Implementing your nonprofit communications plan
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Tips on curating and creating content, how to use social media, using a creative brief worksheet and staying focused on your audiences. This was originally presented at the University of Washington's certificate in nonprofit management.
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Implementing your nonprofit communications plan
- 1. + Implementing Your Plan Certificate in Nonprofit Management May 14 2011
- 2. + Content Creation
- 3. + Content Creation Creative brief
- 4. + Content Creation Audience first
- 5. + Content Creation Audience first n Use the story of one person n Emotional not transactional n Stay positive! n Showcase your supporters
- 6. + Content Creation Storytelling
- 7. + Content Creation Work smarter, not harder n Re- purpose your content n Use an editorial calendar n Annual case statement
- 8. + Listening
- 9. + Listening How to do it n What are you listening for n Who will you listen to n How will you respond n How will you use information
- 10. + Listening Tools n Search.twitter.com n Google alerts n Socialmention.com n Netvibes/ iGoogle/ Yahoo Pipes n Great post on monitoring: http://tnw.co/monitorSM n Greg Norman listening worksheet: http://slidesha.re/ GregWsheet
- 11. + Social Media
- 12. + Social media Avoid shiny object syndrome
- 13. + Social Media Avoid shiny object syndrome n Social media goals: n Be seen as a credible source by AUDIENCE for information on TOPIC through our blog n Increase traffic of AUDIENCE to our website by posting to Facebook n Create communities for our supporters to interact with each other and share their ideas on our work.
- 14. + Social Media Broadcasting
- 15. + Social Media Broadcasting
- 16. + Social Media Broadcasting
- 17. + Social Media Broadcasting n How will this affect print? n Open up your content n Tell the whole story
- 18. + Social Media Relationships
- 19. + Social Media Relationships
- 20. + Social Media New ways of working
- 21. + Social Media New ways of working
- 22. + Social Media New ways of working
- 23. + Speakers Madeline Moy Digital Media Manager, Seattle Art Museum Content creation, SM monitoring & writing Travis Wals Dir. Of Digital Engagement, MiiR Social media and email marketing Mike Buchman Communications Manager, Solid Ground Writing, graphic design, new media, internal organizing
- 24. + Speakers Madeline Moy Digital Media Manager, Seattle Art Museum madelinem@seattleartmuseum.org twitter: @iheartsam Travis Wals Dir. Of Digital Engagement, MiiR tw@miir.com twitter: @traviswals Mike Buchman Communications Manager, Solid Ground mikeb@solid-ground.org 206.694.6802