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Social Web For Professional Dummies

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Asociación Nacional de Empresas de Internet, ANEI
Asociación Nacional de Empresas de Internet, ANEI

Redes sociales profesionales Utilidad actual como herramienta empresarial y personal. Presentación de Mario López de Ávila. Asesor tecnológico ANEI y Director de Nodos.

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Redes sociales  profesionales: perspectiva de [un] perspectiva de [un] usuario Desayunos de la Asociación Nacional de Empresas de Internet junio 2009
(re) Presentación del ponente Hola! Mario López de Ávila Muñoz Socio Director, nodos c.t.c., s.l. c.t.c. s.l. Socio fundador, SportPRO Ventures, s.l. Ventures, s.l. Socio fundador, NOMASYSTEMS, s.l. NOMASYSTEMS, s.l. Socio, UNKASOFT, s.l. UNKASOFT, s.l. Profesor asociado Operations and Technology IE Tutor de Creación de Empresas IE Creació mario.lopezdeavila@nodos.es
4] de [2 00 tes tter an w i il] óv ara T u m ent n t inv [e e te r e s wit qu T
Presencia Identidad Marca personal  Reputación Redes sociales
Presencia
The conversation prism
Identidad
Kit básico de ID digital Cuenta(s) de email  Foto(s) Nombre(s) de usuario Contraseña(s) Firma(s) One line bio Intereses [tags] Biografía profesional resumida Biografía profesional extendida
Foto(s)
Nombre(s) de usuario
Contraseña(s) 607Blogger 6Pingfm1966 43namechkC
Firmas Mario López de Ávila  socio director nodos Dirección postal Fijo Fax Móvil email … skype: lopezdeavila facebook/lopezdeavila http://www.dandyid.org/id/lopezdeavila http://www.dandyid.org/id/lopezdeavila @lopezdeavila http://bit.ly/P0ace nodos.typepad.com http://bit.ly/P0ace lopezdeavilaID … lopezdeavilaID Web
One line bio Management Consultant, Venturentrepreneur, Associate Professor at IE Business School, Blogger Mobile Lifestyle Trend Hunter Social media is my middle name Innovative marketer and world shaker Sin futuro y sin un duro Part-time business and scientific hero with villainous plans to rule the world and make it a better place Solving impossible-solving problems since 1992
Intereses creativity, critical thinking, systems, problem structuring methods, decision making, system dynamics, theory of constraints, TRIZ,  appreciative inquiry, large group change methods, change management, project management, everything open, everythin agile,  online communities, social networks,  corporate finance, personal finance,  consulting, NLP, enneagram, business  intelligence, content management, statistics For additional interests, please visit http://en.wikipedia.org
Bio profesional
Internet social para profesionales Blogs [platforms, conversations, communities] Micromedia [and ecosystems] Social [e interest] Networks Forums Documents [contents] Comments, reviews and rating Social bookmarks Pictures Podcasts Video Social media
“Marca personal”
Reputación
Redes
Construir redes es el resultado  de una combinación entre  saber lo que quieres y saber  con quién quieres tenerlo
Tamaño Estructura Composición
Facebook Data Team's Notes Maintained Relationships on Facebook Maintained relationship Monday, March 9, 2009 at 9:41pm  The set of people for whom a user had http://bit.ly/E18Wk clicked on a News Feed story or visited their profile more than twice. One­way communication The total set of people with whom a person has communicated.
Facebook Data Team's Notes Maintained Relationships on Facebook Monday, March 9, 2009 at 9:41pm  http://bit.ly/E18Wk
Facebook Data Team's Notes Maintained Relationships on Facebook Monday, March 9, 2009 at 9:41pm  http://bit.ly/E18Wk
People who are members of online social  networks are not so much “networking” as  they are “broadcasting their lives to an outer tier of acquaintances […]” Lee Rainie, Director of the Pew Internet & American Life Project Primates on Facebook Feb 26th 2009 | SAN FRANCISCO From The Economist print edition
Humans may be advertising themselves more efficiently.  But they still have the same small circles of intimacy as ever.  Primates on Facebook Feb 26th 2009 | SAN FRANCISCO From The Economist print edition
Susana José
Densidad Redundancia Alcance Tamaño efectivo
En verdad, mi  madre me enseñó todo lo que  necesitaba saber  acerca del  ‘networking’!
‘Sé amable con todo el mundo’ ‘Dí siempre la verdad’ ‘Comparte tus juguetes’ ‘Cumple tus promesas’ ‘Ten Fe en ti mismo’ ‘Haz tus deberes!’
Hay que empezar a construir  la relación [mucho] antes de  necesitarla
Un plan de acción en 7 pasos 1. Prepara tu ‘kit básico’ si no lo has hecho ya; 2. Hazte con tu OpenID, p.ej. en ClaimID; 3. Crea una ‘estación central‘ para tu identidad digital en algún servicio de ‘social sharing’ tipo DandyID; 4. Crea tu perfil en Google; 5. Reserva tu nombre de usuario favorito en un buen número de redes sociales; 6. Sé activo, comparte - p.ej., a través de Ping.fm; 7. Monitoriza tu reputación: Google alerts, search.twitter.com, ...
Social Web For Professional Dummies

