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VOL-02 | ISSUE-06 | 2022
TO WATCH, 2022
SUCCESSFUL
THE10MOST
Dream Big
You Got This!
BUSINESSWOMEN
Founder And CEO
PTPA Media
SHARON
VINDERINE
Changing the way
consumers shop.
Championing Leadership
Traits of Successful
Businesswomen
The 10 most successful businesswomen to watch, 2022
The 10 most successful businesswomen to watch, 2022
Resolving
Problems with
Excellent
Problem
Solving Skills
he basic longing to live with dignity, the
Tfundamental desire to have control of our lives and
our futures, and to want to be part and parcel of
determining the course of our nations and our communities
is natural in every living entity. These longings are
universal, and they burn in every civilized human heart. The
path of entrepreneurship is a dignified way to make a
difference in the world in our way. It gives us a sense of
freedom, autonomy to run our business, and a good
platform to contribute to the world.
The path of entrepreneurship offers everyone an equal
opportunity to make their unique contribution to the world.
Entrepreneurship is a great level playing field. It does not
make any discrimination between whether you are a male
or a female leader. If you have the right skillsets and
approach, you can be the most successful business leader,
and gender does not make any difference. Gender is no
longer a criterion to being a successful business leader.
That being said, the essential traits required to be a
successful entrepreneur are passion, perseverance, the right
attitude, unwavering resilience, and proactiveness. Today,
women possess every above-mentioned trait and are
bringing drastic transformation to the business world. Their
natural desire to contribute best to the world makes them
great business leaders. They have the great emotional
intelligence to connect with the communities and make a
difference in people's lives through their businesses.
Today, businesswomen who are regarded as successful are
the ones who trust themselves, reduce fear, strategize their
goals, build a solid team and deliver better business results.
They ensure decent growth and well-being of everyone with
their progressive, decisive, and action-oriented approach.
Editor’s Desk
The best part about these businesswomen is they
ensure the dignity of everyone in their offices,
empower their employees and give them more
control over their lives and their future. They become
an essential part of the community by being an
excellent problem solver. They guide other women
leaders to pursue the path of their choice and inspire
courageous spirit in them to be successful in the path
of their choice.
Educated business decisions are the need of the hour.
Successful businesswomen make very intelligent and
informed decisions to lead their businesses in the
right direction with the right speed. They take
calculated risks and never get trapped in their
comfort zone or complacency. They constantly
challenge themselves and take their businesses to the
next level. They are passionate about their work and
always strive to deliver something of value to the
world.
In this edition of "The 10 Most Successful
Businesswomen to Watch 2022", we have enlisted
women leaders that are contributing substantially to
the businesses using their most admirable qualities.
Delve into the inspiring stories of these
businesswomen and also make sure to go through
CxO standpoints and insightful articles written by
our in-house editorial team.
Have a Pleasant Read!
sharad@insightssuccess.com
Sharad Chitalkar
Articles
Dream Big
24
You Got This!
Championing
Leadership
42
Traits of Successful
Businesswomen
cxo
Leader’s Viewpoint
34
Samantha Woodham
On COVID-19 for Legal Industry
Changing the WayConsumers Shop
Cover
Story
08
Sharon
Vinderine
CONT
ENTS
Cloé Caron
16
Guiding Leaders to De
velop their True Potential
Elissa Weimer
26
Training Your Dog to be PAW-SOME
KarinaTiwana
38
AnArdentLegalProfessional
ExemplifyingPassionateLeadership
Eileen Willett
20
Giving Women Confidence
Through Luxurious Clothing
Jillian Weston
30
An Astute Digital Marketer Leading
with Relatability and Empathy
Sherry Blinkhorn
44
An Accomplished Real Estate Broker and
a Passionate Advocate for the Mentally Ill
sales@insightssuccess.com
FEBRUARY , 2022
Editor-in-Chief
Senior Sales Manager Business Development Manager
Marketing Manager
Technical Head
Technical Specialist Digital Marketing Manager
Research Analyst
Database Management Technology Consultant
Hitesh Dhamani
Managing Editor
Anish Miller
Executive Editor
Sharad Chitalkar
Assistant Editors
Jenny Fernandes
Visualizer
David King
Art & Design Director
Vishal Pawar
Associate Designer
Revati Badkas
Kshitij S Peter Collins
John Matthew
Sales Executives
David, Martin, Irfan
Business Development Executives
Steve, Joe, Saurabh
Jacob Smile
Aditya Marry D'Souza
SME-SMO Executive
Amol Wadekar Frank Adams
Circulation Manager
Robert Brown Stella Andrew David Stokes
Shyam Sonawane
Co-designer
Copyright © 2021 Insights Success, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any
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Reprint rights remain solely with Insights Success.
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We are also available on :
Brief
Company Name
Infinera is a global supplier of innovative networking solutions.
Alicia Asin Perez,
Co-founder and CEO
Libelium Cloud is the software platform that allows the
management of an IoT project from the beginning to the end.
Jillian’s Circus is a full-service online marketing agency.
Paw & Order Dog Training offers certified dog training
programs that are tailored to the individual dog and are
successful with all breeds, ages, and temperaments.
Libelium
libelium.com
Blinkhorn Real Estat implements innovative technologies and
offers virtual reality tours and drone videography to enhance
the listings services.
Parent Tested Parent Approved is a parent-based, family-
oriented community.
Acrelec is a global technology company focused on reinventing
the customer experience for restaurant and retail brands.
Ocean Rescue Alliance (ORA) is a marine conservation and
restoration non-profit organization.
Featured Person
Acrelec
acrelec.com
o2Coaching
o2coaching.ca
Paw & Order Dog Training
pawandorder.com
GOLIN
golin.com
Jillian's Circus
jillianscircus.com
Infinera
infinera.com
PTPA Media Inc
ptpa.com
Blinkhorn Real Estate Ltd
blinkhornrealestate.com
Ocean Rescue Alliance
oceanrescuealliance.org
Anna Warren,
CEO
Cloe Caron,
President & Founder
Elissa Weimer,
Owner &
Professional Trainer
Ellen Ryan Mardiks,
Chairman
Jillian Weston,
Owner/ Founder
Karina Tiwana,
Vice President, Legal
Sharon Vinderine,
Founder & CEO
Sherry Blinkhorn,
Broker/Owner
Shelby Thomas,
CEO &
Director of Research
o2coaching strongly believes that any person or organization
can acheive its goals by adopting simple fundamental shifts in
mindset, attitude and behaviour.
GOLIN is a global public relations agency that helps companies
create change that matters.
Sharon Vinderine
Founder and CEO
PTPA Media
Cover Story
Sharon
Vinderine
Changing the Way
Consumers Shop
By leveraging our
audience of more
than 3,000 influencers
and over 200,000
moms, we build
credibility, trust, and
of course, sales for
your brand.
The 10 Most Successful Businesswomen to Watch, 2022
C
onsumerism has changed our world drastically. A
new product finds its way onto the devices in your
home and every billboard on your morning
commute. You can't escape it.
Add in a bit of Globalism, and it is easy to see how the
average family has been inundated with poor quality
products.
This is how Sharon Vinderine started her most recent
entrepreneurial journey.
Sharon is the Founder and CEO of Parent Tested Parent
Approved Media (PTPA Media), a company transforming
the consumer journey for millions of families.
PTPA Media's goal is to put manufacturers in the hot seat
by empowering families to be the judge as to whether a
product earns the Parent Tested Parent Approved seal.
Sending products directly to parents for free, families can
judge products in the only testing ground that matters - their
home.
Inspired by her vision to evolve the way we shop, we
caught up with Sharon to learn more about the humble
beginnings of PTPA and how she transformed her business
into the success that it is today.
Below are the excerpts from the interview:
Brief our audience about your journey as a business
leader until your current position at PTPA media.
I’ve always considered myself a serial entrepreneur. I
actually launched the first wireless internet company in
Canada in the 90’s, which I sold after the birth of my first
child. My next major launch was a baby products company,
which coincided with my time as a new mom – it was an
interesting position to be in, because while I was struggling
to find the right ways to gain traction for my own product
line, I was also acutely aware of how important and
confusing it was to find the right products for my own kids
as a first-time parent. It’s very easy to get caught up in the
notion that the most expensive products, or the products
with the flashiest promotional campaigns are the must-have
products. But after being disappointed with the quality and
value provided by some of the choices I had made, I
quickly realized the best recommendations I received – the
ones that were right on the money, were the ones
recommended to me by my peers - other parents – who
gave real, honest, unbiased reviews. Those were the
products I ended up trusting and relying on most.
As I was making these realizations, to enhance the launch
of my own company, I had entered my kids' product line
into an awards program that promised promotional
opportunities, brand awareness and research that would
provide valuable insights to me as a product developer. I
spent thousands of dollars and won the award, but the
results were underwhelming, with very minimal insights
that would actually help me grow my brand. This was all it
took to light my entrepreneurial fire.
From that point, I began to imagine a concept where I could
bring my experience as a new parent and the shopping
experience together. What if one could walk into a store and
at-a-glance, pick a product off a shelf, knowing that it really
was the best choice for their family? Of course, we can’t go
shopping with 20 of our best friends, but if there was a
symbol to show that people just like me truly believed in
this product, well, that was the next best thing, right? And
that’s how our Parent Tested Parent Approved seal and
community were born.
What challenges have you had to overcome to reach
where you are today?
When you’re a small business, your company is only as
strong as the people behind it. Building a team of
entrepreneurial-minded colleagues who truly believed in
PTPA’s vision took some trial and error, especially
considering that building a small business may not come
with the same promises of career advancement more typical
corporate environments can offer. It took some time, but
finding the people who not only understand the value of the
service we are providing, but the potential impact we can
have as well, was and is worth the effort.
At PTPA Media,
we are proud to
play a role in
certifying innovative
products that
families can trust.
Another core challenge I found was generating initial
awareness for the PTPA seal itself. I literally invented a seal
out of thin air and then had to build credibility around it for
consumers, while convincing businesses that they wanted
and needed it on their products in order to move their
businesses forward. To drive awareness, I relentlessly
pursued print and broadcast media. In fact, my very first TV
segment, was on one of the country’s leading National
morning shows at the time, and was approved by a Senior
Producer who finally relented and offered me the spot if I
promised to stop emailing her. Of course, one TV segment
turned into highly anticipated monthly segments, which to
date has turned into over 300 TV Shows positioning me as a
trusted expert and building unprecedented awareness for the
seal, which ultimately led to buy-in from multiple major
national and boutique brands.
Tell us something more about PTPA and its mission and
vision.
With our unique Seal-of-Approval program, our goal is to
put the very best products into the hands of North American
families and our community, comprising more than 200,000
members. These families are committed to giving honest,
constructive product reviews to benefit parents and
businesses alike.
In order to earn our seal, products go through rigorous real-
life testing in North American households and are critiqued
based on factors that really matter to parents – not just the
bells and whistles. Parents know that if a product has the
PTPA seal, we’ve already cut through the clutter for them
and found the best option in the category in terms of value,
functionality, quality and more. On the flipside, partnering
with us allows businesses to establish credibility and trust
and potential for growth, through valuable feedback from
real families. It’s truly a win-win for all.
Investing in our communities and supporting each other as
parents has also always been one of our objectives. We’re
proud to share that to-date, we’ve given away more than 1
million dollars worth of product, which is something we are
very proud of.
Enlighten us on how you have made an impact in the
brand building niche through your expertise in the
market.
Well, we created a seal out of thin air, that became a leading
symbol of trust in the marketplace. It became as trusted a
resource for product endorsement as a recommendation
from your very best friend! We have helped businesses
grow not only through earning our coveted Parent Tested
Parent Approved seal of approval, but also via additional
exposure we have provided them through media coverage
on over 300 television shows, cross promotion and more.
We’ve also opened the door not just for big brands with big
budgets to help stand out from the crowd, but also for
smaller entrepreneurs whose ideas may have been born at
kitchen tables between nap times, but are no less relevant
and valuable. They are entrepreneurs, just like us, with big
ideas and big dreams, and we are thrilled to be a part of
their journey.
Describe in detail the values and the work culture that
drives your organization.
We believe that consumers truly know best when it comes
to what they need for their families - they are the toughest
critics and to work with us, you really need to believe that
and respect it.
Our team is made up of entrepreneurial-minded critical
thinkers who wear many hats. Everyone knows their role,
but they are also committed to evolving the team and
company on a grander scale. We’ve been around for 15
years, yet we operate with the mindset of a start-up – we’re
nimble and we’re constantly looking for ways to evolve,
while maintaining the integrity of our core values.
Undeniably, technology is playing a significant role in
almost every sector. How are you leveraging
technological advancements to make your solutions
resourceful?
We’re currently in the process of developing a tool that will
amalgamate our consumer data and purchasing trends and
convert it to an (AI) Artificial Intelligence-based platform to
provide even more insights for brands and products.
Insights such as data on target demographics and potential
success in key markets, in addition to more grassroots
product functionality preferences. This platform will offer
unparalleled insights for manufacturers looking to develop
new products, in addition to those looking to improve
existing products based on trending consumer demands.
If given a chance, what change would you like to bring
in the marketing industry?
As influencer culture continues to grow, and sponsored
content overshadows editorial, we stand by our desire to be
honest, authentic and trustworthy. We hope to demonstrate
our leadership through these values and encourage
companies to look beyond likes and followers when
sourcing collaborations for partnerships that can truly help
grow businesses with integrity for the long term.
