Talk presented at Innovation Stories 2014

1. Cannes Innovation Lions
Round-up
@ Innovation Stories 2014

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@yellif

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"It’s actually kind of awesome
that the judges might have the
freedom of defining what
innovation means each year."
Keith Butters
Chief Experience Officer, Barbarian Group

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Best breakthrough technology AND
innovation that may allow brands,
technologists and creatives to
communicate with their customers in
a new way,
OR might stand alone as significant
innovation in their own right.

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200
Entries

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30 Shortlisted
Entries

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What’s next?

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“What breakthrough
technology made this
happen?”

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15. The winners

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"It is a first on several levels. It also fits into
the trend of 'the blurring of digital and real
experiences and the blurring between
marketing communication as an experience
and marketing communication becoming a
product or a service or a technology, which
really captures the Innovation Lions.’"
Tom Bedecarre
Jury chair & Chairman, AKQA

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“What the jury was looking
for was breakthrough
technology – an idea that
scales and empowers
creativity.”

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Other entries that
impressed the judges

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What I would have liked to
have won

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“The future is already here. We
should use the existing tools we
have on the table. Innovation
doesn’t need invention”
Ben Malbon
Marketing Director,
Google Creative Labs

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"Thomas Edison, Henry Ford and, now,
their modern counterparts were capable of
creating one breakthrough after another
because they built innovation strategies
around recombining existing technologies
rather than inventing new ones."
Andrew Hargadon,
UC Davis Child Institute for Innovation and Entrepreneurship

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Innovation is finding new
and better ways to solve
client’s problems

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Technology Lions?

34. Thank you.
Thank You!