Session we ran on International Women's Day exploring the good, the bad and ugly of the portrayal of women in advertising as well as advertising to women. Four creative leaders discussed the onus on the marketing and the creative industry to raise its game and to cut out the objectification of women in culture.

1. Women In Advertising:
The Good, The Bad
& The Ugly
#WomenInAds

2. Happy International
Women’s Day
#BeBoldForChange

3. @yellif
Daniele Fiandaa
Co-founder
Token Man & Creative Social

4. Token Man is an initiative to give
men a better understanding of
the challenges women face
when in the minority

5. So far we have interviewed 20
CEOs from the creative and
media industries

7. Unconscious Bias
The Key Issues

8. Parental Leave
Unconscious Bias
The Key Issues
Gender Pay Gap
Men’s Resistance to Change

10. Funny
1% 2% 3%
Intelligent Leaders

11. of women feel
alienated by
advertising
70% 91%
say advertisers
don’t understand
them
(*source: Greenfield Online for Arnold’s Women’s Insight Team)

12. Uplift
12%

13. “This is not a moral issue, it's an economic
issue. We will create better advertising if we
create advertising that is more progressive
and start challenging those stereotypes.”
Keith Weed,
CMO, Unilever

14. @thewordbaker @Baileyology
Ali Hanan
Founder
Creative Equals
Nick Bailey
Chairman & CCO
Dingo Bill
@johnrudaizky
Laura Jordan Bambach
Creative Partner
Mr President
@laurajaybee
John Rudaizky
Global Brand Leader
EY

15. What question would
you like to ask our
speakers?

16. The Good

17. The Bad

21. The Ugly

28. @thewordbaker @Baileyology
Ali Hanan
Founder
Creative Equals
Nick Bailey
Chairman & CCO
Dingo Bill
@johnrudaizky
Laura Jordan Bambach
Creative Partner
Mr President
@laurajaybee
John Rudaizky
Global Brand Leader
EY

29. Emotional Tech:
Trends from SXSW
22nd March

30. THANKS
tokenman.org
@Token_Man