This document provides information about a company called Salo-Salo that sells Filipino desserts such as halo-halo, mais con yelo, and saging con yelo. Salo-Salo aims to satisfy customers and bring people together through refreshing treats during the hot summer season. The company analyzed its target market and determined there is demand for its products. Salo-Salo also conducted feasibility studies and developed a marketing plan to introduce itself in the market near the National Shrine of Our Lady of Lourdes.

1. Aguirre, Raymart
Barroso, Kyle
Postor, Matthew
Aulakh, Sunpreet
Gan, Leigh Ann
12 - Charity
Company Description

2. ______________________________________________________________________________
Company Conceptualization - How we came up with the concept of Salo-Salo
As Filipinos, we value the idea of being together, especially when we eat since we deem it more enjoyable
to eat if we do it with the family. However, due to the busy schedules that each family members have, the idea of
being together in a meal is compromised. Our store situated near the National Shrine of Our Lady of Lourdes, where
families gather for the mass during Sundays. Our cold desserts will surely bring the family together as they savor not
only our desserts but also the time that they are together
In addition, Filipinos have engraved the tradition of eating such desserts: Halo-Halo, Mais Con Hielo, Saging
Con Hielo. We thought of contributing to the tradition by catering our services to those that are within the vicinity of
National Shrine Our Lady of Lourdes. However, Salo-Salo has also considered that the taste preferences of people
change over time just like traditions, Therefore, the group has decided to add Chili Ice Cream to introduce a new flavor
in the Filipino tradition.
Mission Statement
Our mission is providing refreshments that could satisfy public needs during the hot season with ingenuity,
originality, and innovation.
Salo-Salo aims to become the go-to provider of refreshments that will chill you out in the long and hot days.
Our added flavors bring about originality in terms of taste. Our ingenuity and innovation would bring about a new
flavor profile in the advancement of our Halo-halo.
Our company stays true to its mission statement by providing new flavors in our favorite halo-halo drink.
We strive to give quality products that will capture the attention of every Filipino and incorporate Salo-Salo as one of
their go-to summer drinks.
Core Values
1. Respect and Integrity is conspicuously maintained -
Maintaining the fundamental values of respect and integrity in our organization ensures that we will be able
to connect and form a bond with our customers and patrons that is rooted within these two values as we will ensure
that our business will deliver services and products that will cater and deliver beyond
2. Hard work gives the best results
In order to deliver and serve products and services that will exceed the expectations of our customers. We
will embed the value of hard work in our organization in order to be able to always give the best results and continue
to improve certain aspects of our business what we already think is best for them.
3. Always in unity -
As the saying goes, “No man is an island”. Therefore, our organization believes that through unity, our
business will thrive with the utmost efficiency and effectivity. The relationship in our organization will serve as one
of the cornerstones in serving our patrons. Without it, our organization would be unable to attain success

3. 4. We are passionate in our work -
“When all things seem to fail, it is through our passion that will help us to keep on persevering and fighting
for our business.”
The organization believes that a business that is founded upon passion will last forever as it will keep us
dedicated to serving our patrons and customers with products and services that are of exceptional quality while also
maintaining the mindset that our work is not only done through our minds but also with our hearts.
Organizational Structure
Market Analysis
SWOT
Strengths - Salo-Salo introduces new and unique flavors
of halo-halo and ice cream.
- The price of the offered products is affordable.
- Efficient production of products.
- Cost-Efficient in booth design
- Easy to break even
Weakness - Will perform operations without the aid of a
refrigerator/freezer., thus, crushed ice
requiring to have multiple deliveries in a day.
- High Cost for containers (paper cups and
disposable spoon)

