SlideShare a Scribd company logo
#HMTT
Which one are you?
Hacker
“Hacks, by definition, are more 
effective. They take big complicated 
problems that can be more easily 
solved, whatever the solution takes. 
As a result, they remove the gap 
between the commercial imperative 
and the creative solution.” 
Gareth Kay, Founding Partner, Zeus Jones
“I’d argue that digital creatives have 
evolved in a collaborative creative process 
and work environment because they have 
always had to hack solutions (you’re only 
as good as your programmer.” 
Bridget Jung, Creative Director & Editor at Adverblog
Maker
“Make something, anything and see 
if it leads to an idea. It’s the 
opposite process of having an idea 
first and then spending ages trying 
to make it. Be receptive, trusting, 
and allow yourself to be vulnerable 
to your own ideas.” 
Flo Heiss, ECD, Dare
Teacher
“Education is not the filling of a 
pail, but the lighting of a fire” 
William Yeats
“Our industry needs to focus on 
fostering cultures where people can 
re-learn four key traits often 
forgotten from childhood. These are 
adaptability, curiosity, empathy 
and fearlessness” 
Marc Lewis, Dean of School of Communication Arts 2.0
“With technology disrupting all 
industries ..., the journey towards 
consciously competent is still relevant, 
but only when we see it as part of a 
constant re-birth. In a fast-changing 
world, relaxing into conscious 
competence immediately makes us 
unconsciously incompetent.” 
Anders Sjostedt, Partnership Director, Hyper Island
“If you’re not worried, scared or 
ever so slightly shitting it, chances 
are you are not trying hard 
enough” 
Sam Ball, Creative Director, M&C Saatchi
“Would you rather be remembered 
as a torch or a fire extinguisher?” 
Marc Lewis, Dean of School of Communication Arts 2.0
Thief
“Copying and originality aren’t 
polar opposites: being original and 
doing original work is often best 
achieved by using the power of 
copying.” 
Mark Earls, Founder, Herd Consulting
“Originality is for people with short 
memories.” 
Grayson Perry
“Talent borrows. Genius Steals.” 
Oscar Wilde
Now go do
Become a Hacker 
List 10-50 solutions that 
have inspired you 
List 5 of your biggest 
challenges
Become a Maker
Become a Teacher
Become a Thief 
“Do your next presentation by 
simply filling it with other people’s 
quotes”
Questions 
@yellif 
#HMTT
More about the book
Hacker, Maker, Teacher, Thief; Advertisings Next Generation 
The Authors
“Forget the past the future is where 
it's at - and this is your guide book.” 
Rosie Arnold, Deputy Executive Creative Director, BBH London
“Less of a book and more of a lively 
debate. So rather than read it, ‘listen 
to it’ and get stuck in. It’ll make you 
want to ask questions, nod vigorously 
and heckle from the back.” 
Graham Fink, CCO, Ogilvy China
Buy the book here - 
http://ht.ly/BBOVP
creativesocial.com 
@CreativeSocial

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Hacker, Maker, Teacher, Thief: Which one are you?

  • 3.
  • 5. “Hacks, by definition, are more effective. They take big complicated problems that can be more easily solved, whatever the solution takes. As a result, they remove the gap between the commercial imperative and the creative solution.” Gareth Kay, Founding Partner, Zeus Jones
  • 6.
  • 7. “I’d argue that digital creatives have evolved in a collaborative creative process and work environment because they have always had to hack solutions (you’re only as good as your programmer.” Bridget Jung, Creative Director & Editor at Adverblog
  • 9.
  • 10. “Make something, anything and see if it leads to an idea. It’s the opposite process of having an idea first and then spending ages trying to make it. Be receptive, trusting, and allow yourself to be vulnerable to your own ideas.” Flo Heiss, ECD, Dare
  • 12. “Education is not the filling of a pail, but the lighting of a fire” William Yeats
  • 13. “Our industry needs to focus on fostering cultures where people can re-learn four key traits often forgotten from childhood. These are adaptability, curiosity, empathy and fearlessness” Marc Lewis, Dean of School of Communication Arts 2.0
  • 14. “With technology disrupting all industries ..., the journey towards consciously competent is still relevant, but only when we see it as part of a constant re-birth. In a fast-changing world, relaxing into conscious competence immediately makes us unconsciously incompetent.” Anders Sjostedt, Partnership Director, Hyper Island
  • 15. “If you’re not worried, scared or ever so slightly shitting it, chances are you are not trying hard enough” Sam Ball, Creative Director, M&C Saatchi
  • 16. “Would you rather be remembered as a torch or a fire extinguisher?” Marc Lewis, Dean of School of Communication Arts 2.0
  • 17. Thief
  • 18. “Copying and originality aren’t polar opposites: being original and doing original work is often best achieved by using the power of copying.” Mark Earls, Founder, Herd Consulting
  • 19. “Originality is for people with short memories.” Grayson Perry
  • 20. “Talent borrows. Genius Steals.” Oscar Wilde
  • 21.
  • 22.
  • 23.
  • 25. Become a Hacker List 10-50 solutions that have inspired you List 5 of your biggest challenges
  • 28. Become a Thief “Do your next presentation by simply filling it with other people’s quotes”
  • 31. Hacker, Maker, Teacher, Thief; Advertisings Next Generation The Authors
  • 32. “Forget the past the future is where it's at - and this is your guide book.” Rosie Arnold, Deputy Executive Creative Director, BBH London
  • 33. “Less of a book and more of a lively debate. So rather than read it, ‘listen to it’ and get stuck in. It’ll make you want to ask questions, nod vigorously and heckle from the back.” Graham Fink, CCO, Ogilvy China
  • 34. Buy the book here - http://ht.ly/BBOVP