What, according to you, could be the next big change in
the business development industry? How is PTPA
preparing to be a part of that change?
We believe in the return of authenticity and honesty in the
marketplace and we are already walking the walk, not just
talking the talk. Consumers are smart and we need to earn
their trust before we can earn their dollars. The most
valuable tool a company can have today is honesty and
transparency. Our entire business model was created from
just that and our seal and community have grown rapidly
because of it.
We’re also exploring the expansion of our awards program
into new categories, and growth through new partnerships
like our most recent one with Newsweek and many more on
the horizon!
Where do you envision yourself to be in the long run
and what are your future goals for PTPA?
With the power of our seal and access to our consumer and
product data, we believe that every brand that wants to
stand out from their competition should be looking to earn
the Parent Tested Parent Approved seal as an essential
component of their launch strategy.
Another long-term goal is to partner with a larger media
conglomerate in the family and parenting space, and
position our community and program offerings as an ideal
hub for content creation, video and TV production and
more!
What would be your advice to budding entrepreneurs
who aspire to venture into the marketing sector?
There is a perception that being an entrepreneur is
glamorous, and that good ideas sell themselves. But the
idea is just one piece of the puzzle. You have to really
believe in what you’re doing, not just on the good days, but
the bad days too – and there will be lots of bad days. That
belief system is going to be what pushes you day in and day
out. Surround yourself with team members who believe in
you and your company’s success – but know that they also
rely on you, which can bring a high level of anxiety as
things change day to day. Ultimately, creating and growing
your own business takes lots of work, every day, but if
you’ve got that dream brewing inside you, there is no end to
the pride and excitement you can open yourself up to by
giving it your best shot.
The 10 most successful businesswomen to watch, 2022
The 10 most successful businesswomen to watch, 2022
The 10 most successful businesswomen to watch, 2022
The 10 Most Successful Businesswomen to Watch, 2022
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The 10 most successful businesswomen to watch, 2022
Eileen Willett
Leadership is almost always associated with strength,
force, power and ambition - all traits that translate
easily to the battlefield, believes Eileen Willett, the
Co-Founder at Cucumber Clothing. According to Eileen,
these important traits should be possessed by every leader,
but equally important are those of empathy, emotional
intelligence, integrity, vision and humility. The combination
of all these traits together allows for a rounded leadership,
one that allows for the strength of dissention, resilience in
the face of discord and ultimately success of the team as a
whole.
In an interview conducted between Eileen and Insights
Success, she sheds light on her entrepreneurial journey and
how she headed Cucumber Clothing to reach where it is
today.
Below are the highlights of the interview:
How do you diversify your organization’s offerings to
entice the target audience?
At Cucumber, we are proud for what we stand for, this
includes our strong commitment to sustainability and our
support for women at all stages of their lives. We believe
this can be seen in our dedication to customer service that
encompasses personal follow ups to all enquiries, as well as
ensuring that the products we offer are the ones our
customers want. We do this through constant attention to
where our sales lie, as well as reaching out to our wonderful
customer base by email, social media and focus groups.
What roadblocks or challenges were faced by you in a
corporate business? And how did you overcome them?
Every business faces multiple stumbling blocks, from the
small irritations of an email being bounced back to more
serious ones that affect customers or cash flow. We have
had our fair share of challenging moments. One of the most
serious was our first foray into outsourcing fulfillment. At
great cost we moved all our stock to a distant warehouse
and entrusted a fulfillment company to send out our orders.
With strict instructions as to how to pack, how to label to
try and ensure a seamless continuation of our five star
customer service we were dismayed and then horrified to
find that customers were receiving the wrong items, double
orders and some orders marked ‘shoes’ (we do not make
shoes). We quickly moved back in house, lesson learned.
According to you, what essential traits should a business
leader possess to thrive in any given competitive
market?
The world of business shares some characteristics with the
world of academe. With a goal to achieve (read thesis) one
of the key supports is the undertaking of deep and serious
research. These investigations must cover competitors, data
analytics, new material and manufacturing technology, the
latest social media and online technology to name but a few
areas. A keen interest in facts and figures is an absolute
essential for a successful business leader. Working in
vacuum is not realistic, however brilliant an idea may be, it
has to reside in the real world.
Where are you focusing your energy now, and where do
you hope to make an impact next?
The background to business of the last twelve months has
been one of chaos and bewilderment, to put it mildly. No
sector has been untouched and fashion and retail have been
on a what feels like a high speed roller coaster ride. With
this in mind we have spent much of the past year focusing
on the consolidation and reorganization of our business to
ensure that as the world begins to open up, we will be
ideally placed to benefit. Right now we are focusing our
energies in creating new supply lines, accelerating the
Giving Women Confidence Through Luxurious Clothing
FEBRUARY | 20 | www.insightssuccess.com
‘‘
Cucumber means
clothes that give
women confidence.
Eileen Willett
Co – founder
Cucumber Clothing
The 10 Most Successful Businesswomen to Watch, 2022
FEBRUARY | 21 | www.insightssuccess.com
widening of our routes to market and
investing in marketing. We aim to continue
increasing our market share nationally and
internationally.
What is your idea of impactful
leadership? What style of leadership do
you personally prefer and have
implemented within your team at
Cucumber Clothing?
Following on from leadership traits above,
for me personally, impactful leadership is a
troika led by inspiration, vision and
emotional intelligence. A leader must have
the original vision. This is what every cog
in the business ultimately is working
towards achieving. A successful leader
must also be able to inspire passion for this
vision, both within themselves and their
team. Finally, a business is a community.
How we treat and interact with those within
that community will always play a major
role in how that community functions. To
be able to lead, to be able to have an impact
as a leader, draws on deep wells of
emotional intelligence. A leader must be
able to gauge and understand each
employee’s strengths and weaknesses. They
must be able to utilise the former and
improve the latter. What is emotional
intelligence other than a type of kindness?
An acknowledgement that we are all
different and all have a role to play. A true
leader is understands this instinctively.
What have you envisioned for your
organization’s future, with regards to
your role at Cucumber Clothing and for
your personal ambitions as well?
At Cucumber we are keen to be recognized
as a brand leader in sustainable, luxury
leisurewear that empowers women. Quite a
mouthful, but we have been ploughing all
our energies into making this happen and
feel we have come a long way since our
launch only three years ago. On a personal
note, I am very keen to become more
involved in leveling the playing field for
those of a diverse background entering the
start-up world. I am a featured member of i:Entrepreneur, a campaign
celebrating, championing and shining a light on small businesses
founded by entrepreneurs of diverse backgrounds; a founding member
of the Allbright Diversity and Inclusion Committee, as well as a
shortlisted candidate for the 2020 Asian Women of Achievement
Awards. Finally, after a year of global turbulence, what I really wish
for is a future of peace where we can spend time with those we love
and hug them once again.
FEBRUARY | 22 | www.insightssuccess.com
The 10 most successful businesswomen to watch, 2022
What are you passionate about? Sports, business,
travel, movies, poetry, photography, writing?
For some people leading is also a passion, and
in my humble opinion, it takes a lot of effort to lead.
Leading is a continuous process of improvement. Today,
conventional leading practices are not enough for leaders as
they need to stay ahead of the competition. Leaders with a
passion learn and gain knowledge and implement them into
their business practices. These practices come in handy but
work best when the mortgage industry comes into the
picture.
Leaders, especially women, have impacted the sector
worldwide in the mortgage space by creating a dent in the
universe with their immense knowledge and passionate
drive. They have helped the clients by providing a
personalized approach, resolving their client's concerns
with their skillset and dedication. So, if you are concerned
about your financial and mortgage issues, women leaders
will give you the best guidance, wise lessons and will be a
perfect fit for your financial problems.
The Greater Responsibility
Everybody speaks about the problem; no one talks about
the solution. So, it is not about what the world holds for us,
but what business leaders bring to the world.
Businesswomen always show the will to learn new things
and are flexible to nurture the employees, clients, and
mortgage companies. And their influence can already be
seen on the people, which is truly inspiring. Of course, the
industry is filled with challenges, and these women can face
them head-on.
Doing the Right Thing
The covid pandemic has changed the mortgage industry
drastically because the entire workings from providing
loans to financial guidance had to be done online. Women
leaders offered the perfect solutions in such situations with
their innovative technological setup. And we felt the
importance of having versatile women leadership through
this situation, as it stood tall in such a critical situation.
To grow in the financial and mortgage industry, the goal
you started as a leader is important; that's what sets the
culture of leadership for others. Being in the financial and
mortgage field is a demanding and responsible cause; it is
an act of building the future roadmap for the organization
and the clients.
With technological innovation, women in the mortgage will
be the next big thing in the industry. The results speak for
themselves; it is a field where continuous improvement is
necessary to revalue their progress and, more importantly,
the organization.
Embracing Talents
Gaining all the experience, every passing day, we can say
the best is yet to come, and the mortgage industry as a
whole will be a strong force for women leadership is not
just mortgage, but the entire industry as a whole. The next-
generation women leaders will have a lot to learn and catch
up with, and there is no doubt they will shine in every
aspect of their work.
So, dream big; the sky is the limit in the mortgage, as the
field is full of opportunities, and make the mortgage your
own. Lastly never, let anyone tell you how what to do, have
the courage to take risks instead of just thinking about it
because whatever the result it will always be, you will be
proud of it. Keep punching above weight; that's the
platform you want to set for the next-generation women
leaders.
Be involved; the world waits for such creative women's
minds in the mortgage industry.
You Got This!
You Got This!
Dream Big
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The 10 Most Successful Businesswomen to Watch, 2022
FEBRUARY | 26 | www.insightssuccess.com
Elissa Weimer
Training Your Dog to be PAW-SOME
f you are a pet owner, you may understand that the
Ibond between a dog and owner is impeccable. You
might have come across several videos on social media
where a dog is happy, carrying out his shenanigans,
spreading smiles on millions of faces. However, many
efforts go into training these dogs, considered as an
essential part of canine companionship. Elissa Weimer
takes dog training to her heart to deepen the bond between
the owner and the dog to widen their smile.
Elissa is the Owner of Paw & Order Dog Training and is
a Professional Trainer, with numerous certifications to her
name. Through Paw & Order, she offers professional,
balanced, dog training and behavioral problem solving
throughout the Pittsburgh area. Paw & Order recently
expanded its reach to Southwest Florida, Houston, TX, and
Central Ohio through franchising.
Insights Success caught up with Elissa in our endeavor to
find “The 10 Most Successful Businesswomen to Watch
2022” and talked about how she is instilling pride in dog
owners, as well as making dogs safer in the community as a
whole!
Below are the highlights of the interview:
Brief our audience about your journey as a business
leader until your current position at Paw & Order Dog
Training. What challenges have you had to overcome to
reach where you are today?
I joined the military right out of High School. Being a
Military Policewoman led me to the path I am on now.
During college, I acquired a paid internship with the
Attorney General’s office and later with the Federal Bureau
of Investigations on their Violent Drug and Gang squad in
Philadelphia, PA. After two years of interning there, I
applied for a Special Agent position, but quickly realized
that just was not what I genuinely wanted to do for the rest
of my life. I wanted to help people and wanted people to be
excited when they saw me arrive at their homes—a
different feeling than seeing an agent or police officer at
your door.
I knew I wanted to be an entrepreneur, but I did not know
where to start. I spent a long time figuring out what I was
good at and realized I am good at teaching people. I just
had to decide what I would be excited to teach! I realized
that I love animals and that they had the power of making
people feel good in so many ways. I realized that so many
people have dogs, so I decided to shadow many other dog
trainers and attended a ton of schools to learn as many
techniques as possible to help people ENJOY their dogs. To
this day, I continue to learn and better myself and my team
of trainers to help as many people as possible. We not only
continue our education with behavioral problems, but also
FEBRUARY | 27 | www.insightssuccess.com
with other areas of dog training such as trick training,
Therapy Dog Training, Canine Good Citizen, agility
training, large field socialization classes, and K9 Detection
training (my Belgian Malinois and I won 1st Place
Narcotics at last year’s Police K9 Competition in
Kentucky). We realized how much we have to offer and
how unique our company is that we decided it was time to
franchise in 2019!
Tell us something more about your company and its
mission and vision.
Paw & Order’s mission is to improve the lives of as many
families as we can by providing quality and effective
individualized dog training. Our vision is to continue
spreading Paw & Order nationwide and have an amazing
training program to ensure that the quality of our local
Pittsburgh market is mirrored in every major city in the
United States. We train our trainers to the highest standards
and treat our employees like family. All our trainers are
extremely valuable to us, and we make sure that they are
well taken care of. It builds their loyalty to our brand,
making them want to work even harder to ensure that our
clients are happy and excited to refer us to their family and
friends.
Enlighten us on how you have impacted the training
niche through your expertise in the market.
Our training is unique to each dog and family. We have also
made training simple and effective for families and dogs. So
often, we hear that “my dog will only listen if I am holding
treats or the leash/some other piece of training equipment.”
Or a client will say that their dog knows all basic
commands (sit, down, come, stay) but will not do it when
there are other distractions around or the environment does
not look the same every time for the dog.
