1) The document discusses strategies for using social media for Rotaract clubs, including determining the audience, developing a content strategy, and selecting appropriate platforms. 2) It recommends starting with a SWOT analysis and setting goals, then focusing content on the club calendar, projects, and themes like Rotary and UN initiatives. 3) The presenter advocates sharing 80% existing content and creating 20% original posts, and designating one member per month to manage each platform as part of a long-term social media plan.