4. Opportunities - No nearby halo-halo vendors.
- Booth is strategically placed in an area where
there will be a lot of people.
Threats - Other businesses located at the bazaar such as
O’cakes, Sawrap, and other food-based
products.
- Change of weather (Rain)
PESTLE
Political Finished Products are not taxed by the government
Economical The country’s GDP growth rate has declined which
may translate to lower purchasing power and increase
in the prices of input goods - BSP and PSA
Social The country has a profound culture of eating ice
desserts to quench the summer heat during summer.
It is easier to promote because of the presence of social
media.
Technological Use of Google forms and other applications in Gsuite
to gather data for product development.
Legal TRAIN Law as it requires all products that are with
sugar or sweeteners to be taxed
Environmental Single-use plastics shall be prohibited for use in the
city (Ordinance No. SP-2876 )
Porter’s 5 Forces
Competitive Rivalry Salo-Salo will be operating at the Bazaar inside
Lourdes School of Quezon City. Alongside this, other
food businesses such as O’Cakes, Sawrap, and others
would be selling their products in the same venue.
Some businesses would be selling cold items such as
shakes and juice which would compete with our cold-
based products.
Bargaining power of supplier The supplier of the business will be supermarkets near
LSQC. Specifically, Puregold Kanlaon and Savemore
Dapitan. If ever their prices spike, the business has no

5. choice but to adapt. Which deems that the bargaining
power of suppliers is high.
Bargaining power of buyers The buyers of the business are parishioners from the
NSOLL.There is a chance that the parishioners will
deem the products expensive. If such an occurrence
happens then the business will be forced to abandon its
Cost-based pricing to penetration prices
Threat of new entrants The location where Salo-Salo aims to operate is located
at Lourdes School of Quezon City. The location being
within the school premises attracts more businesses to
open their own businesses near the site because of the
amount of students and people going in and out within
the premises.
Threat of substitutes The location of the booth will be surrounded by 3 other
food booths, 2 of which also offer desserts. In terms of
other Halo-halo stands/booths there is no immediate
competition in the vicinity.
Feasibility Analysis

7. Product Feasibility Analysis
Product Desirability and Demand
Halo-halo is known to be one of the best selling traditional desserts in the Philippines. In line with
this, our company is focused on selling iced products such, Halo-halo, Mais con Yelo, Saging con Yelo as well as our
newly created product which is the Chili ice cream. Our company aims to bring a new and unique flavor to Halo-halo.
Therefore, as researchers, we have decided to conduct a survey and found out that a lot were willing to try the new
variant of Halo-halo milk flavors. Moreover, as for our newly introduced product, the chili ice cream, a lot of people
had answered yes, which meant that they are willing to try this new product. Since our company will operate on March,
when summer is just right around the corner, it gives us an advantage since it is a good time to introduce our company
because there is a high demand for these iced products.
Industry/Target Market Feasibility Analysis

8. Target Market Attractiveness
Majority of the respondents are students being thirty (30) out of the forty-one (41) who submitted
their survey. The ages of seventeen (17) and eighteen (18) comprised 63.8% of the respondents because the
majority of them were students in Senior High. The flavor which was seen to have the most votes was
“strawberry.” This adheres to the majority of the respondents as well for strawberry is a common flavor tried
by people of the said ages. Although the majority of the respondents were students, the researchers still
considered the answers of those age groups that are higher and lower than 17-18 year of age. This is due to
the reason that the market on which we will be conducting our sales would consist of people of varying ages.
In terms of the price of the Halo-Halo, most responded that the best price to sell the product would be between
Php 35.00 - 40.00. The “sahog” of the Halo-halo also plays an important role in terms of the flavor of the
product. The majority of the votes for “sahog” went to gulaman, macapuno, nata de coco, and langka. On the
other hand, munggo beans, white beans, and kaong rank the least. About 41.5% of the respondents said that
they would pay Php 25.00 - 30.00 for Mais Con Yelo and Php 30.00 - 40.00 for Daging Con Yelo. More than
half of the respondents are willing to try “Chocolate Chilli Ice cream” and about 29.3% stated that they would
not try the product. Most of the comments pertaining to the product states that it is a weird combination.
Organizational Feasibility
Management prowess
The goal of Salo-Salo of providing and introducing refreshments in the hot and dry summer seems
very simple if one conceptualizes it. However, it is very important that each and every person has something
like a skill or capability to help out every position and fill a role. Raymart Aguirre’s proactive personality
and jack-of-all-trades knowledge gives the company the needed boost to work. Kyle Barroso’s chill
personality is influential and is very essential in helping the group mates work under pressure. Matt Postor’s
ability to create eye-catching and substantial posters and online advertisements aids the business in
promotions. Sunpreet Aulakh and Leigh Ann Gan, are very hardworking and approachable. Consequently,
this helps the business in gaining customers since they are the heads of operations.
Resource sufficiency
Kyle Barroso’s relations with professionals in the field of business such as managers and
accountants enables the company to execute the business more efficiently in terms of operations and
financing. Matt Postor’s agricultural resources provide the much needed ingredient “saba” for a low selling
price will help the business be more cost efficient. Leigh Ann Gan lives near Puregold, this is where all the
products of the business are sourced. This enables the business to make last minute purchases.
Financial Feasibility

