Tim Hartung gives a presentation on common mistakes in SEO and how to avoid them. Some of the key points he discusses are:
- Using Google Webmaster Tools to find 404 errors on your site and submit your XML sitemap.
- Ensuring your XML sitemap is up-to-date and checking it for broken links to improve your crawl rate.
- Being careful with your robots.txt file as incorrectly blocking bots can prevent them from crawling your site.
- Optimizing for site speed as it is one of Google's ranking factors and users prefer faster sites.
- Implementing Schema.org structured data and Rel=Author to increase click through rates on search results.
SEO Tools of the Trade - Barcelona Affiliate Conference 2014Bastian Grimm
My talk at #BAC14 covering a massive set of 60+ tools for each and every aspect in and around SEO including crawling, auditing, link-building, competetive research and more!
Technical SEO: Crawl Space Management - SEOZone Istanbul 2014Bastian Grimm
My talk at #SEOZone 2014 in Istanbul covering various aspects of crawl space optimization such as crawler control & indexation strategies as well as site speed.
The State of the Web: Pagination and Infinite ScrollAdam Gent
Providing recommendations on how to optimize pagination (post rel=next and rel=prev) based on results of testing pagination and infinite scroll in the wild.
SEO Tools of the Trade - Barcelona Affiliate Conference 2014Bastian Grimm
My talk at #BAC14 covering a massive set of 60+ tools for each and every aspect in and around SEO including crawling, auditing, link-building, competetive research and more!
Technical SEO: Crawl Space Management - SEOZone Istanbul 2014Bastian Grimm
My talk at #SEOZone 2014 in Istanbul covering various aspects of crawl space optimization such as crawler control & indexation strategies as well as site speed.
The State of the Web: Pagination and Infinite ScrollAdam Gent
Providing recommendations on how to optimize pagination (post rel=next and rel=prev) based on results of testing pagination and infinite scroll in the wild.
Challenges of building a search engine like web rendering serviceGiacomo Zecchini
SMX Advanced Europe, June 2021 - With the advent of new technologies and the massive use of Javascript on the internet, search engines have started using Web Rendering Services to better understand the content of pages on the internet. What are the difficulties in building a WRS? Are tools we use every day replicating what search engines do? In this session, Giacomo will drive you on a discovery journey digging in some techy implementation details of a search engine like web rendering service building process, covering edge cases such as infinite scrolling, iframe, web component, and shadow DOM and how to approach them.
5 Time-Saving SEO Alerts to Use Right Now - brightonSEO 2019Marco Bonomo
Have you ever spent time and effort on optimizing a website only to see all that hard work blown away in a blink of an eye?
In this session, Marco explains how he has explored the world of SEO custom alerts to make sure that key elements such as performance, robots.txt, traffic and rankings are closely monitored and shows you how to track issues and fix them straight away.
courts circuits : l'innovation dans le luxe 'mon idendité de luxe" (partie 3)nous sommes vivants
rapport d'innovation de courts circuits : le marketing du luxe ("mon identité de luxe")
Des marques comme Paul&Joe ou Nespresso en s'appropriant les codes du luxe de plus en plus vite et avec talent forcent le luxe à INNOVER
Plus qu'une remise en cause de la notion de "luxe", nous assistons à une confrontation d'IDENTITÉ entre les ADNs de marque et les individus qui cherchent à s'accomplir à travers elles.
Le renouveau viendra de ce que les marques et les individus ont en commun...la CULTURE...mais cela n'ira pas sans certaines tensions...
jeremy dumont, directeur de pourquoi tu cours (l'agence des idees)
Mauro Cattaneo - Why hreflang is crucial to international SEO success - Brigh...Mauro Cattaneo
Hreflang is a common challenge in international SEO, but for a good reason. It can make the difference between success or failure in reaching your target audience around the world.
On-Page SEO EXTREME - SEOZone Istanbul 2013Bastian Grimm
My presentation from #SEOZone Istanbul 2013 covering advanced On-Page SEO optimization aspects such as crawl-ability, semantics, duplicate content issues as well as performance optimization stragies.
How I learned to stop worrying and love the .htaccess fileRoxana Stingu
An introduction to .htaccess and what this file can do to help with SEO.
Redirects:
- Mod_alias and mod_rewrite
- Most common redirect types (domain migrations, subdomain to folder and folder renaming and how to deal with duplicate content).
Indexing & Crawling:
- Set HTTP headers for canonicals and meta robots for non-HTML files.
