The document outlines the importance of digital transformation for women entrepreneurs, highlighting the advantages of online marketplaces and e-commerce platforms. It compares platforms like Lazada and Shopee, detailing their pros and cons, along with best practices for branding and marketing in the digital space. Additionally, it emphasizes the significance of effective online marketing strategies, customer engagement, and reputation building for business success.

1. WOMEN ENTREPRENEURS GO DIGITAL
4 NOVEMBER 2021 MINI-WORKSHOP

2. WHY GO DIGITAL
• The advantages are huge:
 Automated process and less manual labor
 Collect data i m p rove understanding cost drivers, causes of risk, and
process a better performance
 Real-time dashboards and reports on performance to optimize and avoid
crisis. For instance, by m on i tor ing feedback in digital channels, customer
buying behavior and supply-chain-quality issues can be dealt w i t h after
identifying
 Going digital upgrades your business performances

3. PHRASE 1:WHICH PLATFORM?

4. CHOOSING ONLINE PLATFORM
Online Marketplace: Lazada, Shopee,Amazon
Advantages:
• Marketplaces are well-established, highly
trusted websites. People are comfortable
making purchases on them and accustomed
to going there instead of somewhere new
to find products
• Powerful logistic capability
• Creating the seller account does not take
much time and investments
• It’s convenient to get started and maintain.
• More opportunities for international sales
Disadvantages:
• High level of competition
• There is a commission for every
transaction
• More challenging to stand out from the
crowd while establishing your brand
• no or minimal space for seller profile’s
personalization
• Shoppers focus their attention on
products, not on the sellers
• Tendency to be commoditized

5. CHOOSING ONLINE PLATFORM
Own Ecommerce Platform: Own Website, Shopify
Advantages:
• Reduces competition
• You can run personalized campaigns
• Total control over your business at every
stage
• Strengthens your brand
• Have freedom to personalize and design
to stand out
• You have direct access to your customers,
you can provide better customer service
and perform marketing activities
Disadvantages:
• E-commerce website development is an intensive
investment to create by yourself
• It is difficult to bring traffic to your e-commerce
website, improve search engine ranking and make
sales, you need a comprehensive marketing plan
and marketing budget.
• You need to provide shoppers with customer
service.The reputation of your brand depends on
the customer journey and they will compare that
to the marketplace

6. BRAND BUILDING FORTHE SERVICE INDUSTRY
Media you own
 Website
 Blogs
 Google My Business
 Social media pages
 YouTube
 LinkedIn
 Facebook Pages
 Others

7. ABOUT THE MARKET PLACES

8. LAZADA
Advantages:
• More versatile than Shopee, with economical delivery,
standard delivery and express delivery in 1 day, Lazada
has its own delivery service called Lazada Express or
LEX, and offers a variety of shipping discount
promotions
• Lazada has rolled out some of the most effective selling
tools in the market that have helped sellers realize
greater levels of profit with ease. For instance, Lazada
academy offers comprehensive courses on effective
selling and paid advertisements
• The standard procedure is to drop-off your parcel at a
nearby drop-off point.There is also an alternative to
have your parcels picked up but first, you need to meet
a minimum of 20 orders per day as a requirement.
• Lazada in Thai market has more than 40 million visitors
per month
Disadvantages:
• Higher levels of competition
with Chinese products
• More costly marketplace fees
and accompanying

9. SHOPEE
Advantages:
• Thailand Post, Kerry and DHL have a discount code for
shipping. There is a free delivery code every month.
• There is a free delivery code for customers using AirPay
Wallet
• Shopee is more welcoming to sellers when it comes to
having their parcels picked up. If you receive an order, you
will have the option to choose to drop your item off at a
nearby center or to have it picked up. Select a pick-up
date and then confirm
• Another key advantage of selling with Shopee is that it
provides free shipping for the first 5kg
• In every transaction, there is a certain fee that sellers need
to pay. However, the selling system does not require
Shopee to take a commission from the sellers
Disadvantages:
• A smaller market in Thailand
with around 30 million visits per
month
• No direct communication with
the buyer themselves (apart
from comments and reviews). It
is possible to connect with
buyers when they reach out
directly via ‘chat’ button