Dogs do not generalize things well and need hundreds of
repetitions in as many situations as possible to reliably
understand what you are asking them to do. We have
mastered our communication with dogs and their owners to
train SIMPLE. We have found that overloading our clients
with a bunch of training jargon that means nothing to them
is not helpful. Dog owners want their dog to be a good
family dog they can trust and be proud of! They are not
competing in shows with their dog where they need to learn
fancy tricks and unrealistic positions to their family
situation (there is nothing wrong with competitions, but
most pet owners do not care about that). Most people do not
have perfect timing when it comes to communicating with
their dog, so we use methods that allow a delay between
rewards and consequences once their behavior, like/dislike,
has been identified. This helps tremendously so that their
dog will listen even if their owner does not have food or a
leash in their hand.
We pride ourselves on solving behavior problems and
teaching good behaviors for the long term, not just for the
moment. Our clients have lifetime access to our trainers and
they have access to a free private adventure group after
their training is complete to make sure that they continue to
be successful. It introduces them to an amazing community
of other dogs and owners to experience fun things with. At
least once a week, we meet up at trails, parks, stores, lakes,
bars, etc., and go hiking, camping, kayaking, or just enjoy a
nice day outside with our dogs and a drink! We want people
to experience how life-changing our dog training programs
are. Once your dog is well trained, your world becomes
more fulfilling and exciting!
Where do you envision yourself to be in the long run,
and what are your future Paw & Order Dog Training
goals?
We recently started opening new locations nationwide and
want to continue doing so. We strive for the QUALITY of
our trainers instead of quantity. Paw & Order is my “baby,”
and we will only expand with individuals that match our
integrity and motivation to work hard, be proud of what
they are doing, and continue to improve the quality of the
business.
“We pride ourselves on solving behavior problems and
teaching good behaviors for the long term, not just for
the moment. We will investigate and solve your dog's
behavior problems.”
FEBRUARY | 28 | www.insightssuccess.com
Elissa Weimer
Owner &
Professional Trainer
Paw & Order
Dog Training
FEBRUARY | 29 | www.insightssuccess.com
Jillian Weston
Owner/Founder
Jillian's Circus
The effectiveness of the leaders is mainly figured out
by their ability to cooperatively work with their
team and lead that team effectively to deliver great
results. Learning how to teach and motivate people who
have different values, goals, and motivations than you do, is
tough. Leaders need to deal with a variety of people in the
team. They need to have good soft skills to relate with all
the people in the team. They need to empathize with people
and bring out the best in them to drive organizational
success.
Leaders who relate to the people in their team deliver
remarkable results for the organizations as well as their
clients. One such leader who has cultivated the art of
relating to the people is Jillian Weston. Understanding
people and becoming more empathetic has made her a
better leader. She is the Owner/Founder of Jillian's
Circus. The company’s finely-honed balancing act
identifies its clients’ goals and achieves them utilizing a
wide array of online marketing tools.
Inspiring Employees to Meet Needs of the Clients
Jillian believes that as the owner of a digital marketing
agency, it is important to create a strong foundation with the
right pricing and service offering, hire motivated people
with positive attitudes and natural skills, teach them how to
do their specific job, and finally continue to teach, check-in
and motivate each person in her company. On-going
encouragement and education keep her employees current
with their clients’ needs.
Being Competitive by Maintaining Solid Online
Presence
Talking about the significance of digital marketing, Jillian
mentions that it is impossible to reach your company’s full
potential without digital marketing. The return on
investment is insane. Digital marketing saves an incredible
amount of time and money because the internet provides a
place for people to do business anywhere in the world at
any time without the expense of an office, staff, etc.
For example, a boutique might spend $10,000 on their
online website, but that isn’t even close to what they would
spend on rent, utilities, and staffing in just one year at a
brick and motor location. And their website will last at least
3-5 years.
Another example she gives is of coaching. A coach can put
their lessons online as videos or host them virtually,
allowing more people to view/ attend each lesson and
raising the amount of money they could earn. Scheduling
individual appointments or having a physical classroom
limits both your time and the number of people who attend
each lesson.
Jillian states, “Even if you cannot sell your products/
services online, it must be said that maintaining a solid
online presence is still relevant. The presence alone
increases your opportunity to gain new business, increases
customer loyalty, repeat business, and referrals; and allows
you to stay competitive. Few business owners achieve
success without a digital marketing strategy.”
Being Adaptable in Unprecedented Times
Everyone can agree that the Spring of 2020 was a difficult
time for everyone due to the pandemic. However, it forced
many businesses to realize that their business needs to adapt
to this digital era. Jillian opines that if entrepreneurs did not
know before, the pandemic showed them that they needed
to energetically sell their goods and services online.
In any disaster, some industries suffer, and others benefit.
Jillian’s Circus adapted by having employees work from
home/ remotely and working with current and new clients
on getting their business online as quickly as possible.
Jillian states, “That’s all part of business- sometimes you’re
up and sometimes you’re down and must find a way to
adapt.”
Jillian Weston
An Astute Digital Marketer Leading with Relatability and Empathy
The 10 Most Successful Businesswomen to Watch, 2022
FEBRUARY | 31 | www.insightssuccess.com
Celebrating Success of Each Other
When it comes to driving an organization’s success,
maintaining a positive work culture is essential. Jillian’s
Circus strives for a positive work environment. Its training
manual goes beyond basic skills/rules. It stresses inter-
office relationships and collaborative strategies by
encouraging a non-competitive environment, offering on-
going training/team meetings, and hosting several parties
every year for all employees and clients. Jillian’s Circus
celebrates one another’s successes and provides incentives
to reward excellence.
Besides, Jillian expresses, “If there is even one negative
Ned/Nancy in your office- get them out!!! Like right now-
stop reading and fire them. If you’re the person who is
negative, then you need to stop because it’s killing your
business.”
One Desired Change
If given a chance, one change that Jillian would bring in the
way brands and people connect is to remove people's
skepticism when it comes to sales. She states, “Every
business is in business because it fills a need. If there is
something you need or want, and you hear about someone
who has or can do it, then book a meeting with them to see
if what they offer makes sense. If it does, move forward. If it
doesn’t, let them know and thank them for their time.”
Creating Strong Base and Building on that
Jillian advises aspiring businesswomen to start by creating a
strong base. She instructs, “Think about your client’s
journey from hearing about your business to working with
you for 10 years. Think about what they will see, what they
will hear, what they will receive, etc. when they interact
with your business and employees. Will they see a
professional website? When they call how does someone
answer? What does follow-up look like? If they walk into
your office, is it comfortable? Then create a consistent,
professional, branded flow every customer will
experience.”
Creating Authority in Digital Marketing Space and
Growing Like a Wildfire
Over the next 5 years, Jillian’s vision is to establish Jillian’s
Circus as an authority in the digital marketing space, work
on digital advocacy, and grow like wildfire.
“Jillian’s Circus is a
full-service online marketing
agency that regularly
makes magic happen for clients.”
FEBRUARY | 32 | www.insightssuccess.com
The 10 most successful businesswomen to watch, 2022
Samantha Woodham
1. The Impact of Covid-19 on Divorces
I am often asked about the impact of Covid-19 on
the rate of divorce and couples’ attitude to
divorce. The truth is that, as yet, we do not know
the full impact. I have seen statistics pointing to
an upwards trend but also a lowering of the
divorce rate. The decision to separate or divorce is
one which takes months, and often years, so
whilst the pandemic may have acted as an
accelerator for some couples, it is hugely unlikely
to have been the cause of a relationship coming to
an end.
What I have seen in practice is a change in
couples’ attitudes to divorce and separation. I have
been a family law barrister for 16 years, and
certainly in the last 5 years I have seen a
noticeable shift in the way separating couples
approach divorce. Most do not want conflict for
conflict’s sake. They recognise that some
relationships have a shelf-life, and that does not
mean that they are a failure, it just means that the
marriage has run its course. Increasingly, couples
are viewing divorce as a shared obstacle to
navigate together. And they are quite right to take
that view. Ultimately, the only way to achieve a
fair outcome on divorce is to reach an agreement
which you can both live with and recognise as
fair.
On COVID-19 for Legal Industry
Samantha Woodham is a
family law barrister and
co-founder of The Divorce
Surgery, a unique service
which enables separating
couples to share one
lawyer who advises them
both as to a fair outcome
on divorce, for a fixed fee
http://www.thedivorcesurgery.c
o.uk.
About the Author
Leader's Viewpoint
FEBRUARY | 34 | www.insightssuccess.com
Samantha Woodham
Co-founder
The Divorce Surgery
When I co-founded The Divorce Surgery in 2018, we were
the first and only regulated service in England and Wales
enabling separating couples to share one impartial lawyer,
who advises them both, together, as to what a Court would
view as fair with regards to the division of their finances or
arrangements for their children. We were described as a
‘disruption’ of the family law market. But what we do is in
fact the default in many other European jurisdictions. And
the success of our One Couple One Lawyer model comes
from the fact that the vast majority of separating couples do
not start their separation wanting an acrimonious, lengthy
and costly legal battle. They just want an outcome which
works for their family and is fair on everyone.
If anything, the pandemic has given us all a wake-up call as
to what matters in life. I believe we are going to need to
work hard to retain those perspectives as lockdown lifts.
But some changes are irreversible. My hope is that one of
the lasting impacts of Covid-19 is for us all to reflect on
why, as a society, we stigmatise divorce. 42% of marriages
end in divorce. That is not a failure. It is most likely
inevitable given the fact that people change as they grow
older, and can grow apart. But if couples approach
separation in the same way that they approached marriage
in the first place, with respect, dignity and a shared sense of
responsibility to do it right, but ditch the shame and the
guilt, we can enable a much kinder, more positive
experience.
2. Effective Parenting through Pandemic and Beyond
Co-parenting is a life-long endeavour. Whether a marriage
lasts or doesn’t is an issue for the adults, but really must be
kept in that adult domain. When children are dragged into
the adult dispute, we are depriving them of the opportunity
to be children. No parent starts a separation wanting
conflict. But it can be very difficult to see each other’s
perspectives and work together when emotions are running
high. Which is why professional support is so crucial, and
the earlier the better.
It may surprise you to hear that I don’t think a parent’s first
port of call should be a lawyer. In most situations, parents
first need therapeutic rather than legal support, unless of
course a family member is in a situation where their safety
is at risk. Decisions surrounding the right arrangements for
children on divorce involve a multitude of disciplines. Yes,
parents will want to understand the legal landscape, and
should receive specialist advice on this, but they also,
crucially, need to learn how to be effective co-parents living
apart. To redefine their adult relationship into one which
supports both the adults and children in the many years of
co-parenting ahead. This is why, at The Divorce Surgery,
we have pioneered our Living Apart Parenting Together
service, which enables separating parents to share both a
co-parenting expert and a lawyer who can, together, help
them navigate the separation well and reach a child-centred
agreement about the arrangements for their children.
3. The Road ahead for Courts, Judiciary and Family
Law
We are at an important crossroads in Family Justice. There
is agreement across the board by Family Judges and
lawyers alike that the Family Courts should be the absolute
law resort for families. Research has consistently shown the
damaging impact on children and adults alike which results
from being in conflict, and adversarial legal proceedings
can cause emotional harm to those involved in them. A
report from the Nuffield Family Justice Observatory in 2019
found that of all separating couples in England and Wales,
38% end up in court over the arrangements for their
children on separation. It is estimated that at least 25% of
those do not need to be there at all. Given the damaging
impact court proceedings have on children, this is being
viewed as a public health crisis.
So what can be done? Many stakeholders are now joining
force: senior Family Judges, the Ministry of Justice, the
Department of Work and Pensions, solicitors, barristers,
mediators, therapists and co-parenting professionals to call
for a radical change in the way couples approach divorce
and separation. We need a solutions-based approach, rather
than problem-driven one. We need to de-stigmatise divorce.
To create a family justice system which serves families by
enabling them to work together, not against each other. I am
very proud that The Divorce Surgery has been part of that
change, but fundamentally every industry is the product of
the consumers it services. The more separating couples
demand a joint, constructive approach to divorce, the more
quickly the profession will change to meet that need.
FEBRUARY | 36 | www.insightssuccess.com
The 10 most successful businesswomen to watch, 2022
FEBRUARY | 38 | www.insightssuccess.com
Karina	Tiwana
An	Ardent	Legal	Professional	
Exemplifying	Passionate	Leadership
t takes dedication and laser focus to find success, not
Ito mention rolled-up sleeves and dirt under your finger
nails”, states an ardent leader, Karina Tiwana. As the
General Counsel, Vice President and Corporate
Secretary of ALE USA – the U.S. entity name of Alcatel-
Lucent Enterprise - Tiwana has been an integral part of the
success of the company. Her passion for the business side
of law and sheer dedication has led Tiwana to where she is
today.
After spending almost 15 years at Alcatel-Lucent, first as a
Contract Manager for five years, Tiwana moved up through
the ranks of the legal department, where she landed a
corporate counsel position supporting the most innovative
business divisions of the company. Eventually, became a
primary legal resource to one of these divisions, the
Enterprise division, in 2006. Thereafter, she was tapped to
support one of the highest revenue-producing divisions in
the company. She did that up until 2014 when she was
invited to support the planned divestiture of the Enterprise
division as General Counsel in the United States. Tiwana
would be charged with building a department to support all
the legal needs of Alcatel-Lucent Enterprise, the new
stand-alone company, in North America. This was no small
feat but, she said, “many talented and professional people
carried my torch.”
