The document outlines the process for developing a tourism development plan, including 10 key steps: 1) collecting background information and conducting an inventory, 2) establishing goals, 3) developing themes, 4) setting objectives, 5) prioritizing recommendations, 6) creating an action plan, 7) identifying evaluation strategies, 8) writing the plan, 9) implementing the plan, and 10) evaluating implementation. It provides examples and guidance for each step, emphasizing the importance of gathering stakeholder input, establishing specific and achievable goals and objectives, and creating detailed action plans to facilitate implementation.

1. Nature of Tourism Development Plan

2. What’s the way
to approach &
convince my
best targets?
Who am
I?
What is my
mission?
Who are
they?
What do
they want?
How can I get
to know them
better?
How can I
reach them?

3. Tourism planning
• Types of planning
o Short range
 1-4 years
o Long range or strategic
 5-10 years or longer
o Continuous

4. Planning process
1. Background information & inventory
2. Goals
3. Theme development
4. Objectives
5. Prioritize recommendations
6. Action plan
7. Evaluation strategies
8. Write plan
9. Implement plan
10.Evaluate implementation

5. 1. Background information & inventory
2. Goals
3. Theme development
4. Objectives
5. Prioritize recommendations
6. Action plan
7. Evaluation strategies
8. Write plan
9. Implement plan
10.Evaluate implementation
Planning process
Get feedback
throughout
the process!!

6. Planning process
Adapt it for your
planning area!!
1. Background information & inventory
2. Goals
3. Theme development
4. Objectives
5. Prioritize recommendations
6. Action plan
7. Evaluation strategies
8. Write plan
9. Implement plan
10.Evaluate implementation

7. 1. Background Information
• Issues & constraints
• Concerns of residents
• Inventory
• Marketing analysis
• Local decision makers, government agencies,
& NGOs to be involved

8. Example: Issues & constraints
Potential & existing issues/constraints:
• Environmental impacts
• Social impacts
• Economic impacts
What are some existing issues and
constraints for the Town of Eden?

9. Example: Resident concerns
• Protecting and improving water quality
• Maintaining small town atmosphere
• Protecting natural & cultural resources
• Developing a sustainable economy
What are some concerns of residents of the
Town of Eden?

10. Example: Inventory
• Resources
• Attractions
• Facilities & services

11. Example: Marketing analysis
• Market identification
o Visitor interests & needs
o Group composition
o Visitor area of origin
o Education
o Gender
o Length of stay

12. Example: Marketing analysis
• Market position
o What is the market position of the Town of Eden?

13. Example: Public participation
Who are the following for Eden?
• Local decision makers
• Government agencies
• Non-governmental organizations
• Residents

14. 2. Goals
• The end product resulting from
implementation of the tourism plan.
• Goals should be:
o Specific
o Attainable
o Feasible

15. 3. Theme development
• The concept or idea that...
o unifies the attractions and resources in an area
AND
o that you want visitors to leave with.
• Themes are written in sentence format and
are used for staff purposes only!
• The theme should reflect the marketing
position.

16. Example: Theme
• Central New York is a rich and dynamic
mixture of landscape narratives that reveal
opportunities for an individual and collective
sense of belonging, understanding,
stewardship, and celebration of the evolving
natural world.
CNE theme

17. 4. Objectives
• Objectives = Recommendations
• Statements that clearly identify how goals
will be accomplished.
• Objective statements should include
WHO - WHAT- WHERE - WHEN - WHY

18. Types of objectives
NOTE: Objectives = Recommendations
• Regional (linkages between attractions &
facilities)
• Site
• Marketing, promotional, & interpretive
• Contingency

19. 5. Prioritize recommendations
• Prioritize by:
o Necessity (infrastructure first, promotion later)
o Budget
o Staff capacity
o Visitor needs
o Accomplishment of goals

20. 6. Action Plan
• A detailed account of how you will implement
your objectives.
• Includes:
o Steps involved
o Person/Organization responsible
o Timeline for completion
o Potential funding sources

21. Example: Action plan
Objective:
Enlarging the distribution of The Overlook
newsletter…
Steps: Research & identify organizations & schools not
affiliated with CNE in the Central NY area
Who: CNE staff
Completion: 3 months
Budget: CNE (staff responsibility)

22. 7. Identify evaluation strategies
• Identify evaluation & monitoring strategies
before plan is implemented!

23. 8. Write plan
• Introduction
• Area assessment & enhancement
• Facility/service assessment & enhancement
• Marketing, promotions, & interpretation
• Evaluation
• Public participation & support
• Recommendations
• Conclusion

24. 8. Write plan
• Introduction
• Area assessment & enhancement
• Facility/service assessment & enhancement
• Marketing, promotions, & interpretation
• Evaluation
• Public participation & support
• Recommendations
• Conclusion
Assessment
report

25. 8. Write plan
• Introduction
• Area assessment & enhancement
• Facility/service assessment & enhancement
• Marketing, promotions, & interpretation
• Evaluation
• Public participation & support
• Recommendations
• Conclusion
Recommendations
report

26. 9. Implementation
• The hardest step of the planning process!
• What holds up implementation?
o Budget constraints
o Time constraints
o Lack of staff or volunteers
o Lack of leadership
o Political issues

27. 10. Evaluate implementation
• Use evaluation strategies identified in step
7 to monitor & evaluate the implementation
of plan.
• Evaluation should occur at scheduled
intervals (e.g., every 3 years).

28. Strategic Tourism Development Plan
Product
Development
Infrastructure
Development
Marketing &
Promotion
Tourism Development Concept
(Comparative Advantage)
Human Resource Development
Skills
Trans
fer &
Capa
city
Build
ing
Institutional
Development
Investment
Opportunities
Implementation Framework
Economic Impact Analysis
Investment Programme
De
ma
nd
an
d
Sit
uat
ion
al
An
aly
sis