Marketing & event promotion as presented to the Oklahoma Main Street Authority in Ponca City, OK.
November 3, 2015 by Pamela Herrmann & Patty Dominguez.
CREATEBuzzNow.com
Recruiting in the age of Google ; Keynote HRus Katrina CollierThe Searchologist
What does recruiting in a transparent world mean? What do you need to be sure you and your company are doing to hire the best? Katrina Collier shared in Tel Aviv at HRus.
Blabvertising: The Art of Word-of-Mouth Marketing is helping thousands of business professionals and salespeople explode their business with growth!
Discover:
- How to recognized as an expert in the eyes of your prospects
- Growing your referral base with one word
- Dealing with challenging people
For booking and interview inquiries, please contact dave@theshef.com
Recruiting in the age of Google ; Keynote HRus Katrina CollierThe Searchologist
What does recruiting in a transparent world mean? What do you need to be sure you and your company are doing to hire the best? Katrina Collier shared in Tel Aviv at HRus.
Blabvertising: The Art of Word-of-Mouth Marketing is helping thousands of business professionals and salespeople explode their business with growth!
Discover:
- How to recognized as an expert in the eyes of your prospects
- Growing your referral base with one word
- Dealing with challenging people
For booking and interview inquiries, please contact dave@theshef.com
Watch the webinar: https://blog.hubb.me/get-smarter-with-your-event-marketing-slides-and-recording
Want more attendees? Attendee personas and influencer marketing, two techniques borrowed from corporate marketers, are great ways to drive more targeted and effective registrations. In this webinar, event marketing expert Nick Borelli shares how to use these two techniques to get more attendees!
How digital can win back competitive advantage. CRM for charity communicators...CharityComms
Lindsay Herbert, global head of digital, Precedent
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do. www.charitycomms.org.uk
Presented at WOMMA 2014 Summit in Los Angeles on Nov. 18th.
Session Title: Yeah, THAT Hashtag (Beyond Social Media (WOM) Track)
Presenter: Geno Church
When the former Greenville Convention & Visitors Bureau approached Brains on Fire about creating a new identity for our hometown, they didn’t have to ask twice. This was far more than an identity project; it was an opportunity to foster a greater sense of community within our community. With 36 Greenvilles in the United States, we would need to identify that “something special” that really sets us apart.
5 Tips to Start Your Social Selling JourneyMOI Global
Social Selling. It’s just the latest buzz phrase, right? Just cold calling, by another channel and another trendy new name…
Or is it?
Today, when over 70% of your buyer’s journey could be over before they even contemplate talking to your sales team, social selling, with its emphasis on engagement and conversation, can get your sales people back into the sales cycle, sooner.
Here are some top tips to get you started.
Watch the webinar: https://blog.hubb.me/get-smarter-with-your-event-marketing-slides-and-recording
Want more attendees? Attendee personas and influencer marketing, two techniques borrowed from corporate marketers, are great ways to drive more targeted and effective registrations. In this webinar, event marketing expert Nick Borelli shares how to use these two techniques to get more attendees!
How digital can win back competitive advantage. CRM for charity communicators...CharityComms
Lindsay Herbert, global head of digital, Precedent
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do. www.charitycomms.org.uk
Presented at WOMMA 2014 Summit in Los Angeles on Nov. 18th.
Session Title: Yeah, THAT Hashtag (Beyond Social Media (WOM) Track)
Presenter: Geno Church
When the former Greenville Convention & Visitors Bureau approached Brains on Fire about creating a new identity for our hometown, they didn’t have to ask twice. This was far more than an identity project; it was an opportunity to foster a greater sense of community within our community. With 36 Greenvilles in the United States, we would need to identify that “something special” that really sets us apart.
5 Tips to Start Your Social Selling JourneyMOI Global
Social Selling. It’s just the latest buzz phrase, right? Just cold calling, by another channel and another trendy new name…
Or is it?
Today, when over 70% of your buyer’s journey could be over before they even contemplate talking to your sales team, social selling, with its emphasis on engagement and conversation, can get your sales people back into the sales cycle, sooner.
Here are some top tips to get you started.
Are you attending a coding bootcamp? Need a loan for tuition or living expenses? Maybe you just finished at a bootcamp with an awesome job and want to refinance an aggressive loan.
