The document discusses emerging communication trends for community foundations, focusing on the use of social media to enhance engagement and sharing of information. It highlights the importance of listening and sharing through various tools while encouraging foundations to be proactive in their communications. Additionally, it emphasizes a cultural shift towards openness and the utilization of resources for effective outreach.

1. EMERGING
COMMUNICATION
TRENDS
Philanthropy Northwest
Community Foundations Convening
September 2012

2. In the next hour
• Understanding social
media
• What’s possible now
for your foundation
• What you need to do to
prepare

3. WHERE HAVE WE BEEN AND
WHERE ARE WE GOING?

4. definition
Broad definition of social media as networks, technology &
tools that allow us to connect with others and share
information.

5. where we’ve been

6. where we’ve been

7. Where we’re going

8. Where we’re going

9. WHAT’S POSSIBLE NOW
Listening
Sharing
Working

10. listen

11. Listen

12. Listen

13. Listening tools
• Google alerts (your foundation’s name, region, granting
categories)
• Twitter search
• Netvibes or Addictomatic for setting up dashboards on
keywords, thought leaders and more.

14. SHARE
Who you are
Your grantees & how you’re helping

15. share – who you are

16. share – who you are

17. share – who you are

18. share

19. Share – grantees

20. Share – grantees

21. Share – grantees

22. Share – grantees

23. WORK IN NEW WAYS
More than grantmaking & DAF’s

24. Work in new ways

25. Work in new ways

26. Work in new ways

27. Work in new ways

28. GET READY
Focus
Culture
Resources

29. focus

30. culture

31. culture

32. culture
Basically, we got in the habit of expecting to post anything
and everything unless someone could provide very
compelling reasons not to. Compelling reasons did not
include "We've never done that before" or "No other
foundation in our area is doing that.”
Marie Deatherage
Communications Director
Meyer Memorial Trust

33. resources

34. resources
• Glass Pockets –
www.glasspockets.org
• Foundation resources-
http://bit.ly/
foundationresources

35. Thank you
Reach me at:
Zan @
MixtapeCommunications.com
Twitter - @zanarama