Facebook was created by Mark Zuckerberg and others at Harvard in 2004. It was originally only for Harvard students but expanded to other colleges and then publicly. Facebook now has over 1 billion daily active users and allows people to connect with friends and family, share photos and updates, see others' profiles and newsfeeds, and use it for events and businesses. While it helps people stay in touch, there are also risks like bullying, privacy issues, and overuse.

1. Facebook was not originally created to be a company.
It was built to accomplish a social mission - to make
the world more open and connected.
FacebookMade by Nikolay Oleynikov

2. Table of Content
1. Introduction
2. Development History
3. Features
4. Homepage Analysis
5. Role in Business
6. Pros and Cons
7. Conclusion

3. Introduction
• One of the most popular social network in the world
• Free service that allows you to make your online page
in order to stay in touch with your family and friends
• Has about 1.01 billion daily active users
• Allows users to share opinions, pictures, photos and
personal information online
• The main goal is to connect people worldwide

4. Development History
• Founded in 2004 by Harvard student Mark
Zuckerberg, Eduardo Saverin, Dustin Moskovitz and
Chris Hughes
• Was originally expanded among Harvard University
students
• In 2006 extended beyond educational institutions
• In 2011 became the largest online network in the
world
• Still gets more and more users involved every day

5. Features
• The “Like” button
• Events
• Timeline
• Relationship status
• Photos
• Personal information
• News feed
• Opportunity to share opinions and feelings

6. Home Page Analysis

7. Role in Business
• Helps to identify and reach target customer group
• A good opportunity to promote the products
• Can increase collaboration of employees inside the
corporation
• Based on a personal information of potential
employee in Facebook, HR manager can easier define
the need of such worker in the company

8. Pros and Cons
• Pros
1. Great way to stay in touch with friends and family
2. Opportunity to express yourself
3. Opportunity to learn from each other
4. Keeping up with different events worldwide
• Cons
1. Cyber bullying
2. Threats of stealing personal information
3. Addiction to social network

9. Conclusion
A very helpful and innovative tool that provides people
with a great opportunity to cooperate with each other

10. References
• Company Info Facebook Newsroom. (n.d.). Retrieved November 14, 2015,
from http://newsroom.fb.com/company-info
• Phillips, S. (2007, July 25). A brief history of Facebook. Retrieved
November 14, 2015, from
http://www.theguardian.com/technology/2007/jul/25/media.newmedia
• The Role of Facebook Business Groups for Business Owners - Podpora.
(2014, November 29). Retrieved November 14, 2015, from
http://podporanetwork.com/the-role-of-facebook-business-groups-for-
business-owners/
• 10 Features That Made Facebook the Most Used Social Media Site. (2014,
September 25). Retrieved November 14, 2015, from
http://www.vcpost.com/articles/27824/20140925/10-features-made-
facebook-used-social-media-site.htm