9. Halo-halo Gata
Kaong 70
Nata De Coco 52.75
Gulaman 20
Gata 75
Munggo Beans 10
Saging na Saba 20
Macapuno 69
Ube Halaya 50
Sugar 44
Ice 25
Leche Flan 50
474.75
Expected Output 20
Variable Cost 23.7375
Fixed Cost(Rent) 86
Selling Price (Regular) 35
Units required for break-even 8
Sales beyond break-even 420
Halo-Halo Buko-Pandan
Kaong 70
Nata De Coco 52.75
Gulaman 20
Buko-Pandan + Evap 70
Munggo Beans 10
Saging Na Saba 20
Macapuno 69
Ube Halaya 50

10. Sugar 44
Ice 25
Leche Flan 50
469.75
20
Variable Cost 23.4875
Fixed Cost(Rent) 86
Selling Price (Regular) 40
Units required for break-even 5
Sales beyond break-even 600
Halo-Halo Chocolate
Kaong 70
Nata De Coco 52.75
Gulaman 9
Choco+Evap 25
Munggo Beans 70
Saging na Saba 20
Macapuno 69
Ube Halaya 50
Sugar 44
Ice 25
Leche Flan 50
484.75
20
Variable Cost 24.2375
Fixed Cost(Rent) 86
Selling Price (Regular) 40
Units required for break-even 5

11. Sales beyond break-even 600
Halo-Halo Strawberry
Kaong 70
Nata De Coco 52.75
Gulaman 20
Strawberry Milk - Condense 140
Munggo Beans 10
Saging na Saba 20
Macapuno 69
Langka 50
Ube Halaya 44
Sugar 25
Leche Flan 50
550.75
20
Variable Cost 27.5375
Fixed Cost(Rent) 86
Selling Price (Regular) 40
Units required for break-even 7
Sales beyond break-even 520
Mais Con Yelo
Creamy Corn 35.5
Evaporada 37.5
Ice 20
Sugar 44
137

12. 20
Variable Cost 6.85
Fixed Cost(Rent) 86
Selling Price (Regular) 25
Units required for break-even 5
Sales beyond break-even 375
Saging Con Yelo
Saging na saba 40
Evaporada 37.5
Ice 20
Sugar 44
141.5
20
Variable Cost 7.075
Fixed Cost(Rent) 86
Selling Price (Regular) 30
Units required for break-even 4
Sales beyond break-even 480
Chili Choco-Ice Cream
Condensed Milk 50
Choco Powder 43
Choco Milk 80
Chilli 20
Gulaman 20
All-purpose cream 70
283
15
Variable Cost 18.86666667

13. Fixed Cost(Rent) 86
Selling Price (Regular) 40
Units required for break-even 4
Sales beyond break-even 440
Total Sales Beyond Break Even 3435
Marketing Plan
______________________________________________________________________________
I. Company Background
Salo-Salo is a dessert based company, selling Filipino sweet snacks such as halo-halo, mais con-yelo,
saging con-yelo, and chili Ice cream. Our mission is to provide refreshments that could satisfy public needs
during the hot season with ingenuity, originality, and innovation. Salo-Salo aims to become the go-to
provider of refreshments that will chill you out in the long and hot days. Our added flavors bring about
originality in terms of taste. Our ingenuity and innovation would bring about a new flavor profile in the
advancement of our Halo-halo.
II. Current Position in the Market
Strengths and Weaknesses analysis
Strengths
Salo-Salo introduces new and unique flavors of halo-halo ice cream such as buko-pandan and coconut
milk. Most of the cost of the goods that the company sells are affordable. Lastly, the product’s ingredients
are store-bought, specifically. Well-known supermarkets such as SM Savemore and Puregold, which
somehow guarantees the ingredients of the products to be of quality.
Weaknesses
All of the products Salo-Salo will sell will need to be refrigerated since the products consist of ice. In the
actual operation, the company would operate without a refrigerator/freezer requiring multiple deliveries of
crushed ice. Salo-Salo would be using paper cups instead of plastic cups thus increasing the cost for the
container.
III. Brand Consumer Profile

