Is your website or blog optimized for social today? Do you know the best practices for your configuration and optimization? We'll take a deep dive into your WordPress configurations and look at some of the favorite plugins to help you get more from your social media traffic. Presented live at Florida Social Conference in Miami, Florida

1. Social Media & WordPress
Integration : Best Practices
by Kimberly Brink - Castleberry
Slidedeck at: http://www.slideshare.net/AskKim

2. Social & WP Integration :
Part 1: Intro
by Kimberly Brink - Castleberry

3. via ShoeBoxBlog.com

4. “We don’t have a choice
whether we DO social media,
the question is
how WELL we do it.”
- Eric Qualman

5. “Marketing is no longer about
the stuff you make, but about
the stories you tell.”
- Seth Godin

6. Social 1.0
Your Blog
Social 2.0
Facebook
Twitter
Pinterest
etc
+

8. Social Today vs Yesteryear
The Amplification Effect:
More Bang
(For Doing Things Right)
&
More Bite
(For Perceived or Real Wrongs)

9. “Content is Fire, Social
Media is Gasoline.”
- Ryan Kahn

10. “Social media is about
sociology & psychology
more than technology”
- Brian Solis

12. Central Hub Marketing
Your blog or website is still
your home base!
*You do NOT own your social channels - they could vanish tomorrow - don’t build your entire
business reliant on them to be there in the future.

13. Preparing The Site For Social
● Social Metadata
● Social Sharing Buttons
● Content Out To Your
Social Profiles
● and maybe an app…

14. Social & WP Integration :
Part 2: Social Metadata
by Kimberly Brink - Castleberry

15. Social Metadata For WordPress
● Social metadata provides the social sites
with additional information they need
about our sites.
● Embeddable via Plugins or Coding
● Used by Facebook, Pinterest, Twitter &
Google+, etc
● also, don’t forget to use schema for your SEO…

16. ● Google Authorship &
Publishership
● Twitter Cards
● etc
● Facebook Open
Graph
● Pinterest uses
Facebook’s tags!
Who Needs What For What?

17. image via treefrog.ca
Oops!

18. image via Moz.com

19. Adding MetaData To WordPress
Coding is certainly a viable route but many
site owners prefer the ease of plugins.
Combining Yoast’s WordPress SEO Pro plus
WP Social’s SEO Pro combo is my favorite.
WP.com has JetPack’s Sharing & Publicize
modules adding tags already in place.

20. Important Resources
● Facebook Sharing Guide (Link & Link)
● Twitter Cards (Link)
● Google + Snippets (Link)
● Pinterest Rich Pins (Link)

23. Social & WP Integration :
Part 3: Social Share Buttons
by Kimberly Brink - Castleberry

24. Social Sharing Buttons On WordPress

25. Adding Sharing Buttons To WordPress
Coding is certainly a viable route but many site
owners prefer the ease of plugins.
Lots and lots of great alternatives! Ultimate Social
Deux is my favorite for speed or use AddThis for rich
analytics and toolset.
Though I love WP Social SEO Pro, I don’t
particularly like their buttons.

26. Sharing Buttons Things To Consider
↑ button congruency, ↑ shares
Twitter button needs a via @YourTwitterID
↑ choices, ↓ conversion
Some plugins like shareaholic have history of
problems

27. Frequently Mentioned Sharing Plugins
This list is in no particular order and is just for ideas:
● Ultimate Social Deux
● Monarch
● JetPack Sharing
● AddToAny
● DC Simple Share
Buttons (No Images,
No Javascript)
● Social Media Feather
● Floating Social Share
Bar
● Floating Social Bar
● AddThis
● ShareThis
● Social Warfare
● JetPack
Find more premium non-GPL options here.

28. Keep Your Traffic
When designing your blog layout, be sure to pay
attention that you don’t bleed all of your traffic off to
social sites… because it won’t return.

29. Social & WP Integration :
Part 4: Social Distribution & Scheduling
by Kimberly Brink - Castleberry

30. Content Distribution!
Once you create something - social provides you
distribution channels.
Social will also have some unique content created just for
it that is not on your blog or other channels.
No you can’t send 100% of the same thing to all
channels. (Well you can… but..)

32. Social Profiles - To Automate Or Not
(Yes, I’m skipping over creating them. If you don’t know
how to do that, ask me later or hire me to do it for you…)
Automation is not an either/or, black/white, yes/no, type
of question.
Remember that each channel is unique.
Focus on your “Big 3” but don’t forget alternatives.

34. First Party RSS Scheduling
WordPress Plugins
● JetPack
● NextScripts SNAP Free & Pro versions *
● Facebook Auto Publish
● Social (by MailChimp, CrowdFavorite, & Alex King)
● etc

35. Third Party RSS Scheduling
Hands Free:
● Hootsuite RSS
● Dlvr.it
● Networked
Blogs/Symphony Tools
● EMS (Aweber, etc)
● etc
Semi Automated:
● Buffer App
● Sprout Social
● etc

36. Third Party Content Scheduling
Lots of Options,
Including:
● BufferApp
● Hootsuite RSS
● Dlvr.it
● Post Planner
● Friends+Me
● etc
What is Your
Favorite?

38. That Percentage Rule
80/20 (90/10/10)
Remember that social must
answer the WII.FM question.
Usually advise keeping your
direct promotions to a lower
percentage of your total
content.
WhatPercentShould We
Be About Us?

40. Social & WP Integration :
Part 5: Questions
by Kimberly Brink - Castleberry

41. Testing & Debugging Metadata
Tools for testing and approval
A. Twitter Validation Tool (Link)
B. Facebook Debugger (Link)
C. Google Structured Data Testing Tool (Link)
D. Pinterest Rich Pins Validator (Link)
Twitter, & Pinterest requires an approval process to enable rich data
functionality. Test your data markup and apply for approval at the same
time.

42. Additional Resources
● “Must have use recommended Social Meta tag for
Twitter, Google+, Facebook” (Link)
● Jab, Jab, Jab, Right Hook by Gary V (Link)

43. Social Media & WordPress Integration:
Best Practices
by Kimberly Brink - Castleberry
Connect with me at:
You Can Do It Online Training Group (Facebook): http://bit.ly/ycdi-group
Twitter: http://twitter.com/AskKim
Blog: http://Just-Ask-Kim.com
Slidedeck for this training is at: http://www.slideshare.net/AskKim