Website speed:
- Gzip and Deflate
- Cache control
40 WordPress Tips: Security, Engagement, SEO & Performance - SMX Sydney 2013Bastian Grimm
My talk at #SMX Sydney 2013 featuring 40 tips on WordPress security, WordPress SEO as well as a huge set of plug-in recommendation to get the maximum out of WordPress.
Stefan Judis "Did we(b development) lose the right direction?"Fwdays
Keeping up with the state of web technology is one of the biggest challenges for us developers today. We invent new tools; we define new best practices, everything’s new, always... And we do all that for good user experience! We do all that to build the best possible web – it’s all about our users.
But is it, really? Or do developers like to play with technology secretly loving the new and shiny? Or do we only pretend that it’s about users, and behind closed doors, it’s developer experience that matters to us? Did we lose direction? Is it time for a critical look at the state of the web and the role JavaScript plays in it?
SearchLove London 2016 | Dom Woodman | How to Get Insight From Your LogsDistilled
In the SEO industry, we obsess on everything Google says, from John Mueller dropping a hint in a Webmaster Hangout, to the ranking data we spend £1000s to gather. Yet we ignore the data Google throws at us every day, the crawling data. For the longest time, site crawls, traffic data, and rankings have been the pillars of SEO data gathering. Log files should join them as something everyone is doing. We'll go through how to get everything set-up, look at some of the tools to make it easy and repeatable and go through the kinds of analysis you can do to get insights from the data.
GTM Clowns, fun and hacks - Search Elite - May 2017 Gerry WhiteGerry White
As Google becomes a JavaScript crawler, GTM becomes an incredible way to improve your site for both users and bots. This goes through some very simple methods, and what they can be used for...
Web Performance & Search Engines - A look beyond rankingsGiacomo Zecchini
London Web Performance Meetup - 10th November 2020
There is a lot of talk about web performance as a ranking signal in Search Engines and how important or not it is, but often people are overlooking how performance affects multiple phases of a search engine such as crawling, rendering, and indexing.
In this talk, we'll try to understand how a search engine works and how some aspects of web performance affect the online presence of a website.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Challenges of building a search engine like web rendering serviceGiacomo Zecchini
SMX Advanced Europe, June 2021 - With the advent of new technologies and the massive use of Javascript on the internet, search engines have started using Web Rendering Services to better understand the content of pages on the internet. What are the difficulties in building a WRS? Are tools we use every day replicating what search engines do? In this session, Giacomo will drive you on a discovery journey digging in some techy implementation details of a search engine like web rendering service building process, covering edge cases such as infinite scrolling, iframe, web component, and shadow DOM and how to approach them.
5 Time-Saving SEO Alerts to Use Right Now - brightonSEO 2019Marco Bonomo
Have you ever spent time and effort on optimizing a website only to see all that hard work blown away in a blink of an eye?
In this session, Marco explains how he has explored the world of SEO custom alerts to make sure that key elements such as performance, robots.txt, traffic and rankings are closely monitored and shows you how to track issues and fix them straight away.
courts circuits : l'innovation dans le luxe 'mon idendité de luxe" (partie 3)nous sommes vivants
rapport d'innovation de courts circuits : le marketing du luxe ("mon identité de luxe")
Des marques comme Paul&Joe ou Nespresso en s'appropriant les codes du luxe de plus en plus vite et avec talent forcent le luxe à INNOVER
Plus qu'une remise en cause de la notion de "luxe", nous assistons à une confrontation d'IDENTITÉ entre les ADNs de marque et les individus qui cherchent à s'accomplir à travers elles.
Le renouveau viendra de ce que les marques et les individus ont en commun...la CULTURE...mais cela n'ira pas sans certaines tensions...
jeremy dumont, directeur de pourquoi tu cours (l'agence des idees)
Mauro Cattaneo - Why hreflang is crucial to international SEO success - Brigh...Mauro Cattaneo
Hreflang is a common challenge in international SEO, but for a good reason. It can make the difference between success or failure in reaching your target audience around the world.
On-Page SEO EXTREME - SEOZone Istanbul 2013Bastian Grimm
My presentation from #SEOZone Istanbul 2013 covering advanced On-Page SEO optimization aspects such as crawl-ability, semantics, duplicate content issues as well as performance optimization stragies.
How I learned to stop worrying and love the .htaccess fileRoxana Stingu
An introduction to .htaccess and what this file can do to help with SEO.
Redirects:
- Mod_alias and mod_rewrite
- Most common redirect types (domain migrations, subdomain to folder and folder renaming and how to deal with duplicate content).
