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Tourism planning is goal-oriented, striving to achieve certain objectives by matching available resources and programs with the needs and wants of people.
Tourism planning is goal-oriented, striving to achieve certain objectives by matching available resources and programs with the needs and wants of people.
“Competitiveness Planning 3.0” explains the key strategies and operational programs that enhance the destination’s competitiveness to approach the Vision of Tourism 3.0 and ensure a sustainable development, providing inspirational guidance for creative strategists and visionaries who are designing the next generation’s destinations
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Still not registered as a separate sector in many countries but included as part of services. Thus very difficult to come up with exact measurement of tourism in the economy. World Tourism Organization (WTO) has developed Standard International Classification of Tourism Activities (SICTA) to specify which are the activities which can be categorized under & measured by quantitative measures.
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Assessing the Influence of Transportation on the Tourism Industry in Nigeriagsochially
This research dissertation investigates the complex interplay between transportation and the tourism industry in Nigeria, aiming to unravel critical insights that contribute to the enhancement of the overall tourist experience. The study employs a multi-faceted approach, literature review establishes a robust theoretical framework, incorporating The Service Quality and Satisfaction Theory to guide the research questions and hypotheses.
The methodology involves the distribution of a structured questionnaire, ensuring a representative sample and facilitating a comprehensive analysis of the gathered data.
Key findings include the nuanced perceptions of transportation infrastructure adequacy, safety and security concerns, financial influences on travel decisions, and the cultural and ecological impacts of transportation choices. These findings culminate in a comprehensive set of recommendations for policymakers and practitioners in the Nigerian tourism industry. The findings contribute to the existing literature by providing actionable insights for policymakers, stakeholders, and researchers in the Nigerian tourism sector.
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Author: Imafidon Osademwingie Martins
2. Tourism planning is the dynamic process of
determining goals, systematically selecting
alternative courses of action, implementing
the chosen alternatives & evaluating the
choice if it is successful
Takes in to account inter-related & inter-
dependent components like – political,
physical, economic & social elements
2
3. Usually top-down approach but often bottom
up as well
More on strategy side initially, less on tactical
Strives to achieve objectives by matching
available resources & programmes with the
needs & wants of people
3
4. Experience of many areas has clearly
demonstrated that on long term basis,
planed approach to develop tourism can
bring benefits without significant problems
Tourism complicated activity overlapping
several different sectors of society &
economy
Can avoid unexpected & unwanted impacts
of faulty tourism planning
4
5. Macro Level: concerned with tourism
development policies, structure plans, facility
standards & institutional factors
Micro Level: detailed plans for tourism
attractions, resorts, urban, rural & other
forms of tourism development
5
6. Gives overall direction to purpose of tourism
in the area
Maintenance of natural & cultural resources
Integrating tourism within overall
development policies & establish linkage
between tourism & other sectors
Providing rational basis for decision making
by public & private players in tourism sector
6
7. Making possible coordinated development of
different elements in tourism sector; inter-
relating tourist attractions, activities,
facilities & services
Optimizing & balancing economic,
environmental & social benefits of tourism
Providing physical structure to guide
location, types & extent of tourism
development of attractions
7
8. Offering baseline for continuous monitoring
of progress of tourism development &
keeping it on track
Providing framework for effective public &
private sector cooperation
Guidelines & standards for preparing detailed
plans
8
10. Tourism planning must be an integrated
system
Must balance supply & demand sides
10
11. International tourist markets
Domestic tourist markets
Residents’ use of tourist attractions, facilities
& services
11
12. Attractions & activities
Accommodation
Other tourist facilities & services
Transportation
Other infrastructure
Institutional elements
12
13. Organizational structures like government
tourism offices & private sector tourism
associations
Tourism related legislation & regulations like
standards & licensing, requirements for hotel
and tour & travel agencies
Education & training programmes to enable
students to work effectively in tourism sector
13
14. Availability of financial capital to develop
tourist attractions, facilities, services &
infrastructure and mechanisms to attract
capital investment
Travel facilitation of immigration, customs &
other facilities & services at entry & exit
points
Marketing & promotion strategies to inform
tourists about country/ region & induce them
to visit those destinations
14
15. Achieving sustainability i.e. long term
development has now emerged as most
crucial in the tourism industry
Concept emerged in the early 1980s
Involves preservation of natural & man-made
tourist attractions so that tourism can be
viable at the destination for as long as
possible
15
16. Not just reducing environmental degradation
& footprint to the lowest level possible; also
improving natural capital as that will ensure
greater tourist returns
Preserving local cultural heritage as much as
possible
Limiting chances of the commoditization of
cultures
16
17. Environmental planning approach:
environment carefully surveyed, analyzed &
considered in determining type & location of
development
Emphasizes community based tourism;
properties owned/operated by local
community; instills feeling of ownership &
reduces environmental & cultural erosion;
reduces revenue leakage
17
18. Offering of best facilities at exotic locales to
niche target market only
Usually hyper expensive
Focus on quality at all cost
Greater product customization for individual
tourists & strong personal touch
18
19. Concerned with specifying goals & objectives
over long range of time
10-20 years time span looking towards future
Need to take in to consideration future
changes in climatic conditions, economic
developments, political upheavals & social
mores
Contingency plans a must as environment
volatile
19
21. Tactics refer to the intricate details of narrow
targets/projects
In tourism tactics involves details on
accommodation, facilities, price range,
cuisine etc.
Sometimes ignores the long term benefit in
facilitating short term gains
Thus coordination between strategic policy
makers & implementers becomes crucial
21
22. Decision making by top management of area
usually political representatives, senior
bureaucrats & hoteliers of big chains
Strategic long term planning
Decisions made on basis of extensive data
collected & analysis conducted
Decisions made for whole sums rather than
small units
22
23. Long term plans can be implemented
Broad strategy can be framed taking into
consideration various stakeholders
Greater good can be taken care of even if it
results in some losses
Large areas can only be worked by this
approach
Less time consuming during policy
formulation
23
24. Sometimes ignores ground realities
In the name of greater good, populist
decisions made to appease majority or more
powerful stakeholders
Minute details may be overlooked leading to
tactical problems while executing the plans
Greater chances of corruption at the top
among policy makers
24
25. Decision making by top management of area
with extensive consultation with stakeholders
i.e. local panchayat leaders, tribal chiefs,
small business groups, consumer forums etc.
Short to medium term planning
Decisions made on basis of experience & gut
feeling
Decisions made for small units one at a time
rather than whole sums
25
26. Nitty-gritty & intricate details carefully
studied
Small stakeholder groups’ considerations
taken in to account as more democratic
approach
Ground realities better understood as local
provide inputs
26
27. Too much interference of small stakeholder
groups may result in only narrow interest
groups appeased at the cost of isolating other
groups
Greater chances of corruption among
stakeholders as they wield enormous power
To much focus on intricate details may ignore
the bigger picture
27