14. 1. Identified Market Segments
Demographics
Fortunately, Salo-Salo’s products are not exclusive to a specific demographic as it is suitable for customers
of any age because anyone can consume Halo-Halo barring medical conditions. Meanwhile, the product
offerings of Salo-Salo are also not limited by Gender, Income, and Education because food is open to all.
In addition, it is not gender-specific nor social class-specific because it is affordable.
Geographic
Salo-Salo only has one store, which means that only the people within the vicinity of the NSOLL will be
offered the products.
Psychographic
Salo-salo’s main target in terms of Psychographics is the ones that are accustomed to the Philippine culture
of eating Halo-Halo or iced desserts in general.
Behavioral
Salo-salo takes advantage of the opportunity that the development of Halo-halo has stagnated and avid
fans of Halo-halo are seeking for something new for their taste. Salo-salo’s differentiated products are for
the people who want something new.
IV. Marketing Background
Overview of the Industry
Market Size
The market size of Salo-Salo is estimated to be 1000 people due to the NSOLL having pues that can
accommodate a thousand people. However, Salo-salo also has to take into account that some people still
stand outside the church if the pues are full.
Market Trends
Halo-halo has been a staple as a Filipino dessert every summer or every occasion such as family
gatherings. However, setting up a business selling the traditional Halo-halo will not suffice because the
market is very saturated as there are many restaurants and vendors sell Halo-halo. The focus right now is
differentiation and what will make the business stand out from the rest.

15. Some provinces are now infusing unorthodox ingredients for their Halo-halo. In Pampanga, they introduced
new sahog or ingredients such as Carabao Milk Pastillas. While in Quezon they put Suman and Barquillos
on top. While Aling Banang’s Halo-halo situated in the metro is offering Halo-halo with cheese. At the same
time in Sultan Kudarat they put Avocado, Melon and Pineapple chunks. Concurrently, in San Pablo Laguna
they have a Spicy Winter Halo-halo which is Halo-halo with chili.
V. Environmental Analysis
Analysis of Opportunities and Threats
Salo-Salo will be operating in the vicinity of Lourdes School of Quezon City and there are no nearby vendors
selling halo-halo or products that are similar to Salo-Salo. Salo-Salo is strategically placed in an area where
there will be a lot of people and the upcoming summer season will complement the opportunity.
Salo-Salo will not be the only company that would be operating on the day of the operations. Businesses
such as O’Cakes, SaWrap, and Merienda Central would also be operating on the same day. These are
businesses selling food and beverage items making them a threat to Salo-Salo.
Key Success Factors
Strategic Focus - Salo-salo must be flexible and composed when things do not go according to plan.
Operations - Operating Personnel must be able to identify what products or ingredients that are not selling
or appealing to customers. It is also essential that the operations personnel can prepare the products in a
short time yet effective.
Finances - It is important that the rent for the booth is shared with another to cut the expense of rent in
half.
Marketing - It is vital that whenever potential customers are inquiring about Salo-salo’s product offerings,
the team should be responsive and accommodating to ensure a good reputation. In addition, Salo-Salo’s
social media should be relatable to the average Filipino.
VI. Competitive Analysis
Competitive Positioning
Salo-salo provides its customers with products that are unique. In addition, for the company to surpass its
competitors, it should first consider the efficiency and effectiveness of the ingredients such as how long it
would take before it spoils and how good it tastes. The second thing to consider is its affordability, although

