This document describes a proposed self-actualization support service called "Mentors" that connects mentors and mentees. The service is designed to help mentees discover their values, set goals/missions, and develop strategies through discussion with mentors. Mentees can then evaluate their progress and repeat the process. The system design for Mentors includes user profiles to list values, missions and strategies, ability to follow other users, post strategies, and search. It would be developed using Ruby on Rails and connect to social media accounts. The goal is to help both mentors and mentees through friendly rivalry as they support each other's personal branding and career design.

1. System Design of Self-actualization
Support Service
through Friendly Rivalry
○ Yoshihiro Kawano
Yuka Obu
WSSM-2013, Gwangju, Korea
September 5, 2013
Tokyo University of Information Sciences

2. TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES
Today’s outline
 Introduction
 Personal branding and career design
 Social media lectures
 Proposal of our service named “Mentors”
 System design of Mentors
 Conclusions
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3. TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES
Self introduction
 Yoshihiro Kawano, Ph.D.
 Affiliation
 Tokyo University of Information Sciences
 Dept. of Informatics
 Assistant Professor (April 2011~)
 Research theme: social influence by social media
 Practical use of social media ＆ personal branding
 Subject for experiment is myself
 Supporting career design for students
 Twitter：@yoshi_kawano
 Facebook, LinkedIn, SlideShare, Google+
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4. TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES
Introduction
 Decrement of a youth's employment
 Current situation in Japan
 The declining job offer rate for students
 The increase in the early turnover caused by mismatch
 Change of social circumstances
 New graduate and lifetime employment are collapsing
 It is important to show individual strong point for survival
 Rise of social recruiting
 Recruiting activities by using social media
 Current situation
 Twitter, Facebook are used as a communication tool
 High information sensitivity, excellent communication skills 4

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Personal Branding
 Age of social media is personal times
 People have become more active in online activities
 Personal branding is very important strategy for
capitalizing on individual strong points
 Personal branding
 Definition
 To use individual strong points and to build own brand
 Features
 Inside branding: Clarification of strong points by self-
analysis
 Outside branding: Presenting these strengths as a specialty
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6. TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES
Research motivation
 Vision
 Personal branding contributes to self-actualization
 Presence of mentors is needed
 Advise mentees on how to find their own strong points for
self-actualization
 Requirements for mentee
 Self-reflection
 Mentoring, coaching, interaction with others
 Social media literacy
 Essential skills for personal branding using social media.
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7. TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES
Career design for students
 Personal branding and career design
 Career design=To think what you want to do in the life
 Career is “Lifetime products”
 Personal branding brings opportunities to get good human
network and information. This may be good supports to
construct your career and business.
 Personal branding takes much time until effect appears
 Social media is one of motivations
 Offline contact is very important!
 Offline activities is required
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8. TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES
Previous works
 Social media lectures
 Target: high school students and teachers
 Theme: social media literacy, personal branding
 Date
 Students: August 1, 2012
 Teachers: August 9, 2012
 Contents:
 Own strong points
 Social media literacy
 Information education in the school
 Personal branding for students
 Discussions about above theme
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9. TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES
The lecture slide on SlideShare
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10. TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES
Questionnaire to students
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Fig. 1. The recognition level of strong points
 The recognition level classified to 5 levels
Level 0: Without recognition
Level 4: The highest recognition
using strong points for actual
activity

11. TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES
Questionnaire to teachers
Strong points as a teacher Answers
Specialty about own subject 21
Human network 10
Student guidance, career guidance 8
Social credibility 7
Sense of commitment 7
Keep youth 6
Communication skill 5
Experience in industries 1
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Table 1. Strong point as a teachers (N:29)
 Strong points as an educator to support students

12. TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES
Importance of presence of mentors
 Current condition
 Students
 Self-affirmation and self-efficacy
⇒ first step for personal branding
 No students can use strong points for actual activity
 Teachers
 strong points as an educator to support the students
 Result
 Presence of mentors which advises to find own strong
point is necessary
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13. TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES
What is mentor?
 The role of mentor
 To encourage the mentee to obtain awareness
for self-actualization
 To become a role model for the mentee
 To share mentor’s philosophy
 Mindset, problem consciousness, value, lifestyle
 Who is a mentor?
 Professors, career advisors, other students
 Number of mentors is unlimited
 Goal
 To promote mentee through self-directive activities
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14. TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES
Design concept of service
 Self-actualization support service “Mentors”
 Everyone has the face of both mentor and mentee
 Hard work friendly and rivalry
※切磋琢磨（Sessa-takuma）in Japanese
 Overview
 The components of self-analysis in human life design
 Value: What you feel is most valuable in life
 e.g., to be helpful to people, to enjoy life
 Mission: The goal which you truly want to achieve
 e.g., to get a good job, to find friends who can work hard
 Strategies: The ‘to-do list’ to improve “value” and
to achieve “mission”
 e.g., to get IT credentials, to participate many seminars 14

15. TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES
Growth process on self-
actualization
15Fig. 2. Growth process by values, missions, and strategies

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Mentoring steps
 Five steps about mentoring for mentees
 Step 1. Discovery of values
 Step 2. Setup mission
 Step 3. Discussion about strategies with mentors
 Step 4. Evaluation of mission achievement
 Step 5. Repeat from step 1.
 Supplementary note
 Mentee needs to decide on Step 1, 2 by themselves
 Because values and mission are internal issues
 Mission achievement is evaluated in the period
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17. TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES
Overview of Mentors
 Mentors connects mentor and mentee
17Fig. 3. Overview of Mentors

18. TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES
System design of Mentors
 System design
 Functions
 Profile: Values, Missions, Strategies
 Link to social account (Twitter, Facebook, LinkedIn)
 Follow: Watching mentee and mentor
 Mentee learns from the role model’s activities
 Mentor observes the activities of mentee
 Strategy post: Post a strategy for each mission
 Strategy check: Check off to-do list items
 Search: Search for user name, values, and missions
 Development
 Framework: Ruby on Rails, MySQL
 Login with social account
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Database design
19Fig. 4. ER diagram about database of Mentors

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Demonstration
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Value: Have a calm mind and enjoy life
Mission1: Education to students
Mission2: Research contribution
Fig. 5. Screenshot of profile

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Conclusions
 Conclusions
 Personal branding for self-actualization
 Social media lectures
 Self-actualization support service Mentors
 Future works
 Launch & Evaluation of Mentors
 Modeling to find suitable social media for each
person
 Ex: music or movie creator→YouTube, Engineer →github
 To create educational scheme for self-actualization
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22. TOKYO JOHO UNIVERSITYTOKYO UNIVERSITY OF INFORMATION SCIENCES
End
 Thank you for your attentions!
 Please any questions or comments
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Tokyo University of Information Sciences
Assistant Professor, Yoshihiro Kawano
Twitter：@yoshi_kawano
Facebook：Yoshihiro Kawano