Indexing & Crawling:
- Set HTTP headers for canonicals and meta robots for non-HTML files.
Website speed:
- Gzip and Deflate
- Cache control
40 WordPress Tips: Security, Engagement, SEO & Performance - SMX Sydney 2013Bastian Grimm
My talk at #SMX Sydney 2013 featuring 40 tips on WordPress security, WordPress SEO as well as a huge set of plug-in recommendation to get the maximum out of WordPress.
Stefan Judis "Did we(b development) lose the right direction?"Fwdays
Keeping up with the state of web technology is one of the biggest challenges for us developers today. We invent new tools; we define new best practices, everything’s new, always... And we do all that for good user experience! We do all that to build the best possible web – it’s all about our users.
But is it, really? Or do developers like to play with technology secretly loving the new and shiny? Or do we only pretend that it’s about users, and behind closed doors, it’s developer experience that matters to us? Did we lose direction? Is it time for a critical look at the state of the web and the role JavaScript plays in it?
SearchLove London 2016 | Dom Woodman | How to Get Insight From Your LogsDistilled
In the SEO industry, we obsess on everything Google says, from John Mueller dropping a hint in a Webmaster Hangout, to the ranking data we spend £1000s to gather. Yet we ignore the data Google throws at us every day, the crawling data. For the longest time, site crawls, traffic data, and rankings have been the pillars of SEO data gathering. Log files should join them as something everyone is doing. We'll go through how to get everything set-up, look at some of the tools to make it easy and repeatable and go through the kinds of analysis you can do to get insights from the data.
GTM Clowns, fun and hacks - Search Elite - May 2017 Gerry WhiteGerry White
As Google becomes a JavaScript crawler, GTM becomes an incredible way to improve your site for both users and bots. This goes through some very simple methods, and what they can be used for...
Web Performance & Search Engines - A look beyond rankingsGiacomo Zecchini
London Web Performance Meetup - 10th November 2020
There is a lot of talk about web performance as a ranking signal in Search Engines and how important or not it is, but often people are overlooking how performance affects multiple phases of a search engine such as crawling, rendering, and indexing.
In this talk, we'll try to understand how a search engine works and how some aspects of web performance affect the online presence of a website.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Future of Search Engine Factors, AMP, On-Page Key to SuccessAnetwork
In these slides that presented in 2016 Iran SEO Conference, Farid Asadi focused on predicted search engine ranking factors, a brand new technology called AMP and also On-Page key to success
Grow your Magento store: going multilingual and setting up a marketplacePromodo
Deadly sins of multilingual Magento SEO
Structure and on-site factors that influence rankings
Best practices to ensure fast and smooth indexation
Overview of online marketplaces, their types and specific features
Analysis of most popular marketplaces: vendor access, payments, order fulfillment
Solutions for building a Magento-based marketplace, pros and cons
Keys To World-Class Retail Web Performance - Expert tips for holiday web read...SOASTA
As Walmart.com’s former head of Performance and Reliability, Cliff Crocker knows large scale web performance. Now SOASTA’s VP of products, Cliff is pouring his passion and expertise into cloud testing to solve the biggest challenges in mobile and web performance.
The holiday rush of mobile and web traffic to your web site has the potential for unprecedented success or spectacular public failure. The world’s leading retailers have turned to the cloud to assure that no matter what load, mobile and web apps will delight customers and protect revenue.
Join us as Cliff explores the key criteria for holiday web performance readiness:
Closing the gap in front- and back-end web performance and reliability
Collecting real user data to define the most realistic test scenarios
Preparing properly for the virtual walls of traffic during peak events
Leveraging CloudTest technology, as have 6 of 10 leading retailers
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SearchLove San Diego 2018 | Mat Clayton | Site Speed for Digital MarketersDistilled
We all know that site speed matters not only for users but also for search rankings. As marketers, how can we measure and improve the impact of site speed? Mat will cover a range of topics and tools, from the basic quick wins to some of the more surprising and cutting-edge techniques used by the largest websites in the world.
Overview on why web performance matters, how to measure it and some discussion on 3rd-party content.
Presented t the DC area Web Manager's Roundtable group on 12/7/2011.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
2. Timon Hartung
• Managing Director @DNTX.com
• Master of Business Informatics
• 10 years SEO & online marketing
experience
• Former Head of Online Marketing
at amiando
• Consulting cooperations on
international SEO
• 15 years coding experience Java,
PHP, MySQL
• Previously spoken at SMX Munich
and Social Media Economy Days
2
4. • Setting GWMT up takes 5 minutes!