16. priced higher than the common halo-halo that local stands sell, it is important to consider that the business
uses paper products instead of plastic. Moreover, the milk that the business uses for the making of products
is flavored differently compared to the average Halo-halo. The third thing that the business should consider
is the utility, as stated before the business uses eco-friendly products to lessen plastic wastes and pollution
in general. Lastly, is the uniqueness of the product, since halo-halo has plateaued at least for Halo-halo
stands, Salo-salo offers a different twist with their halo-halo.
Strengths and Weaknesses of Competition
MERIENDA CENTRALE
Merienda Central has strength in terms of food options since they are serving various goods such as jelly
drinks, kakanin, pancit, and more. Salo-Salo, on the other hand, would only be serving Halo-Halo and ice
cream having a limited option for the customer.
Merienda Central’s weakness would be to their efficiency in terms of serving their products. Having various
products would tend to slow down their production. Salo-Salo on the other hand will have a fast service
since the company would only be selling two products on the operation.
O’CAKES
O’Cakes’ strength as a business would be their availability of unique flavors on their cakes such as peanut
butter, cheese, nutella, and oreo. These flavors could possibly capture the attention of the buyers since
these flavors are commonly chosen by customers when they buy a dessert based product.
VII.Identified Market Opportunity
Salo-Salo would be operating in the month of March which is considered to be the start of the
summer season. During this season the demand for cold food and beverages is at its peak.
Salo-Salo addresses the customer’s need by serving ice-based products such as halo-halo, mais
con-yelo, saging con-yelo, and chili ice cream.
Buying Patterns
Salo-salo in terms of availability is limited since it only has one main store which is located at the NSOLL
and only has two days of operations, specifically, March 8 and 15. Although, the public is encouraged to
message the Facebook page for pre-orders
Usage Habits

17. Halo-halo only has one use for the market and it is to be consumed, more often in the summer when
the weather is hot. Sweet-tooth parishioners would definitely purchase different
flavored Halo-halo. While the Chilli Ice Cream would catch the attention of Food explorers.
Unmet needs
One unmet need addressed by Salo-Salo that the Filipinos need would be the availability of cold desserts.
The Philippines is a tropical country, hence the country experiences a warm climate during the summer.
The demand for cold dessert in the country is consistently in need because it helps in satisfying the quench
of the Filipinos, especially during summer season. Salo-Salo serves various cold desserts such as
Chocolate Chili ice cream and halo-halo.
Competitive advantages
The competitive advantages of Salo-Salo are predominant since ice desserts are a constant need in the
Philippines for the country to have a warm climate. Halo-Halo is the common go-to ice dessert in the said
country since a lot of the people grew up eating the product.
In addition, another product that gives our company a competitive advantage aside from Halo-halo is our
Chocolate Chili Ice Cream. The Chili Ice Cream originated from Bicol, as a novelty dessert which aims to
promote its region. Moreover, during the Madrid Fusion Manila 2016, the said ice cream became a hit as
stated by chef Andhei Nacion of the Oriental Hotel. For this reason, our company had decided to use its
concept such as putting sili on the ice cream while adding chocolate to create the uniqueness of its flavor,
sweet yet spicy.
VIII. Overall Marketing Strategy (Brief Description of the overall plan and positioning statement)
Positioning Statement
“To everyone who wants to quench the uneasiness of summer heat, Salo-salo offers cold desserts during
the hot season that satisfies your thirst with its unique flavors and offers affordable prices.”
IX. Marketing Mix
Product
Product Strategy
The target market of Salo-Salo are all those who can afford to buy our products. Salo-Salo will be operating
in the month of March, the start of the summer season. Our products fit the market since the company will
be selling ice desserts suitable for the season. Products would include halo-halo and ice cream. Not only

18. that, but Salo-salo also offers brand new flavors to Halo-halo and Ice cream that would surely capture the
eyes of food junkies.
Product Description
Packaging
Salo-Salo will be selling halo-halo and ice cream on the day of its operations. Paper cups will be used to
contain the products in the operation and reusable plastic spoons. Finally, the logo will be placed in front of
the cup.
Pricing
Pricing Strategy
The company has considered the price of its products from the survey conducted on how much a customer
would be willing to pay the said product. The company concluded with the following: Halo-halo ranges from
Php 35 - Php 40. The price for our regular-sized Saging con Yelo is Php 30. The price for our regular-sized
Mais con Yelo is Php 25 meanwhile, the regular price for our Chocolate Chili Ice Cream is Php 40.
Detailed Product Costing
Halo-halo Evaporada
Kaong 70 Php
Nata De Coco 52.75 Php
Gulaman 20 Php
Evaporada 75 Php
Munggo Beans 10 Php
Saging na Saba 20 Php
Macapuno 69 Php
Ube Halaya 50 Php
Sugar 44 Php
Ice 25 Php
Leche Flan 50 Php
474.75 Php
Expected Output 20 Units
Variable Cost 23.7375 Php
Fixed Cost(Rent) 86 Php

