The document discusses different roles or mindsets that creative professionals can take on: the Hacker, Maker, Teacher, and Thief.
The Hacker is focused on solving problems effectively by breaking them down. The Maker emphasizes experimenting and allowing ideas to emerge from making things. The Teacher fosters cultures of adaptability, curiosity, empathy and fearlessness. The Thief acknowledges that copying and being inspired by others is how original work is created, and that remembering influences is more important than claiming original ideas.
The document provides quotes from creative professionals about each role and their perspectives. It encourages the reader to try embracing these different mindsets in their work and lists questions they could explore related to each role.
This is a presentation we did in Shoreditch house on 5th November based around Creative Social's new book: Hacker, Maker, Teacher, Thief: Advertising's Next Generation, now available on Amazon
How to Create an Online Brand through SearchSiteVisibility
Everyone says you need to build a brand for SEO success, but actually how do you do that? In this presentation, Kelvin shares the top advice from his four branding heros.
Everyone says you need to build a brand for SEO success, but actually how do you do that? In this presentation I share the top advice from my four branding heros.
As we enter an Age of Creativity, driven by AI and new platforms, we believe you are going to need 4 Creative Superpowers to thrive rather than simply survive. These are Making, Hacking, Teaching and Thieving which are all brought to life in this presentation. However they are covered in far more details in our book Creative Superpowers: Equip yourself for the Age of Creativity which is available on Amazon and all good book stores.
Awesome Quotes from Creativity Inc—Inspirational Quotes from Ed CatmullRob Marsh
21 Inspirational quotes from Creativity, Inc. by Ed Catmull, founder of Pixar Studios. These quotes come from what is perhaps the best book about managing creative people and companies.
Culture Feasts on Innovation: Here's What you Can Do About ItReuven Gorsht
You can have the best talent, best ideas, best processes, abundance of cash.
If your culture does not align, being successful with innovating starts looking as if it’s a matter of luck.
This is a presentation we did in Shoreditch house on 5th November based around Creative Social's new book: Hacker, Maker, Teacher, Thief: Advertising's Next Generation, now available on Amazon
How to Create an Online Brand through SearchSiteVisibility
Everyone says you need to build a brand for SEO success, but actually how do you do that? In this presentation, Kelvin shares the top advice from his four branding heros.
Everyone says you need to build a brand for SEO success, but actually how do you do that? In this presentation I share the top advice from my four branding heros.
As we enter an Age of Creativity, driven by AI and new platforms, we believe you are going to need 4 Creative Superpowers to thrive rather than simply survive. These are Making, Hacking, Teaching and Thieving which are all brought to life in this presentation. However they are covered in far more details in our book Creative Superpowers: Equip yourself for the Age of Creativity which is available on Amazon and all good book stores.
Awesome Quotes from Creativity Inc—Inspirational Quotes from Ed CatmullRob Marsh
21 Inspirational quotes from Creativity, Inc. by Ed Catmull, founder of Pixar Studios. These quotes come from what is perhaps the best book about managing creative people and companies.
Culture Feasts on Innovation: Here's What you Can Do About ItReuven Gorsht
You can have the best talent, best ideas, best processes, abundance of cash.
If your culture does not align, being successful with innovating starts looking as if it’s a matter of luck.
After years of speaking to but not explicitly codifying our vision, mission, values, and culture, the BlueCrew has done just that. Take a look to learn how we build the dream, what kind of people we need, and why we do what we do.
35 Inspiring Marketing Quotes to Improve Your ConversionsSwayHub
35 inspiring and actionable marketing quotes from industry greats, chock-full of wisdom to help you improve your conversion rates and optimize your pages more effectively.
Inspiring quotes that you may or may not know, designed to relate to all of your creative issues, from brand and graphics to web design.
We want to motivate our readers with these inspirational, meaningful quotes that are sourced from across the internet.
