The document discusses digital literacy and leadership in the context of a presentation on women in leadership. It defines digital literacy and explores how technology shapes society. It also provides tips on using social media platforms like LinkedIn, Facebook, Twitter and blogs to build an online presence, connect with others, and demonstrate skills and experience for potential opportunities.
Developing Your Social Media Voice and Online LeadershipDebra Askanase
This presentation offers an "online playbook" for how to take your leadership online, and what that might look like personally. Within the presentation are examples, theoretical frameworks, and resources for nonprofit executive directors and other high-level staff who want to use social media personally to further the mission of their organization and translate their leadership online.
Takeaways:
• What is “online leadership”
• How to translate traditional leadership into online leadership
• Create your own personal social media playbook
A crowd-sourced talk built on social capital. (Sorry, slideshare wiped out my beautiful fonts! It looks better here: http://www.authorstream.com/Presentation/joycevalenza-2139544-librarians-social-capital/)
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Here are the main points of the Powerpoint presentation about Social networking sites presewnted at the English teachers Roundtable in Marshalltown, Iowa on April 9, 2009 at Marshalltown Community College'
A 90 minute (interfaith) session on social media "please leave them fired up to use it" prepared for Coexist, to be held at St George's Centre, Windsor Castle.
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A crowdsourced presentation about how online communities work with contributions from 30 planners, strategists, digital specialists and some of the most reknowned thinkers in social media strategy.
Developing Your Social Media Voice and Online LeadershipDebra Askanase
This presentation offers an "online playbook" for how to take your leadership online, and what that might look like personally. Within the presentation are examples, theoretical frameworks, and resources for nonprofit executive directors and other high-level staff who want to use social media personally to further the mission of their organization and translate their leadership online.
Takeaways:
• What is “online leadership”
• How to translate traditional leadership into online leadership
• Create your own personal social media playbook
A crowd-sourced talk built on social capital. (Sorry, slideshare wiped out my beautiful fonts! It looks better here: http://www.authorstream.com/Presentation/joycevalenza-2139544-librarians-social-capital/)
The Power Of Social Networking Sites Rdtable Handout CdCherie Dargan
Here are the main points of the Powerpoint presentation about Social networking sites presewnted at the English teachers Roundtable in Marshalltown, Iowa on April 9, 2009 at Marshalltown Community College'
A 90 minute (interfaith) session on social media "please leave them fired up to use it" prepared for Coexist, to be held at St George's Centre, Windsor Castle.
A Presentation About Community, By The CommunityNeil Perkin
A crowdsourced presentation about how online communities work with contributions from 30 planners, strategists, digital specialists and some of the most reknowned thinkers in social media strategy.
No matter how good the technology, it won't guarantee you a successful on-line community. You need effective facilitation to build and nurture the community. The presentation describes the role and responsibilities of a community facilitator, and is a reminder that when implementing the technology - batteries are not included!
#ACPA15 SNEAK PREVIEW of What Happens on Campus Stays On YouTube By @equalmanLaura Pasquini
What Happens on Campus Stays On YouTube By @equalman
SNEAK PREVIEW of book for #ACPA15, Tampa, FL
#SAreads: Students, Ethics, and Online Engagement @ #ACPA15 the #ACPATrendingNow Session TODAY!
Orientation session to the Knowledge Gateway for Women's Economic Empowermentempower_women
This is an orientation webinar on the Knowledge Gateway for Women's Economic Empowerment and Managing Digital Footprints via Social Media. The webinar is conducted as part of the orientation webinars for incoming online volunteers.
No matter how good the technology, it won't guarantee you a successful on-line community. You need effective facilitation to build and nurture the community. The presentation describes the role and responsibilities of a community facilitator, and is a reminder that when implementing the technology - batteries are not included!
#ACPA15 SNEAK PREVIEW of What Happens on Campus Stays On YouTube By @equalmanLaura Pasquini
What Happens on Campus Stays On YouTube By @equalman
SNEAK PREVIEW of book for #ACPA15, Tampa, FL
#SAreads: Students, Ethics, and Online Engagement @ #ACPA15 the #ACPATrendingNow Session TODAY!
