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Microblogging
      Tiny social objects
on the future of participatory media

       Jyri Engeström
         jyri.jaiku.com
Top 100 English Web sites on Alexa
            1. Yahoo                               31. Friendster
                                                   32. BBC Newsline Ticker
            2. MSN
                                                   35. Internet Movie Database
            3. Google                              39. Go
            4. YouTube                             40. Craigslist
                                                   42. Flickr
            5. MySpace                             48. CNN
            6. Baidu (Chinese search engine)       50. ImageShack
            7. Windows Live                        52. AOL
                                                   54. PhotoBucket
            8. Orkut                               59. Xanga (weblogs)
            9. QQ (Chinese instant messenger)      67. LiveJournal
                                                   70. Geocities
            10. Yahoo.co.jp (Japanese portal)
                                                   73. Adult Friendfinder
                                                   77. Apple
            11. Wikipedia
                                                   78. RapidShare
            13. Microsoft Corp.
                                                   79. ImageVenueHosting
            14. EBay
                                                   80. Digg
            15. Blogger
                                                   81. Alibaba (trade leads)
            16. MegaUpload (file sharing)          84. Rediff (Indian portal)
            19. Hi5                                87. Googlesyndication
            21. RapidShare                         92. Skyblog
            23. Amazon                             94. Adobe
            26. TheFaceBook                        96. Starware
                                                   97. About
            29. Fotolog
                                                   98. Sourcefourge
            30. Passport.net

An increasing number of the most popular services are built on user-generated content.
This talk has 3 parts
1. The case for social objects
2. Five principles for building services around them
           3. My take on the next wave
butterfly, butterfly
fly in the sky
butterfly, butterfly
flies so high
butterfly, butterfly
lands on my thigh
butterfly, butterfly
motionlessly lies
butterfly, butterfly
gracefully dies
Microblogging: Tiny social objects. On the future of participatory media
$580M
Microblogging: Tiny social objects. On the future of participatory media
Is MySpace another butterfly?
Microblogging: Tiny social objects. On the future of participatory media
The sites that fail are just ‘social networks’
Microblogging: Tiny social objects. On the future of participatory media
The sites that work are built around social objects
Think about the object as the reason why people
connect with each particular other and not someone else
Flickr did it to photos
Microblogging: Tiny social objects. On the future of participatory media
Delicious did it to bookmarks
Microblogging: Tiny social objects. On the future of participatory media
Amazon did it to books
Microblogging: Tiny social objects. On the future of participatory media
The focal object on MySpace is music
Microblogging: Tiny social objects. On the future of participatory media
How does one build a service around social objects?
5 key principles
1. Define your object
When we first launched Flickr, it
was a Flash application that was
mainly just a chat environment
 with real-time photo sharing.


                       As we started adding features to the site
                       itself, like pages that hosted the photos
                         so that people could visit them at a
                        unique URL, we had a lot more success
                         with that. People responded to it, and
                                   the site began to grow.



  Eric Costello
Microblogging: Tiny social objects. On the future of participatory media
Think about the objects on these services
2. Define your verbs
Microblogging: Tiny social objects. On the future of participatory media
Silent selling on Igglo
3. Make the objects shareable
E-mailable permalinks
       http://www.flickr.com/photos/jyri/315809759/

        http://youtube.com/watch?v=XhXvlLiVXCo

        http://en.wikipedia.org/wiki/Social_network



Thumbnails and widgets                  Actual files
4. Turn invitations into gifts
PayPal example
Skype example
5. Charge the publishers not the spectators
Habbo Japan example
Freemium business model
Quick Checklist
               1. What is your object?
              2. What are your verbs?
       3. How can people share the objects?
        4. What is the gift in the invitation?
5. Are you charging the publishers or the spectators?
What will be the Next Big Thing in participatory media?
Can anything disrupt blogs?
Preconditions of a disruptive innovation:

                 1) Simpler
                      or
                 2) Cheaper
                      or
3) Frees from need to go to inconvenient place
Microblogging: Tiny social objects. On the future of participatory media
Microblogging: Tiny social objects. On the future of participatory media
?
Microblogging: Tiny social objects. On the future of participatory media
Microblogging: Tiny social objects. On the future of participatory media
Microblogging: Tiny social objects. On the future of participatory media
Microblogging: Tiny social objects. On the future of participatory media
Microblogging: Tiny social objects. On the future of participatory media
Microblogging: Tiny social objects. On the future of participatory media
Microblogging: Tiny social objects. On the future of participatory media
Preconditions of a disruptive innovation:

                 1) Simpler
                      or
                 2) Cheaper
                      or
3) Frees from need to go to inconvenient place
Jaikus = short posts to the people who follow you
Preconditions of a disruptive innovation:

                 1) Simpler
                      or
                 2) Cheaper
                      or
3) Frees from need to go to inconvenient place
Microblogging: Tiny social objects. On the future of participatory media
“Can you talk?”
“Where are you now?”
Latest Jaiku


                 Availability
                 (ring profile)

            Where you are
         (freely named cells)

          Who you’re with
                (Bluetooth)


What you’re planning next
                 (calendar)
Preconditions of a disruptive innovation:

                 1) Simpler
                      or
                 2) Cheaper
                      or
3) Frees from need to go to inconvenient place
“The Mass-Starbucksization of Nearly Everything”
Social objects “to go”




Web communities            Microcontent
A river of updates
from the people you
follow
A river of updates
from the people you
follow
A river of updates
from the people you
follow
A river of updates
from the people you
follow
A river of updates
from the people you
follow
A river of updates
from the people you
follow
A river of updates
from the people you
follow
A river of updates
from the people you
follow
Blog post     1 per week

  Photo      1 per day
  Jaiku     1 per hour
Occasional                                                    Continuous

   Beat                                                            Hum

 Particle                                                          Wave
             Videos   Blog posts   Photos Microblogging Presence
Microblogging: Tiny social objects. On the future of participatory media
Microblogging: Tiny social objects. On the future of participatory media
Microblogging: Tiny social objects. On the future of participatory media
crisis
“The future’s here, it’s just not evenly distributed yet.”