WeFinance helps you crowdfund a loan from your network. It's a loan on your terms — you pick the length, rate, and deferral period.
Find out more here: wefinance.co/bootcamps
Get Started on Social - 6 Tips for SuccessLauren Maffeo
Social media is an amazing way to reach audiences. But knowing which channels to start out on can be daunting -- and success on social does not occur overnight. This presentation walks through 6 tips to craft your vision and messaging for specific social platforms.
This presentation was given live at the Ladies America Women Leading the Future Conference in Washington, DC, on June 27, 2015
Instagram can enhance a brand's online presence and help tell their visual story to connect with their audience. This PowerPoint slide show explores what brands can and what current brands are doing well today. This is Instagram from a PR perspective.
Young Jewish Leadership Council of Boston presentation on online marketing strategy for non profits focusing on search engine optimization (SEO), pay per click (PPC) advertising, lead generation & social networking from Boston SEO Josh Fialkoff.
Actionable Local SEO Tips - RizeCon - Nathan HawkesArcane Marketing
Totally not all inclusive, but a great start to helping your local SEO presence. Information about SEO and why it's still critical in 2018. Google My Business set up, citations, content, video, etc...This is especially important if you want to appear in the local maps on Google search.
There is no Magic Sauce for Success when using Social Media LocallyMarilyn Zayfert
There are best practices:
How to integrate various Social Media Applications online to promote successful campaigns.
Facilitator: Marilyn Zayfert,illumiNET Digital Marketing
Learn to include various Social Media Applications in online campaigns to successfully promote your business, local community, art, and public events.You will learn how to integrate various Social Media Applications in online campaigns to promote successful local business, community, art, and public events.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
3.0 Project 2_ Developing My Brand Identity Kit.pptx
Fast Five Formula For Event Promotion
1. C R E AT E b u z zC R E AT E b u z z
FAST FIVE FORMULA
FOR EVENT PROMOTION
2. C R E AT E b u z zC R E AT E b u z z
1DEVELOP AN AVATAR
3. C R E AT E b u z zC R E AT E b u z z
This is a detailed description of your
PERFECT CUSTOMER, the person that
you want most as your customer
and who will buy from you again and again.
4. C R E AT E b u z zC R E AT E b u z z
• Without your ideal customer avatar, your message will
be generic and ineffective
• You risk speaking in a way that confuses your audience
5. C R E AT E b u z zC R E AT E b u z z
• Imagine that you are writing a play and this is a character
• Demographics, psychographics, sociographics
• Give them a name and a face
• Hit on the emotional triggers that gets them to take action
HOW TO:
6. C R E AT E b u z zC R E AT E b u z z
Meet June
• 33 years young
• Lives in the city
• Married with 1 child
• Drives a Prius
• Active in her church
• College degree
• Hikes, reads novels,
loves art
• Works full time
• Her family time is
most important
• Buys organic food
• Shops at Target,
Nordstrom, TJ Maxx
& online
• Volunteers at her
sons school
• Cares about the
environment
• Loves to travel
• Gets her news
online
8. C R E AT E b u z zC R E AT E b u z z
CLEAR & CONCISE COPY
2
9. C R E AT E b u z zC R E AT E b u z z
PUSH & PULL STRATEGIES
3
10. C R E AT E b u z zC R E AT E b u z z
LEVERAGE SOCIAL MEDIA
4
11. C R E AT E b u z zC R E AT E b u z z
LINK COMMUNITIES
5
12. C R E AT E b u z zC R E AT E b u z z
EMAIL MARKETING
• Upcoming events, specials & promotions
• Provide new resource info to members
• Inspire donors to open their wallets
• Show evidence of your work
13. C R E AT E b u z zC R E AT E b u z z
WHAT TO SHARE
• Offers, specials & coupons
• Weekly updates
• Get personal
• Share stories
• Member highlights
14. C R E AT E b u z zC R E AT E b u z z
REMEMBER, ALWAYS OFFER VALUE &
ALWAYS LINK BACK TO YOUR
WEBSITE FOR MORE INFORMATION
15. C R E AT E b u z zC R E AT E b u z z
Avatar Development: (pam)
Who are you speaking to?