Orientation session to the Knowledge Gateway for Women's Economic Empowermentempower_women
This is an orientation webinar on the Knowledge Gateway for Women's Economic Empowerment and Managing Digital Footprints via Social Media. The webinar is conducted as part of the orientation webinars for incoming online volunteers.
The media is inherently social...now we have the tools and technology to talk back. I discuss the media's evolution to social media (citizen journalism, etc.), different types of media/marketing, and the importance of creating//curating content.
Enhancing your research impact through social mediaNicola Osborne
Slides accompanying the presentation/training session on 18th January 2018 for the University of Edinburgh Postgraduate Law Conference 2018 (#eplc17). More on the conference can be found at: http://www.lawphdconference.ed.ac.uk/.
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Using social media responsibly.
Social networks—Connect with people ( Facebook, Twiter)
Media sharing networks—Share photos, videos, and other media (Instagram, Youtube)
Discussion forums—Share news and ideas (reddit)
Bookmarking and content curation networks—Discover, save, and share new content (Pinterest, Flipboard)
Consumer review networks—Find and review businesses
Blogging and publishing networks—Publish content online ( Wordpress, Medium)
Interest-based networks—Share interests and hobbies
Social shopping networks—Shop online
Sharing economy networks—Trade goods and services
Anonymous social networks—Communicate anonymously
Leveraging Apps, Social Media, and Your Digital Reputation for Professional S...Paul Brown
Originally presented as a webinar to the membership of OSA-The Optical Society in November of 2015. This presentation provides an overview of how to leverage social media and online tools to enhance networking and one's own visibility and brand.
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A set of slides aimed at summer students at the Univ. of Michigan Institute for Healthcare Policy and Innovation, on creating their personal "brand" online through social media activity and more.
Using social media to develop a professional online presenceSue Beckingham
Invited Speaker at University of East Anglia
The exponential growth of social media and ubiquitous use of mobile technology has changed the way we communicate both socially and for many also professionally. It is important to consider the implications and the impact of the digital footprint our online interactions leave behind. This workshop will help you to reflect on what your online presence looks like when viewed by others, consider who your audiences are and how you can develop your digital profile in a positive way.
Building Trust Within Communities Through StorytellingBrian Huonker
Traditional communication channels are becoming ineffective in capturing and engaging the attention of today’s perpetually connected community residents. This, in turn, is making it increasingly difficult to communicate with them, to keep the community informed on upcoming elections, filing deadlines, fee increases, as well as changes in policies and ordinances. Additionally, today’s “fake news” generation does not trust information from traditional channels, only 6% of millennials consider traditional communications even to be credible. Today's municipalities must adapt their communication strategies in an effort to be heard in the face of the consumers’ rapidly changing media consumption landscape. To get out ahead of traditional media channels with the facts. And most importantly, become the trusted source of information within their communities.
In this session, you will learn
How to identify a topic to write about from the questions your community is asking but not talking to you about.
Strategies for transforming those topics into informational and persuasive “storified” content.
How to utilize those stories in blogs, infographics, social media posts, and videos that connect with the community and ensures they are informed
How to deliver those stories through a content marketing strategy that builds mindful scheduling habits.
Discover tracking methods to understand which stories, types of content are being read by your communities and use that information to develop future stories.
Through strategic, engaging content, you can stay connected with your community to keep them informed on your ever-changing community. Build a trusted relationship with them to ensure your messages are received and understood. And become an unmistakable and essential community partner in their eyes.
Creating your personal brand and communicating as a health researcherKara Gavin
A presentation given to the University of Michigan NCSP and WIDTH groups in summer 2020, about how early-career healthcare researchers can build their personal brands and leverage institutional communications help to amplify their work.
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Premier Digital: Online Church as Real Community Bex Lewis
Slides prepared for Premier Digital Webinar on 7th October 2020: https://drbexl.co.uk/event/webinar-digital-church-webinar-online-church-as-real-community/
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A mini-pecha kucha (10 slides that auto-move forward after 20 seconds) prepared for #ERA1819, second of three workshops, summarising what we've been up to since the last workshop.
'Left to their own devices' for #PremDac17Bex Lewis
40 minutes on "What is the impact of children having their own devices, and how do we manage this?" at #PremDac17
See more: https://www.premierdigital.info/conference
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See abstract for this conference paper, to be given 8th September 2017: http://drbexl.co.uk/2017/08/18/edit-conference-abstract-inclusive-placemaking-placing-christian-church-digital-age/
A session with the diocesan youth workers to consider the digital and the questions that that raises for them in their work - giving young people the best choices, aiding their work, and protecting themselves and their charges.