This SlideShare was designed and collated by Thrive Marketing, a HubSpot Partner Agency based in the UK.
WebAble is a young company built on a strong foundation of culture. We believe pay-checks and perks are important, but that is not why we come to work every morning. Security and recognition keep us alive, but passion and creativity are worth dying for. This deck summarises key elements of our cultural foundation.
It was created for internal use, but recently we decided to share it with public to help our partners, patrons and prospective employees understand us better.
The Dragonfly Effect: Unlocking Social Media for Impact Andy Smith
An extract of material originally presented at Cisco to the Forum for Women Entrepreneurs and Executives on The Dragonfly Effect, an approach to creating impact with social media.
http://www.fweande.org/index.cfm?fuseaction=Page.ViewPage&PageID=717
25 Quotes Shaping The Future of Marketing - BloggingeHowBLoggingeHow
More @ http://www.bloggingehow.com
25 Quotes Shaping The Future of Marketing - BloggingeHow
Follow Bloggingehow on Facebook >> http://www.facebook.com/bloggingehow
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https://plus.google.com/107489234195718225165/
Do share the post with your circle. It helps a lot :)
After years of speaking to but not explicitly codifying our vision, mission, values, and culture, the BlueCrew has done just that. Take a look to learn how we build the dream, what kind of people we need, and why we do what we do.
35 Inspiring Marketing Quotes to Improve Your ConversionsSwayHub
35 inspiring and actionable marketing quotes from industry greats, chock-full of wisdom to help you improve your conversion rates and optimize your pages more effectively.
Inspiring quotes that you may or may not know, designed to relate to all of your creative issues, from brand and graphics to web design.
We want to motivate our readers with these inspirational, meaningful quotes that are sourced from across the internet.
This SlideShare was designed and collated by Thrive Marketing, a HubSpot Partner Agency based in the UK.
WebAble is a young company built on a strong foundation of culture. We believe pay-checks and perks are important, but that is not why we come to work every morning. Security and recognition keep us alive, but passion and creativity are worth dying for. This deck summarises key elements of our cultural foundation.
It was created for internal use, but recently we decided to share it with public to help our partners, patrons and prospective employees understand us better.
The Dragonfly Effect: Unlocking Social Media for Impact Andy Smith
An extract of material originally presented at Cisco to the Forum for Women Entrepreneurs and Executives on The Dragonfly Effect, an approach to creating impact with social media.
http://www.fweande.org/index.cfm?fuseaction=Page.ViewPage&PageID=717
25 Quotes Shaping The Future of Marketing - BloggingeHowBLoggingeHow
More @ http://www.bloggingehow.com
25 Quotes Shaping The Future of Marketing - BloggingeHow
Follow Bloggingehow on Facebook >> http://www.facebook.com/bloggingehow
Follow BloggingeHow on Twitter >>
https://twitter.com/#!/BLoggingeHow
Follwo BloggingeHow on Google+ >>
https://plus.google.com/107489234195718225165/
Do share the post with your circle. It helps a lot :)
How to Make a Product Vision a Reality by HSBC Senior PMProduct School
Main takeaways:
-Show the way and have followers
-Earn trust with honesty and low ego
-Architect for scale or expect production gremlins
-Go deep, go wide and un-learn a lot
-Get good at being good
Learn from two dyslexic UX designers and one UX researcher as they journey through what it means to see the world from different perspectives and how to harness this power for design thinking. Dive into the dyslexic perspective and learn techniques to help you solve complex problems and unlock your creative potential.
The talk was given at Big (D)esign / September 2017
By:
Jennifer Keene-Moore
Anita Barraco Cator
Sophi Marass
Title: "Few tips on how to run your first Product Discovery effectively."
Product Discovery is a powerful approach that helps us to learn, validate and create truly valuable products. But, when we run this process for the first time we can feel overwhelmed and lost. Although that's completely normal it can lead us to wrong conclusions about the customer problems and therefore potential ideas on how to solve them. During the presentation, Michał will provide a few hands-on experience tips and thoughts that will help you run valuable product discovery and avoid mistakes he's made in the past so you don’t have to.