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Social Web For Professional Dummies

  • 1. Redes sociales  profesionales: perspectiva de [un] perspectiva de [un] usuario Desayunos de la Asociación Nacional de Empresas de Internet junio 2009
  • 2. (re) Presentación del ponente Hola! Mario López de Ávila Muñoz Socio Director, nodos c.t.c., s.l. c.t.c. s.l. Socio fundador, SportPRO Ventures, s.l. Ventures, s.l. Socio fundador, NOMASYSTEMS, s.l. NOMASYSTEMS, s.l. Socio, UNKASOFT, s.l. UNKASOFT, s.l. Profesor asociado Operations and Technology IE Tutor de Creación de Empresas IE Creació mario.lopezdeavila@nodos.es
  • 3. 4] de [2 00 tes tter an w i il] óv ara T u m ent n t inv [e e te r e s wit qu T
  • 4. Presencia Identidad Marca personal  Reputación Redes sociales
  • 6.
  • 9. Kit básico de ID digital Cuenta(s) de email  Foto(s) Nombre(s) de usuario Contraseña(s) Firma(s) One line bio Intereses [tags] Biografía profesional resumida Biografía profesional extendida
  • 12. Contraseña(s) 607Blogger 6Pingfm1966 43namechkC
  • 13. Firmas Mario López de Ávila  socio director nodos Dirección postal Fijo Fax Móvil email … skype: lopezdeavila facebook/lopezdeavila http://www.dandyid.org/id/lopezdeavila http://www.dandyid.org/id/lopezdeavila @lopezdeavila http://bit.ly/P0ace nodos.typepad.com http://bit.ly/P0ace lopezdeavilaID … lopezdeavilaID Web
  • 14. One line bio Management Consultant, Venturentrepreneur, Associate Professor at IE Business School, Blogger Mobile Lifestyle Trend Hunter Social media is my middle name Innovative marketer and world shaker Sin futuro y sin un duro Part-time business and scientific hero with villainous plans to rule the world and make it a better place Solving impossible-solving problems since 1992
  • 15. Intereses creativity, critical thinking, systems, problem structuring methods, decision making, system dynamics, theory of constraints, TRIZ,  appreciative inquiry, large group change methods, change management, project management, everything open, everythin agile,  online communities, social networks,  corporate finance, personal finance,  consulting, NLP, enneagram, business  intelligence, content management, statistics For additional interests, please visit http://en.wikipedia.org
  • 17. Internet social para profesionales Blogs [platforms, conversations, communities] Micromedia [and ecosystems] Social [e interest] Networks Forums Documents [contents] Comments, reviews and rating Social bookmarks Pictures Podcasts Video Social media
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 27.
  • 28.
  • 29. Redes
  • 30. Construir redes es el resultado  de una combinación entre  saber lo que quieres y saber  con quién quieres tenerlo
  • 31.
  • 32.
  • 34. Facebook Data Team's Notes Maintained Relationships on Facebook Maintained relationship Monday, March 9, 2009 at 9:41pm  The set of people for whom a user had http://bit.ly/E18Wk clicked on a News Feed story or visited their profile more than twice. One­way communication The total set of people with whom a person has communicated.
  • 35. Facebook Data Team's Notes Maintained Relationships on Facebook Monday, March 9, 2009 at 9:41pm  http://bit.ly/E18Wk
  • 36. Facebook Data Team's Notes Maintained Relationships on Facebook Monday, March 9, 2009 at 9:41pm  http://bit.ly/E18Wk
  • 37. People who are members of online social  networks are not so much “networking” as  they are “broadcasting their lives to an outer tier of acquaintances […]” Lee Rainie, Director of the Pew Internet & American Life Project Primates on Facebook Feb 26th 2009 | SAN FRANCISCO From The Economist print edition
  • 38.
  • 39.
  • 40. Humans may be advertising themselves more efficiently.  But they still have the same small circles of intimacy as ever.  Primates on Facebook Feb 26th 2009 | SAN FRANCISCO From The Economist print edition
  • 41. Susana José
  • 42. Densidad Redundancia Alcance Tamaño efectivo
  • 43.
  • 44. En verdad, mi  madre me enseñó todo lo que  necesitaba saber  acerca del  ‘networking’!
  • 45. ‘Sé amable con todo el mundo’ ‘Dí siempre la verdad’ ‘Comparte tus juguetes’ ‘Cumple tus promesas’ ‘Ten Fe en ti mismo’ ‘Haz tus deberes!’
  • 47. Un plan de acción en 7 pasos 1. Prepara tu ‘kit básico’ si no lo has hecho ya; 2. Hazte con tu OpenID, p.ej. en ClaimID; 3. Crea una ‘estación central‘ para tu identidad digital en algún servicio de ‘social sharing’ tipo DandyID; 4. Crea tu perfil en Google; 5. Reserva tu nombre de usuario favorito en un buen número de redes sociales; 6. Sé activo, comparte - p.ej., a través de Ping.fm; 7. Monitoriza tu reputación: Google alerts, search.twitter.com, ...