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Finding your !

mustache!
by jeph maystruck	
  
let’s start a !
business
we don’t need to go
to a bank for

financing
we don’t need an expensive

credit card terminal
you don’t need to hire

people
you don’t need a building
or pay for an entire

office
now lets

celebrate!
we don’t need a taxi
we don’t need to

stay at a hotel
we don’t have to go to a

restaurant
our world has

changed
what happened?
we’re getting

smarter
the flynn effect
what happened to the 

media?
do you believe !
everything see on !

tv?
what is the most !
powerful form of!

marketing?
word of mouth is still the most
powerful form of marketing. !

it’s just easier
now.
what’s your 

mustache?
In 2003 – 30 people in Australia
In 2011 – Canada was the largest
contributing nation
In 2012 – 1.1 million mustaches
& $146 million raised
“research by Goleman and The Hay
Group found that within organizations,

the most effective
leaders were funny.
these leaders had their employees
laughing 3 times more often than their
counterparts.”!
-dan pink,
a whole new mind
innovation
when you’re innovating,

you’re like
david.
vs
being the

underdog is
a

good thing.
1. stop trying to be right!
2. think like elon musk!
3. innovation begins with
your culture
true leadership

is the willingness
to fail and the
courage to admit it
e-mail: jephmaystruck@gmail.com!
website: www.strategylab.ca!
twitter: @jephmaystruck!

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Innovating Your Competitive Edge by Finding Your Mustache

Editor's Notes

  1. http://www.ted.com/talks/james_flynn_why_our_iq_levels_are_higher_than_our_grandparents.html
  2. RSS = Rich Site Summary
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  4. From 2007-2012, has tripled the amount of money raised for prostate Cancer worldwide to an impressive $146 million in 2012 from 1.1 million mutaches
  5. Elon Musk, chairmen of Tesla Motors, in a conversation with Ted founder Chris Anderson tells Chris how he views innovation. Very similar to Clayton M. Christensen’s theory on innovation. Get to the MVP (minimum viable product) as soon as you possible can)
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  7. For example, the political scientist Ivan Arreguín-Toft took a look at all of the wars in the past 200 years wherein one side superseded the other in population and armed might by at least 10 times. How often, Gladwell asks, “do you think the bigger side wins? Most of us, I think, would put that number at close to 100 percent. A tenfold difference is a lot. But the actual answer may surprise you. When the political scientist Ivan Arreguín-Toft did the calculation a few years ago, what he came up with was 71.5 percent. Just under a third of the time, the weaker country wins” (loc. 190).
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