Reflecting on the experience, Tiwana recognizes she’s
grateful for the men and women along her path that buoyed
her up when she felt she might be drowning. Helping a new
company be born is a daunting task. The Enterprise
Business Division, turned Alcatel-Lucent Enterprise,
contains a close-knit group with many employees boasting
long tenures with the company.
Let’s know more about Tiwana and her contribution to the
industry through an interview conducted between her and
Insights Success.
Below are the highlights of the interview:
As a business leader, what is your opinion on the impact
of the current pandemic on the telecommunications
industry?
The pandemic’s impact on people, in some cases, has been
horrifying and deadly. I will in no way minimize my
feelings of empathy toward families that have lost loved
ones and those who have fallen ill from the virus. And, of
course, to parents trying to cope with both at-home working
and at-home teaching of children ripped from schools and
their friends. This at-home working and teaching has
created an increase in the need for tools like the Alcatel-
Lucent Enterprise Rainbow Unified Communication
Platform, as well as infrastructure solutions, such as the
company’s OmniAccess Stellar wireless LAN and the
OmniSwitch network switches that make everything
connect to support the increased communication needs
spawned by the crisis. In this way, many telecom industry
segments are reaping the benefits of the “new normal”. It’s
a shift from in-office to home working and from in-person
school to home school. Even events and what used to be
live entertainment have gone online as we all try to cope
with the restrictions required to keep all of us safe through
the pandemic. I hear through news reports that many
companies will continue the work-from-home options in
some form or other so, it looks like the need for telecom
industry tools, solutions and infrastructure is going to
continue to grow.
What is your opinion on the necessity for businesses to
align their offerings with newer technological
developments, especially when it comes to Digital
Transformation?
I think that when it comes to digital transformation,
businesses that align their offerings to advances in
“
“
The 10 Most Successful Businesswomen to Watch, 2022
FEBRUARY | 39 | www.insightssuccess.com
technology further drive the evolution. Technology
continues to be instrumental in our lives and the growth of
business. In particular, I think, as a strategy, aligning
business infrastructure with Cloud technology builds a
mindset that pushes innovation, agility and problem-
solving. Our company’s Cloud technology products and
services have helped our customers push beyond digital
transformation plans and overcome the challenges of
working through a pandemic. It’s clear to me that Cloud
delivers the benefit of scale and adapts to opportunities,
while being reliable and secure. It just makes sense to me
how flexible technology enables businesses to adapt the
work environment, ensure efficient operations and manage
costs.
How do you bring your General Counsel skills in
establishing strategic direction and delivering results
globally?
I do this in many ways, but one of my greatest pleasures in
the recent past has been contributing legal advice to our
team of women and men that have created the Diversity and
Inclusion Employee Resource Group (ESG) under our
Corporate Social Responsibility (CSR) program. With the
executive sponsorship of Rukmini Glanard, our Executive
Vice President of Worldwide Sales, Services and
Marketing, the ESG hosted our second global online
summit to highlight that diversity and equality are life
issues and, definitely, a business issue impacting financial
results. An equal world in business results in an enabled and
better world for business. We need all of our minds and all
of our hands, as a company, to compete and succeed.
Diversity and inclusion – across gender, ethnicity, age,
religion, etc. – enable a better, balanced environment for
economies and communities to thrive.
In what ways have you contributed to the community?
In my community, as a woman Veteran, I am very active in
our American Legion and American Legion Auxiliary. This
“American Legion Family” provides support to local
Veterans, their families and the general community where
Veterans live and work. One example of a recent project in
2020, we recognized the needs of so many children in our
community around Christmas time. We sponsored, locally,
Toys for Tots supported by the United States Marine Corps
Reserve. We served over 300 children and all of them
received gifts and a food donation for their families.
Supporting this kind of “all-volunteer” community event
brings me great joy because I saw the power of giving in
action. College students, home for the holidays, stood
alongside their Parents, Grandmothers and Grandfathers to
participate in the toy and food distribution portion of the
event. I strongly believe in the empowerment provided by
serving a cause much greater than yourself. I get this
empowerment through working within our American
Legion Family. I currently serve on the Executive Board as
Sergeant-at-Arms and have served in the past as Post
Commander. At the time I served as Commander, I was the
very first woman everto serve as Commander in the Post’s
77-year history.
Today, I’m proud to say, as other notable “first women”
leaders are saying more and more, “I may have been the
first, but I won’t be the last.”
If given a chance, what change would you bring in
providing growth opportunities to Women?
I am very lucky to have been given the chance at Alcatel-
Lucent Enterprise to effect real change in my role as
General Counsel at ALE USA. I hired student interns in
2014 as a creative way to augment my staff. We showed so
much success with training and utilizing student interns in
our legal department that it inspired the company to adopt
an Internship Program and now, many departments are
hiring student interns. In fact, a recent hire is going to
supplement our global CSR endeavors. She will be
Step-up
and lead
from the
front.
‘‘
‘‘
FEBRUARY | 40 | www.insightssuccess.com
graduating from college soon with a degree in Ethnic
Studies. I think these internship programs are vital to
creating opportunities and success for everyone, especially
for women. In my case, all of my interns moved on to
become practicing lawyers and have secured positions in
law firms. I’m very proud of all of them.
As an established business leader, what would be your
advice for the budding women entrepreneurs?
Make sure you know a good lawyer! Not a shameless plug.
No, seriously, it’s very important to build a strong network
of diversely talented individuals that can be asked for the
help you need along the way. Be yourself because your
authentic self is your best face. Have a clear picture of what
your authentic self is. Remember, there will be roadblocks
on your journey to success and some may be related to your
gender, your age or any number of things but the
roadblocks are just hills to climb and there are plenty of
people to give you a helpful push so you can keep going.
Leverage your mentors and allies. These are your friends,
your classmates, your teachers, your family, your
colleagues, and your professional network. They will help
you navigate. But, above all, do what you love. Do it a lot.
If you do what you love and you do it a lot, you will get
really good at it. If you get good at it, you will likely make
money at it and you will be wealthy. Wealth is not money
alone. Wealth includes not only professional success but
also self-fulfillment and realizing your dreams.
Karina Tiwana,
General Counsel,
Vice President, and
Corporate Secretary,
ALE USA Inc.
FEBRUARY | 41 | www.insightssuccess.com
In this modern age, a woman is not confined to the
boundaries of a home. There is a lot of development in
the freedom of woman’s life. Today, a woman toils &
reaches from rags to riches. There are many examples like
Kylie Jenner, Sheryl Sandberg, Mary Barra etc. It is seen
that in all businesspersons in the world, 36% consists of
businesswomen.
What stands strong behind the success of a
businesswoman? Many businesswomen today have their
family support but some of them have had objections,
constraints while starting up a business or enterprise. So,
what are the qualities that make a businesswoman stand out
from the crowd? Obviously, the answer is self-confidence,
but there are many to count.
Ambition – What if a businessperson is not ambitious and
serious with his or her business. What if he or she is not
conscious about business and does not have sense of
purpose. One may come to a point in life where one
squanders everything, comes back to earlier one and doesn’t
become a successful one. Many businesswomen are
successful today because, they are ambitious at something.
They have charisma to achieve what they dream and where
they want to reach.
Humility & Willingness to Learn – A successful person
never give up learning. Be it a successful entrepreneur or an
employee. Learning is what keeps them boosted up. They
open up anywhere to share the knowledge they have and
why not one should do that. It helps at every stage of
FEBRUARY | 42 | www.insightssuccess.com
human development which leads to a successful
businessperson.
Assertiveness – This is what many lack to be even they are
confident enough to do her job. Being assertive, facing
criticism, answering critics fearlessly and at the same time
being cool, calm and considered are very qualities that a
businesswoman must possess. This results in a positive
response from people around and they respect you for that.
Persistence – Simply starting a business and working
sporadically doesn’t work in this real world. One has to be
persistent with her duties. If not, they will face a big
downfall in business. Sticking to own word and proving self
to the world seems to be just a phrase, but it means a lot
when you step in a business and interact with this pragmatic
world.
We know many famous businesswomen in this world. They
are big names to take but there are many female
entrepreneurs in this world which account to hold a massive
portion of businesses in this world. What percentage of
women own businesses and running them successfully? It is
nearly equal to men owing businesses. It is 48% of women
who run businesses in this world. According to a report by
American Express, the number of women owned businesses
grew by 4.2% each year from 2007 to 2018. Isn’t it an
inspirational news? In this competitive world, where most
of the businessmen feel it difficult to thrive, in such a
situation women hold a good amount of stake in businesses.
This is what motivates other women around the world. A
woman has more responsibilities when she runs the
household and business together.
Though the businesswomen are successful and continuously
manages to be in the position firmly, but it cannot be the
same for her every time. There are many challenges, faced
by women entrepreneurs today. These might be the family
ties, male dominated society, problem of finance. Family
holds to be the most important thing to a woman. In this
world, where a man is deemed to work and earn bread and
butter, and woman to run the households, it is not easy for
people to digest the freedom of a woman and allow her to
work whether she is an entrepreneur or an employee. This
world is by fact, the male-dominated society and no one can
deny but still proving self and standing shoulder to shoulder
make a successful businesswoman stand out of the box.
Championing Leadership
FEBRUARY | 43 | www.insightssuccess.com
Sherry Blinkhorn
Broker/Owner
Blinkhorn Real Estate Ltd
Sherry
Blinkhorn
An Accomplished Real Estate Broker and
a Passionate Advocate for the Mentally Ill
t is easy to say be the change you want, but it is quite
Idifficult to really understand the struggle one goes
through to change oneself. We hear stories about
people who have achieved success and paved their way to
the top of their field, but that is just the tip of the iceberg.
Numerous factors drive one to make desired changes to be
the change they want.
In our search to find such a persona, driven to adapt to
change, we came across Sherry Blinkhorn, who perfectly
fits the definition of 'be the change you want.' Currently,
Sherry passionately leads her venture, Blinkhorn Real
Estate Ltd., with her dedication to being the best of the
best.
The Thorns and The Roses
Sherry's journey hasn’t been an easy one. She came up
through the foster care system and went through many
challenges in her life, but she made some conscious
decisions that would change her life for the good after her
children were born.
Sherry began her professional journey as a commercial and
residential property manager in her initial years then in
1998 she pursued getting her salesperson’s license. She
began to achieve one milestone after the other by utilizing
her extensive knowledge and experience to accumulate
record-breaking sales. It resulted in her receiving national
recognition in 2002 and 2003 and in 2004 she received the
'Platinum Award' for her sales achievement, placing her in
the top 5% in Canada's total sales volume with Royal
LePage National Franchise.
Subsequently, embarking on the success, Sherry's
adaptability to change led her to the quest of incepting her
independent real estate firm, in 2005, Blinkhorn Real Estate
Ltd., and she has never looked backed since. She sowed the
seeds of efforts and dedication, forming a team with like-
minded colleagues that reaped her and her firm the fruit of
gaining a solid reputation for providing exceptional services
and supporting many non-profit charitable organizations.
Adding Different Ingredients to the Recipe of Success
Plunging forward in her path of success, she says the
learning process never stops. Sherry holds a diploma in
adult psychology, social work, and counselling skills. Being
amply trained in the mental health field, she understands
how stressful it can be to buy or sell a house.
Sherry has fostered an environment where she puts people
first and encourages her colleagues to do the same. She’s
created a caring and natural positive atmosphere in her
workspace. She knows how crucial it is and is humbled to
be part of the most significant transaction of one's life and is
overjoyed to help it to become a reality. “We don’t see
ourselves as good salespeople – we are good Realtors;
there is a big difference,” says Sherry.
Sherry has focused her work approach around her buyers
and sellers making them the utmost priority. It was vital to
The 10 Most Successful Businesswomen to Watch, 2022
FEBRUARY | 45 | www.insightssuccess.com
her to create a familial workspace which gives a feeling of
comfort and smoothens the work process. She truly cares
about her clients and understands their real estate needs,
which is why she implies a friendly and professional
atmosphere in her unique way. She has sculpted a value-
driven team that strives and implements effective marketing
strategies with honesty and hard work.
Cherishing The Victories
The amount of hard work and dedication Sherry puts in her
work is commendable in itself. Her work ethic has set an
example, and her efforts have been acknowledged with
numerous awards, including the ‘Community Mentor
Award’ from Big Brothers Big Sisters of Pictou County. She
also received the prestigious ‘Business Leader of the Year
award at the Pictou County Chamber of Commerce Gala in
2012. Sherry is the first female to receive this honor since
its inception in 1991.
Her achievements don’t stop there and go further; in 2018,
Sherry received the ‘Volunteer Vision Award’ from the
Nova Scotia Mental Health Foundation. The following year
she was also recognized with the ‘Women in Business
Award’ at the Chamber Business Achievements Gala. Aside
from awards, Sherry was featured in 2020 in the
International ‘Top Agent Magazine’ and her life story in the
Nova Scotia ‘At Home Magazine’.
Leveraging Technology to Provide Upscale Services
At Blinkhorn Real Estate, Sherry has created a work culture
driven by values to make client's lives easier and delivers
high-quality products. The company implements innovative
technologies and offers virtual reality tours and drone
videography to enhance the listings services. They do their
best to ensure that clients get the best prices for buyers and
sellers by through their experience and expertise.
