Revive Management has published a short presentation on the topic "How to select the right marketplace"

2. Reason Consumer Shop Online
Source: https://www.smartinsights.com/

3. Changing Consumer Behaviour
Source: The Future of Mall-Deloitte

4. Internet Penetration in Nepal
Source: Nepal Telecommunication Authority

5. Digital Banking Penetration

6. Emerging Areas of Ecommerce

7. Ecommerce for Retail
Source: https://medium.com/

8. New Retail Business Model
Source: www.revivemanagementnepal.com

9. Why E-commerce

10. E-commerce Advantages

11. E-commerce Advantages

12. E-commerce Disadvantages
❖ No One Can Buy During a Site Crash
❖ Customers Can’t Try Before They Buy
❖ Ecommerce Is Highly Competitive
❖ Customers Can Be Impatient
❖ Multiple channel of payment necessary
❖ Logistics and reverse logistic are complicated
❖ Physical Retail is Still More Popular Despite
Decline

13. Issues of E-Commerce in Nepal
● Capital account restriction: Cannot use payment cards to purchase
goods from international e-commerce platforms.
● Quality, security, privacy, data protection issue
● Cultural, behavioral aspects
● The lack of proper knowledge and awareness among the generation
is the major hurdle in E-Commerce.
● A lack of adequate logistics and transportation infrastructure
● Volumes low for logistics players.
● Digital payment gateways serving only about 10 percent of
ecommerce transactions.
● Difficulties in cross-border transfer

14. Popular E-commerce Business in Nepal
Daraz 2013/2018
Sastodeal 2011
Esewa 2009
Foodmandu 2010
UB Bazaar 2012
Thulo 2007
Gyapu 2020
Tootle 2017

15. Audience
➢ Age Group
➢ Gender
➢ Location
➢ Interest
➢ Income Level
➢ Industry
➢ Profession
➢ Category

16. Identify Audience
❖ Describe your target audience
❖ Who are they ?
❖ What platform they use ?
❖ What issue matter to them
❖ How your brand connect with them ?
❖ What social listening have you done ?
❖ What they say ?
❖ Where your audience are engaged ?
❖ Who are your audience influencer ?

17. Omnichannel Retail
Physical Retail Store E-commerce
Salesberry https://salesberry.com.np/
Bigmart https://www.daraz.com.np/
Daily Grocery Facebook- Viber, Whats App
Civil Mall https://www.gyapu.com/
KK Super Mart http://www.kkbasket.com/index.php?route=common/home
CG https://cgdigital.com.np/
Bhatbhateni Facebook- Viber, Whats App, Phone
Nimbus https://nimbusbazar.com/
The Bakery https://foodmandu.com/

18. Option to Go Online
Source: www.revivemanagementnepal.com

19. Marketplace VS Ecommerce

20. Putting Company on Marketplace

21. Marketplace 2.0 (Online or Retail)
❖ Reputation Systems
❖ Collection
❖ Personalized Feed
❖ Influence
❖ Workflow Management
❖ Increasing Subscriptions with each transactions
Source: https://thenextweb.com/

22. Steps For Marketplace
❖ Register your company and take PAN/VAT number is as applied.
❖ Enroll in the merchant account
❖ Agree to the terms and condition of the marketplace
❖ Provide inform of your product/pricing and offers
❖ Keep inventory
❖ Deliver product to the fulfillment center
❖ Promote your product listing in your social media

23. Marketplace Provides
❖ The fact that XXX is mobile-based could be considered
both a positive and a negative since your potential
customer base is restricted to those who use their mobile
devices to shop. Although shopping through a mobile
device is growing in popularity, there are those who prefer
to shop via a desktop computer.
❖ xxx is not the platform to use if you are running a large
business. It was created for small ecommerce stores.
❖ The app is nowhere near as big as online marketplace
giants like Amazon or eBay, so it does not receive
anywhere near the same amount of customers.

24. Marketplace Provides
❖ Each platform provides and additional channels to
market and sell products
❖ Each platform attract new customers
❖ Each platform reduce marketing cost through
established marketplace

25. Marketplace PROS
● A listing can be set up in seconds, all you need to supply
are a few pictures, the price, and the category.
● You can take payments through PayPal for a quick and
easy transaction.
● The app is very secure from both the buying and selling
point of view.
● Visually, you can make your products and account look
very attractive with minimal effort involved.

26. https://www.sammdataservices.com/blog/amazon-or-ebay-which-one-is-the-right-marketplace-for-sellers/

27. https://www.sammdataservices.com/blog/amazon-or-ebay-which-one-is-the-right-marketplace-for-sellers/

28. https://www.sammdataservices.com/blog/amazon-or-ebay-which-one-is-the-right-marketplace-for-sellers/

29. https://www.sammdataservices.com/blog/amazon-or-ebay-which-one-is-the-right-marketplace-for-sellers/

30. Revenue Models for Marketplaces
https://www.sammdataservices.com/blog/amazon-or-ebay-which-one-is-the-right-marketplace-for-sellers/
https://sellerzen.com/compare-9-online-marketplace-fees

31. https://codeit.us/blog/how-to-build-a-marketplace-app
Marketplace Model

32. Seller/Merchant panel
https://codeit.us/blog/how-to-build-a-marketplace-app

33. Administration panel
https://codeit.us/blog/how-to-build-a-marketplace-app

34. Buyer Panel
https://codeit.us/blog/how-to-build-a-marketplace-app

35. https://codeit.us/blog/how-to-build-a-marketplace-app

36. Comparison of Ecommerce

37. Comparison of Ecommerce

38. Comparison of Ecommerce

39. Comparison of Ecommerce

40. Google Analytics

41. Google Analytics

42. Social Media Analytics
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