Edward Boches, Chief Innovation Officer at Mullen, focusing on the need to actually build things,
collaborate across disciplines and learn by doing
rather than watching.
Matt Howell, President of Modernista!, presents his vision for the new brand team, individual roles, and the process necessary to go from making messages to building platforms.
The original 'Double Diamond' design methodbank Andrea Cooper
The orginal Double Diamond methodbank from 2003/4 created by http://cartlidgelevene.co.uk/ with Matt and George for the Design Council. Note, its not a double diamond!
Presentation given at August 2015's Ignition, the Decision Lens' internal speaking event.
A look at the value of design inside enterprise applications, specifically here at Decision Lens.
Return on Design: The business value of design for servicesCsilla Narai
Service design is at the forefront of innovation and customer-centered business value generation. This deck explains how we, service designers approach problems, what tools we use and what exactly you, as a decision maker gain from working with us.
In the digital age, good design doesn’t just result in products, it results in new relationships.
What does it really mean to be “digital”? How do non-software organisations thrive in today’s disruptive landscape? What are the key components that make for a digital transformation?
In his keynote, Alvaro introduces the necessary components for today's organisations to thrive through Strategic Design and Experience Strategy.
Andrea is the Chief Designer at Cornwall Council with responsibility for service design and innovation. In this talk Andrea will discuss the challenges and successes of engaging a Local Authority in design practices. Having directed the multi award-winning social enterprise ‘Designs of the Time’ (Dott Cornwall) for two years, Andrea will also consider the value of design as a way of encouraging new approaches to local government innovation.
How to convince business and IT to value design?
One of the biggest outcomes of the technology consumerization trend is how it has driven the importance of design. There’s no “waiting out” this trend – an unstoppable wave of interest in design centricity is hitting the business world, shifting the focus in product and service development from features to experience. But why? What is the real value of design? Why is it worth the investment?
Edward Boches, Chief Innovation Officer at Mullen, focusing on the need to actually build things,
collaborate across disciplines and learn by doing
rather than watching.
Matt Howell, President of Modernista!, presents his vision for the new brand team, individual roles, and the process necessary to go from making messages to building platforms.
The original 'Double Diamond' design methodbank Andrea Cooper
The orginal Double Diamond methodbank from 2003/4 created by http://cartlidgelevene.co.uk/ with Matt and George for the Design Council. Note, its not a double diamond!
Presentation given at August 2015's Ignition, the Decision Lens' internal speaking event.
A look at the value of design inside enterprise applications, specifically here at Decision Lens.
Return on Design: The business value of design for servicesCsilla Narai
Service design is at the forefront of innovation and customer-centered business value generation. This deck explains how we, service designers approach problems, what tools we use and what exactly you, as a decision maker gain from working with us.
In the digital age, good design doesn’t just result in products, it results in new relationships.
What does it really mean to be “digital”? How do non-software organisations thrive in today’s disruptive landscape? What are the key components that make for a digital transformation?
In his keynote, Alvaro introduces the necessary components for today's organisations to thrive through Strategic Design and Experience Strategy.
Andrea is the Chief Designer at Cornwall Council with responsibility for service design and innovation. In this talk Andrea will discuss the challenges and successes of engaging a Local Authority in design practices. Having directed the multi award-winning social enterprise ‘Designs of the Time’ (Dott Cornwall) for two years, Andrea will also consider the value of design as a way of encouraging new approaches to local government innovation.
How to convince business and IT to value design?
One of the biggest outcomes of the technology consumerization trend is how it has driven the importance of design. There’s no “waiting out” this trend – an unstoppable wave of interest in design centricity is hitting the business world, shifting the focus in product and service development from features to experience. But why? What is the real value of design? Why is it worth the investment?
This is the Groop Skool Executive Breakfast Series: "Digital ADD" Workbook. Learn how to create successful digital products by watching Jose explain what Digital ADD is and the tools that The Groop uses to overcome it at http://www.youtube.com/view_play_list?p=FEADAC63616151CF
"From Design Thinking to Design Doing" Suzanne Pellican's presentation from the O'Reilly Design conference on January 21, 2016 at Fort Mason in San Francisco, CA.
