SlideShare a Scribd company logo
LOGO
LOGO
Profile
Sam Mpundu is a professionally qualified chartered accountant
(ACCA) and holds a Masters of Business Administration (MBA)
degree from Oxford Brookes University (UK). He is a certified fraud
examiner (CFE) having been chartered by the Association of
Certified Fraud Examiners (ACFE) as an associate member. He also
holds auxiliary qualifications such as the Post Graduate Diploma in
International Financial Reporting (DipIFR) and Govern Grants
Management Certification. Currently, he is undertaking his
doctoral studies (DBA) with University of Pretoria.
Sam has more than 8 years work experience in the industry holding several positions
which include Deputy Director – Finance & Risk, Finance Manager, Senior Accountant
and Management Accountant. Sam is currently engaged as Group Chief Financial
Officer with Earthrow Finance Limited where he is responsible for Business
Development and Financial Strategy.
LOGO
“ A business proposal is a written document sent to a prospective client
outlining the service you are offering, and explaining why you are the best
person or entity for that job. It should also highlight how the service will be
conducted and how it will benefit the prospective client.”
What is a business proposal?
LOGO
Executive
Summary
The
Proposal
Expected
Results
Proposed
Budget
Conclusion
Elements of a business proposal
A business proposal should be lucidly written and coherently structured. If
a business proposal is written in response to a client’s Request For
Proposals (RFP), it must address all the issues raised in the RFP.
In some instances, it may be necessary to include a Non-Disclosure &
Confidentiality (NDC) section depending on the nature of the proposed
services
LOGO
The Executive Summary
The executive summary provides a brief of the reason for the proposal,
and how you can best support the client’s needs. Items that will be included
in this section are listed below
LOGO
The proposal
In this section, you provide a brief background of your company and your
understanding of your client’s needs and specific issues to be addressed.
Describe how your capabilities and the proposed solution align with the
client’s goals including how your qualifications can uniquely address the
current opportunity. The key elements of this section are listed below.
LOGO
The proposal…..continued
LOGO
The proposal…..continued
LOGO
Expected results
Describe the results expected from the project / service and why your
approach will achieve those results
LOGO
Proposed Budget
LOGO
Conclusion
LOGO
Disclaimer
Meripro will not be held liable for any representations and assertions made
by the authors of this document. The authors are independent consultants
contracted to prepare this document on behalf of Meripro.
We make considerable efforts to ensure that the information presented in
this document is credible and free from material errors.
If you would like to get in touch with us for more details on our services and
any other queries, contact us via details given below.
Email: info@meripro.co.za
Phone: +27 78 955 8816

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Writing a business proposal: A step by step approach

  • 2. LOGO Profile Sam Mpundu is a professionally qualified chartered accountant (ACCA) and holds a Masters of Business Administration (MBA) degree from Oxford Brookes University (UK). He is a certified fraud examiner (CFE) having been chartered by the Association of Certified Fraud Examiners (ACFE) as an associate member. He also holds auxiliary qualifications such as the Post Graduate Diploma in International Financial Reporting (DipIFR) and Govern Grants Management Certification. Currently, he is undertaking his doctoral studies (DBA) with University of Pretoria. Sam has more than 8 years work experience in the industry holding several positions which include Deputy Director – Finance & Risk, Finance Manager, Senior Accountant and Management Accountant. Sam is currently engaged as Group Chief Financial Officer with Earthrow Finance Limited where he is responsible for Business Development and Financial Strategy.
  • 3. LOGO “ A business proposal is a written document sent to a prospective client outlining the service you are offering, and explaining why you are the best person or entity for that job. It should also highlight how the service will be conducted and how it will benefit the prospective client.” What is a business proposal?
  • 4. LOGO Executive Summary The Proposal Expected Results Proposed Budget Conclusion Elements of a business proposal A business proposal should be lucidly written and coherently structured. If a business proposal is written in response to a client’s Request For Proposals (RFP), it must address all the issues raised in the RFP. In some instances, it may be necessary to include a Non-Disclosure & Confidentiality (NDC) section depending on the nature of the proposed services
  • 5. LOGO The Executive Summary The executive summary provides a brief of the reason for the proposal, and how you can best support the client’s needs. Items that will be included in this section are listed below
  • 6. LOGO The proposal In this section, you provide a brief background of your company and your understanding of your client’s needs and specific issues to be addressed. Describe how your capabilities and the proposed solution align with the client’s goals including how your qualifications can uniquely address the current opportunity. The key elements of this section are listed below.
  • 9. LOGO Expected results Describe the results expected from the project / service and why your approach will achieve those results
  • 12. LOGO Disclaimer Meripro will not be held liable for any representations and assertions made by the authors of this document. The authors are independent consultants contracted to prepare this document on behalf of Meripro. We make considerable efforts to ensure that the information presented in this document is credible and free from material errors. If you would like to get in touch with us for more details on our services and any other queries, contact us via details given below. Email: info@meripro.co.za Phone: +27 78 955 8816