Above and Beyond for the Community
The journey that Sherry embarked on has been a challenge
in itself, she’s worked hard to forge her path to be at the
position she is today. Her experiences have all contributed
to finding transparency in her life. She has been a
passionate advocate for the mentally ill for years. She was
also the public relations director for the Canadian Cancer
Society, Pictou, volunteered for years on the Palliative Care
unit and made it part of her life to give back to her
community.
Sherry has built Blinkhorn Real Estate from the ground up
and contributed to many community organizations in
various ways along the way including sponsoring sports
teams and is routinely involved with multiple non-profits
and other organizations across the county.
The Guiding Flame
Unfolding the pages of Sherry's life, it is crystal clear that
despite hurdles she’s faced, she always has come out on top.
She always empowers, inspires, and encourages a TEAM
environment at her work. She ensures an ambiance of
professionalism, integrity, and superior client service. She
leads with a positive attitude, high ethical values, and hard
work and says she will persist in doing the same into the
future.
Last but not least, Sherry has asserted herself in a firm spot
being a leader in the field of real estate. She is an
inspiration to numerous people and continues to change
many lives. Her compassion, dedication, and her drive to
change have made her a successful businesswoman. She is
truly an example of taking charge of her own life and being
the change, she wants.
Blinkhorn Real Estate is
dedicated to selling your
home or nding you that
dream home creating the
best possible experience
throughout the entire real
estate transaction.
Professionally we serve,
personally we care!
‘‘
‘‘
FEBRUARY | 46 | www.insightssuccess.com
FEBRUARY | 47 | www.insightssuccess.com
The 10 most successful businesswomen to watch, 2022
The 10 most successful businesswomen to watch, 2022
The 10 most successful businesswomen to watch, 2022

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The 10 most successful businesswomen to watch, 2022

  • 1. www.insightssuccess.com VOL-02 | ISSUE-06 | 2022 TO WATCH, 2022 SUCCESSFUL THE10MOST Dream Big You Got This! BUSINESSWOMEN Founder And CEO PTPA Media SHARON VINDERINE Changing the way consumers shop. Championing Leadership Traits of Successful Businesswomen
  • 4. Resolving Problems with Excellent Problem Solving Skills he basic longing to live with dignity, the Tfundamental desire to have control of our lives and our futures, and to want to be part and parcel of determining the course of our nations and our communities is natural in every living entity. These longings are universal, and they burn in every civilized human heart. The path of entrepreneurship is a dignified way to make a difference in the world in our way. It gives us a sense of freedom, autonomy to run our business, and a good platform to contribute to the world. The path of entrepreneurship offers everyone an equal opportunity to make their unique contribution to the world. Entrepreneurship is a great level playing field. It does not make any discrimination between whether you are a male or a female leader. If you have the right skillsets and approach, you can be the most successful business leader, and gender does not make any difference. Gender is no longer a criterion to being a successful business leader. That being said, the essential traits required to be a successful entrepreneur are passion, perseverance, the right attitude, unwavering resilience, and proactiveness. Today, women possess every above-mentioned trait and are bringing drastic transformation to the business world. Their natural desire to contribute best to the world makes them great business leaders. They have the great emotional intelligence to connect with the communities and make a difference in people's lives through their businesses. Today, businesswomen who are regarded as successful are the ones who trust themselves, reduce fear, strategize their goals, build a solid team and deliver better business results. They ensure decent growth and well-being of everyone with their progressive, decisive, and action-oriented approach. Editor’s Desk
  • 5. The best part about these businesswomen is they ensure the dignity of everyone in their offices, empower their employees and give them more control over their lives and their future. They become an essential part of the community by being an excellent problem solver. They guide other women leaders to pursue the path of their choice and inspire courageous spirit in them to be successful in the path of their choice. Educated business decisions are the need of the hour. Successful businesswomen make very intelligent and informed decisions to lead their businesses in the right direction with the right speed. They take calculated risks and never get trapped in their comfort zone or complacency. They constantly challenge themselves and take their businesses to the next level. They are passionate about their work and always strive to deliver something of value to the world. In this edition of "The 10 Most Successful Businesswomen to Watch 2022", we have enlisted women leaders that are contributing substantially to the businesses using their most admirable qualities. Delve into the inspiring stories of these businesswomen and also make sure to go through CxO standpoints and insightful articles written by our in-house editorial team. Have a Pleasant Read! sharad@insightssuccess.com Sharad Chitalkar
  • 6. Articles Dream Big 24 You Got This! Championing Leadership 42 Traits of Successful Businesswomen cxo Leader’s Viewpoint 34 Samantha Woodham On COVID-19 for Legal Industry Changing the WayConsumers Shop Cover Story 08 Sharon Vinderine CONT ENTS
  • 7. Cloé Caron 16 Guiding Leaders to De velop their True Potential Elissa Weimer 26 Training Your Dog to be PAW-SOME KarinaTiwana 38 AnArdentLegalProfessional ExemplifyingPassionateLeadership Eileen Willett 20 Giving Women Confidence Through Luxurious Clothing Jillian Weston 30 An Astute Digital Marketer Leading with Relatability and Empathy Sherry Blinkhorn 44 An Accomplished Real Estate Broker and a Passionate Advocate for the Mentally Ill
  • 8. sales@insightssuccess.com FEBRUARY , 2022 Editor-in-Chief Senior Sales Manager Business Development Manager Marketing Manager Technical Head Technical Specialist Digital Marketing Manager Research Analyst Database Management Technology Consultant Hitesh Dhamani Managing Editor Anish Miller Executive Editor Sharad Chitalkar Assistant Editors Jenny Fernandes Visualizer David King Art & Design Director Vishal Pawar Associate Designer Revati Badkas Kshitij S Peter Collins John Matthew Sales Executives David, Martin, Irfan Business Development Executives Steve, Joe, Saurabh Jacob Smile Aditya Marry D'Souza SME-SMO Executive Amol Wadekar Frank Adams Circulation Manager Robert Brown Stella Andrew David Stokes Shyam Sonawane Co-designer Copyright © 2021 Insights Success, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success. Reprint rights remain solely with Insights Success. Follow us on : www.facebook.com/insightssuccess/ www.twitter.com/insightssuccess We are also available on :
  • 9. Brief Company Name Infinera is a global supplier of innovative networking solutions. Alicia Asin Perez, Co-founder and CEO Libelium Cloud is the software platform that allows the management of an IoT project from the beginning to the end. Jillian’s Circus is a full-service online marketing agency. Paw & Order Dog Training offers certified dog training programs that are tailored to the individual dog and are successful with all breeds, ages, and temperaments. Libelium libelium.com Blinkhorn Real Estat implements innovative technologies and offers virtual reality tours and drone videography to enhance the listings services. Parent Tested Parent Approved is a parent-based, family- oriented community. Acrelec is a global technology company focused on reinventing the customer experience for restaurant and retail brands. Ocean Rescue Alliance (ORA) is a marine conservation and restoration non-profit organization. Featured Person Acrelec acrelec.com o2Coaching o2coaching.ca Paw & Order Dog Training pawandorder.com GOLIN golin.com Jillian's Circus jillianscircus.com Infinera infinera.com PTPA Media Inc ptpa.com Blinkhorn Real Estate Ltd blinkhornrealestate.com Ocean Rescue Alliance oceanrescuealliance.org Anna Warren, CEO Cloe Caron, President & Founder Elissa Weimer, Owner & Professional Trainer Ellen Ryan Mardiks, Chairman Jillian Weston, Owner/ Founder Karina Tiwana, Vice President, Legal Sharon Vinderine, Founder & CEO Sherry Blinkhorn, Broker/Owner Shelby Thomas, CEO & Director of Research o2coaching strongly believes that any person or organization can acheive its goals by adopting simple fundamental shifts in mindset, attitude and behaviour. GOLIN is a global public relations agency that helps companies create change that matters.
  • 10. Sharon Vinderine Founder and CEO PTPA Media Cover Story
  • 11. Sharon Vinderine Changing the Way Consumers Shop By leveraging our audience of more than 3,000 influencers and over 200,000 moms, we build credibility, trust, and of course, sales for your brand. The 10 Most Successful Businesswomen to Watch, 2022
  • 12. C onsumerism has changed our world drastically. A new product finds its way onto the devices in your home and every billboard on your morning commute. You can't escape it. Add in a bit of Globalism, and it is easy to see how the average family has been inundated with poor quality products. This is how Sharon Vinderine started her most recent entrepreneurial journey. Sharon is the Founder and CEO of Parent Tested Parent Approved Media (PTPA Media), a company transforming the consumer journey for millions of families. PTPA Media's goal is to put manufacturers in the hot seat by empowering families to be the judge as to whether a product earns the Parent Tested Parent Approved seal. Sending products directly to parents for free, families can judge products in the only testing ground that matters - their home. Inspired by her vision to evolve the way we shop, we caught up with Sharon to learn more about the humble beginnings of PTPA and how she transformed her business into the success that it is today. Below are the excerpts from the interview: Brief our audience about your journey as a business leader until your current position at PTPA media. I’ve always considered myself a serial entrepreneur. I actually launched the first wireless internet company in Canada in the 90’s, which I sold after the birth of my first child. My next major launch was a baby products company, which coincided with my time as a new mom – it was an interesting position to be in, because while I was struggling to find the right ways to gain traction for my own product line, I was also acutely aware of how important and confusing it was to find the right products for my own kids as a first-time parent. It’s very easy to get caught up in the notion that the most expensive products, or the products with the flashiest promotional campaigns are the must-have products. But after being disappointed with the quality and value provided by some of the choices I had made, I quickly realized the best recommendations I received – the ones that were right on the money, were the ones recommended to me by my peers - other parents – who gave real, honest, unbiased reviews. Those were the products I ended up trusting and relying on most. As I was making these realizations, to enhance the launch of my own company, I had entered my kids' product line into an awards program that promised promotional opportunities, brand awareness and research that would provide valuable insights to me as a product developer. I spent thousands of dollars and won the award, but the results were underwhelming, with very minimal insights that would actually help me grow my brand. This was all it took to light my entrepreneurial fire. From that point, I began to imagine a concept where I could bring my experience as a new parent and the shopping experience together. What if one could walk into a store and at-a-glance, pick a product off a shelf, knowing that it really was the best choice for their family? Of course, we can’t go shopping with 20 of our best friends, but if there was a symbol to show that people just like me truly believed in this product, well, that was the next best thing, right? And that’s how our Parent Tested Parent Approved seal and community were born. What challenges have you had to overcome to reach where you are today? When you’re a small business, your company is only as strong as the people behind it. Building a team of entrepreneurial-minded colleagues who truly believed in PTPA’s vision took some trial and error, especially considering that building a small business may not come with the same promises of career advancement more typical corporate environments can offer. It took some time, but finding the people who not only understand the value of the service we are providing, but the potential impact we can have as well, was and is worth the effort. At PTPA Media, we are proud to play a role in certifying innovative products that families can trust.
