
5. Track in a spreadsheet
Outreach
#blast!