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Designed to introduce a group of ordinands to the potentials and the pitfalls of social media in ministry - huge topic - 1.5 hours ... let's get that debate going!
For Manchester Diocese ordinands
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1. Dr Bex Lewis @drbexl
Senior Lecturer in Digital Marketing
18 March 2020
Laidlaw College, Auckland, New Zealand
Sustain: Women in Leadership
2. Today’s Plan
• Defining digital literacy
• Becoming known: visibility and vulnerability
• Connecting with others
• Unexpected leadership in a time of COVID19
• The social media landscape?
• Q&A
4. Digital Literacy
"digital literacy defines those
capabilities which fit an individual
for living, learning and working in a
digital society”
https://www.jisc.ac.uk/guides/developing-digital-literacies
5. Technological determinism is a reductionist
theory that aims to provide a causative link
between technology and a society's nature.
... Technology is viewed as the driving force of
culture in a society and it determines its course of
history.
https://www.communicationtheory.org/technological-determinism/
6. The [constructivist] philosophy that technology is
not neutral and is shaped by the dominant social,
political and economic values of society. As a
result therefore, changes in values lead to
different technological outcomes, and as a
result, social science considerations can be used
to shape technologies.
https://www.igi-global.com/chapter/social-shaping-semantic-web/35736
7. ‘Gender-blindness in tech culture produces what Criado Perez calls
the “one-size-fits-men” approach. The average smartphone – 5.5
inches long – is too big for most women’s hands, and it doesn’t
often fit in our pockets. Speech-recognition software is trained on
recordings of male voices: Google’s version is 70% more likely to
understand men. One woman reported that her car’s voice-
command system only listened to her husband, even when he was
sitting in the passenger seat. Women are more likely to feel sick
while wearing a VR headset. Another study found that fitness
monitors underestimate steps during housework by up to 74%, and
users complain that they don’t count steps taken while pushing a
pram
https://www.theguardian.com/books/2019/feb/28/invisible-women-by-caroline-
criado-perez-review
9. Interaction
On Twitter you only have 160 characters in your
‘bio’ to make yourself ‘known’ to other people,
other social media is similar…
Find someone with whom you have something in
common, that you didn’t know already *think
achievements, hobbies, travel, interests, family
10. My Twitter Bio
Life Explorer, author, speaker, SL
#digitalmarketing MMU,
Christian, digital culture,
@digitalfprint, #KeepCalm,
#BusyLivingWithMets #WIASN
#Pockets #Cheese
14. Own Blog Guest Blogging
http://bit.ly/CitySharentinghttp://drbexl.co.uk/
http://bit.ly/Radio4LentCancer (2019)
15. Being Visible
If someone can’t find you online,
they’re actually going to think
there’s something very strange
about that and not trust you. In
the digital sense, not having
great profiles online is the same
as not turning up to a meeting.
Natasha Courtenay-Smith (2018)
Photo by rawpixel on Unsplash
22. http://j.mp/FBGroupSocMedCancer
‘I have found social media essential for my wellbeing through 2+
years of treatment, including being able to share information ‘once’
via blogs/social media (rather than having that cancer conversation
over and over again), and being able to access lots of useful
information which there’s no time for in medical consultations, or
‘just in time’ information when I’m wide awake at 3am with some
horrible side effect. There is also a lot of fun to be had with a group
who gets where you are coming for, and tells you about the extra
things you can access – from benefits to ‘Look Good Feel Better’.’
Bex Lewis
23.
24. http://bit.ly/SurvSocFaithSocMedia
‘Theological values of “interdependence and openness to others,”
however, encourages sharing which enables users to see some acts
of surveillance “as a good and necessary act of care.” Yngvesson
(Lewis 2017c) notes that where surveillance is used as a bridging
mechanism, this creates a healthy community, whilst when used in
a demanding and exclusive way, it becomes unhealthy.’
Lewis, Bex. 2018. Social Media, Peer Surveillance, Spiritual Formation, and Mission: Practising Christian Faith in a
Surveilled Public Space. Surveillance & Society 16(4): 517-532.
