THIS POWER POINT PRESENTATION WILL HELP YOU GET YOUR BASICS CLEARED REGARDING SEO ON PAGE AND OFF PAGE OPTIMIZATION

1. SEARCH ENGINE is a tool that enables users to locate
information on the World Wide Web. Search engines use
keywords entered by users to find Web sites which contain
the information soughtthe information sought.

3. • SEO is a process of trying to get higher ranking from the
Search Engine.g
• Focused exclusively on attracting the natural or organic listing.

4. The process of structuring a web page so that it is found, read,
and indexed by search engines in the most effective mannery g
possible.
The process of modifying a website to increase its ranking inThe process of modifying a website to increase its ranking in
organic / crawler-based listings of search engines.
hi i d b h i k hi h i hThis process improved webpage so their rank higher in search
engines for our target keyword.
Successful search helps this site gain top positioning in the search
engines results pages of search engines such as Google,Yahoo and
MSN for relevant words and phrasesMSN for relevant words and phrases.

5. Two terms of SEOTwo terms of SEO
On Page Off page
Always start with keyword
selection, research and testing
Title tag
M D i i
Directory Submission
Search Engine Submission
Forum Postings
Meta Description tag
Keyword tag
Canonical tag
g
Blogging
Social Bookmarking
Article SubmissionH1 tags
Image Optimization
Keyword density
Article Submission
Press Release Promotion
Blogging
Keyword proximity
Site maps
Robot tag
Expect results in 6‐12 months

6. -must have keywords in title to be ranked no. 1
- should have the exact keyword you use for the page
- every single web page must have its own title tag
- you can use up to 60-65 characters.
Example :
<title>Computer|Traning|Courses|Classes|Institute|Mumbai-
Softprocomp.com</title>

7. - displayed below the title in search results
- use dynamic, promotional language
use keywords- use keywords.
Example:
<meta name= "description" content=“Softpro is a Computer Trainingp p p g
institute in mumbai which provide various courses at cheap rate." />
- no longer carry weight with major SEs
- a myth that meta keywords alone affect rankings
t "k d " t t “S ft i C t t i i<meta name="keywords" content=“Softpro is a Computer training
institute in mumbai. " />

8. Image Relevance
Alt Tag
Image Size
File name
Title Tag and image linking
Example :‐ <img src="baby‐crying.jpg" title="Baby Crying" />

9. Duplicate content can often be a problem for SEOs that deal
with large websites that have many different URLs.
Implementing canonical tags on pages with duplicate content p g g p g p
can impact your sites organic performance positively and
eliminate any potential confusion from search engines indexing
your website wrongyour website wrong. http://www.softprocomp.com
http://www.softprocomp.com/
http://www.softprocomp.com/index.html
Example:
<link rel="canonical" href="http://www.softprocomp.com/>
Header tags are an important on‐page SEO factor because
they’re used to communicate to the search engines what your
website is about
<h1>H1, H2 and H3 Header Tags for SEO</h1>
website is about.

10. Keyword density tells you how often a search term appears in a
text in relation to the total number of words it contains. For
l if k d h i i d hexample: if a keyword appears three times in a 100 word text the
keyword density would be 3%. From the point of view of search
engines, a high keyword density is a good indicator of searchg , g y y g
engine spam. If a keyword appears too often in a website, search
engines will downgrade the website and it will then appear lower
down in search resultsdown in search results.

11. Keyword proximity refers to the closeness between two or more
keywords.
I l th l th k d th b ttIn general, the closer the keywords are, the better.
For example:
How Keyword Density Affects Search Engine Rankings
How Keyword Density Affects Rankings In Search Engine
Using the example above, if someone searched for "search engine
rankings,
" b t i i" a web page containing
the first sentence is more likely to rank higher than the second.
The reason is because the keywords are placed closer together.
This is assuming that everything else is equal, of course.