For the last 10 years, Michał has developed a few educational platforms and mobile apps, run a few startups. He also took part in the Product Discovery process and Growth Phase of D2C e-commerce brand related to healthcare and productivity. He is also an instructor at Polish Product Management Academy where he teaches about Product Discovery and Innovation Development. He puts great emphasis on the data-driven, experimental approach, teamwork, and falling in love with the problem you are trying to solve.
Open Your Mind, Open Your Library (Handout): Texas Library Association 2016M.J. D'Elia
As libraries face new technologies, shifting priorities, and ever-increasing competition for resources, they must learn to respond creatively to problems. You'll leave this active, hands-on session with activities and strategies you can take back to your library to make it a more creative organization (see slide deck too)
Criteria for a great marketing book: ideas from psychology, behavioral economics, marketing, advertising, and business about how to influence behavior and buying patterns at the edges of bounded rationality
Leveraging Human experience into Customer experience
Design Thinking for Startups - Are You Design Driven?Amir Khella
This presentation provides some best practices and tools to help small business entrepreneurs and startup founders in creating a culture of innovation.
Whether you're working on a web 2.0, iPhone or a physical gadget, these simple practices are universally applicable.
***Note****
I will be running a webinar in October 2009 to expand on the points mentioned in this presentation, study design thinking use cases and stories and answer questions. Please leave a comment and follow the discussion, or follow @amirkhella on twitter to get notified about the webinar.
25 Inspiring Quotes From Experts Shaping the Future of MarketingHubSpot
Get inspired by marketing experts Seth Godin, Nate Silver, and Scott Harrison.
Want to get more inspiration from these experts?
Attend INBOUND 2013. Learn more: http://www.inbound.com/
Social Engineering: The Art and Science of Engaging Passive Candidates - Glen...Jeremy Ott
Talent acquisition is all about people. So why aren't sourcers and recruiters more focused on understanding people, what motivates them, and how to best communicate with and influence them? "Social engineering is the art, or better yet, science, of skillfully maneuvering human beings to take action in some aspect of their lives…" – Chris Hadnagy, Author of Social Engineering: The Art of Human Hacking, and creator of the Social Engineering Framework. In this session, Glen will delve into various foundational elements of social engineering, including empathy, framing, preloading, elicitation, scarcity, social proof (and many more!), explaining how they can be leveraged to yield higher response and candidate conversion rates from discriminating, passive talent, and how to more effectively elicit high quality referrals.
Talent leaders gathered from around the globe to learn and share recruiting best practices. Here are some of the most inspirational stories and soundbites heard at Talent Connect San Francisco and London.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
An arduous pilgrimage towards Agile Learning Organisations of the Future and the vital role of HR. Considerations from Digital HR Innovation Week 2020. Full transcript on Linkedin.
- From Profit to Purpose
- From Efficiency to Learning
- From Control to Co-creation
- From Pyramids to Self-organizing Networks
- From Fear to Love
- From Hero to Alchemist
- From Machines to Living Organisms
Midnight Lunch: Collaboration and Coherence - Edison Webinar Feb 18 2013Sarah Miller Caldicott
Learn how to apply Thomas Edison's revolutionary collaboration methods in the digital era. Identify how Edison created new Context through his collaborations, and engaged principles which drove Coherence across his teams.
Similar to Hacker, Maker, Teacher, Thief: Which one are you? (20)
The Art and Science of Selling and Growth HackingDaniele Fiandaca
First lesson as a visiting professor for the ESCP European Business school covering some of the basics of Growth Hacking and building on some of the topics covered in our new book, Creative Super Powers.