Colin Budd (Speaker) Global Design Strategist, IBM
Building a sustainable, scalable, and successful design practice is no easy feat. In this talk, learn the real techniques, tricks, and best-in-class methods for forming a true design practice that organically grows and transforms your business. Anecdotes and insights from in-field learnings that helped countless companies (from startups to Fortune 500s) build and grow their own sustainable design cultures will ensure that everyone - no matter their role/industry/team/company or perceived barriers - is able to bring the same transformative practices into their own worlds. You may have to cheat, borrow, steal, but that's all part of the game!
What happens when everything is connected to everything.Duncan/Channon
2012 RE:DESIGN/Creative Directors Conference, Portland. Abstract: Digital technology and the social web have collapsed the practice (or at least the impact) of brand identity development, advertising, and user-experience design into a creative singularity. A discussion on managing an agile design process (among other things) to keep up.
Agile UX is a process that unifies developers (running Agile) and designers (practising UX) through collaboration-centred methodology. Projects are broken down into short cycles known as iterations, consisting of smaller tasks such as design, coding and user testing, that are repeated over the entirety of the project.
If you are working within a creative agency, as a UX designer, a software developer or a project manager managing teams, this presentation features 5 brilliant quotes from current practitioners at the 2015 Agile UX conference held in Australia, which will help you implement Agile UX successfully.
This is a condensation of InVisions DesignOps Handbook on https://www.designbetter.co/designops-handbook plus some additionel notes and quotes from podcasts and articles. These slides are put together in order to create a better overview of all the areas and focuses in DesignOps
Culture Hacking — Subversive And Intentional Innovation Capability Building F...Jan Schmiedgen
My talk from the IRDG Design Thinking Conference 2018:
These days design thinking is in high demand with top leadership. But often it’s just the outcomes — the innovation — management wants, less so the organizational change that comes attached with a comprehensive methodology and mindset. Why? The former is ‘sexy’ and brings money, the latter is annoying and might need investment at the outset. So, for many innovators and intrapreneurs the question is: how can we establish a design thinking practice sustainably, even with just ‘lip-service leadership support’? Jan’s talk will look into that topic by showcasing a range of inspiring examples of deliberate and subversive (culture hack) innovation capability building.
Innovation through Experience Design: Designers as InnovatorsJason Ulaszek
The pressure to create amazing, groundbreaking product and service experiences has intensified within just about every industry. Entire industries are now competing heavily on larger, connected ecosystems, not just individualized experiences. Competing organizations are increasingly enlisting designers to help bring clarity to decisions supporting the what, where, how and when of it all. In turn, the pressure point becomes the designer.
Designers possess the ability to influence the creation and design of new products and services. Sometimes they’re even given opportunity to influence business model transformation. But, what about innovation? Do designers possess the ability to disrupt the status quo and become the innovator? And, are they ready for it? I think so. And, after this session I think you’ll see why too.
Together, we’ll examine the role of an experience designer as an innovator and the skills designers command that can engineer new business opportunity and effect social change. We’ll share examples, models and skills that you’ll need in order to lead the charge.
Originally presented by Jason Ulaszek and Brian Winters at Webvisions Chicago on September 24, 2015.
Intervention de Guillaume Cartigny, Publicis Conseil & Stéphane Maguet, Wearesocial au sujet du métier de Creative Technologist lors de la conférence #DesignTalk qui s'est déroulée le mercredi 8 juillet à NUMA.
Parts Without a Whole? – The Current State of Design Thinking Practice in Org...Jan Schmiedgen
A presentation I gave in November 2015 at the "Warsaw Design Thinking Week" in Poland: It introduces our study of the same title and also gives some information beyond that.
I gave this talk to the agency I work at, as i'm the first 'creative technologist' there.
My thoughts on what my job means, where I think the industry is going and some inspirational stuff in the back end.
These slides are quite old - please see the latest version - http://www.slideshare.net/sermad1/what-is-a-creative-technologist
@sermad
This is the Groop Skool Executive Breakfast Series: "Digital ADD" Workbook. Learn how to create successful digital products by watching Jose explain what Digital ADD is and the tools that The Groop uses to overcome it at http://www.youtube.com/view_play_list?p=FEADAC63616151CF
"From Design Thinking to Design Doing" Suzanne Pellican's presentation from the O'Reilly Design conference on January 21, 2016 at Fort Mason in San Francisco, CA.