12. This Meta tag is used to tell the search engine whether
h b i d dyou want the web page indexed or not.
index(default) Index the page
noindex Don't index the page
nofollow Don't index any pages hyper‐linked to this page
none Same as "noindex nofollow"none Same as noindex, nofollow
<meta name="robots" content="noindex, nofollow" />

13. The sitemap xml file in an XML file that is saved to a website’sThe sitemap.xml file in an XML file that is saved to a website s
server. It contains a list of all the subpages belonging to the website.
These files help search engines to learn more about the structure of
b ia website. This speeds up the crawl process and reduces the
likelihood that the crawler will overlook subpages. In addition, the
file can provide additional information about certain content, e.g.:p , g
Information about images or videos that can be found on a website
or the duration of a video and its subject.
General information about the website e g when it was lastGeneral information about the website, e.g. when it was last
updated.

15. SEO - what is NOT recommended
Flash and shockwave spiders do not pick up these filesFlash and shockwave - spiders do not pick up these files
Image only sites - spiders do not pick up images
Image maps - spiders cannot read image maps.
D t th h iti lDo not use them on your home page or critical pages.
Frames - only one page can be titled (titling is critical in
search rankings)
If the spider cannot read the complete page (because of- If the spider cannot read the complete page (because of
the frames), it will not be indexed properly.
- Some spiders may not even read a frames web site
Mi lli J S i t HTML ( lid t d )Misspellings, JavaScript or HTML errors (validate your code)

16. PDF files - Although some search engines can index them, the
pages must be interpreted into HTML and can lose much ofpages must be interpreted into HTML and can lose much of
their content.
- place PDFs lower down in your site
Drop down menus – spiders cannot read them therefore make
sure you have a SiteMap

18. Content is the kingCo te t s t e g
This is to generate more traffic from the search
engine, because if there’re more content than there
will be more keywords. More keywords indexed in the
search engine, surely more traffic to the website.

19. Good URL
• http://www.softprocomp.com/tallychamp.html
Bad URL
• http://www.kuis.edu.my/v2/index.php?option=com_c
ontent&task=blogsection&id=12&Itemid=72

20. Get Listed in the Right Directories to Boost Your Exposure Online
Di b i i f t th f ddi b itDirectory submission refers to the process of adding your website
to a web directory. The directory submission process involves
submitting your website URL along with other details of your
website to the most appropriate category.
Forum posting is a very important issue for seo optimization. If you
can do it right, the visitor will find many search engines as well.I
h i f ill di Th f i lwas on here posting forum will discuss. The forum is a place to
discuss. Where people discuss on various topics. A question, the
answer to all the readers.All through the discussion forums on thisg
site, your web site via the link, you will find a lot of traffic

21. Social bookmarking is a method for web users to store, organize,
search, and manage bookmarks of web pages on the Internet with the, g p g
help of tags or keywords on sites such as Digg or Del.icio.us. This
helps you in accessing bookmarks from any computer with online
access These bookmarks can either be public or private If publicaccess. These bookmarks can either be public or private. If public,
your favorite bookmarks visible for others to view and follow as
well, hence the social networking aspect
A press release is essentially a communicative tool that lets usersp y
know about your company and website. While press releases
communicate with users, they also communicate with search engines.
This means that they should be written for SEO as they will help theThis means that they should be written for SEO, as they will help the
site to be optimised, viewed and ranked by search engines.

22. Article submission allows the users to submit their articles to the
i l di i d h li li k i h h barticle directories and have live links in the author resource box.
Here article directories get free content for their website and
webmasters get their free back links.g
Search engine submission is the most practical part of SEO
following Website Audit, SEO analysis and SEO advice
implementation. This is why SEO has long been associated primarily
with the search engine submission services offered by SEO
companies. Submission had been considered a must do, but it was ap ,
time-consuming and boring task until search engine submission
software was invented.

23. The art of blogging has been around for decades, but many
businesses are just starting to realize the true impact blogs canbusinesses are just starting to realize the true impact blogs can
have on their search engine marketing and SEO campaigns. The
result: Business-related blogs are popping up everywhere, proving
t b k t bl d fit bl SEO t lto be a very marketable and profitable SEO tool.
Blogs can have the following affects on your Search Engine
Optimization campaign:
• Help your company find its niche
• Increase the traffic coming to your site
• Sending your depth of content and page rank soaringSending your depth of content and page rank soaring
• Make you a fast friend of the search engine