You can pledge for our new book here - https://unbound.com/books/creative-super-powers
Women In Advertising: The Good, The Bad and The UglyDaniele Fiandaca
Session we ran on International Women's Day exploring the good, the bad and ugly of the portrayal of women in advertising as well as advertising to women. Four creative leaders discussed the onus on the marketing and the creative industry to raise its game and to cut out the objectification of women in culture.
This is my presentation from Innovation Social's Innovation Stories. I am delighted to say that after a lukewarm response to the value of awards, by the end of the presentation an overwhelming majority felt awards added value (despite the current cynicism in the industry).
If you are interested in buying tickets to CS Mini Cannes on Wednesday 15th July, please go here (http://goo.gl/tekK6H) while you can find out more about the Creative Social Cannes from Good to Great workshop here (http://goo.gl/8EeeIG).
Round up of Cannes 2014 including a "You the Jury' workshop. If you are interested in doing the You the jury workshop then simply go through the slideshare presentation until you get to the You The Jury section and then you simply need to follow the instructions in the presentation and tweet your favourite and least favourite campaigns.
This is the presentation that I gave to the Young Planners at Cannes 2014. The data herein is taken from survey distributed through @cheiluk, @yellif and @cr
Creative Social was founded in 2004 by Mark Chalmers and Daniele Fiandaca. This presentation goes through the highlights of the last 7 years plus gives a brief glimpse into the future
Creative Social recently published the book Digital Advertising: Past, Present, and Future (http://www.lulu.com/product/paperback/digital-advertising-past-present-and-future/13032597). This presentation pulls together some of the views of the authors and provides a view on some of the issues which may well influence the future of advertising and what this might mean for the agency of the future.
It was first presented at Thesedays Brand New Day conference (www.brandnewday.com/). If you are interested in one of the authors presenting at one of your conferences, please e-mail daniele@creativesocial.com.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
5. “Hacks, by definition, are more
effective. They take big complicated
problems that can be more easily
solved, whatever the solution takes.
As a result, they remove the gap
between the commercial imperative
and the creative solution.”
Gareth Kay, Founding Partner, Zeus Jones
6.
7. “I’d argue that digital creatives have
evolved in a collaborative creative process
and work environment because they have
always had to hack solutions (you’re only
as good as your programmer.”
Bridget Jung, Creative Director & Editor at Adverblog
10. “Make something, anything and see
if it leads to an idea. It’s the
opposite process of having an idea
first and then spending ages trying
to make it. Be receptive, trusting,
and allow yourself to be vulnerable
to your own ideas.”
Flo Heiss, ECD, Dare
12. “Education is not the filling of a
pail, but the lighting of a fire”
William Yeats
13. “Our industry needs to focus on
fostering cultures where people can
re-learn four key traits often
forgotten from childhood. These are
adaptability, curiosity, empathy
and fearlessness”
Marc Lewis, Dean of School of Communication Arts 2.0
14. “With technology disrupting all
industries ..., the journey towards
consciously competent is still relevant,
but only when we see it as part of a
constant re-birth. In a fast-changing
world, relaxing into conscious
competence immediately makes us
unconsciously incompetent.”
Anders Sjostedt, Partnership Director, Hyper Island
15. “If you’re not worried, scared or
ever so slightly shitting it, chances
are you are not trying hard
enough”
Sam Ball, Creative Director, M&C Saatchi
16. “Would you rather be remembered
as a torch or a fire extinguisher?”
Marc Lewis, Dean of School of Communication Arts 2.0
18. “Copying and originality aren’t
polar opposites: being original and
doing original work is often best
achieved by using the power of
copying.”
Mark Earls, Founder, Herd Consulting
32. “Forget the past the future is where
it's at - and this is your guide book.”
Rosie Arnold, Deputy Executive Creative Director, BBH London
33. “Less of a book and more of a lively
debate. So rather than read it, ‘listen
to it’ and get stuck in. It’ll make you
want to ask questions, nod vigorously
and heckle from the back.”
Graham Fink, CCO, Ogilvy China