Colin Budd (Speaker) Global Design Strategist, IBM
Building a sustainable, scalable, and successful design practice is no easy feat. In this talk, learn the real techniques, tricks, and best-in-class methods for forming a true design practice that organically grows and transforms your business. Anecdotes and insights from in-field learnings that helped countless companies (from startups to Fortune 500s) build and grow their own sustainable design cultures will ensure that everyone - no matter their role/industry/team/company or perceived barriers - is able to bring the same transformative practices into their own worlds. You may have to cheat, borrow, steal, but that's all part of the game!
What happens when everything is connected to everything.Duncan/Channon
2012 RE:DESIGN/Creative Directors Conference, Portland. Abstract: Digital technology and the social web have collapsed the practice (or at least the impact) of brand identity development, advertising, and user-experience design into a creative singularity. A discussion on managing an agile design process (among other things) to keep up.
Agile UX is a process that unifies developers (running Agile) and designers (practising UX) through collaboration-centred methodology. Projects are broken down into short cycles known as iterations, consisting of smaller tasks such as design, coding and user testing, that are repeated over the entirety of the project.
If you are working within a creative agency, as a UX designer, a software developer or a project manager managing teams, this presentation features 5 brilliant quotes from current practitioners at the 2015 Agile UX conference held in Australia, which will help you implement Agile UX successfully.
This is a condensation of InVisions DesignOps Handbook on https://www.designbetter.co/designops-handbook plus some additionel notes and quotes from podcasts and articles. These slides are put together in order to create a better overview of all the areas and focuses in DesignOps
Culture Hacking — Subversive And Intentional Innovation Capability Building F...Jan Schmiedgen
My talk from the IRDG Design Thinking Conference 2018:
These days design thinking is in high demand with top leadership. But often it’s just the outcomes — the innovation — management wants, less so the organizational change that comes attached with a comprehensive methodology and mindset. Why? The former is ‘sexy’ and brings money, the latter is annoying and might need investment at the outset. So, for many innovators and intrapreneurs the question is: how can we establish a design thinking practice sustainably, even with just ‘lip-service leadership support’? Jan’s talk will look into that topic by showcasing a range of inspiring examples of deliberate and subversive (culture hack) innovation capability building.
Innovation through Experience Design: Designers as InnovatorsJason Ulaszek
The pressure to create amazing, groundbreaking product and service experiences has intensified within just about every industry. Entire industries are now competing heavily on larger, connected ecosystems, not just individualized experiences. Competing organizations are increasingly enlisting designers to help bring clarity to decisions supporting the what, where, how and when of it all. In turn, the pressure point becomes the designer.
Designers possess the ability to influence the creation and design of new products and services. Sometimes they’re even given opportunity to influence business model transformation. But, what about innovation? Do designers possess the ability to disrupt the status quo and become the innovator? And, are they ready for it? I think so. And, after this session I think you’ll see why too.
Together, we’ll examine the role of an experience designer as an innovator and the skills designers command that can engineer new business opportunity and effect social change. We’ll share examples, models and skills that you’ll need in order to lead the charge.
Originally presented by Jason Ulaszek and Brian Winters at Webvisions Chicago on September 24, 2015.
Intervention de Guillaume Cartigny, Publicis Conseil & Stéphane Maguet, Wearesocial au sujet du métier de Creative Technologist lors de la conférence #DesignTalk qui s'est déroulée le mercredi 8 juillet à NUMA.
Parts Without a Whole? – The Current State of Design Thinking Practice in Org...Jan Schmiedgen
A presentation I gave in November 2015 at the "Warsaw Design Thinking Week" in Poland: It introduces our study of the same title and also gives some information beyond that.
I gave this talk to the agency I work at, as i'm the first 'creative technologist' there.
My thoughts on what my job means, where I think the industry is going and some inspirational stuff in the back end.
These slides are quite old - please see the latest version - http://www.slideshare.net/sermad1/what-is-a-creative-technologist
@sermad
Thursday Thoughts - 1/5 Designed to helpSimon Harmer
Last week we hosted our first #ThursdayThoughts event. Despite being in my 10-year old son's bedroom, I was able to talk through a series of slides about #design. What it is, how it adds value, how to use it, etc.