  • 13. Another core challenge I found was generating initial awareness for the PTPA seal itself. I literally invented a seal out of thin air and then had to build credibility around it for consumers, while convincing businesses that they wanted and needed it on their products in order to move their businesses forward. To drive awareness, I relentlessly pursued print and broadcast media. In fact, my very first TV segment, was on one of the country’s leading National morning shows at the time, and was approved by a Senior Producer who finally relented and offered me the spot if I promised to stop emailing her. Of course, one TV segment turned into highly anticipated monthly segments, which to date has turned into over 300 TV Shows positioning me as a trusted expert and building unprecedented awareness for the seal, which ultimately led to buy-in from multiple major national and boutique brands. Tell us something more about PTPA and its mission and vision. With our unique Seal-of-Approval program, our goal is to put the very best products into the hands of North American families and our community, comprising more than 200,000 members. These families are committed to giving honest, constructive product reviews to benefit parents and businesses alike. In order to earn our seal, products go through rigorous real- life testing in North American households and are critiqued based on factors that really matter to parents – not just the bells and whistles. Parents know that if a product has the PTPA seal, we’ve already cut through the clutter for them and found the best option in the category in terms of value, functionality, quality and more. On the flipside, partnering with us allows businesses to establish credibility and trust and potential for growth, through valuable feedback from real families. It’s truly a win-win for all. Investing in our communities and supporting each other as parents has also always been one of our objectives. We’re proud to share that to-date, we’ve given away more than 1 million dollars worth of product, which is something we are very proud of. Enlighten us on how you have made an impact in the brand building niche through your expertise in the market. Well, we created a seal out of thin air, that became a leading symbol of trust in the marketplace. It became as trusted a resource for product endorsement as a recommendation from your very best friend! We have helped businesses grow not only through earning our coveted Parent Tested
  • 14. Parent Approved seal of approval, but also via additional exposure we have provided them through media coverage on over 300 television shows, cross promotion and more. We’ve also opened the door not just for big brands with big budgets to help stand out from the crowd, but also for smaller entrepreneurs whose ideas may have been born at kitchen tables between nap times, but are no less relevant and valuable. They are entrepreneurs, just like us, with big ideas and big dreams, and we are thrilled to be a part of their journey. Describe in detail the values and the work culture that drives your organization. We believe that consumers truly know best when it comes to what they need for their families - they are the toughest critics and to work with us, you really need to believe that and respect it. Our team is made up of entrepreneurial-minded critical thinkers who wear many hats. Everyone knows their role, but they are also committed to evolving the team and company on a grander scale. We’ve been around for 15 years, yet we operate with the mindset of a start-up – we’re nimble and we’re constantly looking for ways to evolve, while maintaining the integrity of our core values. Undeniably, technology is playing a significant role in almost every sector. How are you leveraging technological advancements to make your solutions resourceful? We’re currently in the process of developing a tool that will amalgamate our consumer data and purchasing trends and convert it to an (AI) Artificial Intelligence-based platform to provide even more insights for brands and products. Insights such as data on target demographics and potential success in key markets, in addition to more grassroots product functionality preferences. This platform will offer unparalleled insights for manufacturers looking to develop new products, in addition to those looking to improve existing products based on trending consumer demands. If given a chance, what change would you like to bring in the marketing industry? As influencer culture continues to grow, and sponsored content overshadows editorial, we stand by our desire to be honest, authentic and trustworthy. We hope to demonstrate our leadership through these values and encourage companies to look beyond likes and followers when sourcing collaborations for partnerships that can truly help grow businesses with integrity for the long term. What, according to you, could be the next big change in the business development industry? How is PTPA preparing to be a part of that change? We believe in the return of authenticity and honesty in the marketplace and we are already walking the walk, not just talking the talk. Consumers are smart and we need to earn their trust before we can earn their dollars. The most valuable tool a company can have today is honesty and transparency. Our entire business model was created from just that and our seal and community have grown rapidly because of it. We’re also exploring the expansion of our awards program into new categories, and growth through new partnerships like our most recent one with Newsweek and many more on the horizon! Where do you envision yourself to be in the long run and what are your future goals for PTPA? With the power of our seal and access to our consumer and product data, we believe that every brand that wants to stand out from their competition should be looking to earn the Parent Tested Parent Approved seal as an essential component of their launch strategy. Another long-term goal is to partner with a larger media conglomerate in the family and parenting space, and position our community and program offerings as an ideal hub for content creation, video and TV production and more! What would be your advice to budding entrepreneurs who aspire to venture into the marketing sector? There is a perception that being an entrepreneur is glamorous, and that good ideas sell themselves. But the idea is just one piece of the puzzle. You have to really believe in what you’re doing, not just on the good days, but the bad days too – and there will be lots of bad days. That belief system is going to be what pushes you day in and day out. Surround yourself with team members who believe in you and your company’s success – but know that they also rely on you, which can bring a high level of anxiety as things change day to day. Ultimately, creating and growing your own business takes lots of work, every day, but if you’ve got that dream brewing inside you, there is no end to the pride and excitement you can open yourself up to by giving it your best shot.
  • 18. The 10 Most Successful Businesswomen to Watch, 2022 FEBRUARY | 16 | www.insightssuccess.com
  • 19. FEBRUARY | 17 | www.insightssuccess.com
  • 20. FEBRUARY | 18 | www.insightssuccess.com
  • 22. Eileen Willett Leadership is almost always associated with strength, force, power and ambition - all traits that translate easily to the battlefield, believes Eileen Willett, the Co-Founder at Cucumber Clothing. According to Eileen, these important traits should be possessed by every leader, but equally important are those of empathy, emotional intelligence, integrity, vision and humility. The combination of all these traits together allows for a rounded leadership, one that allows for the strength of dissention, resilience in the face of discord and ultimately success of the team as a whole. In an interview conducted between Eileen and Insights Success, she sheds light on her entrepreneurial journey and how she headed Cucumber Clothing to reach where it is today. Below are the highlights of the interview: How do you diversify your organization’s offerings to entice the target audience? At Cucumber, we are proud for what we stand for, this includes our strong commitment to sustainability and our support for women at all stages of their lives. We believe this can be seen in our dedication to customer service that encompasses personal follow ups to all enquiries, as well as ensuring that the products we offer are the ones our customers want. We do this through constant attention to where our sales lie, as well as reaching out to our wonderful customer base by email, social media and focus groups. What roadblocks or challenges were faced by you in a corporate business? And how did you overcome them? Every business faces multiple stumbling blocks, from the small irritations of an email being bounced back to more serious ones that affect customers or cash flow. We have had our fair share of challenging moments. One of the most serious was our first foray into outsourcing fulfillment. At great cost we moved all our stock to a distant warehouse and entrusted a fulfillment company to send out our orders. With strict instructions as to how to pack, how to label to try and ensure a seamless continuation of our five star customer service we were dismayed and then horrified to find that customers were receiving the wrong items, double orders and some orders marked ‘shoes’ (we do not make shoes). We quickly moved back in house, lesson learned. According to you, what essential traits should a business leader possess to thrive in any given competitive market? The world of business shares some characteristics with the world of academe. With a goal to achieve (read thesis) one of the key supports is the undertaking of deep and serious research. These investigations must cover competitors, data analytics, new material and manufacturing technology, the latest social media and online technology to name but a few areas. A keen interest in facts and figures is an absolute essential for a successful business leader. Working in vacuum is not realistic, however brilliant an idea may be, it has to reside in the real world. Where are you focusing your energy now, and where do you hope to make an impact next? The background to business of the last twelve months has been one of chaos and bewilderment, to put it mildly. No sector has been untouched and fashion and retail have been on a what feels like a high speed roller coaster ride. With this in mind we have spent much of the past year focusing on the consolidation and reorganization of our business to ensure that as the world begins to open up, we will be ideally placed to benefit. Right now we are focusing our energies in creating new supply lines, accelerating the Giving Women Confidence Through Luxurious Clothing FEBRUARY | 20 | www.insightssuccess.com
  • 23. ‘‘ Cucumber means clothes that give women confidence. Eileen Willett Co – founder Cucumber Clothing The 10 Most Successful Businesswomen to Watch, 2022 FEBRUARY | 21 | www.insightssuccess.com
  • 24. widening of our routes to market and investing in marketing. We aim to continue increasing our market share nationally and internationally. What is your idea of impactful leadership? What style of leadership do you personally prefer and have implemented within your team at Cucumber Clothing? Following on from leadership traits above, for me personally, impactful leadership is a troika led by inspiration, vision and emotional intelligence. A leader must have the original vision. This is what every cog in the business ultimately is working towards achieving. A successful leader must also be able to inspire passion for this vision, both within themselves and their team. Finally, a business is a community. How we treat and interact with those within that community will always play a major role in how that community functions. To be able to lead, to be able to have an impact as a leader, draws on deep wells of emotional intelligence. A leader must be able to gauge and understand each employee’s strengths and weaknesses. They must be able to utilise the former and improve the latter. What is emotional intelligence other than a type of kindness? An acknowledgement that we are all different and all have a role to play. A true leader is understands this instinctively. What have you envisioned for your organization’s future, with regards to your role at Cucumber Clothing and for your personal ambitions as well? At Cucumber we are keen to be recognized as a brand leader in sustainable, luxury leisurewear that empowers women. Quite a mouthful, but we have been ploughing all our energies into making this happen and feel we have come a long way since our launch only three years ago. On a personal note, I am very keen to become more involved in leveling the playing field for those of a diverse background entering the start-up world. I am a featured member of i:Entrepreneur, a campaign celebrating, championing and shining a light on small businesses founded by entrepreneurs of diverse backgrounds; a founding member of the Allbright Diversity and Inclusion Committee, as well as a shortlisted candidate for the 2020 Asian Women of Achievement Awards. Finally, after a year of global turbulence, what I really wish for is a future of peace where we can spend time with those we love and hug them once again. FEBRUARY | 22 | www.insightssuccess.com
  • 26. What are you passionate about? Sports, business, travel, movies, poetry, photography, writing? For some people leading is also a passion, and in my humble opinion, it takes a lot of effort to lead. Leading is a continuous process of improvement. Today, conventional leading practices are not enough for leaders as they need to stay ahead of the competition. Leaders with a passion learn and gain knowledge and implement them into their business practices. These practices come in handy but work best when the mortgage industry comes into the picture. Leaders, especially women, have impacted the sector worldwide in the mortgage space by creating a dent in the universe with their immense knowledge and passionate drive. They have helped the clients by providing a personalized approach, resolving their client's concerns with their skillset and dedication. So, if you are concerned about your financial and mortgage issues, women leaders will give you the best guidance, wise lessons and will be a perfect fit for your financial problems. The Greater Responsibility Everybody speaks about the problem; no one talks about the solution. So, it is not about what the world holds for us, but what business leaders bring to the world. Businesswomen always show the will to learn new things and are flexible to nurture the employees, clients, and mortgage companies. And their influence can already be seen on the people, which is truly inspiring. Of course, the industry is filled with challenges, and these women can face them head-on. Doing the Right Thing The covid pandemic has changed the mortgage industry drastically because the entire workings from providing loans to financial guidance had to be done online. Women leaders offered the perfect solutions in such situations with their innovative technological setup. And we felt the importance of having versatile women leadership through this situation, as it stood tall in such a critical situation. To grow in the financial and mortgage industry, the goal you started as a leader is important; that's what sets the culture of leadership for others. Being in the financial and mortgage field is a demanding and responsible cause; it is an act of building the future roadmap for the organization and the clients. With technological innovation, women in the mortgage will be the next big thing in the industry. The results speak for themselves; it is a field where continuous improvement is necessary to revalue their progress and, more importantly, the organization. Embracing Talents Gaining all the experience, every passing day, we can say the best is yet to come, and the mortgage industry as a whole will be a strong force for women leadership is not just mortgage, but the entire industry as a whole. The next- generation women leaders will have a lot to learn and catch up with, and there is no doubt they will shine in every aspect of their work. So, dream big; the sky is the limit in the mortgage, as the field is full of opportunities, and make the mortgage your own. Lastly never, let anyone tell you how what to do, have the courage to take risks instead of just thinking about it because whatever the result it will always be, you will be proud of it. Keep punching above weight; that's the platform you want to set for the next-generation women leaders. Be involved; the world waits for such creative women's minds in the mortgage industry. You Got This! You Got This! Dream Big FEBRUARY | 24 | www.insightssuccess.com
  • 27. FEBRUARY | 25 | www.insightssuccess.com
  • 28. The 10 Most Successful Businesswomen to Watch, 2022 FEBRUARY | 26 | www.insightssuccess.com
  • 29. Elissa Weimer Training Your Dog to be PAW-SOME f you are a pet owner, you may understand that the Ibond between a dog and owner is impeccable. You might have come across several videos on social media where a dog is happy, carrying out his shenanigans, spreading smiles on millions of faces. However, many efforts go into training these dogs, considered as an essential part of canine companionship. Elissa Weimer takes dog training to her heart to deepen the bond between the owner and the dog to widen their smile. Elissa is the Owner of Paw & Order Dog Training and is a Professional Trainer, with numerous certifications to her name. Through Paw & Order, she offers professional, balanced, dog training and behavioral problem solving throughout the Pittsburgh area. Paw & Order recently expanded its reach to Southwest Florida, Houston, TX, and Central Ohio through franchising. Insights Success caught up with Elissa in our endeavor to find “The 10 Most Successful Businesswomen to Watch 2022” and talked about how she is instilling pride in dog owners, as well as making dogs safer in the community as a whole! Below are the highlights of the interview: Brief our audience about your journey as a business leader until your current position at Paw & Order Dog Training. What challenges have you had to overcome to reach where you are today? I joined the military right out of High School. Being a Military Policewoman led me to the path I am on now. During college, I acquired a paid internship with the Attorney General’s office and later with the Federal Bureau of Investigations on their Violent Drug and Gang squad in Philadelphia, PA. After two years of interning there, I applied for a Special Agent position, but quickly realized that just was not what I genuinely wanted to do for the rest of my life. I wanted to help people and wanted people to be excited when they saw me arrive at their homes—a different feeling than seeing an agent or police officer at your door. I knew I wanted to be an entrepreneur, but I did not know where to start. I spent a long time figuring out what I was good at and realized I am good at teaching people. I just had to decide what I would be excited to teach! I realized that I love animals and that they had the power of making people feel good in so many ways. I realized that so many people have dogs, so I decided to shadow many other dog trainers and attended a ton of schools to learn as many techniques as possible to help people ENJOY their dogs. To this day, I continue to learn and better myself and my team of trainers to help as many people as possible. We not only continue our education with behavioral problems, but also FEBRUARY | 27 | www.insightssuccess.com