10. PROFESSIONAL SERVICES BY SOLOPRENEUR
● Services provided by
solopreneurs such as
photographers, graphic
designers, website creators
and others can also build
their brand reputation on
the platforms where they
are selling their services
● Additionally, they can build
their own media and get
testimonials plus showcase
the completed work which
will help new prospects to
consider their services

11. SOCIAL MEDIAVS ONLINE
MARKETPLACES

12. SOCIAL SELLING ON SOCIAL MEDIA PROS & CONS
Pros Cons
• Large number of users • Complicated payment process
• Easy to connect with customers • Safe payment and exchange is not guaranteed
• Word of mouth marketing works well • Limits your market to local area
• Can delete negative comments • Relative to market place or a e-commerce website,
social selling is for less expensive ticket item
• Can sell and promote services as well as physical
products

13. ONLINE MARKETPLACE PROS & CONS
Pros Cons
• Popular platform • High competition
• Credit card payment is protected • A lot of product options
• Can join regular marketing campaigns
(11.11, Payday)
• High commission fee
• Stock Management • Bad reviews can harm your reputation
easily
• Build the shop up with customer
satisfaction and good reviews
• Lazada and Shopee can only sell
products.There are separate platforms
for services only (Gowabi)

14. PHASE 2: DO’S & DONT’S

15. DOs

16. HAVE EYE-CATCHING PICTURES OFYOUR PRODUCTS & SERVICES

17. HAVE EYE-CATCHING PICTURES OFYOUR SERVICES

18. REVIEW OF THE SERVICES ADDS CREDIBILITY

19. HAVE AN IN-DEPTH DESCRIPTION
• Description of your product/service
• Description of your store
• Explanation and demo videos is helpful to
would be customers
• In English andThai

20. BUILDTRUSTWITHYOUR CUSTOMERS ONTHE ONLINE SHOPS

21. RESPONDTO COMMENTS FROMYOUR CUSTOMERS

22. DON’Ts

23. DON’T USE PICTURESTHAT ARE BORING
Physical Products: Services:

24. DON’T BE UNINFORMTIVE

25. DON’T USE DECEPTIVE / DEROGATORYADVERTISING
• Promising outrages results
• Setting unrealistic
expectations
• It is unethical because it
doesn't provide consumers
with all the information
they need to make a good
decision.

26. PHRASE 3: GARNER INTEREST
AND MOMENTUM FOR SHOP

27. PUT PROMOTIONSAND SALES ONYOUR PRODUCTS
BUY 1 GET 1 FREE: 11.11 Sale:
Special Occasion
Celebration Sale:

28. PUT PROMOTIONSAND SALES ONYOUR SERVICES
11.11 Sale:
Special Occasion
Celebration Sale:

29. USE INFLUENCER/CELEBRITY MARKETING
Physical Products: Services:

30. CREATE GIVEAWAYS FORYOUR AUDIENCE

31. ENCOURAGE SHARING,AND INCORPORATE USER-GENERATED
CONTENT.

32. CREATE FUN ANDTRENDY CONTENT
Physical Product: Services:

33. WRITE A BLOG POST ONYOUR PRODUCT
Why a blog?
• You can repurpose and re-use your blog content in
social media
• Includes detailed benefits of the product
• Shows how to correctly use the product
• When a media, blogger, vlogger, or influencer has
reviewed your product or services, you can also
include that info in your blog to showcase
• The company’s blog increases their visibility. Gives
more opportunities you'll have to show up in search
engines and drive organic traffic to your website

34. CREATE AND PARTICIPATE IN EVENTS
Physical: Online:

35. REVIEWS BY MEDIA, BLOGGER &VLOGGERS

36. COLLABORATE WITH BRANDS THAT ARE
COMPLEMENTARY OR SOMETIME NOT

37. Please connect with me on LinkedIn
Pacharee Pantoomano
+662 105 4217
Brandnow@brandnow.asia