25. Before you post….
Photo by Paolo Nicolello on Unsplash
• God
• Parents
• Younger Kids
• Employers
• Newspapers
• Your worst
enemy
26. Vision & Values
• What is important to
you?
• What do you stand for?
• What do you stand
against?
See: http://bit.ly/CreateValues
Photo by Nathan Lemon on Unsplash
29. Humans Tell Stories
“When we met the women, we realised how this was actually real.
This wasn’t reading research on paper any more, they had real
stories so we wanted to give them the space they deserved. It was
never a box ticking exercise, we just wanted women who embodied
the spirit of the campaign. And that’s who’s in it.”
http://www.dandad.org/en/thisgirlcan-interview
34. What makes people share?
• Social Currency: We share things that make us look good
• Triggers: Things need to be in our consciousness to want to share
them
“Different locations contain different triggers. Churches are filled with religious
imagery, which might remind people of church doctrine…. And once these
thoughts are triggered, they might change behaviour.”
• Emotion: We want to share the things we care about (exciting is more
shared than sad)
• Public: If something is public, and on show, it's visible to others and
enters their consciousness
• Practical Value: People like to share useful bits of information that we
think will help people
• Stories: Humans tell stories - and useful information can be
embedded in what seems like idle chatter!
48. LinkedIn
• 530 million current users
• Corporate companies use
• Sharing job postings
• Look up potential hires
• Ask current staff about potential hires
• Online CV. Make sure you:
• Update profile
• Make connections
• Join groups
49. Facebook
• 2,271 million active users (still growing)
• Ask friends for any jobs related to your
interests, and/or refer you to people in
your field
• Like company pages
• Join groups in your interest area, join
conversations, ask for opportunities
• Search ‘Jobs on Facebook’
50. Twitter
• 326 million current users
• Understand more about the company
applying to from their posts
• Find jobs: common jobsearch hashtags:
• #nowhiring
• #jobs
• #joblisting
• #jobposting
• Job title keywords (#marketing
#manager #advertising #sales)
http://bit.ly/2PBzeAA
51. Instagram
• 1,000 million active users
• Demonstrate your passion for your job
search field by posting about it frequently -
demonstrating understanding
• Use appropriate hashtags, e.g.
#photography #marketing
#digitalmarketing #freelance
• Make the most of visual options –
especially photography students
52. YouTube
• 1,900 million active users
• Set up your own channel, and give
video samples of your work
• Most frequent search term ‘How Do I?’
– can you capitalise on this?
• Demonstrate your presentation and
communication skills
• Consider an ‘elevator pitch’ highlighting
your career related skills and passions
53. Blogs
• 400 million on Tumblr alone
• 26% of blogs are on Wordpress
• You can SHOW rather than TELL
prospective employers that you are
passionate about their field.
• Offer guest posts to blogs with bigger
followings in your field
• Comment on other people’s blogs, IF you
have something to say
54. Blog Content
• Blog about what you know, and explore content that relates to
your desired job.
• Ensure that the material is accurate and well written – and
optimised to keywords.
• Comment on press coverage and market trends relevant to your
industry/profession.
• Avoid negative rants on a blog.
• Think carefully about any mix of personal/professional
• More useful tips: http://bit.ly/CareerEnl
55. Other Social Media Platforms?
• Pinterest: Create appropriate boards collecting material together,
or demonstrate collections of own work
• Snapchat: Follow potential employers, learn about
companies/industries, tell a story, show your creativity
• Wakelet: Collect together tweets, insta, etc. from an event, or
content from across the web to demonstrate your knowledge
• Reddit: Look up e.g. /jobsearchhacks/
• TikTok: Demonstrate creativity and ‘up-to-date’-ness
56. A successful digital leader?
‘In a nutshell, being a successful digital leader means being
innovative, creative, collaborative, experimental, curious, and able
to network. A digital leader is forward thinking, industry leading,
and most importantly, has the ability to remain relevant in a
landscape that is constantly changing. Being a digital leader means
being equipped with a special set of qualities, all of which start with
a sound knowledge of digital marketing practices and emerging
technologies.’
https://digitalmarketinginstitute.com/blog/5-traits-of-a-successful-digital-leader