Exercise
Copywriting Skills (patty)
Cast of characters
AIDA method
Storytelling
Push vs. Pull Strategies (patty)
goal is Engagement
examples of push
examples of pull
Social Media Platforms (patty)
review
Creating Community (pam)
build your email list
connect often
offer value always
16. C R E AT E b u z zC R E AT E b u z z
MARKETING 101
17. C R E AT E b u z zC R E AT E b u z z
MARKETING 101
• The Magic Question: WIIFM
• Clear and concise copy writing
• Be a storyteller
• Strong CTA (Call To Action)
19. C R E AT E b u z zC R E AT E b u z z
FAST FIVE FORMULA
FOR EVENT PROMOTION
20. C R E AT E b u z zC R E AT E b u z z
Avatar Development: (pam)
Who are you speaking to?
Exercise
Copywriting Skills (patty)
Cast of characters
AIDA method
Storytelling
Push vs. Pull Strategies (patty)
goal is Engagement
examples of push
examples of pull
Social Media Platforms (patty)
review
Creating Community (pam)
build your email list
connect often
offer value always
21. C R E AT E b u z zC R E AT E b u z z
KNOW YOUR AVATAR
#1
An avatar is a detailed description of your ideal customer
22. C R E AT E b u z zC R E AT E b u z z
• Very specifically describe your ideal customer
• Imagine that you are writing a play and this is a character
• Demographics, psychographics, sociographics
• Give them a name and a face
23. C R E AT E b u z zC R E AT E b u z z
Meet June
• 33 years young
• Lives in the city
• Married with 1 child
• Drives a Prius
• Active in her church
• College degree
• Hikes, plays golf,
loves art
• Works full time
• Buys organic food
• Shops at Target,
Nordstrom & TJ
Maxx
• Volunteers at her
sons school
• Reads novels
• Gets her news
online
33. C R E AT E b u z zC R E AT E b u z z
NEXT STEPS
• What are 3 strategies do you consider to be the
most critical to your vision?
• What resources do you need to implement these 3
strategies?
• How much will it cost to implement & how will you
fund it?
34. C R E AT E b u z zC R E AT E b u z z
The biggest thing is their client acquisition. Where is their audience hanging out. Build awareness around you by guest blogging on their feeds
Pull Strategy
INSTAGRAM PLACES
A curated feed of those that have geo-tagged at that place.
Hashtags
Come up with a hashtag & that image and the hashtag feed.
Incentivize attendees to post
#ILoveEnidBecause
at the end of the event we’re going to pick the one we love the best and give you a prize
Iconosquare gives you the analytics on what’s most popular, when are your people online
Your feed has to be a giving platform, and not salesy, must be relevant, are they engaging, is it giving them what they need
When you’re getting started follow other people and engage with their images
Find an image, follow those that liked the image, chances are they’ll follow you back
Not availble online - just the phone
10-4-1 cadence
The images have to be very own able. Put an @ sign on it so that as the image moves around your brand is on it
Find parallel
If this is your main platform
CREATE THE CONTENT FIRST THEN PULL PEOPLE IN
WE’LL SHOW YOU ONE COOL THING
35. C R E AT E b u z zC R E AT E b u z z
Put this into Mktg 101
EMAIL MARKETING
36. C R E AT E b u z zC R E AT E b u z z
7. CTA — TELL THEM WHAT TO DO
For example, if you rely on donations, tell them,
• Why their support is important to the vision
• How they can help
• How their contribution effects positive change in the community
REMEMBER TO ANSWER THE WIIFM QUESTION!
37. • Open up a private browsing window
• Type the name of your Main Street
program in the search bar
• The goal is to own all of the
information that is coming up on
page 1
38. C R E AT E b u z zC R E AT E b u z z
GOOGLE WANTS TO KNOW
THAT YOU’RE RELEVANT
Why this matters:
39. C R E AT E b u z zC R E AT E b u z z
• The longer website visitors are on your page, the happier Google is.
• It tells the algorithms that the website was a good fit for the search query.
• If people hop right off your website Google will push you down in the
search results (and that takes you further away from your mission &
vision).
YOUR WEBSITE NEEDS TO BE A
PERFECT REFLECTION