Presentation for the Buffalo Ad Club on Social Media - Presented by Clark Dever and Joe DiNardo of http://www.twelvehoursinacity.com

1. Building a Brand Community through Social Media: Don’t listen to your mother, it’s time to “Talk Back”! #adclubsm

2. Who are we really?

3. @ClarkDever

4. @JoeDiNardo

5. What is social media?

6. It’s EVERYONE in this room!

7. It’s EVERYONE in this room! 40% Married – Average Income $61,000 Largest Growth – 35-54 year olds Younger, Entrepreneurial – Average Income $58,000 21-25 year old Careerists– Average Income $89,000 Pat Grant Multi-millionaire Serial Entrepreneur (Hosted us in Miami, FL)

8. You can’t afford not to! It works for the small: Clark Dever Photography, LLC 100% based off of Relationship Marketing Net Positive out of the gates. And the LARGE: Recent Study of Top 100: Those heavily engaged in Social Media: 18% Growth Least engaged brands saw (6%) Loss

10. Press Release Tweets

11. Profiles on Site

12. News aggregators

14. Facebook Status

15. Direct Messaging

17. Interaction is key jetBlue “follows-back” opening a dialog SouthWest and United do not.

18. Interaction is key 16.4 Tweets Per Day Southwest answers queries using @ jetBlue answers via DM

19. Personification of your Brand Adventure Seeking, Fun Loving, “Average Joes”!

20. Does your social media presence reflect your brand?

21. Does your social media presence reflect your brand?

22. Your employees personify your company’s culture, that’s why you hired them!

24. Blog (1-3 a Week)

25. Tweet (3-5 a day)

27. 7-8am

28. 11-12am

29. 4-5pm

31. Monitor your Brand! Set Up Google Alerts (http://www.google.com/alerts) Search Twitter : Aggregate your feeds through Google Reader (http://reader.google.com)

32. Monitor your Competitors! What are they doing? What are their employees tweeting about? Give your customers EXACTLY what they want! Every NO is an opportunity to do it better. Every complaint you hear is ten you don’t. Don’t wait for them to come to you, GO FIND your customers!

35. Anatomy of our Site PUMICET.COM Make Reporters Jobs Easy! News Breeds News SENSE OF URGENCY CALL TO ACTION!

36. Anatomy of our Footer Never looked at the Stats! Primary Objective: Facebook Fans (1:260) Secondary Objective: Twitter (1:100) Incredibly Successful, though we never used it! Made us $105 ($100 from my Uncle Jim!) (1:30,000) (1:1,000 ) users comment Made us $10 off of 60k Unique Visitors!

37. Joe DiNardo 716.870.5633 joedinardo@gmail.com Clark Dever 716.713.3199 clarkdever@gmail.com ? Team Based Tools: http://hootsuite.com http://cotweet.com Analytics: http://twittercounter.com http://namechk.com http://googleanalytics.com http://reader.google.com Desktop Tool: http://tweetdeck.com Mobile Tools: ÜberTwitter (bb) Echofon (iphone) Presentation: http://twitterfall.com Deck Available At: http://slideshare.com/clarkdever