I'm often asked why someone should consider liveblogging versus live tweeting an event. I've put together a quick presentation based on a lot of great feedback over the years that will hopefully help. I'd love to hear from you if you find this useful. You're also welcome to test out Blyve for your live events here: http://blyve.com

1. THE BENEFITS OF
LIVE BLOGGING
VS LIVE TWEETING
RAMSEY KSAR
GM & VP OF PRODUCT
BLYVE, INC
ramseyk@blyve.com
408.475.2598

2. LIVE BLOGGING
VERSUS LIVE
TWEETING
• We’re often asked over
here at Blyve about the
difference between live
blogging and live
tweeting.
• Rather than keep you
wondering or waiting,
we thought we’d share
a couple thoughts…

3. So, first things first…

4. Live blogging
is not a
replacement
for Twitter or
Facebook.
Say What??
That’s right…

5. • Now that we’ve
totally blown
your mind, the
question
remains…
• What will you
and your live
blog attendees
specifically get
from live
blogging an
event?

6. Here are 5-ish
reasons to live blog
your next event…
with Blyve.

7. FOCUS
1
A live blog can be embedded within
your website. It is surrounded by
the brand and revenue you’ve
worked so hard to build.
It is within this environment, along
with your witty live event
commentary, that your audience is:
• engaged
• trusting
• focused

8. ENGAGEMENT
2
There’s a lot of engagement within a
live blog. You can reply to
audience’s comments/questions,
they can vote in polls, view media,
click on your custom coupons/ads,
ask questions to topical experts
you’ve invited…to name a few ways.
With a Blyve live blog, your audience
is confident that their comments are
being read.

9. MANAGEMENT
3
Recruit people to help cover your live
event.
If there are a lot of attendees, invite
co-moderators to help you process
though viewer comments and Tweets.
Set someone as trusted, to auto-
approve their comments. Or, ban
someone if they…well, you know.

10. SOCIAL INTEGRATION
4
As we said earlier, we do not suggest
abandoning Facebook or Twitter.
Rather, leverage all the work you’ve
put into growing your fan/follower
base as a mechanism to recruit
people into your live blogs.
During your event, you can push
select comments, replies, polls, and
more to your Facebook and Twitter
pages. This is a great way to
increase your audience size.

11. EXPRESSION
5
Live blogging is as an opportunity
to truly “write”. Without the 140
character restriction of Twitter, more
professional and enjoyable content
is within reach.
Don’t worry, the 140
character police can’t
touch you within Blyve.

12. • Themed to stay consistent with
A Blyve your brand
• Monetized via your sponsor’s
live blog
ads & coupons
• Easy to embed and attend
• Great with live video (YouTube,
is... Ustream, Livestream)
• Media rich with integrations
from Flickr, Instagram, Youtube,
Vimeo, and embedded files
from your Dropbox
• Engaging with Q&A, polls,
assigned comments, multiple
moderators, and much more!

13. • In conclusion,
live blogging
with Blyve is an
experience
custom tailored
for your live
events
• It’s easy to start
today with our
no obligation
free trial. Learn
more at
http://blyve.com

14. “2013 could also
be a year of
tremendous
innovation in
marketing and
creating
conversations
between brands
and consumers.”
–Marcus Fisher
Ad Age, November 12, 2012

15. Thanks Marcus. We
couldn’t have said it
better ourselves.
–The Blyve Team
• Thanks for tuning in! Here’s some
additional information that might help
you on your quest:
• Watch our fancy tutorials:
http://blyve.com/learn
• Schedule a demo:
demo@blyve.com
• Send us some love:
contact@blyve.com