The document discusses how the media product, a DigiPak for a CD, uses and develops conventions of real music packaging. It follows conventions like shape/size of a CD case and only including the artist on the cover. It also develops conventions by using a similar mysterious image and font style to the Sam Smith album "In The Lonely Hour". The back cover includes standard info but with a consistent handwritten font. The CD itself challenges conventions by using an image with a black background. The music video follows conventions of using different shots but develops them with a narrative storyline rather than just a performance.

1. In what ways does your media product use, develop or
challenge forms and conventions of real media products?

2. DigiPak
I decided to follow the media conventions of a
Digipak by staying with the familiar and actual
shape and size of a CD and CD case; this is
because I didn’t want it to look different as by
doing this although it may have stood out more it
would possibly be unrecognised as a CD. I also
followed the conventions of a pop genre digipak
by having only the artist on the cover of the CD
rather than many people.

3. DigiPak- CD Cover
When I was making my DigiPak I researched into
the images used on others I liked the image used
on the Sam Smith In The Lonely Hour album
cover so I decided to use a similar image by
having a picture where Charlie wasn’t looking
directly at the camera by looking down instead.
This creates a mysterious and uncertain feel
attempting to make the audience interested in the
CD.
I also liked the dark and plain background used
on the In The Lonely Hour CD so I used this
effect on my CD cover by using a blacked out
background giving It a professional studio feel.
I used a handwritten font for the artist name and
album name to give it a personal effect and to
keep the CD cover simple.

4. DigiPak- Back Cover
Again I looked at the same Sam Smith DigiPak
for the back cover of the CD. I liked the black
background effect used as it is consistent with the
image used on the front of the CD cover.
Here I followed the conventions of a CD back by
using a barcode at the bottom so that it can be
scanned and purchased in a shop. I have also
included copyright information from the record
label and a website where people are able to find
more from ‘Theo Carter’.
I also followed the convention of listing the song
names in order to show the audience what songs
are on the CD. But I have slightly developed this
convention by using serif type hand written font
rather than a sans serif font which are usually
used as they can be seen clearer but I wanted to
have continuity throughout my DigiPak as I had

5. DigiPak- CD
I have followed the convention of a CD by using
the correct sizing and measurements to make
sure that my CD is the right size.
I have slightly challenged the convention of a CD
as most have a plain colour background with text
over the top but I wanted to use an image on
mine as I liked the image but I also blacked out
behind the image to make it one colour.
Instead of including both the artist name and the
album name again here I used just the album
name in the same font I have used throughout to
create consistency and so that it is simple but
effective.

6. Music Video
When making my music video I followed the
conventions of a pop music video by using
multiple different shot types using different
camera angles. This is something I saw a lot
during the research and planning process where
almost every music video used a range of
camera angles to represent different things. To do
this I filmed from many different positions and
used different camera lens to get a variety of
extreme close up, close up, mid angle and wide
angle shots throughout my video.
I developed the conventions of a pop video by
choosing to make my music video a narrative
rather than a performance piece. The way I made
my video is so that it runs through from on a
storyline from start to finish rather than being a
collection of videos.