  • 30. with other areas of dog training such as trick training, Therapy Dog Training, Canine Good Citizen, agility training, large field socialization classes, and K9 Detection training (my Belgian Malinois and I won 1st Place Narcotics at last year’s Police K9 Competition in Kentucky). We realized how much we have to offer and how unique our company is that we decided it was time to franchise in 2019! Tell us something more about your company and its mission and vision. Paw & Order’s mission is to improve the lives of as many families as we can by providing quality and effective individualized dog training. Our vision is to continue spreading Paw & Order nationwide and have an amazing training program to ensure that the quality of our local Pittsburgh market is mirrored in every major city in the United States. We train our trainers to the highest standards and treat our employees like family. All our trainers are extremely valuable to us, and we make sure that they are well taken care of. It builds their loyalty to our brand, making them want to work even harder to ensure that our clients are happy and excited to refer us to their family and friends. Enlighten us on how you have impacted the training niche through your expertise in the market. Our training is unique to each dog and family. We have also made training simple and effective for families and dogs. So often, we hear that “my dog will only listen if I am holding treats or the leash/some other piece of training equipment.” Or a client will say that their dog knows all basic commands (sit, down, come, stay) but will not do it when there are other distractions around or the environment does not look the same every time for the dog. Dogs do not generalize things well and need hundreds of repetitions in as many situations as possible to reliably understand what you are asking them to do. We have mastered our communication with dogs and their owners to train SIMPLE. We have found that overloading our clients with a bunch of training jargon that means nothing to them is not helpful. Dog owners want their dog to be a good family dog they can trust and be proud of! They are not competing in shows with their dog where they need to learn fancy tricks and unrealistic positions to their family situation (there is nothing wrong with competitions, but most pet owners do not care about that). Most people do not have perfect timing when it comes to communicating with their dog, so we use methods that allow a delay between rewards and consequences once their behavior, like/dislike, has been identified. This helps tremendously so that their dog will listen even if their owner does not have food or a leash in their hand. We pride ourselves on solving behavior problems and teaching good behaviors for the long term, not just for the moment. Our clients have lifetime access to our trainers and they have access to a free private adventure group after their training is complete to make sure that they continue to be successful. It introduces them to an amazing community of other dogs and owners to experience fun things with. At least once a week, we meet up at trails, parks, stores, lakes, bars, etc., and go hiking, camping, kayaking, or just enjoy a nice day outside with our dogs and a drink! We want people to experience how life-changing our dog training programs are. Once your dog is well trained, your world becomes more fulfilling and exciting! Where do you envision yourself to be in the long run, and what are your future Paw & Order Dog Training goals? We recently started opening new locations nationwide and want to continue doing so. We strive for the QUALITY of our trainers instead of quantity. Paw & Order is my “baby,” and we will only expand with individuals that match our integrity and motivation to work hard, be proud of what they are doing, and continue to improve the quality of the business. “We pride ourselves on solving behavior problems and teaching good behaviors for the long term, not just for the moment. We will investigate and solve your dog's behavior problems.” FEBRUARY | 28 | www.insightssuccess.com
  • 31. Elissa Weimer Owner & Professional Trainer Paw & Order Dog Training FEBRUARY | 29 | www.insightssuccess.com
  • 33. The effectiveness of the leaders is mainly figured out by their ability to cooperatively work with their team and lead that team effectively to deliver great results. Learning how to teach and motivate people who have different values, goals, and motivations than you do, is tough. Leaders need to deal with a variety of people in the team. They need to have good soft skills to relate with all the people in the team. They need to empathize with people and bring out the best in them to drive organizational success. Leaders who relate to the people in their team deliver remarkable results for the organizations as well as their clients. One such leader who has cultivated the art of relating to the people is Jillian Weston. Understanding people and becoming more empathetic has made her a better leader. She is the Owner/Founder of Jillian's Circus. The company’s finely-honed balancing act identifies its clients’ goals and achieves them utilizing a wide array of online marketing tools. Inspiring Employees to Meet Needs of the Clients Jillian believes that as the owner of a digital marketing agency, it is important to create a strong foundation with the right pricing and service offering, hire motivated people with positive attitudes and natural skills, teach them how to do their specific job, and finally continue to teach, check-in and motivate each person in her company. On-going encouragement and education keep her employees current with their clients’ needs. Being Competitive by Maintaining Solid Online Presence Talking about the significance of digital marketing, Jillian mentions that it is impossible to reach your company’s full potential without digital marketing. The return on investment is insane. Digital marketing saves an incredible amount of time and money because the internet provides a place for people to do business anywhere in the world at any time without the expense of an office, staff, etc. For example, a boutique might spend $10,000 on their online website, but that isn’t even close to what they would spend on rent, utilities, and staffing in just one year at a brick and motor location. And their website will last at least 3-5 years. Another example she gives is of coaching. A coach can put their lessons online as videos or host them virtually, allowing more people to view/ attend each lesson and raising the amount of money they could earn. Scheduling individual appointments or having a physical classroom limits both your time and the number of people who attend each lesson. Jillian states, “Even if you cannot sell your products/ services online, it must be said that maintaining a solid online presence is still relevant. The presence alone increases your opportunity to gain new business, increases customer loyalty, repeat business, and referrals; and allows you to stay competitive. Few business owners achieve success without a digital marketing strategy.” Being Adaptable in Unprecedented Times Everyone can agree that the Spring of 2020 was a difficult time for everyone due to the pandemic. However, it forced many businesses to realize that their business needs to adapt to this digital era. Jillian opines that if entrepreneurs did not know before, the pandemic showed them that they needed to energetically sell their goods and services online. In any disaster, some industries suffer, and others benefit. Jillian’s Circus adapted by having employees work from home/ remotely and working with current and new clients on getting their business online as quickly as possible. Jillian states, “That’s all part of business- sometimes you’re up and sometimes you’re down and must find a way to adapt.” Jillian Weston An Astute Digital Marketer Leading with Relatability and Empathy The 10 Most Successful Businesswomen to Watch, 2022 FEBRUARY | 31 | www.insightssuccess.com
  • 34. Celebrating Success of Each Other When it comes to driving an organization’s success, maintaining a positive work culture is essential. Jillian’s Circus strives for a positive work environment. Its training manual goes beyond basic skills/rules. It stresses inter- office relationships and collaborative strategies by encouraging a non-competitive environment, offering on- going training/team meetings, and hosting several parties every year for all employees and clients. Jillian’s Circus celebrates one another’s successes and provides incentives to reward excellence. Besides, Jillian expresses, “If there is even one negative Ned/Nancy in your office- get them out!!! Like right now- stop reading and fire them. If you’re the person who is negative, then you need to stop because it’s killing your business.” One Desired Change If given a chance, one change that Jillian would bring in the way brands and people connect is to remove people's skepticism when it comes to sales. She states, “Every business is in business because it fills a need. If there is something you need or want, and you hear about someone who has or can do it, then book a meeting with them to see if what they offer makes sense. If it does, move forward. If it doesn’t, let them know and thank them for their time.” Creating Strong Base and Building on that Jillian advises aspiring businesswomen to start by creating a strong base. She instructs, “Think about your client’s journey from hearing about your business to working with you for 10 years. Think about what they will see, what they will hear, what they will receive, etc. when they interact with your business and employees. Will they see a professional website? When they call how does someone answer? What does follow-up look like? If they walk into your office, is it comfortable? Then create a consistent, professional, branded flow every customer will experience.” Creating Authority in Digital Marketing Space and Growing Like a Wildfire Over the next 5 years, Jillian’s vision is to establish Jillian’s Circus as an authority in the digital marketing space, work on digital advocacy, and grow like wildfire. “Jillian’s Circus is a full-service online marketing agency that regularly makes magic happen for clients.” FEBRUARY | 32 | www.insightssuccess.com
  • 36. Samantha Woodham 1. The Impact of Covid-19 on Divorces I am often asked about the impact of Covid-19 on the rate of divorce and couples’ attitude to divorce. The truth is that, as yet, we do not know the full impact. I have seen statistics pointing to an upwards trend but also a lowering of the divorce rate. The decision to separate or divorce is one which takes months, and often years, so whilst the pandemic may have acted as an accelerator for some couples, it is hugely unlikely to have been the cause of a relationship coming to an end. What I have seen in practice is a change in couples’ attitudes to divorce and separation. I have been a family law barrister for 16 years, and certainly in the last 5 years I have seen a noticeable shift in the way separating couples approach divorce. Most do not want conflict for conflict’s sake. They recognise that some relationships have a shelf-life, and that does not mean that they are a failure, it just means that the marriage has run its course. Increasingly, couples are viewing divorce as a shared obstacle to navigate together. And they are quite right to take that view. Ultimately, the only way to achieve a fair outcome on divorce is to reach an agreement which you can both live with and recognise as fair. On COVID-19 for Legal Industry Samantha Woodham is a family law barrister and co-founder of The Divorce Surgery, a unique service which enables separating couples to share one lawyer who advises them both as to a fair outcome on divorce, for a fixed fee http://www.thedivorcesurgery.c o.uk. About the Author Leader's Viewpoint FEBRUARY | 34 | www.insightssuccess.com
  • 38. When I co-founded The Divorce Surgery in 2018, we were the first and only regulated service in England and Wales enabling separating couples to share one impartial lawyer, who advises them both, together, as to what a Court would view as fair with regards to the division of their finances or arrangements for their children. We were described as a ‘disruption’ of the family law market. But what we do is in fact the default in many other European jurisdictions. And the success of our One Couple One Lawyer model comes from the fact that the vast majority of separating couples do not start their separation wanting an acrimonious, lengthy and costly legal battle. They just want an outcome which works for their family and is fair on everyone. If anything, the pandemic has given us all a wake-up call as to what matters in life. I believe we are going to need to work hard to retain those perspectives as lockdown lifts. But some changes are irreversible. My hope is that one of the lasting impacts of Covid-19 is for us all to reflect on why, as a society, we stigmatise divorce. 42% of marriages end in divorce. That is not a failure. It is most likely inevitable given the fact that people change as they grow older, and can grow apart. But if couples approach separation in the same way that they approached marriage in the first place, with respect, dignity and a shared sense of responsibility to do it right, but ditch the shame and the guilt, we can enable a much kinder, more positive experience. 2. Effective Parenting through Pandemic and Beyond Co-parenting is a life-long endeavour. Whether a marriage lasts or doesn’t is an issue for the adults, but really must be kept in that adult domain. When children are dragged into the adult dispute, we are depriving them of the opportunity to be children. No parent starts a separation wanting conflict. But it can be very difficult to see each other’s perspectives and work together when emotions are running high. Which is why professional support is so crucial, and the earlier the better. It may surprise you to hear that I don’t think a parent’s first port of call should be a lawyer. In most situations, parents first need therapeutic rather than legal support, unless of course a family member is in a situation where their safety is at risk. Decisions surrounding the right arrangements for children on divorce involve a multitude of disciplines. Yes, parents will want to understand the legal landscape, and should receive specialist advice on this, but they also, crucially, need to learn how to be effective co-parents living apart. To redefine their adult relationship into one which supports both the adults and children in the many years of co-parenting ahead. This is why, at The Divorce Surgery, we have pioneered our Living Apart Parenting Together service, which enables separating parents to share both a co-parenting expert and a lawyer who can, together, help them navigate the separation well and reach a child-centred agreement about the arrangements for their children. 3. The Road ahead for Courts, Judiciary and Family Law We are at an important crossroads in Family Justice. There is agreement across the board by Family Judges and lawyers alike that the Family Courts should be the absolute law resort for families. Research has consistently shown the damaging impact on children and adults alike which results from being in conflict, and adversarial legal proceedings can cause emotional harm to those involved in them. A report from the Nuffield Family Justice Observatory in 2019 found that of all separating couples in England and Wales, 38% end up in court over the arrangements for their children on separation. It is estimated that at least 25% of those do not need to be there at all. Given the damaging impact court proceedings have on children, this is being viewed as a public health crisis. So what can be done? Many stakeholders are now joining force: senior Family Judges, the Ministry of Justice, the Department of Work and Pensions, solicitors, barristers, mediators, therapists and co-parenting professionals to call for a radical change in the way couples approach divorce and separation. We need a solutions-based approach, rather than problem-driven one. We need to de-stigmatise divorce. To create a family justice system which serves families by enabling them to work together, not against each other. I am very proud that The Divorce Surgery has been part of that change, but fundamentally every industry is the product of the consumers it services. The more separating couples demand a joint, constructive approach to divorce, the more quickly the profession will change to meet that need. FEBRUARY | 36 | www.insightssuccess.com