• GMWT gives you a lot of information on how google sees your site
• Find 404 pages on your website with external links pointing to it
• So use Google Webmaster Tools! Just do it!
4
Google Webmaster Tools
6. Site map
• Auto generate a site map! So that it‘s allways up to date
• Submit your site map to google in the GWMTs
• Check your site map for broken links with
Screamingfrog to find and fix the 404 errors
• A good clean site map will increase your crawl rate
6
10. Robots.txt
• Check your Robots.txt right now!
• You probably don‘t need a robots.txt and it does more
harm wrongly configured than having one
• Use noindex, follow as a meta tag instead to steer the
crawler
10
11. Robots.txt
11
Robots.
txtWhat if your developers
forget to take out the
disallow all in the
robots.txt from the
development server
when deploying.
When do you notice!?
18. • The google crawler might not see content loaded by
Javascript and Ajax because it is loaded after the page
has been loaded.
18
Ajax and Javascript
Ajax can really improve
UX but check that you SEO
content is not loaded via
Javascript
Normal HTML
Ajax loaded content
invisible for the crawler
19. Ajax and Javascript
• To check if your content is seen by the google bot go
into GWMT and check your page with the function:
„Fetch page as google bot“
19
23. Site speed
• Amazon: increased revenue by 1% for every 100
milliseconds load time improvement
• AOL: the top 10% in site speed viewed 50% more
pages than the bottom 10%
• Yahoo: increased traffic by 9% for every 400
milliseconds of load time improvement
• Conclusion: Users love fast websites!
23
25. Site speed - what about google
• Site speed is one of the over 200 signals used by
google to determine search rankings.
• Site speed is NOT the most critical ranking factor
• But Remember: Search engines like fast sites that don‘t
waste their resources.
25
26. Site speed - some tips how to optimise
• Check your site speed with: tools.pingdom.com
26
27. Site speed - Analyse your site
• Analyse your site with google and yahoo
• Google: https://developers.google.com/speed/pagespeed/
• Yahoo: http://developer.yahoo.com/yslow/
• Site speed optimisation guideline
• Yahoo: http://developer.yahoo.com/performance/rules.html
27
33. Rel=Author
• Rel=Author is huge and easy to get.
• Rel=Author will dramatically increase you SERP snippet CTRs
• How to:
• Get a google+ profile
• Get circled a lot by others
• Link to your domain from your google+ profile
• Link to your google+ profile from your domain with ?rel=author
• Done!
33
34. Schema.org and Rel=author
• Check your markup with googles Rich Snippet Testing
Tool:
• http://www.google.com/webmasters/tools/richsnippets
34
36. • Sometimes you might think redirecting all of your
visitors based on their IP to the dedicated country and
language page might be a good idea.
36
International IP Redirects
40. International IP Redirects
• Solution:
• If you want IP redirects just do them on the home page nowhere else
• Don‘t forget about the users:
• What if a user from Germany follows a US link from a forum. That user will
not get the desired and expected result and thats bad.
40
41. A great way to do it is to give
the user a notification that there
is a dedicated country page 41
43. • There are a few mobile web design strategies out there
1.Subdomain strategy m.domain.com
2.Different domain strategy domain.mobi
3.Subdirectory strategy domain.com/mobile
4.Responsive design or template strategy on same URL
43
Mobile Strategy
44. Responsive Design
• Responsive web design (often abbreviated to RWD) is an approach to web
design in which a site is crafted to provide an optimal viewing experience—
easy reading and navigation with a minimum of resizing, panning, and
scrolling—across a wide range of devices (from desktop computer
monitors to mobile phones).
44Source:http://en.wikipedia.org/wiki/File:Boston_Globe_responsive_website.jpg
50. Mobile Strategy
• Best thing about responsive design for SEO
• All links go to the same URL
• No duplicate content
• Other benefits
• No problems displaying content on different devices following a mobile or
not mobile link, better conversion rates
• Easier to manage content
50
52. • Don‘t change your URLs
• Redirect changed URLs by 301 or canonical
• Short downtimes
• Check your titles and descriptions
• Do a crawl before and after with Screamingfrog or XENU to
find missing pages
• Use GWMT to solve 404 problems
52
Relaunch SEO Tips
53. Thank you!
get in touch:
• facebook.timonhartung.com
• @timondeluxe
• linkedin.timonhartung.com
• googleplus.timonhartung.com
• www.timonhartung.com
53