19. Selling Price (Regular) 35 Php
Units required for break-even 8 Units
Sales beyond break-even 420 Php
Chili Choco-Ice Cream
Condensed Milk 50 Php
Choco Powder 43 Php
Choco Milk 80 Php
Chilli 20 Php
Gulaman 20 Php
All-purpose cream 70 Php
283 Php
Expected Output 15 Units
Variable Cost 18.86666667 Php
Fixed Cost(Rent) 86 Php
Selling Price (Regular) 40 Php
Units required for break-even 4 Units
Sales beyond break-even 440 Php
Total Sales Beyond Break Even 3435 Php
Selling Price Index vs Competition
The regular size variant for Halo-halo has an average of 30 Php per cup. If said products are upsized, then
it then the average bumps up to 40 Php. While
Distribution
Distribution Strategy
Salo-salo will set up a stall at NSOLL, this vicinity will be allocated to Salo-Salo on March 8, 2020, and
March 15, 2020. Also, Salo-salo will have a pre-selling of their new Chilli Ice Cream during the 4th week of
February, through google forms.

20. Trade Channels
Salo-Salo will be selling directly to consumers. The customers will choose the product they desire and the
operator of Salo-salo will be preparing it in front of them. The final product will be directly given to the
customer on the site itself.
Promotions
In order to promote the brand Salo-Salo the best way to convince consumers or customers within or without
the vicinity of the National Shrine of Our Lady of Lourdes would be to advertise the product itself where the
products that would be sold would look similar to the products within in the advertisements.
In addition, for consumers to be convinced that the product is satisfying and would be enough to beat the
“summer heat” is for an appealing appearance and a cold dessert which will not only satisfy one customer’s
cravings but for anyone’s cravings, hence the name Salo-Salo
Overall Promotions Strategy
First and foremost the brand Salo-Salo should be able to call out the attention of many customers
based on how interesting the logo and the name is and how customers would understand this, also adding
something new or different which most people do not commonly see or have not seen at all, such as, new
products or new variants of a very common product within the country. Furthermore, when one realizes
Salo-Salo the most common way for Salo-Salo to be promoted is to assure that customers are interested
in the brand along with its products. Also, transparency and detailed information in what the brand does in
order to make products, as well as clarifying information which would be beneficial to Salo-Salo. For
instance, highlighting a certain product that would be different from the most and describing how Salo-Salo
came up with the idea. Lastly, Salo-Salo should be able to maintain the interest of the consumers regardless
if it were summer or not in order to reinforce the brand and make sure that it is truly an interesting and
appealing brand.
Advertising
The easiest way for Salo-Salo to be advertised and be known by various consumers is to create
pages or accounts in social media which is the most common medium for advertising in the 21st century.
Where in these pages whether it would be Facebook, Twitter, or Instagram it should have content related
to Salo-Salo along with its products. This would also be the most fitting medium to post information about
the brand Salo-Salo where it includes the prices of the products, how its made, what products are available
and other ways in order to advertise and call out attention to more and more customers.

21. Consumer and Trade Activities
While the most common consumer activity would be promoting the product through social media
via posting or sharing about its content, as well as, sharing or describing what the product looks like or
tastes like via stories or my day’s where consumers would be able to help by increasing the number of
consumers and introducing the product to more and more customers. However, for trade activity, the brand
does not actually engage in some since the products are bought from various markets while various
ingredients would be provided by one of the five members of the group or brand.
Point of Purchase
Common forms of P-O-P marketing is using promotional strategies such as promos, coupons, and
discounts, where a customer would be making a decision whether they would engage in this promo or not.
Although, from a macro perspective this seems as if it would help the consumer save a certain amount of
money the brand, Salo-Salo, should make this P-O-P a win-win situation where this would either increase
Salo-Salo’s assets or brand recognition.
Publicity/ Public Relations
In order for Salo-Salo to earn publicity, the product or the brand should be mentioned in articles or
social media posts by customers where the brand would earn publicity. Meanwhile, the best public relations
that Salo-Salo may offer is a taste test from known people particularly within the school commentating about
the brand along with its products. Where the best content that would be offered is positive feedback from
the customers about the brand.