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Innovating Your Competitive Edge by Finding Your Mustache

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Finding your mustache is the 5 iteration of this presentation on standing-out. Delivered in Saskatoon on December 3rd for the Sharpening Your Competitive Edge conference.

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Innovating Your Competitive Edge by Finding Your Mustache

  1. 1. Finding your ! mustache! by jeph maystruck  
  2. 2. let’s start a ! business
  3. 3. we don’t need to go to a bank for financing
  4. 4. we don’t need an expensive credit card terminal
  5. 5. you don’t need to hire people
  6. 6. you don’t need a building or pay for an entire office
  7. 7. now lets celebrate!
  8. 8. we don’t need a taxi
  9. 9. we don’t need to stay at a hotel
  10. 10. we don’t have to go to a restaurant
  11. 11. our world has changed
  12. 12. what happened?
  13. 13. we’re getting smarter
  14. 14. the flynn effect
  15. 15. what happened to the media?
  16. 16. do you believe ! everything see on ! tv?
  17. 17. what is the most ! powerful form of! marketing?
  18. 18. word of mouth is still the most powerful form of marketing. ! it’s just easier now.
  19. 19. what’s your mustache?
  20. 20. In 2003 – 30 people in Australia In 2011 – Canada was the largest contributing nation In 2012 – 1.1 million mustaches & $146 million raised
  21. 21. “research by Goleman and The Hay Group found that within organizations, the most effective leaders were funny. these leaders had their employees laughing 3 times more often than their counterparts.”! -dan pink, a whole new mind
  22. 22. innovation
  23. 23. when you’re innovating, you’re like david.
  24. 24. vs
  25. 25. being the underdog is a good thing.
  26. 26. 1. stop trying to be right! 2. think like elon musk! 3. innovation begins with your culture
  27. 27. true leadership is the willingness to fail and the courage to admit it
  28. 28. e-mail: jephmaystruck@gmail.com! website: www.strategylab.ca! twitter: @jephmaystruck!

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