Here is Toni Blake's keynote slide presentation for the Nevada Apartment Association Marketing Trends on Friday, March 11th.

1. Toni Blake

2. Vacancy
continues to
increase
every year
from 2014
Someone is going to have more vacancies . . .
JUST NOT YOU!

3. Who are we?

5. What is your Leasing IQ
What is your 2016 vision?
Where are you making improvements?
Opportunity has a life-span!!!!!!!!

7. What is your Leasing IQ
“If you do what you’ve always done
you’ll get what you’ve always gotten.”
Tony Robbins

8. What is your Leasing IQ
“You wouldn’t dream of serving
your customer food that is
past its expiration date,
yet we serve them with old ideas that
make them just as sick!”
Toni Blake

9. Always be ready to capture great
stories about your community

10. YOU ARE A MEDIA MOGUL
Everyday turn the great life at your community
into positive social media moment!
Convert the compliment into a review
Convert the UPS pick up into a song in the office
Convert the person at the gym– into a tip for staying healthy
Turn everyday LIFE into great POSTS!

12. Let’s
mak
e
sure
our
mark
eting
does
n’t
put
peop
leto
slee
p

13. Amazon’s vision includes being able to ship to 86% of its
deliveries in under 30 minutes with short range drones.
In the future you’re not going to be waiting 30 minutes for dinner.
You’ll be waiting for the new shoes your going to wear out to dinner!
What is Amazon’s vision?
What vision do you have to create
improvements in your leasing results?

14. Loyalty
Once a month set up a Periscope to share a great local tip!
Periscope is awesome for sharing a LIVE glimpse into the
lives and happenings around your area. Use it for future,
new and current residents to build loyalty!

15. 365 Day Point of Contact Plan

17. Build positive stories on multiple sites.
Review sites are for telling people about your community.
It’s not just about responding with text – a picture is worth 1000 words!
You can post more than pictures of your floor plans!

18. Create Content including data tags and key words
loaded weekly to different sites.
Images VideoTips/Reviews
YOU are the U in user-generated
Create a 52 week plan for user-generated content marketing

19. At Kate Good’s new lease-up
Vargos on the Lake in Houston, TX
She created JPEGs of her Facebook reviews then
added them as photos to YELP!

20. In my Yelp photos you’ll find a combination of business and fun social moments!
Be creative when they offer you a chance to “add photo”!

21. You must understand how this site
works to have success in building
great reviews!
http://www.youtube.com/watch?v=Dqi-jjbEKcs&feature=youtu.be

23. Then say HELLO to your little friends!

24. 100%

25. If you add awesome + funny + amusing + happy to your tour = YOU ARE 71 % Sharable!

26. Give them the awesome + funny + amusing + happy Emoji on your tour!

27. Turn your smart phone or iPad into a photo booth for .99 cents with Incredibooth!
Send your first
follow-up while
you are still
together!
Create a
personalized
photo-strip during
the tour
Let them share it
from your devise!
Share on Facebook
Send in Email
Tweet on Twitter
Save to photo Library

28. Loyalty / Advocacy

29. Don’t let an angry mob
be the only voice online!

30. Take advantage of those face-to-face
moments with a happy resident.
You only need a few positive voices
and a very good plan!

31. Covert & Connect
The Compliment
Learn how to read faces!

32. Have “love notes” handy for residents to tell their story!

33. Your review could make a difference
in who moves in next door!
People trust reviews, let’s give them reviews from people they can trust!
Thank you for helping us build an honest representation of our
community online.
Why write a review?
Because time spent updating your status . . .
won’t influence the quality of your next neighbor!

34. Covert Compliments to reviews
 Ask permission to send an email
 Have an email ready to send
 Direct compliments to a variety of sites
 Follow-up with a thank you
 If they say no - give them a love note
Advocacy

35. Host an influencers dinner

36. Show off your residents reviews!

38. “We are proud so of the residents who have taken time to share great comments, we
wanted you to see them. It’s unfortunate that complaints are often more motivated than
compliments. We work hard to make this a great community and we just want to be
honestly represented online. People appreciate quality reviews and they attract more
quality residents. Who knows, you could be talking to your next neighbor. I can send you an
email with a direct link to make it easy. What’s your email? ”

39. Custom Build your own Infographic!

40. Share Infographic others have built!

41. Make Passion a part of the purchase!!!

42. Teach Value!
Avoid buyers remorse! We can’t assume that future
residents already knows the value of living in your
community.
Don’t just show an apartment,
show the value of living in your community.
They need to LOVE the price!

45. Save Money on:
Gas: GasBuddy.com
Retail: RetailmeNOT.com
Restaurant: Restaurant.com
Car Care: Valpak.com
Hair/Spa: Groupon.com
Clothes: TJ Max
Household: Wal-Mart

46. 50% OFF
Wednesday Only
Skydiving Center of the West
There are times in life …
when you just don’t use a coupon!

47. One Eye
FREE
Lasik Eye Surgery Center
There are times in life …
when you just don’t use a coupon!

48. This is where I
live!
Your address . . . Is a decision you have to live
with!

49. It is no longer acceptable to just watch . . . This year I am going to do something!

50. I started by asking a few simple questions.
If bad people can plot
bad . . .
why can’t good
people plot good!
Can I make a
difference?
The answer to both is YES!

51. Positively Influence Your Resident & Your World!

52. toni@thekindnesschallenge.com

63. Stand with me and the students of Vista Ridge High School for our Simul-TWEET photo!!!!!
Set an alarm for 4.8.16 2PM MST tweet @VRStuco #wervrkind #free2bkind