                       Is it free?
                   Is it quick & easy?
         Is it cross-device & multi-channel?
                    Is it everyday?

        Does it bring people closer together?
Last but not least

an announcement
Microblogging: Tiny social objects. On the future of participatory media
Microblogging: Tiny social objects. On the future of participatory media
Microblogging: Tiny social objects. On the future of participatory media
Microblogging: Tiny social objects. On the future of participatory media
Microblogging: Tiny social objects. On the future of participatory media
Microblogging: Tiny social objects. On the future of participatory media
Dankjewel.




jyri.jaiku.com

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Microblogging: Tiny social objects. On the future of participatory media

  • 1. Microblogging Tiny social objects on the future of participatory media Jyri Engeström jyri.jaiku.com
  • 2. Top 100 English Web sites on Alexa 1. Yahoo 31. Friendster 32. BBC Newsline Ticker 2. MSN 35. Internet Movie Database 3. Google 39. Go 4. YouTube 40. Craigslist 42. Flickr 5. MySpace 48. CNN 6. Baidu (Chinese search engine) 50. ImageShack 7. Windows Live 52. AOL 54. PhotoBucket 8. Orkut 59. Xanga (weblogs) 9. QQ (Chinese instant messenger) 67. LiveJournal 70. Geocities 10. Yahoo.co.jp (Japanese portal) 73. Adult Friendfinder 77. Apple 11. Wikipedia 78. RapidShare 13. Microsoft Corp. 79. ImageVenueHosting 14. EBay 80. Digg 15. Blogger 81. Alibaba (trade leads) 16. MegaUpload (file sharing) 84. Rediff (Indian portal) 19. Hi5 87. Googlesyndication 21. RapidShare 92. Skyblog 23. Amazon 94. Adobe 26. TheFaceBook 96. Starware 97. About 29. Fotolog 98. Sourcefourge 30. Passport.net An increasing number of the most popular services are built on user-generated content.
  • 3. This talk has 3 parts
  • 4. 1. The case for social objects 2. Five principles for building services around them 3. My take on the next wave
  • 5. butterfly, butterfly fly in the sky butterfly, butterfly flies so high butterfly, butterfly lands on my thigh butterfly, butterfly motionlessly lies butterfly, butterfly gracefully dies
  • 9. Is MySpace another butterfly?
  • 11. The sites that fail are just ‘social networks’
  • 13. The sites that work are built around social objects
  • 14. Think about the object as the reason why people connect with each particular other and not someone else
  • 15. Flickr did it to photos
  • 17. Delicious did it to bookmarks
  • 19. Amazon did it to books
  • 21. The focal object on MySpace is music
  • 23. How does one build a service around social objects?
  • 25. 1. Define your object
  • 26. When we first launched Flickr, it was a Flash application that was mainly just a chat environment with real-time photo sharing. As we started adding features to the site itself, like pages that hosted the photos so that people could visit them at a unique URL, we had a lot more success with that. People responded to it, and the site began to grow. Eric Costello
  • 28. Think about the objects on these services
  • 32. 3. Make the objects shareable
  • 33. E-mailable permalinks http://www.flickr.com/photos/jyri/315809759/ http://youtube.com/watch?v=XhXvlLiVXCo http://en.wikipedia.org/wiki/Social_network Thumbnails and widgets Actual files
  • 34. 4. Turn invitations into gifts
  • 37. 5. Charge the publishers not the spectators
  • 40. Quick Checklist 1. What is your object? 2. What are your verbs? 3. How can people share the objects? 4. What is the gift in the invitation? 5. Are you charging the publishers or the spectators?
  • 41. What will be the Next Big Thing in participatory media?
  • 43. Preconditions of a disruptive innovation: 1) Simpler or 2) Cheaper or 3) Frees from need to go to inconvenient place
  • 46. ?
  • 54. Preconditions of a disruptive innovation: 1) Simpler or 2) Cheaper or 3) Frees from need to go to inconvenient place
  • 55. Jaikus = short posts to the people who follow you
  • 56. Preconditions of a disruptive innovation: 1) Simpler or 2) Cheaper or 3) Frees from need to go to inconvenient place
  • 59. Latest Jaiku Availability (ring profile) Where you are (freely named cells) Who you’re with (Bluetooth) What you’re planning next (calendar)
  • 60. Preconditions of a disruptive innovation: 1) Simpler or 2) Cheaper or 3) Frees from need to go to inconvenient place
  • 61. “The Mass-Starbucksization of Nearly Everything”
  • 62. Social objects “to go” Web communities Microcontent
  • 63. A river of updates from the people you follow
  • 64. A river of updates from the people you follow
  • 65. A river of updates from the people you follow
  • 66. A river of updates from the people you follow
  • 67. A river of updates from the people you follow
  • 68. A river of updates from the people you follow
  • 69. A river of updates from the people you follow
  • 70. A river of updates from the people you follow
  • 71. Blog post 1 per week Photo 1 per day Jaiku 1 per hour
  • 72. Occasional Continuous Beat Hum Particle Wave Videos Blog posts Photos Microblogging Presence
  • 77. “The future’s here, it’s just not evenly distributed yet.” Is it free? Is it quick & easy? Is it cross-device & multi-channel? Is it everyday? Does it bring people closer together?
  • 78. Last but not least an announcement