1.
Advanced Social
Media Strategy
MASTER
CLASS
Jeff Turnbow
FOUNDER
WWW.JEFFTURNBOW.COM
PHOENIX, AZ ~ NOVEMBER 17 - 18, 2022
DIGIMARCONSOUTHWEST.COM | #DigiMarConSouthwest

2.
ADVANCED SOCIAL
STRATEGY /
CREATING
WOW MOMENTS!
Jeff Turnbow
Founder / CEO
JeffTurnbow.com
WinningLocal.com

3.
Surprise!
Memorable!
Significant!
Over The Top!
Momentous!
Standout!
Delightful!
Unique!
Blown Away!
Overwhelming!
Shocking!
Inspiring!
Standout!
Creative!
Emotional Connection!
Compelling!

4.
Challenge Your Social Strategy
Put Some WOW! Back
Simplify Process To Better Efficieny

5.
DISCOVERY &
DIAGNOSTICS
STRATEGY CONTENT
INFRASTRUCTURE SUCCESS PLAN POST

6.
RETWEEET
TV AUDIENCE
40 MILLION
43 MILLION
Ellen
Samsung FB
1.2 Million Followers in 2 Days
2 Million Fans in 2 Days

7.
I gave everyone in my audience
a @SamsungMobileUS Galaxy Note 3.
Anyone else want
one? http://t.co/IEBeuU8MDN
— Ellen DeGeneres
(@TheEllenShow) March 3, 2014

8.
The selfie moment is
valued at somewhere
between
800 MILLION and 1
BILLION!

9.
SAMSUNG
SPENT
20 MILLION ON THE
“SPONSORSHIP”

10.
1.3 BILLION!!! Views
#1 in 18 countries

11.
DISCOVERY &
DIAGNOSTICS
STRATEGY CONTENT
INFRASTRUCTURE SUCCESS PLAN POST

12.
DISCOVERY
&
DIAGNOSTICS
STRA
TEGY
CON
TENT

13.
Get Started
What are the Goals
-END RESULT
Assemble and Conference
Health Check-Up
Content Capacity
Partners
Social Channels
Sites - Landing
1-2 Hours
DISCOVERY
&
DIAGNOSTICS

14.
Workshop with Strategist / Consultants
Web Strategy
Social Strategy
Scope of Work
Potential Channels
Influencers
Content Mix
Timeline
1 Week
STRATEGY

15.
Content Planning
Brand Goals
Brand Comments > Moment
Web
Blog
Video
Landing Page
Funnels
How Will You Nurture
Tone
Measure Success
Measure Engagement
If, Then
Plan for Best – Prepare for Worst
1 Month
CONTENT

16.
CON
TENT
INFRA
STRUC
TURE
SUCC
ESS
PLAN

17.
Brand focused on relevance.
Planned and prepared for “real time marketing moments”
2014 ALL BRANDS had the social media war room ready
Twitter 15,000 RT
Facebook 8,000 NEW
IG 2,000 - 36,000
20% Increase in brand perception
Commercial / Cookie vs. Crème yielded 16,000
photos submitted by consumers
10 YEARS AGO!

18.
INFRA
STRUC
TURE
User Experience Design
Visual Designs
Website Development
Social Setup / Schedules
Email design
Text design
User Acceptance Testing
Launch Plan
Launch
1 Month

19.
POST
Real Time Team
Help Desk Concierge
Social Media Concierge
Content Concierge
Reporting
Review & Report
Ongoing

20.
WCVB Channel 5 Boston
last Tuesday
Since Ritz came out with the round crackers in 1934, everyone has wondered
"what are those little scalloped-shaped ridges for?"
WCVB.COM
Rossen Reports: Ritz Cracker mystery solved
-

21.
“What people think the edges of Ritz
Crackers are for: wow, so pretty, aesthetic
beautiful scallops,” the Tik Tok video begins.
In the next segment, hands are showing
rolling the edge of the cracker over cheese
to cut it.

22.
Is RITZ’s video reveal about the purpose of
the cracker’s ridges a joke or is it the true
purpose?
8,000 Comments about one Tik Tok spun
into WOW! Moment across all platforms and
millions in free presss

23.
0% of Wendy’s Customers Didn’t BELIEVE Meat Was Fresh Never Frozen
Wanted to capture urban / youth
uthenticity in Strategy stage
ery tuned in Content stage
aled in Success Plan
n Brand

24.
DISCOVERY &
DIAGNOSTICS
STRATEGY CONTENT
INFRASTRUCTURE SUCCESS PLAN POST

25.
Surprise!
Memorable!
Significant!
Over The Top!
Momentous!
Standout!
Delightful!
Unique!
Blown Away!
Overwhelming!
Shocking!
Inspiring!
Standout!
Creative!
Emotional Connection!
Compelling!

26.
Jeff Turnbow
Founder / CEO
JeffTurnbow.com
WinningLocal.com
LINKEDIN.COM/in/JeffTurnbow