This document outlines Brandnow.asia's executive branding services. It includes sections on why the company is a good partner, objectives of executive branding, why it matters, planning an initial kickoff meeting, developing key messages and media lists, communications strategy examples, managing the project, creative branding ideas, sample annual services, and guaranteed deliverables. The goal is to raise the profile of executives and companies through media interviews, speaking engagements, byline articles, and awards to position executives as brand ambassadors.

1. Executive Branding
By Brandnow.asia
Confidential & Proprietary

2. Table of Content
• Why is Brandnow.asia the right
partner
• Objectives for Executive Branding
• Why Executive Branding Matter?
• Kick-off planning
• Media training required?
• Press Kit, Key Messages & Story
Bank
• Communications Strategy Sample
• Draft Media List
• Communicating & Managing the
Project
• Distinction: Creative ideas to
make your mark
• Branding Activities for Executive
• Draft Annual Scope
• Guaranteed Deliverables

3. Why is Brandnow.asia the right partner
Here are some of our clients. Please visit brandnow.asia for testimonials
Brightcove
Digi.travel
Eatigo
Echelon Thailand
GMASA - Global
Mobile App Summit
and Awards
Grab
Honestbee
Hungryhub
icarasia.com
kkday.com
Lalamove
Moneyguru
Nokia
Pinkoi
Priceza
SawasdeeShop
ShopBack
Tealium
Tellscore
Thailand Startup
Summit
Viber

4. What is CEO Branding & How Does it Work
• Executive branding raises the
profile of the company and this
is done via
• Press events and interviews
• Speaking engagements
• Byline articles
• Awards/recognition
• Executive branding also
contributes to employer
branding

5. Why Executive Branding Matter?
• Tribal leader to share stories about the organization
• #1 Brand ambassador for the group
• Embodiment of the company’s vision, mission and brand promise

6. Kick-off planning
• During the kick off planning we address with project manager the
items to prep, tasks, and timeline
• We’ll also review the current press kit, discuss the message house and
the story banks for the period of the project
• We also ask for the CI kit, press kit, graphics, photos and media list

7. Media training required?
• Boost group & individual communication skills and confidence
• International Media and Basic Crisis Communications Skills
• Gain insight on how to prepare for speaking opportunities
• Equip with media & presentation skills and techniques for “thinking on their feet”
• Strengthen message delivery and outcomes via broadcast & print interviews,
press events and industry conferences in regular and crisis times
• How to handle unexpected & very hard questions and bridging to positive
messages
• Learn, practice, deploy key messages and positioning

8. Press Kit, Key Messages & Story Bank
Addressed during the kick-off meeting
• Share the stories from the PR activities on the new stories that it
wants to share with the media and the executives and ambassadors
that can be quoted
• Prep for the upcoming campaign

9. Communications Strategy Sample
B2B
 Appointment news
 M&A
 partnership news
 Funding
 Expansion
 Key stakeholder or investors
B2C
 Promotional news
 Product update, demonstration &
review by press
 Expansion
 Co-promo activities
 CSR & community outreach program

10. Draft Media List (print, online, TV)
This list will be fine-tuned once we do the kick-off meeting
• Than Settakij
• BLT Bangkok
• Bangkok Post
• Krungthep
Turakij
• Thai Rath Online
• ASTV Manager
• Bangkok Post
• Daily News
• Krungthep
Turakij
• Manager 360
• Manager Online
• Matichon
• Naew Na
• Post Today
• Prachachart
Turakij
• Siam Turakij
• Thai Post
• Thai Rath
• The Nation
• Siam Settakij
• Dokbia Turakij
• Khao Sod
• 2 Magazine
• 247 Magazine
• A Day
• A day Bulletin
• Around
• Art4D
• Attitude
• Bangkok 101
• Banking and
Insurance
• Big Chilli
• Bizfocus
• BizToday
• Bk Magazine
• Brand Age
• Business Plus
• Cleo
• Computer Today
• ComToday
• Digital Age
• Don't magazine
• E-leader
• E-world
• Elite Plus
• Elle
• Elle Men
• Elite Business
Magazine
• Esquire
• Expat Life
• FIRST MOBILE
• Forbes Magazine
• GM
• GM 2000
• GMBiZ
• GQ
• Guru
• Hamburger
• Harper’s Bazaar
• Hello
• Lips Garcon
• L'Officiel Homme
• Lisa
• Lisa Guru
(online)
• Market Plus
• Marketeer
• Masala
• MBA magazine
• MKT Event
• Money and
Banking
• Money and
Wealth
• OK!
• Positioning
Magazine
• Prestige
• SME Thailand
• Strategy &
Marketing
• Thailand Tatler
• The Start up Mag
• Time Out
Bangkok
• Wanderlust:
Expat Life & Style
• Weekend
• What Phone
• Where Thailand
• Windows (ITPro
Magazine)
• Brand Buffet
• Coconuts
Thailand
• thematter
• TechTalkThai
• where
• Bear Tai
• Brand Inside
• Techsauce
• Marketing Oops
• Secret IT
• The Reporter
Asia
• TNN 24 TV
• Nation TV
• Voice TV
• Spring News TV
• Thai PBS TV
• Channel 3 TV
• NBT TV

11. Communicating & Managing the Project
• Post kick off, we maintain communication
via a Whatsapp or LINE group chat.
• We update the GANNT with deadlines
• We also create a Dropbox which will house
the materials. Alternatively, the client can
also provide us with a link which our team
can access
• Weekly, there’s a work in progress (WIP).
You’ll receive notification once this has
been updated
• Internally, we use Zoho to track our
projects and Monday is the day we do all
the review

12. Distinction: Creative ideas to make your mark
 CSR program to create a halo
effective
 Scholarships
 Youth program
 Environment
 Support social enterprises
 Hackathon
 Idea-a-thon
 Annual signature event
 Partnerships

13. Branding Activities for Executive
• Champion (subject)
• Become member of groups/chambers of
commerce and promote that (subject)
• Speaking engagements (TEDx, TechSauce, Rise,
WebIT) and post event short releases and/or
photo release
• Contribute bylines in major publications
• Media briefing/group interviews
• Partnership programs and co-promotional
programs
• Tatler 500
• Forbes 30 under 30 and Forbes 40 under 40
• Business woman/man of the year award

14. Draft Annual Scope
Local PR Services 1 2 3 4 5 6 7 8 9 10 11 12 Sum
Kick off planning 1
Media visit 1
Press briefing event with 10 media 1
Bloggers event to review 1
Awards 1
Press releases (can also be infographic and photo releases) A10 Neptune 4
Pitching executives for speaking engagements 2
One-on-one business interview 1
One-on-one investor ezine interview 1
One-on-one tech news interview 1
Thank media party 1
Media report/clipping service (included in PR services) 11
Monthly 1 hour Skype consultation & dedicated chat 11

15. Guaranteed Deliverables
• Local releases: Minimum 3x the value of
the investment
• PR is earned media and we reserve the
right to modify and replace PR services
of equal value. The agency shall not be
liable for any such modification,
replacement and timing.
• For sample results, please click here.

16. Thank you and we look
forward to supporting you
Brandnow.asia Team
+662 105 4217
Brandnow@brandnow.asia