I am now sharing some of these slides, including the take-outs, here with my connections. If you have any questions, or are interested in hearing more, get in touch. There is also a link to sign up to future events in the comments. Enjoy!
This edition of The SoDA Report On… explores the creative agency’s perspective on the state of agency workflow management, processes and tools. Created in partnership with Deltek, the findings of the research highlight key issues that agencies face, the challenges they need to address, and delivers valuable insight into the current state of workflow management. In addition to the research component, the Report includes original articles by the industry's finest minds.
My keynote from the UX South Africa 2014 conference in Cape Town, South Africa
It's a look at the state of play including:
- It's still easy to find poor website UX in South Africa
- Informing digital strategy by making and launching things
- Problems that executives of traditionally non-digital companies face as software slowly eats the word - and some solutions: Proactive research, digital product management, agile...
- Some of the skills and talents that unicorn UX designers need to have
Here's a new offering from Dosage. It's called COUP D'OSAGE (like Coup D'Etat). Here's the pitch. "You hire us to come up with ideas to take your company down. The idea is to identify weaknesses and opportunities before competitors do. Our team of brand strategists, management consultants, digital innovators and new media specialists delivers product ideas, brand strategies, marketing innovations and communications approaches that you wouldn't want in the wrong hands. But in yours, you've got your next growth strategy (or two or three)." Read our talk piece here.
Embrace People Experience for good: Design Thinking In House. Straddle qualitative and quantitative thinking is incredibly valuable for the future of an organization. Digital Era beyond Technologizing us is Humanizing us
UX & Design Thinking for BI and Analytics ApplicationsJeff Hendrickson
I use this deck to kick off every Design Thinking workshop I do around the globe. It nicely sets up the workshop by introducing the core concepts and practices I teach in either two hour quick start sessions, or three day engagements with a customer.
Thanks to popular business publications like Harvard Business Review and Fortune, 'design' has become a hot new trend. Along with serious design agency acquisitions by some of the biggest global consultancies and institutions (Accenture + Fjord / McKinsey + Lunar / Capital One + Adaptive Path / etc) design finally has a seat at the table as companies big and small are starting to see the benefits it can bring to their bottom line.
While some struggle to integrate newly formed design departments and practitioners into a staid and stoic culture that doesn't truly understand the process of good design, others have realised that it requires understanding, effort and a willingness to commit to change.
This edition of The SoDA Report On… explores project management challenges and successes that agencies are facing in 2016 and how best practices can help with margin predictions, managing client expectations, nurturing the agency’s creative team, and much more. This Report includes original articles by the industry’s finest minds.
Design – Your Ultimate Competitive Advantage
Technology has flattened the competitive landscape, lowered the barrier for entry. The cost of starting a business is lower than it ever before. The ability to scale globally can happen faster than ever before. Today, having a great user experience is table stakes. The start of a good experience is a well-designed experience. Zack will teach you how thinking about the design of your product through the lens of your user is your ultimate competitive advantage.
Marketing organizations are constantly challenged to keep all the pieces of their brand glued together. From traditional advertising, online, direct, and the next generation of social media, brands have never been at greater risk of becoming fragmented and diluted.
This brief presenation is an high-level review of how to ensure your Creative Services Department is a good postion to support your brand.
The creative process can appear like a black box. Stuff goes in, gems cone out. But, when you're on the inside you realize it's much more a cypher: iterative, innovative and inclusive.
Similar to Hi masterclass(organisation reshaping) (20)
The Art and Science of Selling and Growth HackingDaniele Fiandaca
First lesson as a visiting professor for the ESCP European Business school covering some of the basics of Growth Hacking and building on some of the topics covered in our new book, Creative Super Powers.
You can pledge for our new book here - https://unbound.com/books/creative-super-powers
Women In Advertising: The Good, The Bad and The UglyDaniele Fiandaca
Session we ran on International Women's Day exploring the good, the bad and ugly of the portrayal of women in advertising as well as advertising to women. Four creative leaders discussed the onus on the marketing and the creative industry to raise its game and to cut out the objectification of women in culture.
This is my presentation from Innovation Social's Innovation Stories. I am delighted to say that after a lukewarm response to the value of awards, by the end of the presentation an overwhelming majority felt awards added value (despite the current cynicism in the industry).
