This document discusses the micro perspective of tourism and hospitality from a psychological viewpoint. It covers topics such as the motivation for travel including physical, cultural, interpersonal, and status/prestige motivators. The document also discusses the effect of consistency and complexity on leisure travel and how too much of either can cause psychological tension. It classifies travelers based on personality into allocentrics, psychocentrics, and midcentrics and also classifies them based on the purpose of travel into pleasure/personal travelers and business travelers. Finally, it outlines some common travel constraints such as physical disability, family commitments, lack of interest, fears, lack of money, time, and safety/security.

1. Micro Perspective of Tourism and
Hospitality
Research and Modified by:
Gemmar A. Lumot, MBA

2. Micro Perspective of
Tourism and Hospitality
Course Objectives
Course Description

3. Psychology of Tourism

4. Psychology - the scientific study of
behavior and mental processes
covering everything that people think,
feel and do.
- Study of both observable behavior
and internal emotions and thoughts
Observable
Behavior Internal
emotions

5. Tourism
It means people travelling for fun. It includes, activities such
as sightseeing and camping.
Psychology of Tourism - a new emergent field
where psychological principles are applied to tourism settings,
i.e., a new emergent field that studies poeple in movement.
1

6. MOTIVATION OF
TRAVEL
1. Escape
2. Relaxation
3. Relief of Tension
4. Sun lust
5. Physical
6. Health
7. Family togetherness
8. Interpersonal relations
9. Roots or ethnic
10.Maintain Social contacts
11. Convince oneself of
ones achievements
12. Show one’s
importance to others
13.Status and prestige
14.Self discovery
15.Cultural
16.Education
17.Professional/business
18.Wanderlust
19.Interest in forest
areas
20.Interest in scenery

7. Physical Motivators
Cultural Motivators
Interpersonal Motivators
Status and Prestige Motivators
4 BASIC
Travel
Motivators

8. H. Cultural Experience
I. Shopping and Bargain Hunting
J. Professional and Business motives
K. Search for natural beauty
A. The need to escape or change
B. Travel for Health
C. Sports
D. Social Contact
E. Status and Prestige
F. Travel for Education
G. Personal Values
TOURIST
MOTIVATIONS

9. Too much repetition or consistency
results in boredom and a
corresponding amount of psychological
tension grater than they
can handle.
Similarly, too much complexity
may result more tension than
a person can endure.
EFFECT OF
CONSISTENCY AND
COMPLEXITY ON
LEISURE TRAVEL

10. people who resides in the middle.
They prefer going
to a safe place but still wont hesitate
to experience new things.
Phychocentrics
Allocentrics
people having interest on other
person, are highly curious and thrive
on stimulation and change. They
have a strong need for variety and
new experience.
people centered on self, are inhibited and
unadventuresome. When traveling, they prefer to
visit “safe” destinations. They do not want to
experiment on the accommodation, food and
entertainment.
Midcentrics
Classification of travelers
based on personality

11. CLASSIFICATION OF
TRAVELERS BASED ON
THE PURPOSE OF
TRAVEL
P l e a s u r e / P e r s o n a l
Travelers:
Business Travelers:

12. Travel
Constraints
• Physical disability
•Family commitments
•Lack of interest in travel; and
•Fears of travel
•Lack of money
•Lack of time
•Lack of safety and security

13. THANK YOU
FOR LISTENING