The document discusses using social media to connect LGBT employee networks and promote diversity goals. It emphasizes that social media is about human interaction, not just online presence. It provides examples of using Facebook, Twitter, and LinkedIn to organize events and bring together a diverse community. Effective social media use requires clear objectives, content planning, conversation management, and community curation while allowing for varying levels of participation.

1. "Getting Social with your LGBT
Employee Network”
Workplace Pride Conference 20 June 2014
Social Media: How it impacts your business and your LGBT/
Diversity Goals
By Marion Mulder

2. It starts with a clear objective
Reach and connect the community
As a community interact with others

3. Getting social
Social isn’t about online
Its about human interaction

4. Digital is the New Normal

5. Reach and connect the community……
Where is Waldo?

6. What makes our community special?
• A diverse group of
people with an
instant binding factor
of recognition: their
sexual orientation &
gender identity
• 6 degrees of
separation – the
strengths of weak ties
• Very active online
• Visibility versus
Privacy

7. Tools you can use

8. A real live example: #LWAW2012
The Challenge: Where are the women?
Organise an event with 20+ (LBT) women speakers and ±100 (LBT) women participants
Facebook group
LWAW
Picture removed
for privacy
reasons
Facebook group
Workplace Pride
Women
Picture removed
for privacy
reasons
Linkedin group
Workplace Pride
Women
Picture removed
for privacy
reasons

9. The Challenge: Connecting the Workplace Pride community and interact with others
A real live example: #WorkplacePride
website
Facebook
pages
twitter
Facebook
group
Workplace
Pride Women
Picture
removed for
privacy
reasons
Linkedin group
Workplace
Pride
Picture
removed for
privacy
reasons
Linkedin group
Workplace
Pride Women
Picture
removed for
privacy
reasons
Linkedin Groups
Facebook
group
Workplace
Pride Women
Picture
removed for
privacy
reasons
Facebook
Groups

10. Our culture*
guides us
Conversation Management
*) Culture = that what you stand for

11. Content & Conversation Calendar

12. Curation

13. Not everyone is going to participate equally – and that’s fine
The 1% rule of the internet

14. Hostmanship

15. Communities: “Run it like an amateur”
Amateur
[French]
= “Doing
something
with love”
Intrinsic Motivation
•Autonomy
•Mastery
•Purpose

16. Marion Mulder
Email: marion@muldimedia.com |marion@workplacepride.org
Skype: Muldimedia
Sites: www.muldimedia.com |www.workplacepride.org
Blog: http://www.thedigitalworkplace.nl
LinkedIn: www.linkedin.com/in/marionmulder
Twitter: @muldimedia
Facebook (me): https://www.facebook.com/muldimedia
Facebook page: https://www.facebook.com/pages/MuldiMedia/228780977165355
Youtube: www.youtube.com/user/Muldimedia
Slideshare: www.slideshare.net/Muldimedia
T: +31 6 42 111 245
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