Temporal tune: significance of time and timeless press releases and its impact on strategic communications planning.pptx

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The document discusses the differences between time-based and timeless press releases. A time press release is associated with a specific event or date, such as a product launch, holiday promotion, or company anniversary. In contrast, a timeless press release is more flexible and not tied to a particular date, covering topics like awards, partnerships, corporate social responsibility initiatives, or research findings. The goal of both types of press releases is to share newsworthy information with the public and media outlets.

Marketing

By Pacharee Pantoomano at Brandnow.asia
What is the difference
between time and
timeless press releases

What is a press release?
A press release is a formal communication submitted to the news media outlets
by a company, organization, celebrity, charity and others. A press release can be
written or in a video format, the later is also called video news release (VNR). The
aim is to share information, issue an official statement, or publicly announce
newsworthy information for the target audience and the general public. Here are
some examples of press release types:
 Partnership
 Executive appointment
 Product launch
 Product update
 Business opening or closure
 Charitable fundraiser
 Crisis communications
 Award and other accolades
 JV and collaboration news
 General news
 Rebranding
 Mergers & Acquisitions

Awards and recognitions
Partnership or JV
announcement
Corporate social responsibility
White papers
Research findings
What is a timeless press release?
This type of press release is flexible within a certain timeframe because it is not tied to a specific date or
event. Some examples are provided below

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contact us.
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Good morning, everyone! Today, we're going to talk about one of the most important tools in the world of public relations: press releases. Press releases are a crucial part of any organization's communication strategy. They allow businesses to share news and information with the media and the public, and can be used to build brand awareness, establish credibility, and even drive sales. But what exactly is a press release, and why are they so important? Let's find out!

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Temporal tune: significance of time and timeless press releases and its impact on strategic communications planning.pptx

1. By Pacharee Pantoomano at Brandnow.asia What is the difference between time and timeless press releases

2. What is a press release? A press release is a formal communication submitted to the news media outlets by a company, organization, celebrity, charity and others. A press release can be written or in a video format, the later is also called video news release (VNR). The aim is to share information, issue an official statement, or publicly announce newsworthy information for the target audience and the general public. Here are some examples of press release types:  Partnership  Executive appointment  Product launch  Product update  Business opening or closure  Charitable fundraiser  Crisis communications  Award and other accolades  JV and collaboration news  General news  Rebranding  Mergers & Acquisitions

3. What is a time press release? Launching of a brand or products and services Promotional period such as Valentine's day Crisis communications Event press release Grand opening Company anniversary This type of press release is associated with a specific events that is sensitive to time and date. Some examples are provided below

4. Awards and recognitions Partnership or JV announcement Corporate social responsibility White papers Research findings What is a timeless press release? This type of press release is flexible within a certain timeframe because it is not tied to a specific date or event. Some examples are provided below

5. YouTube Facebook Thank you for visiting. If we can be of service, please contact us. www.brandnow.asia | brandnow@brandnow.asia +662 105 4217 Chat with us via Facebook Messenger LinkedIn

Temporal tune: significance of time and timeless press releases and its impact on strategic communications planning.pptx

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