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  • 41. Karina Tiwana An Ardent Legal Professional Exemplifying Passionate Leadership t takes dedication and laser focus to find success, not Ito mention rolled-up sleeves and dirt under your finger nails”, states an ardent leader, Karina Tiwana. As the General Counsel, Vice President and Corporate Secretary of ALE USA – the U.S. entity name of Alcatel- Lucent Enterprise - Tiwana has been an integral part of the success of the company. Her passion for the business side of law and sheer dedication has led Tiwana to where she is today. After spending almost 15 years at Alcatel-Lucent, first as a Contract Manager for five years, Tiwana moved up through the ranks of the legal department, where she landed a corporate counsel position supporting the most innovative business divisions of the company. Eventually, became a primary legal resource to one of these divisions, the Enterprise division, in 2006. Thereafter, she was tapped to support one of the highest revenue-producing divisions in the company. She did that up until 2014 when she was invited to support the planned divestiture of the Enterprise division as General Counsel in the United States. Tiwana would be charged with building a department to support all the legal needs of Alcatel-Lucent Enterprise, the new stand-alone company, in North America. This was no small feat but, she said, “many talented and professional people carried my torch.” Reflecting on the experience, Tiwana recognizes she’s grateful for the men and women along her path that buoyed her up when she felt she might be drowning. Helping a new company be born is a daunting task. The Enterprise Business Division, turned Alcatel-Lucent Enterprise, contains a close-knit group with many employees boasting long tenures with the company. Let’s know more about Tiwana and her contribution to the industry through an interview conducted between her and Insights Success. Below are the highlights of the interview: As a business leader, what is your opinion on the impact of the current pandemic on the telecommunications industry? The pandemic’s impact on people, in some cases, has been horrifying and deadly. I will in no way minimize my feelings of empathy toward families that have lost loved ones and those who have fallen ill from the virus. And, of course, to parents trying to cope with both at-home working and at-home teaching of children ripped from schools and their friends. This at-home working and teaching has created an increase in the need for tools like the Alcatel- Lucent Enterprise Rainbow Unified Communication Platform, as well as infrastructure solutions, such as the company’s OmniAccess Stellar wireless LAN and the OmniSwitch network switches that make everything connect to support the increased communication needs spawned by the crisis. In this way, many telecom industry segments are reaping the benefits of the “new normal”. It’s a shift from in-office to home working and from in-person school to home school. Even events and what used to be live entertainment have gone online as we all try to cope with the restrictions required to keep all of us safe through the pandemic. I hear through news reports that many companies will continue the work-from-home options in some form or other so, it looks like the need for telecom industry tools, solutions and infrastructure is going to continue to grow. What is your opinion on the necessity for businesses to align their offerings with newer technological developments, especially when it comes to Digital Transformation? I think that when it comes to digital transformation, businesses that align their offerings to advances in “ “ The 10 Most Successful Businesswomen to Watch, 2022 FEBRUARY | 39 | www.insightssuccess.com
  • 42. technology further drive the evolution. Technology continues to be instrumental in our lives and the growth of business. In particular, I think, as a strategy, aligning business infrastructure with Cloud technology builds a mindset that pushes innovation, agility and problem- solving. Our company’s Cloud technology products and services have helped our customers push beyond digital transformation plans and overcome the challenges of working through a pandemic. It’s clear to me that Cloud delivers the benefit of scale and adapts to opportunities, while being reliable and secure. It just makes sense to me how flexible technology enables businesses to adapt the work environment, ensure efficient operations and manage costs. How do you bring your General Counsel skills in establishing strategic direction and delivering results globally? I do this in many ways, but one of my greatest pleasures in the recent past has been contributing legal advice to our team of women and men that have created the Diversity and Inclusion Employee Resource Group (ESG) under our Corporate Social Responsibility (CSR) program. With the executive sponsorship of Rukmini Glanard, our Executive Vice President of Worldwide Sales, Services and Marketing, the ESG hosted our second global online summit to highlight that diversity and equality are life issues and, definitely, a business issue impacting financial results. An equal world in business results in an enabled and better world for business. We need all of our minds and all of our hands, as a company, to compete and succeed. Diversity and inclusion – across gender, ethnicity, age, religion, etc. – enable a better, balanced environment for economies and communities to thrive. In what ways have you contributed to the community? In my community, as a woman Veteran, I am very active in our American Legion and American Legion Auxiliary. This “American Legion Family” provides support to local Veterans, their families and the general community where Veterans live and work. One example of a recent project in 2020, we recognized the needs of so many children in our community around Christmas time. We sponsored, locally, Toys for Tots supported by the United States Marine Corps Reserve. We served over 300 children and all of them received gifts and a food donation for their families. Supporting this kind of “all-volunteer” community event brings me great joy because I saw the power of giving in action. College students, home for the holidays, stood alongside their Parents, Grandmothers and Grandfathers to participate in the toy and food distribution portion of the event. I strongly believe in the empowerment provided by serving a cause much greater than yourself. I get this empowerment through working within our American Legion Family. I currently serve on the Executive Board as Sergeant-at-Arms and have served in the past as Post Commander. At the time I served as Commander, I was the very first woman everto serve as Commander in the Post’s 77-year history. Today, I’m proud to say, as other notable “first women” leaders are saying more and more, “I may have been the first, but I won’t be the last.” If given a chance, what change would you bring in providing growth opportunities to Women? I am very lucky to have been given the chance at Alcatel- Lucent Enterprise to effect real change in my role as General Counsel at ALE USA. I hired student interns in 2014 as a creative way to augment my staff. We showed so much success with training and utilizing student interns in our legal department that it inspired the company to adopt an Internship Program and now, many departments are hiring student interns. In fact, a recent hire is going to supplement our global CSR endeavors. She will be Step-up and lead from the front. ‘‘ ‘‘ FEBRUARY | 40 | www.insightssuccess.com
  • 43. graduating from college soon with a degree in Ethnic Studies. I think these internship programs are vital to creating opportunities and success for everyone, especially for women. In my case, all of my interns moved on to become practicing lawyers and have secured positions in law firms. I’m very proud of all of them. As an established business leader, what would be your advice for the budding women entrepreneurs? Make sure you know a good lawyer! Not a shameless plug. No, seriously, it’s very important to build a strong network of diversely talented individuals that can be asked for the help you need along the way. Be yourself because your authentic self is your best face. Have a clear picture of what your authentic self is. Remember, there will be roadblocks on your journey to success and some may be related to your gender, your age or any number of things but the roadblocks are just hills to climb and there are plenty of people to give you a helpful push so you can keep going. Leverage your mentors and allies. These are your friends, your classmates, your teachers, your family, your colleagues, and your professional network. They will help you navigate. But, above all, do what you love. Do it a lot. If you do what you love and you do it a lot, you will get really good at it. If you get good at it, you will likely make money at it and you will be wealthy. Wealth is not money alone. Wealth includes not only professional success but also self-fulfillment and realizing your dreams. Karina Tiwana, General Counsel, Vice President, and Corporate Secretary, ALE USA Inc. FEBRUARY | 41 | www.insightssuccess.com
  • 44. In this modern age, a woman is not confined to the boundaries of a home. There is a lot of development in the freedom of woman’s life. Today, a woman toils & reaches from rags to riches. There are many examples like Kylie Jenner, Sheryl Sandberg, Mary Barra etc. It is seen that in all businesspersons in the world, 36% consists of businesswomen. What stands strong behind the success of a businesswoman? Many businesswomen today have their family support but some of them have had objections, constraints while starting up a business or enterprise. So, what are the qualities that make a businesswoman stand out from the crowd? Obviously, the answer is self-confidence, but there are many to count. Ambition – What if a businessperson is not ambitious and serious with his or her business. What if he or she is not conscious about business and does not have sense of purpose. One may come to a point in life where one squanders everything, comes back to earlier one and doesn’t become a successful one. Many businesswomen are successful today because, they are ambitious at something. They have charisma to achieve what they dream and where they want to reach. Humility & Willingness to Learn – A successful person never give up learning. Be it a successful entrepreneur or an employee. Learning is what keeps them boosted up. They open up anywhere to share the knowledge they have and why not one should do that. It helps at every stage of FEBRUARY | 42 | www.insightssuccess.com
  • 45. human development which leads to a successful businessperson. Assertiveness – This is what many lack to be even they are confident enough to do her job. Being assertive, facing criticism, answering critics fearlessly and at the same time being cool, calm and considered are very qualities that a businesswoman must possess. This results in a positive response from people around and they respect you for that. Persistence – Simply starting a business and working sporadically doesn’t work in this real world. One has to be persistent with her duties. If not, they will face a big downfall in business. Sticking to own word and proving self to the world seems to be just a phrase, but it means a lot when you step in a business and interact with this pragmatic world. We know many famous businesswomen in this world. They are big names to take but there are many female entrepreneurs in this world which account to hold a massive portion of businesses in this world. What percentage of women own businesses and running them successfully? It is nearly equal to men owing businesses. It is 48% of women who run businesses in this world. According to a report by American Express, the number of women owned businesses grew by 4.2% each year from 2007 to 2018. Isn’t it an inspirational news? In this competitive world, where most of the businessmen feel it difficult to thrive, in such a situation women hold a good amount of stake in businesses. This is what motivates other women around the world. A woman has more responsibilities when she runs the household and business together. Though the businesswomen are successful and continuously manages to be in the position firmly, but it cannot be the same for her every time. There are many challenges, faced by women entrepreneurs today. These might be the family ties, male dominated society, problem of finance. Family holds to be the most important thing to a woman. In this world, where a man is deemed to work and earn bread and butter, and woman to run the households, it is not easy for people to digest the freedom of a woman and allow her to work whether she is an entrepreneur or an employee. This world is by fact, the male-dominated society and no one can deny but still proving self and standing shoulder to shoulder make a successful businesswoman stand out of the box. Championing Leadership FEBRUARY | 43 | www.insightssuccess.com
  • 47. Sherry Blinkhorn An Accomplished Real Estate Broker and a Passionate Advocate for the Mentally Ill t is easy to say be the change you want, but it is quite Idifficult to really understand the struggle one goes through to change oneself. We hear stories about people who have achieved success and paved their way to the top of their field, but that is just the tip of the iceberg. Numerous factors drive one to make desired changes to be the change they want. In our search to find such a persona, driven to adapt to change, we came across Sherry Blinkhorn, who perfectly fits the definition of 'be the change you want.' Currently, Sherry passionately leads her venture, Blinkhorn Real Estate Ltd., with her dedication to being the best of the best. The Thorns and The Roses Sherry's journey hasn’t been an easy one. She came up through the foster care system and went through many challenges in her life, but she made some conscious decisions that would change her life for the good after her children were born. Sherry began her professional journey as a commercial and residential property manager in her initial years then in 1998 she pursued getting her salesperson’s license. She began to achieve one milestone after the other by utilizing her extensive knowledge and experience to accumulate record-breaking sales. It resulted in her receiving national recognition in 2002 and 2003 and in 2004 she received the 'Platinum Award' for her sales achievement, placing her in the top 5% in Canada's total sales volume with Royal LePage National Franchise. Subsequently, embarking on the success, Sherry's adaptability to change led her to the quest of incepting her independent real estate firm, in 2005, Blinkhorn Real Estate Ltd., and she has never looked backed since. She sowed the seeds of efforts and dedication, forming a team with like- minded colleagues that reaped her and her firm the fruit of gaining a solid reputation for providing exceptional services and supporting many non-profit charitable organizations. Adding Different Ingredients to the Recipe of Success Plunging forward in her path of success, she says the learning process never stops. Sherry holds a diploma in adult psychology, social work, and counselling skills. Being amply trained in the mental health field, she understands how stressful it can be to buy or sell a house. Sherry has fostered an environment where she puts people first and encourages her colleagues to do the same. She’s created a caring and natural positive atmosphere in her workspace. She knows how crucial it is and is humbled to be part of the most significant transaction of one's life and is overjoyed to help it to become a reality. “We don’t see ourselves as good salespeople – we are good Realtors; there is a big difference,” says Sherry. Sherry has focused her work approach around her buyers and sellers making them the utmost priority. It was vital to The 10 Most Successful Businesswomen to Watch, 2022 FEBRUARY | 45 | www.insightssuccess.com
  • 48. her to create a familial workspace which gives a feeling of comfort and smoothens the work process. She truly cares about her clients and understands their real estate needs, which is why she implies a friendly and professional atmosphere in her unique way. She has sculpted a value- driven team that strives and implements effective marketing strategies with honesty and hard work. Cherishing The Victories The amount of hard work and dedication Sherry puts in her work is commendable in itself. Her work ethic has set an example, and her efforts have been acknowledged with numerous awards, including the ‘Community Mentor Award’ from Big Brothers Big Sisters of Pictou County. She also received the prestigious ‘Business Leader of the Year award at the Pictou County Chamber of Commerce Gala in 2012. Sherry is the first female to receive this honor since its inception in 1991. Her achievements don’t stop there and go further; in 2018, Sherry received the ‘Volunteer Vision Award’ from the Nova Scotia Mental Health Foundation. The following year she was also recognized with the ‘Women in Business Award’ at the Chamber Business Achievements Gala. Aside from awards, Sherry was featured in 2020 in the International ‘Top Agent Magazine’ and her life story in the Nova Scotia ‘At Home Magazine’. Leveraging Technology to Provide Upscale Services At Blinkhorn Real Estate, Sherry has created a work culture driven by values to make client's lives easier and delivers high-quality products. The company implements innovative technologies and offers virtual reality tours and drone videography to enhance the listings services. They do their best to ensure that clients get the best prices for buyers and sellers by through their experience and expertise. Above and Beyond for the Community The journey that Sherry embarked on has been a challenge in itself, she’s worked hard to forge her path to be at the position she is today. Her experiences have all contributed to finding transparency in her life. She has been a passionate advocate for the mentally ill for years. She was also the public relations director for the Canadian Cancer Society, Pictou, volunteered for years on the Palliative Care unit and made it part of her life to give back to her community. Sherry has built Blinkhorn Real Estate from the ground up and contributed to many community organizations in various ways along the way including sponsoring sports teams and is routinely involved with multiple non-profits and other organizations across the county. The Guiding Flame Unfolding the pages of Sherry's life, it is crystal clear that despite hurdles she’s faced, she always has come out on top. She always empowers, inspires, and encourages a TEAM environment at her work. She ensures an ambiance of professionalism, integrity, and superior client service. She leads with a positive attitude, high ethical values, and hard work and says she will persist in doing the same into the future. Last but not least, Sherry has asserted herself in a firm spot being a leader in the field of real estate. She is an inspiration to numerous people and continues to change many lives. Her compassion, dedication, and her drive to change have made her a successful businesswoman. She is truly an example of taking charge of her own life and being the change, she wants. Blinkhorn Real Estate is dedicated to selling your home or nding you that dream home creating the best possible experience throughout the entire real estate transaction. Professionally we serve, personally we care! ‘‘ ‘‘ FEBRUARY | 46 | www.insightssuccess.com
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