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- Aritro Dasgupta
1
 Tourism planning is the dynamic process of
determining goals, systematically selecting
alternative courses of action, implementing
the chosen alternatives & evaluating the
choice if it is successful
 Takes in to account inter-related & inter-
dependent components like – political,
physical, economic & social elements
2
 Usually top-down approach but often bottom
up as well
 More on strategy side initially, less on tactical
 Strives to achieve objectives by matching
available resources & programmes with the
needs & wants of people
3
 Experience of many areas has clearly
demonstrated that on long term basis,
planed approach to develop tourism can
bring benefits without significant problems
 Tourism complicated activity overlapping
several different sectors of society &
economy
 Can avoid unexpected & unwanted impacts
of faulty tourism planning
4
 Macro Level: concerned with tourism
development policies, structure plans, facility
standards & institutional factors
 Micro Level: detailed plans for tourism
attractions, resorts, urban, rural & other
forms of tourism development
5
 Gives overall direction to purpose of tourism
in the area
 Maintenance of natural & cultural resources
 Integrating tourism within overall
development policies & establish linkage
between tourism & other sectors
 Providing rational basis for decision making
by public & private players in tourism sector
6
 Making possible coordinated development of
different elements in tourism sector; inter-
relating tourist attractions, activities,
facilities & services
 Optimizing & balancing economic,
environmental & social benefits of tourism
 Providing physical structure to guide
location, types & extent of tourism
development of attractions
7
 Offering baseline for continuous monitoring
of progress of tourism development &
keeping it on track
 Providing framework for effective public &
private sector cooperation
 Guidelines & standards for preparing detailed
plans
8
9
 Tourism planning must be an integrated
system
 Must balance supply & demand sides
10
 International tourist markets
 Domestic tourist markets
 Residents’ use of tourist attractions, facilities
& services
11
 Attractions & activities
 Accommodation
 Other tourist facilities & services
 Transportation
 Other infrastructure
 Institutional elements
12
 Organizational structures like government
tourism offices & private sector tourism
associations
 Tourism related legislation & regulations like
standards & licensing, requirements for hotel
and tour & travel agencies
 Education & training programmes to enable
students to work effectively in tourism sector
13
 Availability of financial capital to develop
tourist attractions, facilities, services &
infrastructure and mechanisms to attract
capital investment
 Travel facilitation of immigration, customs &
other facilities & services at entry & exit
points
 Marketing & promotion strategies to inform
tourists about country/ region & induce them
to visit those destinations
14
 Achieving sustainability i.e. long term
development has now emerged as most
crucial in the tourism industry
 Concept emerged in the early 1980s
 Involves preservation of natural & man-made
tourist attractions so that tourism can be
viable at the destination for as long as
possible
15
 Not just reducing environmental degradation
& footprint to the lowest level possible; also
improving natural capital as that will ensure
greater tourist returns
 Preserving local cultural heritage as much as
possible
 Limiting chances of the commoditization of
cultures
16
 Environmental planning approach:
environment carefully surveyed, analyzed &
considered in determining type & location of
development
 Emphasizes community based tourism;
properties owned/operated by local
community; instills feeling of ownership &
reduces environmental & cultural erosion;
reduces revenue leakage
17
 Offering of best facilities at exotic locales to
niche target market only
 Usually hyper expensive
 Focus on quality at all cost
 Greater product customization for individual
tourists & strong personal touch
18
 Concerned with specifying goals & objectives
over long range of time
 10-20 years time span looking towards future
 Need to take in to consideration future
changes in climatic conditions, economic
developments, political upheavals & social
mores
 Contingency plans a must as environment
volatile
19
0-5
Years
5-10
Years
10-20
Years
20
Development
actions
Development
strategy
Long range
policy & plan
 Tactics refer to the intricate details of narrow
targets/projects
 In tourism tactics involves details on
accommodation, facilities, price range,
cuisine etc.
 Sometimes ignores the long term benefit in
facilitating short term gains
 Thus coordination between strategic policy
makers & implementers becomes crucial
21
 Decision making by top management of area
usually political representatives, senior
bureaucrats & hoteliers of big chains
 Strategic long term planning
 Decisions made on basis of extensive data
collected & analysis conducted
 Decisions made for whole sums rather than
small units
22
 Long term plans can be implemented
 Broad strategy can be framed taking into
consideration various stakeholders
 Greater good can be taken care of even if it
results in some losses
 Large areas can only be worked by this
approach
 Less time consuming during policy
formulation
23
 Sometimes ignores ground realities
 In the name of greater good, populist
decisions made to appease majority or more
powerful stakeholders
 Minute details may be overlooked leading to
tactical problems while executing the plans
 Greater chances of corruption at the top
among policy makers
24
 Decision making by top management of area
with extensive consultation with stakeholders
i.e. local panchayat leaders, tribal chiefs,
small business groups, consumer forums etc.
