Incumbents Strike Back - Disruption Summit London September 4th, 2018

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This document summarizes the findings of a 2017 global C-suite study on how incumbent companies can stay productive during disruptive times. Some key points: - Innovative incumbent companies and startups, not just large digital giants, are seen as leading disruption within industries. Many incumbents are embracing disruptors through partnerships, acquisitions, and investment in startups. - To commit to digital, companies must invest in data mobility, security, privacy and using AI with customer data and expertise to create personalized customer experiences. - Transforming culture is seen as the biggest impediment to innovation. As disruption is introduced, cultural barriers like big egos and ethical dilemmas will be experienced. Building trust

Angela Bates
@angelajbates
An incumbent's
guide to
productive
disruption

3
12,854
2017 Global C-suite
Study respondents
2,148 Chief Executive Officers
2,102 Chief Financial Officers
2,139 Chief Human Resources Officers
2,258 Chief Information Officers
2,091 Chief Marketing Officers
2,116 Chief Operations Officers
2,047 Face-to-face meetings
10,807 Live phone interviews
3,144 North America
1,014 Middle East Africa
Middle East
and Africa
1,032 South America
3,457 Europe
1,709 China
1,171 Japan
1,327 Asia-Pacific

4
The Re-inventors
are winning Dancing with disruption
Committing to Digital
Transforming Culture
The Re-inventors
are winning

5
Digital giants (i.e. Apple, Google, Alibaba)
Innovative
incumbents
lead
disruption
within their
industry
Dancing with disruption Types of enterprises leading the disruption
within their industry
Percentages represent the number of respondents who selected
each disrupting enterprise type. Source: Q1.4 What types of
enterprises are leading the disruption within your industry? [Select
all that apply]
Innovative industry incumbents
Companies from other industries
Smaller companies or startups
72%
34%
23%
22%
“In the wake of
digital disruption,
our enterprise has
shifted its strategy
to investing in
digital startups as
this will drive
information sharing
and innovation.”
Takao Wada
President and Representative
Director
PERSOL TEMPSTAFF CO.,
LTD., Japan
Sampling: Global
All participants

6
Incumbents
are
embracing
disruptors
Dancing with disruption
acquired acquiredacquired

77
Invest in Digital
Talent
Listen to Software
Developers
Dancing with disruption

8
The Re-inventors
are winning Dancing with disruption
Committing to Digital
Transforming Culture

9
Committing to Digital
Data Mobility
Security Privacy
Three Waves of Technology
Cloud

10
Your Data +
AI +
Your Expertise
=
> customer centric
“Our objective is to
design customer
experiences that are
personalized and
responsive, answer
needs customer didn’t
realize they had – and
are ultimately so
meaningful to the
customer that they
drive incredible
advocacy.”
Dawn C. Morris
Chief Marketing Officer
Webster Bank
Committing to Digital

The Re-inventors
are winning Dancing with disruption
Committing to Digital
Transforming Culture

Culture in the
biggest
impediment to
innovation
Transforming Culture
“You can’t force culture,
but you can create the
atmosphere for change.”
Chief Executive Officer
IT services
Culture is the biggest
impediment to innovation

13
Major Doubts Ethical Dilemmas
Transforming Culture
As an
employee
tasked with
disruption
you'll
experience
cultural
barriers
Big Egos
Be strong Build trust Be sensitive

14
Staying productive
in a disruptive
environment
“Change is not something
we tackle but what we
make happen.”
Kazuo Hirai
President and CEO
Sony Corporation, Japan

15
Network Enjoy the puzzle of
limitation
Staying Productive
How you can
stay
productive
whilst
‘inserting
tension’ in
your
organisation
Pick your problems
carefully
Play to your natural ‘Super-
Powers’
Conserve your energy for the
big problems
Deliver tangible results
Seek advice from
someone not like you
Unlimited resource saps
energy and creativity
Lack of resource and
funding wil inspire you

16
Incumbents
Strike Back by…. Dancing with disruption
Committing to Digital
Transforming Culture

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Incumbents Strike Back - Disruption Summit London September 4th, 2018

1. Angela Bates @angelajbates An incumbent's guide to productive disruption

3. 3 12,854 2017 Global C-suite Study respondents 2,148 Chief Executive Officers 2,102 Chief Financial Officers 2,139 Chief Human Resources Officers 2,258 Chief Information Officers 2,091 Chief Marketing Officers 2,116 Chief Operations Officers 2,047 Face-to-face meetings 10,807 Live phone interviews 3,144 North America 1,014 Middle East Africa Middle East and Africa 1,032 South America 3,457 Europe 1,709 China 1,171 Japan 1,327 Asia-Pacific

4. 4 The Re-inventors are winning Dancing with disruption Committing to Digital Transforming Culture The Re-inventors are winning

5. 5 Digital giants (i.e. Apple, Google, Alibaba) Innovative incumbents lead disruption within their industry Dancing with disruption Types of enterprises leading the disruption within their industry Percentages represent the number of respondents who selected each disrupting enterprise type. Source: Q1.4 What types of enterprises are leading the disruption within your industry? [Select all that apply] Innovative industry incumbents Companies from other industries Smaller companies or startups 72% 34% 23% 22% “In the wake of digital disruption, our enterprise has shifted its strategy to investing in digital startups as this will drive information sharing and innovation.” Takao Wada President and Representative Director PERSOL TEMPSTAFF CO., LTD., Japan Sampling: Global All participants

6. 6 Incumbents are embracing disruptors Dancing with disruption acquired acquiredacquired

7. 77 Invest in Digital Talent Listen to Software Developers Dancing with disruption

8. 8 The Re-inventors are winning Dancing with disruption Committing to Digital Transforming Culture

9. 9 Committing to Digital Data Mobility Security Privacy Three Waves of Technology Cloud

10. 10 Your Data + AI + Your Expertise = > customer centric “Our objective is to design customer experiences that are personalized and responsive, answer needs customer didn’t realize they had – and are ultimately so meaningful to the customer that they drive incredible advocacy.” Dawn C. Morris Chief Marketing Officer Webster Bank Committing to Digital

11. The Re-inventors are winning Dancing with disruption Committing to Digital Transforming Culture

12. Culture in the biggest impediment to innovation Transforming Culture “You can’t force culture, but you can create the atmosphere for change.” Chief Executive Officer IT services Culture is the biggest impediment to innovation

13. 13 Major Doubts Ethical Dilemmas Transforming Culture As an employee tasked with disruption you'll experience cultural barriers Big Egos Be strong Build trust Be sensitive

14. 14 Staying productive in a disruptive environment “Change is not something we tackle but what we make happen.” Kazuo Hirai President and CEO Sony Corporation, Japan

15. 15 Network Enjoy the puzzle of limitation Staying Productive How you can stay productive whilst ‘inserting tension’ in your organisation Pick your problems carefully Play to your natural ‘Super- Powers’ Conserve your energy for the big problems Deliver tangible results Seek advice from someone not like you Unlimited resource saps energy and creativity Lack of resource and funding wil inspire you

16. 16 Incumbents Strike Back by…. Dancing with disruption Committing to Digital Transforming Culture

Incumbents Strike Back - Disruption Summit London September 4th, 2018

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