If you are interested in buying tickets to CS Mini Cannes on Wednesday 15th July, please go here (http://goo.gl/tekK6H) while you can find out more about the Creative Social Cannes from Good to Great workshop here (http://goo.gl/8EeeIG).
This is a presentation we did in Shoreditch house on 5th November based around Creative Social's new book: Hacker, Maker, Teacher, Thief: Advertising's Next Generation, now available on Amazon
Hacker, Maker, Teacher, Thief: Which one are you?Daniele Fiandaca
Presentation given at Silicon Beach (http://siliconbeach.eu) exploring the importance of now having a combination of core skills.
Based on Creative Social's new book - Hacker, Maker, Teacher, Thief: Advertising's Next Generation which can be bought here - http://ht.ly/BBOVP. Use DISCOUNT10 at checkout to get 10% discount
Round up of Cannes 2014 including a "You the Jury' workshop. If you are interested in doing the You the jury workshop then simply go through the slideshare presentation until you get to the You The Jury section and then you simply need to follow the instructions in the presentation and tweet your favourite and least favourite campaigns.
This is the presentation that I gave to the Young Planners at Cannes 2014. The data herein is taken from survey distributed through @cheiluk, @yellif and @cr
Creative Social was founded in 2004 by Mark Chalmers and Daniele Fiandaca. This presentation goes through the highlights of the last 7 years plus gives a brief glimpse into the future
Creative Social recently published the book Digital Advertising: Past, Present, and Future (http://www.lulu.com/product/paperback/digital-advertising-past-present-and-future/13032597). This presentation pulls together some of the views of the authors and provides a view on some of the issues which may well influence the future of advertising and what this might mean for the agency of the future.
It was first presented at Thesedays Brand New Day conference (www.brandnewday.com/). If you are interested in one of the authors presenting at one of your conferences, please e-mail daniele@creativesocial.com.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
12. “Digital agencies, are the new dinosaurs. If
they don’t evolve quickly they will have lost
the 10 year head start they have enjoyed so
far.”
Creativesocialblog, July 22nd, 2010
13. The Work
Culture
Which of these needs to
change first?
Processes
Structure
What key changes could we be
Partners
making at Cheil?
Tools
People
15. Ideas can come from anywhere
[Any of your team. Media Owners. Customers]
16.
17. "In the past we've been accused of passing things off to the
interactive department," says Hoffman. "Now, we don't use
different departments as our executors; we're all collaborating
and ideas can come from anywhere."
Creativity, Agency of the Year 2010
52. Stage Improvement in process
There will be no chemistry stage. We will be using the Creative Social network to
Chemistry seed the list of agencies pitching, in particular picking out the individuals from
Meeting those agencies who we believe have the best fit to the client and will add the
most value
All agencies will be present for a single briefing. Although there will be more time
Briefing required by the client to prepare for this briefing, it should be more than
recouped by getting better ideas
Agency
No planning required
Planning
Strategy Would still expect them to do the strategy bit
Ideas
Lead creatives will have been in the briefing so expect far better ideas
Generation
No formal pitch. Each idea submitted on one sheet of A4. No Appendix. No
Pitching
Branding
63. Art Director + Copywriter
Other specialist Creative
IA/UE
Technologist
Planner
Social Media
Specialist
64. Art Director + Copywriter
Other specialist Creative
IA/UE
Technologist
Planner
Social Media
Specialist
65. Art Director + Copywriter
Other specialist Creative
IA/UE
Technologist
Planner
Social Media
Specialist
66. Art Director + Copywriter
Search Creatives
specialist
IA/UE
Technologist
Planner
Social Media
Specialist
67. Hoffman says the biggest change has been the re-imagining
of the creative team. Before, of course, the idea rested solely
with a writer and art director. Now, as with most agencies,
the composition of teams varies, but there are more people
involved in what Hoffman has taken to calling "the platoon"
rather than the team.
Creativity, Agency of the Year 2010
69. Brands on average employ 7 different types of agencies
One third believe their agencies fail to collaborate
Fewer than half meet multiple agencies to discuss creative
ideas
Fewer than half are satisfied that their structure enables
effective brand stewardship
Fewer than half believe their structure is simple to
orchestrate
70. Get rid of silos
[Digital does not sit in the corner. Nor does social]