 Short to medium term planning
 Decisions made on basis of experience & gut
feeling
 Decisions made for small units one at a time
rather than whole sums
25
 Nitty-gritty & intricate details carefully
studied
 Small stakeholder groups’ considerations
taken in to account as more democratic
approach
 Ground realities better understood as local
provide inputs
26
 Too much interference of small stakeholder
groups may result in only narrow interest
groups appeased at the cost of isolating other
groups
 Greater chances of corruption among
stakeholders as they wield enormous power
 To much focus on intricate details may ignore
the bigger picture
27
28

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Importance of Tourism Planning in Skyline College Delhi

  • 2.  Tourism planning is the dynamic process of determining goals, systematically selecting alternative courses of action, implementing the chosen alternatives & evaluating the choice if it is successful  Takes in to account inter-related & inter- dependent components like – political, physical, economic & social elements 2
  • 3.  Usually top-down approach but often bottom up as well  More on strategy side initially, less on tactical  Strives to achieve objectives by matching available resources & programmes with the needs & wants of people 3
  • 4.  Experience of many areas has clearly demonstrated that on long term basis, planed approach to develop tourism can bring benefits without significant problems  Tourism complicated activity overlapping several different sectors of society & economy  Can avoid unexpected & unwanted impacts of faulty tourism planning 4
  • 5.  Macro Level: concerned with tourism development policies, structure plans, facility standards & institutional factors  Micro Level: detailed plans for tourism attractions, resorts, urban, rural & other forms of tourism development 5
  • 6.  Gives overall direction to purpose of tourism in the area  Maintenance of natural & cultural resources  Integrating tourism within overall development policies & establish linkage between tourism & other sectors  Providing rational basis for decision making by public & private players in tourism sector 6
  • 7.  Making possible coordinated development of different elements in tourism sector; inter- relating tourist attractions, activities, facilities & services  Optimizing & balancing economic, environmental & social benefits of tourism  Providing physical structure to guide location, types & extent of tourism development of attractions 7
  • 8.  Offering baseline for continuous monitoring of progress of tourism development & keeping it on track  Providing framework for effective public & private sector cooperation  Guidelines & standards for preparing detailed plans 8
  • 9. 9
  • 10.  Tourism planning must be an integrated system  Must balance supply & demand sides 10
  • 11.  International tourist markets  Domestic tourist markets  Residents’ use of tourist attractions, facilities & services 11
  • 12.  Attractions & activities  Accommodation  Other tourist facilities & services  Transportation  Other infrastructure  Institutional elements 12
  • 13.  Organizational structures like government tourism offices & private sector tourism associations  Tourism related legislation & regulations like standards & licensing, requirements for hotel and tour & travel agencies  Education & training programmes to enable students to work effectively in tourism sector 13
  • 14.  Availability of financial capital to develop tourist attractions, facilities, services & infrastructure and mechanisms to attract capital investment  Travel facilitation of immigration, customs & other facilities & services at entry & exit points  Marketing & promotion strategies to inform tourists about country/ region & induce them to visit those destinations 14
  • 15.  Achieving sustainability i.e. long term development has now emerged as most crucial in the tourism industry  Concept emerged in the early 1980s  Involves preservation of natural & man-made tourist attractions so that tourism can be viable at the destination for as long as possible 15
  • 16.  Not just reducing environmental degradation & footprint to the lowest level possible; also improving natural capital as that will ensure greater tourist returns  Preserving local cultural heritage as much as possible  Limiting chances of the commoditization of cultures 16
  • 17.  Environmental planning approach: environment carefully surveyed, analyzed & considered in determining type & location of development  Emphasizes community based tourism; properties owned/operated by local community; instills feeling of ownership & reduces environmental & cultural erosion; reduces revenue leakage 17
  • 18.  Offering of best facilities at exotic locales to niche target market only  Usually hyper expensive  Focus on quality at all cost  Greater product customization for individual tourists & strong personal touch 18
  • 19.  Concerned with specifying goals & objectives over long range of time  10-20 years time span looking towards future  Need to take in to consideration future changes in climatic conditions, economic developments, political upheavals & social mores  Contingency plans a must as environment volatile 19
  • 21.  Tactics refer to the intricate details of narrow targets/projects  In tourism tactics involves details on accommodation, facilities, price range, cuisine etc.  Sometimes ignores the long term benefit in facilitating short term gains  Thus coordination between strategic policy makers & implementers becomes crucial 21
  • 22.  Decision making by top management of area usually political representatives, senior bureaucrats & hoteliers of big chains  Strategic long term planning  Decisions made on basis of extensive data collected & analysis conducted  Decisions made for whole sums rather than small units 22
  • 23.  Long term plans can be implemented  Broad strategy can be framed taking into consideration various stakeholders  Greater good can be taken care of even if it results in some losses  Large areas can only be worked by this approach  Less time consuming during policy formulation 23
  • 24.  Sometimes ignores ground realities  In the name of greater good, populist decisions made to appease majority or more powerful stakeholders  Minute details may be overlooked leading to tactical problems while executing the plans  Greater chances of corruption at the top among policy makers 24
  • 25.  Decision making by top management of area with extensive consultation with stakeholders i.e. local panchayat leaders, tribal chiefs, small business groups, consumer forums etc.  Short to medium term planning  Decisions made on basis of experience & gut feeling  Decisions made for small units one at a time rather than whole sums 25
  • 26.  Nitty-gritty & intricate details carefully studied  Small stakeholder groups’ considerations taken in to account as more democratic approach  Ground realities better understood as local provide inputs 26
  • 27.  Too much interference of small stakeholder groups may result in only narrow interest groups appeased at the cost of isolating other groups  Greater chances of corruption among stakeholders as they wield enormous power  To much focus on intricate details may ignore the bigger picture 27
  • 28. 28